Instagram Post Length Statistics

The average length of an Instagram post is around 138-150 characters.

Statistic 1

"Posts with captions about the same length as a tweet (138-150 characters) tend to earn the most engagement."

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Statistic 2

"53% of micro-influencers typically write posts that have less than a hundred characters long."

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Statistic 3

"A good average length for Instagram posts is between 138 to 150 characters."

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Statistic 4

"Carousel posts (a series of images or videos) receive significantly higher engagement than standard one-picture posts."

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Statistic 5

"Over 50% of Instagram captions use more than four emojis."

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Statistic 6

"Captions that include another Instagram user’s handle increase engagement by 56%."

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Statistic 7

"Only 10.7% of Instagram posts are longer than 300 characters."

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Statistic 8

"33% of all Instagram posts have between 0 and 10 characters."

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Statistic 9

"Using at least one hashtag means 12.6% more engagement."

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Statistic 10

"As of February 2019, the average length of an Instagram video post was 26.35 seconds."

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Statistic 11

"Posts with longer captions get more engagement."

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Statistic 12

"Instagram posts that include another handle gain 56% more engagement."

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Statistic 13

"Instagram posts that include at least one emoji get 47.7% more average interactions."

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Statistic 14

"7 out of 10 hashtags on Instagram are branded, suggesting a high likelihood of branded content."

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