GITNUX MARKETDATA REPORT 2024

Instagram Highlights Limit Statistics

Instagram allows users to have up to 100 story highlights on their profile.

Statistic 1

"Instagram allows you to add as many Highlights as you want."

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Statistic 2

"Instagram Stories Highlights were introduced back in 2017."

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"Over 1 billion users use Instagram every month."

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"Instagram's network sees an average of 500 million daily users actively using the Story feature."

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"Instagram users post an average of 2-3 Instagram Stories per week."

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"500,000 businesses use Instagram Stories ads monthly."

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"Brands post an average of 7 Instagram Stories per month."

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"1 in 4 Millennials and Gen Z-ers look for Stories of the products and services they want to buy."

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Statistic 9

"Over 50% of businesses on Instagram have created a Story."

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Statistic 10

"Instagram Story feature is used by 36% of businesses to promote their products."

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Statistic 11

"59% of millennials have increased their usage of Instagram Stories in 2020."

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"Instagram post with at least one hashtag averages 12.6% more engagement."

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Statistic 13

"Users spend on average 53 minutes per day on Instagram."

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"About 71 percent of U.S. businesses claim that they use Instagram for Business."

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"Instagram users are likely to watch video content on Instagram rather than on other social media platforms."

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"2 in 3 of the most viewed Instagram Stories are from businesses."

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"37% of Instagram users said they "always" or "often" click on sponsored posts."

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Statistic 18

"60% of users discover new products on Instagram."

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Statistic 19

"80% of users follow at least one business on Instagram."

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