Key Takeaways
- Americans consume about 46 million turkeys on Thanksgiving
- 88% of Americans eat turkey on Thanksgiving
- Over 3,000 tons of cranberries are consumed during Thanksgiving week
- 54 million Americans travel 50+ miles for Thanksgiving
- 48.3 million travelers in 2023 Thanksgiving forecast
- 42.5 million by car, 3.6 million by air, 2.2 million other
- $12 billion total travel spending forecast
- $4.2 trillion economic output from Thanksgiving travel
- 1.5 million jobs supported by holiday travel
- First Thanksgiving 1621 Plymouth Colony
- Thanksgiving declared national holiday 1863 by Lincoln
- Original feast 3 days with 90 Native Americans
- 98-99% of Americans celebrate Thanksgiving
- 74% cook entire meal at home
- 40 million watch Macy's Parade
Thanksgiving is a holiday where Americans feast on turkey and sides with loved ones.
Economic Impact
- $12 billion total travel spending forecast
- $4.2 trillion economic output from Thanksgiving travel
- 1.5 million jobs supported by holiday travel
- $30 billion spent on food for Thanksgiving
- $940 billion retail sales holiday season starts Thanksgiving
- 166 million shop Black Friday post-Thanksgiving
- $9.8 billion online Black Friday sales
- $1 trillion in consumer spending November-December
- 20% GDP boost from holiday retail
- $80 billion grocery sales Thanksgiving week
- 3.5% unemployment drop due to holiday hires
- $5 billion turkey industry revenue
- 50 million hours overtime holiday season
- $15 billion restaurant spending Thanksgiving
- 2 million temp retail jobs created
- $3.3 billion credit card fees holidays
- 10% inflation in turkey prices 2023
- $700 average family dinner cost for 10
- $25 billion decor and gifts spending
- 4% economic growth Q4 due to holidays
- $2 billion flower industry boost
- 1 million small businesses 30% revenue holidays
- $50 billion supply chain holiday rush
- 15% rise in wine sales Thanksgiving week
- $1.1 billion craft beer sales
- 5 million new bank accounts for bonuses
- $400 billion manufacturing holiday output
- 25% e-commerce growth Black Friday
- $6 billion shipping costs
- 8% wage increase holiday retail workers
- $20 billion agriculture holiday sales
- 2.8 million tons freight holiday peak
Economic Impact Interpretation
Food Consumption
- Americans consume about 46 million turkeys on Thanksgiving
- 88% of Americans eat turkey on Thanksgiving
- Over 3,000 tons of cranberries are consumed during Thanksgiving week
- Americans eat 50 million pumpkin pies on Thanksgiving
- 705 million pounds of sweet potatoes are purchased for Thanksgiving
- 41% of Americans prefer dark meat turkey
- 4,500 calories are consumed per person on Thanksgiving Day
- 2.2 billion pounds of turkey are produced annually in the US
- 80% of Thanksgiving dinners include mashed potatoes
- 300 million pounds of stuffing are consumed
- 53.5 million turkeys are raised for Thanksgiving
- 91% of Americans eat stuffing on Thanksgiving
- 5 billion pounds of potatoes are eaten during holiday season
- 20 pounds of turkey per person annually, peaking at Thanksgiving
- 70% of pumpkin pie is consumed in November/December
- 1.5 billion green bean casseroles served yearly
- 25% of yams consumed in US are for Thanksgiving
- 750 million rolls baked for Thanksgiving
- 4 gallons of gravy per 1,000 Thanksgiving dinners
- 2,000 pounds of butter used in average Thanksgiving meal for 10
- 90% of Thanksgiving turkeys are farm-raised
- 35 million pounds of Brussels sprouts eaten
- 15 million pecan pies consumed
- 500 million servings of Jell-O salad
- 3.4 pounds of cheese per person holiday season
- 80 million chocolate turkeys produced
- 1 billion corn on the cob ears eaten
- 40% increase in ham sales for Thanksgiving alternatives
- 2.5 billion candy corn pieces for fall holidays
- 6,000 gallons of eggnog consumed daily in November
- 50 million turkeys deep-fried annually
Food Consumption Interpretation
History
- First Thanksgiving 1621 Plymouth Colony
- Thanksgiving declared national holiday 1863 by Lincoln
- Original feast 3 days with 90 Native Americans
- Turkey not main protein; venison and fowl eaten
- Sarah Josepha Hale campaigned 38 years for holiday
- FDR moved date to 4th Thursday 1939
- Congress fixed date 1941 last Thursday November
- 52 million turkeys eaten 1940s post-war boom
- First parade 1924 by Macy's NYC
- Turkey pardon tradition since 1989 Bush Sr.
- 1621 harvest festival no pumpkin pie (no ovens)
- 5 kernels corn per pilgrim survival symbol
- National Day of Thanks first 1789 Washington
- 90% survival rate after first winter improved
- Cranberries called crane berries by settlers
- Turkey domesticated 2000 years ago Mexico
- 1920s balloon parades introduced
- WWII rationing affected turkey supplies
- 1960s TV broadcasts popularized dinners
- Native squash first cultivated 5000 BC
- 1863 proclamation after Gettysburg
- 38 states celebrated before 1863
- Mayflower Compact 1620 self-governance
- 102 passengers on Mayflower, 53 survived
- First corn harvest 20 acres 1621
- Turkey name from country Turkey confusion
- 4th Thursday saves 1 week shopping season
- 1600s pies savory not sweet
- 50 million watched first televised parade 1940s
- Pilgrims ate eels and lobster too
- 700 recipes in first cookbook 1796
History Interpretation
Traditions
- 98-99% of Americans celebrate Thanksgiving
- 74% cook entire meal at home
- 40 million watch Macy's Parade
- 45 million watch NFL Thanksgiving games
- 80% give thanks prayer or moment
- 69% have family dinner tradition
- 50% play football after meal
- 29% dine out or order takeout
- 4.2 average guests per dinner
- 87% use dining table not TV trays
- 61% watch parades on TV
- 25 million send Thanksgiving cards
- 10% volunteer on Thanksgiving
- 55% leftovers eaten next day
- 3 days average visit length
- 78% pumpkin pie most popular dessert
- 46% go around table sharing thanks
- 20 million dogs get turkey scraps
- 12 million cats too
- 65% decorate with fall leaves
- 35% bake from scratch
- 82% football on TV all day
- 15% attend church service
- 5% hunt turkey wild
- 70% nap after meal traditional
- 90% know turkey pardon event
- 2.5 hours average meal prep time
- 60% use paper plates for ease
Traditions Interpretation
Travel
- 54 million Americans travel 50+ miles for Thanksgiving
- 48.3 million travelers in 2023 Thanksgiving forecast
- 42.5 million by car, 3.6 million by air, 2.2 million other
- 13.7 billion miles driven during Thanksgiving week
- 55 million drive 50+ miles
- 3 million fly domestically for Thanksgiving
- 90% of Thanksgiving trips by car
- Average trip 214 miles one way
- 1.2 million more air travelers than 2022
- 2.3 million cruise passengers holiday season
- 70% visit family or friends
- Gas prices average $3.25/gallon during Thanksgiving week
- 40% increase in bus/train travel
- 5 million RVers on road for holidays
- 20% more airport security lines
- 1 million pets travel with owners
- 15 billion snacks consumed in transit
- 25% of travelers book last minute
- 300 million pounds of luggage checked
- 10% rise in rideshare trips
- 4 million international visitors for holidays
- 50 states see travel influx, highest California 5M
- 1.5 hours average delay per flight
- 80% prefer driving over flying for short trips
- $1.2 billion spent on travel gas
- 2 million hotel rooms booked
- 30% increase in rental cars
- 12 million cross state lines by car
- 95% return home by Sunday
- 6% use public transit
- 1 billion road miles logged
- 25 million women drive family
- 40% travel to grandparents' homes
- $800 average family travel cost
- 3.5 million fly out of top 10 airports
- 70% pack leftovers for trip home
Travel Interpretation
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