Thailand's gaming scene is booming, as a remarkable 52% of the country's 32.5 million gamers are now female and the market's revenue surged to $644 million in 2023, driven by mobile dominance and explosive growth in esports and local development.
Key Takeaways
- In 2023, Thailand's gaming market revenue reached $644 million, marking a 12.5% year-over-year growth driven primarily by mobile gaming
- Thailand's in-app purchase revenue from gaming apps hit $320 million in 2023, accounting for 50% of total gaming revenue
- The PC gaming segment in Thailand generated $150 million in revenue in 2023, up 8% from 2022
- Thailand had 32.5 million gamers in 2023, representing 45% of the population aged 6+
- 52% of Thai gamers were female in 2023, up from 48% in 2022
- Average age of gamers in Thailand was 26 years in 2023
- 72% of Thai gamers played daily in 2023, averaging 1.5 hours per day
- Average session length for mobile gamers in Thailand was 45 minutes in 2023
- 55% of Thai gamers played multiplayer games weekly in 2023
- Mobile Free Fire had 15 million monthly active users in Thailand 2023
- PUBG Mobile genre battle royale led with 40% genre share in Thailand 2023
- RPG games like Ragnarok M: Classic had 12 million MAU in Thailand 2023
- Thailand gaming market expected to reach $1 billion by 2027 with 9% CAGR
- Mobile gaming revenue projected to grow 15% YoY to $500 million in 2024 Thailand
- Esports audience to hit 10 million by 2025 in Thailand
Thailand's gaming industry is booming, driven by mobile dominance and strong growth.
Gaming Habits
- 72% of Thai gamers played daily in 2023, averaging 1.5 hours per day
- Average session length for mobile gamers in Thailand was 45 minutes in 2023
- 55% of Thai gamers played multiplayer games weekly in 2023
- Thailand gamers spent 10.2 billion hours gaming in 2023 total
- Evening peak gaming hours (7-10 PM) accounted for 40% of daily playtime in Thailand 2023
- 48% of gamers watched gaming streams weekly in Thailand 2023
- Average weekly gaming time per Thai gamer: 8.5 hours in 2023
- 62% played casual games daily, 25% hardcore in Thailand 2023
- Social gaming features used by 70% of Thai gamers monthly 2023
- In-game purchases made monthly by 35% of gamers in Thailand 2023
- Weekend gaming sessions averaged 2.5 hours/day vs 1 hour weekdays in Thailand 2023
- 40% of Thai gamers played with friends regularly in 2023
- Mobile gamers checked apps 15 times/day on average in Thailand 2023
- 28% participated in esports tournaments casually in Thailand 2023
- Female gamers averaged 1.2 hours/day, males 1.8 hours in Thailand 2023
- Under-18 gamers played 2 hours/day average in Thailand 2023
- 65% used gaming as stress relief primary reason in Thailand 2023
- Cross-platform play engaged 45% of PC/console gamers in Thailand 2023
- Daily retention rate for top games averaged 42% in Thailand 2023
- 52% played on public transport daily in Thailand 2023
- Gaming during lunch breaks: 38% of working gamers in Thailand 2023
- 75% preferred portrait mode on mobile in Thailand 2023
- Offline play used by 30% weekly due to connectivity issues 2023 Thailand
- 60% shared gaming clips on social media monthly 2023 Thailand
- Average LTV of Thai gamers $25 over 6 months in 2023
- 35% tried new games weekly via recommendations 2023 Thailand
- Night owls (after 10 PM) 25% of playtime in Thailand 2023
Gaming Habits Interpretation
Despite their national love affair with casual, mobile-friendly gaming that serves as a daily social stress-relief valve, Thailand's passionate players are no slouches, packing serious hours—especially on evenings and weekends—into a thriving, engaged, and surprisingly monetizable community.
Growth Projections
- Thailand gaming market expected to reach $1 billion by 2027 with 9% CAGR
- Mobile gaming revenue projected to grow 15% YoY to $500 million in 2024 Thailand
- Esports audience to hit 10 million by 2025 in Thailand
- PC gaming penetration to rise from 25% to 35% by 2027 Thailand
- Local game studios to increase from 300 to 500 by 2026 Thailand
- Gaming jobs to grow 20% annually reaching 20,000 by 2025 Thailand
- 5G adoption to boost gaming 25% by 2025 in Thailand
- VR/AR gaming revenue $50 million by 2027 Thailand projection
- Cloud gaming users 5 million by 2026 Thailand
- Female gamers to reach 60% of total by 2027 Thailand
- Revenue per gamer ARPU $25 by 2025 Thailand
- Esports prize pools $50 million annually by 2027 Thailand
- Gaming GDP contribution 1.5% by 2026 Thailand
- Foreign investment in Thai gaming $200 million by 2025
- Metaverse gaming market $100 million by 2028 Thailand
- Console market double to $90 million by 2027 Thailand
- Mid-core genre to 50% revenue share by 2026 Thailand
- Daily playtime per gamer to 2 hours by 2027 Thailand
- Game exports $150 million by 2027 Thailand
- Streaming viewers 15 million by 2025 Thailand
- Hyper-casual growth slow to 5% CAGR post-2024 Thailand
- RPG genre revenue +20% YoY to 2027 Thailand
- Government incentives boost studios 30% growth 2024-2028 Thailand
- Gamers total 40 million by 2027 (50% population) Thailand
- IAP revenue $450 million by 2025 Thailand
- Ad monetization double to $250 million by 2027 Thailand
Growth Projections Interpretation
Thailand's gaming landscape is poised for explosive growth, transforming from a casual pastime into a serious economic powerhouse, with everyone from mobile warriors to burgeoning local studios riding a wave of 5G, esports, and foreign investment toward a billion-dollar future.
Market Size and Revenue
- In 2023, Thailand's gaming market revenue reached $644 million, marking a 12.5% year-over-year growth driven primarily by mobile gaming
- Thailand's in-app purchase revenue from gaming apps hit $320 million in 2023, accounting for 50% of total gaming revenue
- The PC gaming segment in Thailand generated $150 million in revenue in 2023, up 8% from 2022
- Console gaming revenue in Thailand was $45 million in 2023, representing 7% of the total market share
- Thailand's esports market revenue contributed $25 million to the gaming industry in 2023, growing 20% YoY
- Mobile gaming dominated with $429 million revenue in Thailand in 2023, 67% of total market
- Thailand gaming ad revenue reached $120 million in 2023 from in-game ads and video ads
- Total gaming market size in Thailand projected at $700 million for 2024 with 10% CAGR
- Thailand's free-to-play games generated 85% of total revenue or $547 million in 2023
- Premium game sales in Thailand contributed $97 million, 15% of market in 2023
- Thailand's gaming market revenue per user averaged $18.50 in 2023
- Bangkok accounted for 40% of Thailand's gaming revenue at $258 million in 2023
- Thailand gaming export revenue from studios reached $50 million in 2023
- Cloud gaming revenue in Thailand was $10 million in 2023, growing 50% YoY
- Thailand's metaverse gaming revenue hit $15 million in 2023
- In-app purchases by females in Thailand generated $140 million in gaming 2023
- Thailand's battle royale games revenue was $180 million in 2023
- Gaming hardware sales in Thailand reached $200 million in 2023
- Thailand's live streaming gaming revenue was $30 million in 2023
- Subscription-based gaming services revenue $12 million in Thailand 2023
- Thailand's gaming market grew from $572 million in 2022 to $644 million in 2023
- Digital distribution accounted for 92% of Thailand gaming revenue in 2023 ($592 million)
- Thailand's mid-core gaming revenue $250 million, 39% of market in 2023
- Hyper-casual games revenue $80 million in Thailand 2023
- Thailand gaming VAT contributions $50 million to government in 2023
- Thailand's AAA game imports revenue $60 million in 2023
- Local game development revenue $100 million in Thailand 2023
- Thailand esports betting revenue $18 million in 2023
- Gaming merchandise sales $35 million in Thailand 2023
- Thailand's overall digital entertainment market including gaming $2.5 billion in 2023
Market Size and Revenue Interpretation
Thailand's gaming industry, now a $644 million behemoth, is essentially a kingdom where mobile is the undisputed monarch ($429 million), PC is the steadfast prime minister ($150 million), and consoles are the much-loved but less powerful royal family ($45 million), all fueled by a populace that would rather watch ads and pay for power-ups ($547 million from free-to-play) than buy a title outright, proving that the real game is monetizing attention, not just selling discs.
Popular Games and Genres
- Mobile Free Fire had 15 million monthly active users in Thailand 2023
- PUBG Mobile genre battle royale led with 40% genre share in Thailand 2023
- RPG games like Ragnarok M: Classic had 12 million MAU in Thailand 2023
- Strategy genre accounted for 18% of playtime in Thailand 2023
- Candy Crush Saga hyper-casual downloads 5 million in Thailand 2023
- Mobile Legends: Bang Bang MOBA genre 25% revenue share Thailand 2023
- Roblox had 8 million MAU among Thai youth in 2023
- Action games genre 22% market share in Thailand 2023
- Among Us social deduction peaked at 3 million DAU in Thailand 2023
- Puzzle genre downloads 20% of total in Thailand 2023
- Call of Duty Mobile 10 million MAU FPS genre leader Thailand 2023
- Sports games like eFootball 2023 4% share but growing 15% YoY Thailand
- Genshin Impact gacha RPG $50 million revenue Thailand 2023
- Simulation games like Avakin Life 2 million MAU Thailand 2023
- Horror genre surged 30% with Dead by Daylight Thailand 2023
- Top 10 games 70% of total downloads in Thailand 2023
- Local game HomeScapes variant 1.5 million DAU Thailand 2023
- MMORPG like Black Desert Mobile 3 million MAU Thailand 2023
- Casino/slot games 12% revenue despite regulations Thailand 2023
- Racing genre like Asphalt 9 5% playtime share Thailand 2023
- Among top genres, mid-core 45%, casual 30%, hardcore 25% Thailand 2023
- Garena Free Fire downloads 25 million in Thailand 2023
- State of Survival strategy 6 million MAU Thailand 2023
- Brawl Stars 4.5 million DAU MOBA-like Thailand 2023
- PC League of Legends 2 million MAU Thailand 2023
- Console FIFA series 1 million sales Thailand 2023
- Thai-developed games like Infamous Butler 500k downloads 2023
- Adventure genre 8% revenue growth Thailand 2023
- Top Steam games Dota 2 1.2 million MAU Thailand 2023
- Honor of Kings tested with 2 million signups Thailand 2023
Popular Games and Genres Interpretation
The Thai gaming scene is a masterclass in democratic chaos, where battle royales rule with an iron fist, candy-crushing is a national pastime, and everyone from RPG adventurers to casino high-rollers is fighting for a slice of the screen—proving that while tastes may be gloriously fragmented, the nation's collective thumb is decisively on the pulse.
User Demographics
- Thailand had 32.5 million gamers in 2023, representing 45% of the population aged 6+
- 52% of Thai gamers were female in 2023, up from 48% in 2022
- Average age of gamers in Thailand was 26 years in 2023
- 65% of gamers in Thailand were under 30 years old in 2023
- Urban gamers comprised 70% of total gamers in Thailand 2023 (22.75 million)
- Rural gamers in Thailand numbered 9.75 million in 2023, 30% of total
- Students made up 40% of Thai gamers (13 million) in 2023
- Working adults aged 25-34 were 35% of gamers (11.375 million) in Thailand 2023
- 28% of Thai gamers were parents in 2023
- Bangkok had 8 million gamers in 2023, 25% of national total
- Chiang Mai gamers totaled 1.2 million in 2023
- 55% of Thai female gamers were aged 18-24 in 2023
- Male gamers aged 25-34 comprised 20% of total (6.5 million) in Thailand 2023
- 15% of Thai gamers were over 40 years old in 2023 (4.875 million)
- Gamers with higher education (university+) were 45% in Thailand 2023
- Low-income gamers (<20k THB/month) 30% of total in Thailand 2023
- High-income gamers (>50k THB/month) 15%, spending more on average in 2023
- 60% of Thai gamers lived in households with internet >50Mbps in 2023
- Single gamers were 75% of total in Thailand 2023
- Gamers in Northeast Thailand 7 million in 2023
- Southern Thailand gamers 5.5 million in 2023
- 42% of Thai gamers were employed full-time in 2023
- Unemployed youth gamers 12% in Thailand 2023
- Gamers with children under 18: 22% in Thailand 2023
- Ethnic Thai gamers 90% of total, others 10% in 2023
- 68% of Thai gamers owned smartphones in 2023 (22.1 million)
- Gamers speaking English fluently: 35% in Thailand 2023
- Thailand gamers spending >500 THB/month: 25% in 2023
User Demographics Interpretation
Move over, stereotypes: Thailand's gaming scene is no longer a boys' club, but a diverse, digitally savvy nation where the average 26-year-old—increasingly female, often a student or young urban professional—is just as likely to be found strategizing on a smartphone as studying or parenting, proving that play is serious business for nearly half the population.
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