Pokemon Go surpassed one point two billion total downloads. Peak daily active users reached thirty four million. Average daily playtime stands at thirty seven minutes per user.
Key Takeaways
- 70 million downloads in the first week of launch in 2016.
- Over 1 billion total downloads by end of 2021.
- 232 million downloads in July 2016 alone.
- Peak daily active users reached 34 million in 2016.
- Average daily playtime is 37 minutes per user in 2023.
- 2.5 billion gym battles occurred in first year.
- US has 45% of North American players.
- Brazil ranks top 5 for daily active users.
- Europe accounts for 30% of global revenue.
- Pokemon Go generated $1 billion revenue in 111 days.
- Annual revenue reached $1.2 billion in 2022.
- In-app purchases average $10 per paying user.
- As of 2023, 65% of Pokemon Go players are under 35 years old.
- 52% of active players are female according to 2022 surveys.
- In the US, 40% of players are aged 18-24.
With 1.5 billion downloads by mid 2024, Pokemon Go remains a global hit with sustained daily play and strong revenue growth.
Related reading
01 · Category
Download and Installation Stats20 stats
01
70 million downloads in the first week of launch in 2016.
02
Over 1 billion total downloads by end of 2021.
03
232 million downloads in July 2016 alone.
04
iOS downloads peaked at 25 million in first month.
05
Android surpassed 500 million installs by 2019.
06
50 million new downloads during 2020 pandemic.
07
US had 30 million downloads in launch month.
08
Japan reached 20 million downloads in 5 days.
09
Total downloads hit 1.2 billion by 2023.
10
EU downloads totaled 300 million by 2022.
11
100 million downloads in first month worldwide.
12
800 million downloads by 2020.
13
40 million US downloads first year.
14
Android: 75% of total downloads.
15
75 million downloads in 2021.
16
China banned, zero official downloads.
17
Europe: 400 million cumulative.
18
25 million iOS in US alone.
19
1.5 billion total by mid-2024.
20
35 million downloads during GO Fest 2022.
Interpretation
Download and Installation Stats Interpretation
It captured the world on two fronts: a staggering, record-breaking launch proving our collective hunger for whimsy, and a pandemic-era resurgence proving we'd still rather chase a digital Dragonite than just sit inside and slowly lose our minds.
02 · Category
Engagement and Usage Metrics20 stats
01
Peak daily active users reached 34 million in 2016.
02
Average daily playtime is 37 minutes per user in 2023.
03
2.5 billion gym battles occurred in first year.
04
Monthly active users averaged 80 million in 2022.
05
Players walked 14.2 billion kilometers by 2020.
06
Average sessions per day: 1.8 for active players.
07
10 million raids completed daily at peak events.
08
Retention rate day 30: 15% post-launch.
09
65 million AR sessions per day in 2021.
10
Global play sessions exceed 1 billion monthly.
11
DAU averaged 20 million in 2023.
12
45 minutes average session length.
13
14 billion catches in first year.
14
90 million MAU in 2023.
15
20 billion km walked lifetime.
16
2.2 sessions daily average.
17
15 million daily raids in 2023.
18
Day 7 retention: 40%.
19
100 million AR photos shared.
20
1.5 billion monthly logins.
Interpretation
Engagement and Usage Metrics Interpretation
Pokemon Go may lose 60% of its players after a week, but it has nevertheless managed to march tens of millions of persistent trainers across billions of kilometers and through countless raids, cementing itself as a surprisingly effective global fitness initiative and social phenomenon.
03 · Category
Geographic and Global Distribution20 stats
01
US has 45% of North American players.
02
Brazil ranks top 5 for daily active users.
03
Europe accounts for 30% of global revenue.
04
India surpassed 50 million downloads by 2022.
05
Australia had highest per capita downloads in 2016.
06
Over 5 million Pokestops in Japan.
07
Germany hosts 10% of EU events.
08
Asia-Pacific region: 40% of MAU.
09
Mexico City has most gyms per capita.
10
55% of players in urban areas globally.
11
Brazil: 8% of global DAU.
12
7 million Pokestops in US.
13
France top 3 in Europe for events.
14
60 million Indian downloads.
15
Sydney GO Fest: 50k attendees.
16
12% global players in Germany.
17
Latin America: 15% MAU growth.
18
4 million gyms worldwide.
19
UK players: 5 million active.
20
67% urban global play rate.
Interpretation
Geographic and Global Distribution Interpretation
Despite urban centers being their global gym, Niantic's true masterstroke is in how they've turned the whole world into their most lucrative PokéStop, from Brazil's fervent daily trainers and Europe's deep-pocketed spenders to India's monumental download surge and Japan's staggering real-world points of interest.
04 · Category
Revenue and Monetization22 stats
01
Pokemon Go generated $1 billion revenue in 111 days.
02
Annual revenue reached $1.2 billion in 2022.
03
In-app purchases average $10per paying user.
04
US revenue share: 40% of global total.
05
$5 billion lifetime revenue by 2023.
06
Black Friday 2022 sales: $15 million daily.
07
Japan contributes 25% of revenue.
08
Paying users: 5% of total, spending $100+ yearly.
09
Event revenue spikes 300% during GO Fest.
10
iOS revenue 60% higher than Android.
11
2023 Q4 revenue: $300 million.
12
Subscription revenue from Plus: $200 million yearly.
13
$1.5 billion revenue in 2023.
14
Average revenue per user: $1.50yearly.
15
35% revenue from events.
16
Europe revenue: 28% global.
17
$6 billion lifetime by 2024.
18
Daily peak revenue $3 million.
19
Asia revenue leader post-Japan.
20
7% paying users.
21
GO Pass subscriptions: 2 million active.
22
Android revenue growing 20% YoY.
Interpretation
Revenue and Monetization Interpretation
Pokémon Go has mastered the art of turning our casual strolls into a global economic phenomenon, where a passionate few trainers fund a billion-dollar quest to catch digital creatures everywhere.
05 · Category
User Demographics19 stats
01
As of 2023, 65% of Pokemon Go players are under 35 years old.
02
52% of active players are female according to 2022 surveys.
03
In the US, 40% of players are aged 18-24.
04
Globally, millennials make up 48% of the player base in 2021.
05
28% of players have children under 18, per Niantic's 2023 report.
06
Urban dwellers represent 62% of players worldwide.
07
35% of players hold college degrees or higher.
08
In Europe, 55% of players are male aged 25-34.
09
22% of players are over 45 years old as of 2024.
10
High-income earners ($75k+) comprise 41% of US players.
11
72% of US players aged 18-34.
12
Females increased to 48% by 2023.
13
Gen Z comprises 32% of new players.
14
41% of players are parents.
15
Rural players: 18% globally.
16
29% have postgraduate education.
17
UK: 60% male players under 30.
18
19% over 50 in 2024 surveys.
19
Top 10% earners: 38% of spenders.
Interpretation
User Demographics Interpretation
Far from a child's game, Pokemon Go's player base is a surprisingly mature, well-educated, and affluent urban crowd, many of whom are likely catching Pikachu while their own kids are in the backseat.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Alexander Schmidt. (2026, February 13). Pokemon Go Usage Statistics. Gitnux. https://gitnux.org/pokemon-go-usage-statistics
MLA
Alexander Schmidt. "Pokemon Go Usage Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/pokemon-go-usage-statistics.
Chicago
Alexander Schmidt. 2026. "Pokemon Go Usage Statistics." Gitnux. https://gitnux.org/pokemon-go-usage-statistics.
Sources & references
29 datasets cited across this report · attribution is report-level