Key Takeaways
- Thailand's food and beverage market size was valued at USD 25.6 billion in 2022, projected to grow to USD 35.4 billion by 2030 at a CAGR of 4.2% driven by rising urban consumption and tourism recovery.
- The F&B sector contributed 3.5% to Thailand's GDP in 2023, with total industry revenue hitting 1.45 trillion THB amid post-pandemic demand surge.
- Food processing sub-sector accounted for 65% of total F&B industry value in 2023, valued at 942 billion THB with emphasis on ready-to-eat products.
- Rice production in Thailand reached 35 million tons in 2023, with processed rice exports at 7.5 million tons valued at USD 4.2 billion.
- Processed seafood output totaled 1.2 million tons in 2023, canned tuna alone at 450,000 tons from 85 factories.
- Poultry meat production hit 1.85 million tons in 2023, with 70% processed into value-added products like nuggets.
- Soft drink production totaled 12 billion liters in 2023, carbonated at 7 billion liters.
- Bottled water market produced 9.5 billion liters in 2023, with 85% PET packaging.
- Beer production reached 2.4 billion liters in 2023, domestic sales 1.8 billion liters.
- Thailand's F&B exports totaled USD 38.5 billion in 2023, food products 85% share with rice at USD 4.9 billion.
- Canned tuna exports reached 380,000 tons valued at USD 2.1 billion in 2023 to US and EU.
- Processed shrimp exports were 280,000 tons worth USD 2.8 billion in 2023, 60% to Japan.
- 72% of Thai consumers aged 18-34 prefer healthy snacks daily, with 45% opting for low-sugar options.
- Online F&B purchases increased to 42% of millennials in 2023, average order 350 THB.
- 58% of urban Thais consumed plant-based alternatives weekly in 2023.
Thailand's food and beverage industry is experiencing strong, diversified growth driven by tourism and innovation.
Beverage Industry
- Soft drink production totaled 12 billion liters in 2023, carbonated at 7 billion liters.
- Bottled water market produced 9.5 billion liters in 2023, with 85% PET packaging.
- Beer production reached 2.4 billion liters in 2023, domestic sales 1.8 billion liters.
- Ready-to-drink tea output was 3.2 billion liters in 2023, green tea 55% share.
- Energy drink production hit 2.8 billion cans in 2023, M-150 brand leading.
- Functional beverage sales grew 18% to 45 billion THB in 2023.
- Alcoholic beverage production totaled 3.1 billion liters in 2023, spirits 900 million liters.
- Juice and nectar production was 1.5 billion liters in 2023, orange 30% share.
- Coffee ready-to-drink output reached 800 million units in 2023.
- Milk and dairy beverages processed 2.1 billion liters in 2023, UHT 70%.
- Sports drink production totaled 1.2 billion liters in 2023, post-COVID health focus.
- Number of beverage factories was 2,800 in 2023, 1,200 ISO certified.
- Sugar-sweetened beverage tax collected 25 billion THB in 2023, volume down 5%.
- PET bottle recycling rate for beverages was 52% in 2023, 1.2 million tons collected.
- Export of Thai beverages reached USD 1.1 billion in 2023, RTD tea leading.
- Vending machine beverages sales hit 35 billion THB in 2023, 120,000 machines.
- Craft beer production grew 25% to 50 million liters in 2023.
- Low/no alcohol beer sales surged 30% to 150 million liters in 2023.
- Herbal drink production totaled 900 million liters in 2023, local herbs 80%.
- Carbonation capacity in beverage plants was 15 billion liters annually in 2023.
Beverage Industry Interpretation
Consumer Behavior and Trends
- 72% of Thai consumers aged 18-34 prefer healthy snacks daily, with 45% opting for low-sugar options.
- Online F&B purchases increased to 42% of millennials in 2023, average order 350 THB.
- 58% of urban Thais consumed plant-based alternatives weekly in 2023.
- Ready-to-eat meal demand rose 25% among working women, 60% via delivery apps.
- Health-conscious consumers (35%) prioritized functional beverages, up 15% YoY in 2023.
- 48% of Gen Z favored local craft beers over mass brands in 2023 surveys.
- Sustainable packaging influenced 62% purchase decisions in F&B 2023.
- Street food consumption remained at 75% weekly for 80% of population in 2023.
- Low/no alcohol drink trial rate hit 55% among 25-40 age group in 2023.
- Organic food purchases grew 30% in premium supermarkets, 12% market penetration.
- Delivery app usage for F&B reached 68% in Bangkok, average 4 orders/month.
- 40% consumers reduced sugar intake via labeled products in 2023.
- Halal food preference at 28% nationally, 90% in South, 2023 data.
- Premium coffee consumption up 20% to 2 cups/day urban average 2023.
- Vegan meal kits sales surged 35% online among 20-30s in 2023.
- 55% parents chose fortified kids' snacks for nutrition in 2023.
- Impulse buys at convenience stores 60% F&B, avg 50 THB/transaction 2023.
- Home cooking with processed ingredients up 18% post-COVID 2023.
- Exotic fruit juice flavors preferred by 45% youth in 2023.
- Loyalty programs drove 70% repeat F&B purchases in chains 2023.
- Mood-based snacking reported by 52% consumers daily 2023.
- 65% aged 35+ favored traditional Thai flavors in processed foods 2023.
- App-based nutrition tracking used by 28% health-focused buyers 2023.
- Festive season F&B spending up 40% to 15,000 THB/household 2023.
- 50% reduced plastic packaged F&B post-awareness campaigns 2023.
- Energy drink consumption 3 cans/week avg among males 18-24, 2023.
- 38% shifted to e-commerce for bulk F&B buys in 2023.
Consumer Behavior and Trends Interpretation
Export and Import Data
- Thailand's F&B exports totaled USD 38.5 billion in 2023, food products 85% share with rice at USD 4.9 billion.
- Canned tuna exports reached 380,000 tons valued at USD 2.1 billion in 2023 to US and EU.
- Processed shrimp exports were 280,000 tons worth USD 2.8 billion in 2023, 60% to Japan.
- Thai rice exports hit 8.2 million tons at USD 4.7 billion in 2023, Jasmine variety 40%.
- Frozen chicken exports totaled 450,000 tons valued USD 1.2 billion in 2023 to Middle East.
- Fruit exports reached USD 1.5 billion in 2023, durian alone USD 4 billion equivalent processed.
- Beverage exports grew 12% to USD 1.8 billion in 2023, coconut water leading.
- Sugar exports were 6.5 million tons at USD 3.2 billion in 2023/24.
- Cassava product exports hit 10 million tons worth USD 4.1 billion in 2023.
- Processed vegetable exports totaled USD 800 million in 2023, corn 35% share.
- F&B imports into Thailand were USD 12.4 billion in 2023, wheat 25% at 12 million tons.
- Dairy imports reached USD 1.9 billion in 2023, milk powder 70% from New Zealand.
- Soybean imports for food processing totaled 2.2 million tons at USD 1.1 billion in 2023.
- Top export markets: US 22%, Japan 15%, China 12% of F&B in 2023.
- Halal-certified F&B exports valued USD 12 billion in 2023 to 40 countries.
- EU F&B imports from Thailand grew 8% to USD 3.5 billion in 2023 despite tariffs.
- ASEAN F&B trade surplus for Thailand was USD 5.2 billion in 2023.
- US FDA rejections of Thai F&B were 150 cases in 2023, 40% seafood.
- China approved 500 new Thai F&B products for import in 2023.
- Logistics costs for F&B exports averaged 8% of value in 2023.
- Trade fairs generated USD 2.5 billion F&B export deals in 2023.
- FTAs boosted F&B exports by 15% to USD 25 billion in 2023.
- Import duties collected on F&B were 45 billion THB in 2023.
- 65% of Thai F&B exports were processed foods in 2023.
- Vegetable oil imports totaled 4.5 million tons in 2023 for refining.
- Plant-based F&B imports grew 28% to USD 450 million in 2023.
Export and Import Data Interpretation
Food Production and Processing
- Rice production in Thailand reached 35 million tons in 2023, with processed rice exports at 7.5 million tons valued at USD 4.2 billion.
- Processed seafood output totaled 1.2 million tons in 2023, canned tuna alone at 450,000 tons from 85 factories.
- Poultry meat production hit 1.85 million tons in 2023, with 70% processed into value-added products like nuggets.
- Sugar production from cane reached 10.2 million tons in 2023/24 season, milled from 95 million tons of cane.
- Cassava starch production was 25,000 tons daily in 2023, total 8.5 million tons annually for food uses.
- Instant noodle production exceeded 8 billion packs in 2023, with 60% exported.
- Frozen vegetable exports from Thailand totaled 250,000 tons in 2023, processed from 1.2 million tons raw.
- Palm oil production for food use was 3.1 million tons in 2023, 45% refined into cooking oil.
- Fruit processing output reached 2.8 million tons in 2023, canned pineapple at 500,000 tons.
- Dairy processing capacity utilized 75% in 2023, producing 1.1 million tons of milk products.
- Snack food production grew to 1.5 million tons in 2023, potato chips segment up 12%.
- Bakery products output was 2.2 million tons in 2023, bread alone at 1.8 million tons.
- Condiment and sauce production totaled 800,000 tons in 2023, fish sauce at 300,000 tons.
- Processed meat products reached 900,000 tons in 2023, sausages comprising 40%.
- Edible oil refining capacity was 5 million tons in 2023, 85% utilization rate.
- Flour milling output hit 4.5 million tons in 2023 from 12 million tons wheat imports.
- Coffee processing from beans yielded 50,000 tons in 2023, robusta dominant at 90%.
- Chocolate and confectionery production was 250,000 tons in 2023, exports 60,000 tons.
- Number of food processing factories registered 12,500 in 2023, with 4,200 GMP certified.
- Raw material sourcing: 65% local for processed foods in 2023, imports for 35% specialty items.
- Automation in food factories covered 45% of lines in 2023, reducing labor by 20%.
- Cold chain capacity for food processing expanded to 2.5 million pallet positions in 2023.
- Water usage in food processing averaged 15 m3 per ton product in 2023, down 10% YoY.
- Energy efficiency in processing plants improved 12% to 0.35 GJ per ton in 2023.
- Packaging materials used 1.8 million tons in food processing 2023, 25% recyclable.
- Quality rejection rate in food exports was 1.2% in 2023, mainly microbiology issues.
- R&D spending on food processing innovations was 8 billion THB in 2023.
- Capacity utilization in food factories averaged 78% in 2023.
Food Production and Processing Interpretation
Market Overview and Growth
- Thailand's food and beverage market size was valued at USD 25.6 billion in 2022, projected to grow to USD 35.4 billion by 2030 at a CAGR of 4.2% driven by rising urban consumption and tourism recovery.
- The F&B sector contributed 3.5% to Thailand's GDP in 2023, with total industry revenue hitting 1.45 trillion THB amid post-pandemic demand surge.
- Food processing sub-sector accounted for 65% of total F&B industry value in 2023, valued at 942 billion THB with emphasis on ready-to-eat products.
- Beverage market in Thailand grew by 6.8% YoY in 2023 to reach 285 billion THB, fueled by non-alcoholic and functional drinks.
- Thailand's F&B e-commerce sales surged 28% in 2023 to 120 billion THB, representing 8.5% of total sector sales.
- Organized retail F&B sales in Thailand increased to 450 billion THB in 2023, up 12% from 2022 due to hypermarket expansions.
- The industry employed over 2.1 million people in 2023, with a 4% workforce growth linked to manufacturing expansions.
- FDI inflows into Thailand's F&B sector totaled USD 1.2 billion in 2023, primarily from Japan and China for processing plants.
- Inflation in F&B prices averaged 2.8% in 2023, lower than overall CPI due to stable agricultural inputs.
- Per capita F&B spending in Thailand rose to 45,000 THB in 2023, a 7% increase driven by middle-class expansion.
- Quick service restaurants (QSR) segment grew 15% YoY in 2023 to 180 billion THB revenue.
- Thailand's F&B industry R&D investment reached 15 billion THB in 2023, focusing on sustainable packaging.
- Market concentration: Top 10 F&B firms controlled 42% of sales in 2023.
- Sustainability initiatives covered 35% of F&B production in 2023, up from 22% in 2021.
- Digital transformation investments in F&B hit 25 billion THB in 2023 for supply chain tech.
- Tourism-driven F&B sales boosted by 18% in 2023 to 350 billion THB from 28 million visitors.
- Halal F&B market in Thailand valued at 180 billion THB in 2023, targeting Muslim exports.
- Organic F&B sales grew 22% to 45 billion THB in 2023 amid health trends.
- Plant-based F&B products market reached 12 billion THB in 2023, CAGR 25% since 2020.
- Convenience store F&B sales totaled 250 billion THB in 2023, 55% of total retail F&B.
- F&B logistics costs represented 12% of total industry expenses in 2023 at 175 billion THB.
- Energy consumption in F&B manufacturing was 18,000 GWh in 2023, with 15% from renewables.
- Waste generation in F&B sector totaled 2.5 million tons in 2023, recycled 40%.
- Carbon footprint of Thailand F&B industry averaged 1.2 tons CO2e per million THB revenue in 2023.
- Government subsidies to F&B sector amounted to 50 billion THB in 2023 for exports and tech.
- Number of F&B SMEs reached 150,000 in 2023, contributing 55% to total employment.
- Brand value of top Thai F&B companies summed to USD 8.5 billion in 2023.
- Online delivery platforms handled 30% of F&B sales in urban areas in 2023, worth 90 billion THB.
- F&B innovation startups numbered 450 in 2023, raising USD 200 million funding.
- Industry productivity per worker increased 8% to 850,000 THB in 2023.
Market Overview and Growth Interpretation
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