GITNUX REPORT 2024

Global Test Prep Industry Statistics: Market Valued at $43.17B

Exploring the booming test prep industry: Market growth, key segments, and future projections revealed.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The university exams segment held the largest revenue share of 32.5% in 2022

Statistic 2

The K-12 segment is expected to dominate the test preparation market during the forecast period

Statistic 3

Online learning is expected to be the fastest-growing segment with a CAGR of 7.9% from 2023 to 2030

Statistic 4

Online learning platforms are expected to witness the highest growth rate in the test preparation market

Statistic 5

The global mobile learning market size is expected to reach USD 80.1 billion by 2027

Statistic 6

The adaptive learning segment is expected to witness the highest growth rate in the test preparation market

Statistic 7

The global gamification in education market size is expected to reach USD 4.91 billion by 2027

Statistic 8

The test preparation market is expected to grow at a CAGR of 6.9% from 2023 to 2030

Statistic 9

The K-12 test preparation market is projected to reach USD 13.82 billion by 2030

Statistic 10

The SAT test prep market in the US is expected to grow by USD 298.45 million during 2020-2024

Statistic 11

The GMAT test preparation market is projected to reach USD 798.63 million by 2027

Statistic 12

The GRE test preparation market is expected to grow at a CAGR of 9% during 2021-2025

Statistic 13

The TOEFL test preparation market is expected to grow at a CAGR of 13.68% during 2021-2025

Statistic 14

The IELTS test preparation market is expected to grow at a CAGR of 11.12% during 2021-2025

Statistic 15

The ACT test preparation market is expected to grow at a CAGR of 7.5% during 2021-2025

Statistic 16

The MCAT test preparation market is expected to grow at a CAGR of 5.8% during 2021-2025

Statistic 17

The LSAT test preparation market is expected to grow at a CAGR of 4.3% during 2021-2025

Statistic 18

The AP exam preparation market is expected to grow at a CAGR of 8.2% during 2021-2025

Statistic 19

The IB exam preparation market is expected to grow at a CAGR of 6.7% during 2021-2025

Statistic 20

The CFA exam preparation market is expected to grow at a CAGR of 9.8% during 2021-2025

Statistic 21

The FRM exam preparation market is expected to grow at a CAGR of 7.4% during 2021-2025

Statistic 22

The PMP exam preparation market is expected to grow at a CAGR of 8.9% during 2021-2025

Statistic 23

The USMLE test preparation market is expected to grow at a CAGR of 6.2% during 2021-2025

Statistic 24

The NCLEX test preparation market is expected to grow at a CAGR of 7.8% during 2021-2025

Statistic 25

The bar exam preparation market is expected to grow at a CAGR of 5.6% during 2021-2025

Statistic 26

The CPA exam preparation market is expected to grow at a CAGR of 6.9% during 2021-2025

Statistic 27

The global GMAT online test preparation market is expected to grow by USD 174.30 million during 2020-2024

Statistic 28

The SAT test prep market in the US is expected to grow by USD 298.45 million during 2020-2024

Statistic 29

The global test preparation market size was valued at USD 43.17 billion in 2022

Statistic 30

The global K-12 test preparation market size was valued at USD 7.22 billion in 2021

Statistic 31

The global GMAT test preparation market size was valued at USD 585.37 million in 2019

Statistic 32

The global GRE test preparation market size was valued at USD 413.76 million in 2020

Statistic 33

The global TOEFL test preparation market size was valued at USD 795.63 million in 2020

Statistic 34

The global IELTS test preparation market size was valued at USD 912.84 million in 2020

Statistic 35

The global ACT test preparation market size was valued at USD 306.27 million in 2020

Statistic 36

The global MCAT test preparation market size was valued at USD 68.42 million in 2020

Statistic 37

The global LSAT test preparation market size was valued at USD 82.15 million in 2020

Statistic 38

The global AP exam preparation market size was valued at USD 298.54 million in 2020

Statistic 39

The global IB exam preparation market size was valued at USD 145.67 million in 2020

Statistic 40

The global CFA exam preparation market size was valued at USD 172.38 million in 2020

Statistic 41

The global FRM exam preparation market size was valued at USD 56.92 million in 2020

Statistic 42

The global PMP exam preparation market size was valued at USD 112.76 million in 2020

Statistic 43

The global USMLE test preparation market size was valued at USD 245.31 million in 2020

Statistic 44

The global NCLEX test preparation market size was valued at USD 187.54 million in 2020

Statistic 45

The global bar exam preparation market size was valued at USD 392.18 million in 2020

Statistic 46

The global CPA exam preparation market size was valued at USD 278.45 million in 2020

Statistic 47

The global test preparation market is expected to reach USD 7.22 billion by 2023

Statistic 48

North America dominated the test preparation market with a share of 35.6% in 2022

Statistic 49

The Asia-Pacific region is expected to witness the highest growth rate in the test preparation market during the forecast period

Statistic 50

35% of students use private tutoring services for test preparation

Statistic 51

53% of test-takers use official GMAT prep materials

Statistic 52

40% of GRE test-takers use online prep courses

Statistic 53

65% of TOEFL test-takers use self-study materials

Statistic 54

70% of IELTS test-takers attend preparation classes

Statistic 55

45% of ACT test-takers use online practice tests

Statistic 56

80% of MCAT test-takers use commercial prep courses

Statistic 57

55% of LSAT test-takers use prep books for studying

Statistic 58

75% of AP students use online resources for exam preparation

Statistic 59

60% of IB students use tutoring services for exam preparation

Statistic 60

85% of CFA candidates use third-party study materials

Statistic 61

70% of FRM candidates use online prep courses

Statistic 62

90% of PMP candidates use exam simulators for preparation

Statistic 63

75% of USMLE test-takers use question banks for preparation

Statistic 64

80% of NCLEX candidates use adaptive learning platforms

Statistic 65

95% of bar exam candidates use commercial bar review courses

Statistic 66

85% of CPA candidates use mobile apps for exam preparation

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Summary

  • The global test preparation market size was valued at USD 43.17 billion in 2022
  • The test preparation market is expected to grow at a CAGR of 6.9% from 2023 to 2030
  • North America dominated the test preparation market with a share of 35.6% in 2022
  • The university exams segment held the largest revenue share of 32.5% in 2022
  • Online learning is expected to be the fastest-growing segment with a CAGR of 7.9% from 2023 to 2030
  • The global K-12 test preparation market size was valued at USD 7.22 billion in 2021
  • The K-12 test preparation market is projected to reach USD 13.82 billion by 2030
  • The SAT test prep market in the US is expected to grow by USD 298.45 million during 2020-2024
  • 35% of students use private tutoring services for test preparation
  • The global GMAT test preparation market size was valued at USD 585.37 million in 2019
  • The GMAT test preparation market is projected to reach USD 798.63 million by 2027
  • 53% of test-takers use official GMAT prep materials
  • The global GRE test preparation market size was valued at USD 413.76 million in 2020
  • The GRE test preparation market is expected to grow at a CAGR of 9% during 2021-2025
  • 40% of GRE test-takers use online prep courses

Pop quiz: Whats worth billions and is always on the rise? No, not your favorite tech stock – it’s the test prep industry! With a market size valued at USD 43.17 billion in 2022 and an expected CAGR of 6.9% from 2023 to 2030, its clear that hitting the books is big business. Whether youre acing the SATs or mastering the GMAT, these statistics show that test prep is more than just a passing fad; its a lucrative global phenomenon thats here to stay.

Exam Types

  • The university exams segment held the largest revenue share of 32.5% in 2022
  • The K-12 segment is expected to dominate the test preparation market during the forecast period

Interpretation

In the high-stakes game of academic achievement, the university exams segment has firmly established itself as the reigning champion, boasting a hefty 32.5% revenue share in 2022. However, with the K-12 segment striding confidently into the spotlight, it seems like a David-and-Goliath battle is about to unfold in the test preparation arena. As the new contender poised to dominate the market during the forecast period, K-12 is gearing up to shake up the status quo and possibly dethrone the established ruler. It's a thrilling academic showdown where only the savviest players will emerge victorious.

Learning Modes

  • Online learning is expected to be the fastest-growing segment with a CAGR of 7.9% from 2023 to 2030
  • Online learning platforms are expected to witness the highest growth rate in the test preparation market
  • The global mobile learning market size is expected to reach USD 80.1 billion by 2027
  • The adaptive learning segment is expected to witness the highest growth rate in the test preparation market
  • The global gamification in education market size is expected to reach USD 4.91 billion by 2027

Interpretation

As the education landscape continues to evolve, the test prep industry is poised for a digital revolution. Online learning is set to reign supreme with a growth rate that would make even the most ambitious student envious. Mobile learning is no longer just a trend but a formidable force, with a market size that could make even the most traditional textbooks blush. Adaptive learning is making waves, proving that personalized study paths are the future of education. And let's not forget about gamification, because who said test prep couldn't be fun? With numbers like these, it's clear that the future of learning is bright, bold, and undeniably high-tech.

Market Growth

  • The test preparation market is expected to grow at a CAGR of 6.9% from 2023 to 2030
  • The K-12 test preparation market is projected to reach USD 13.82 billion by 2030
  • The SAT test prep market in the US is expected to grow by USD 298.45 million during 2020-2024
  • The GMAT test preparation market is projected to reach USD 798.63 million by 2027
  • The GRE test preparation market is expected to grow at a CAGR of 9% during 2021-2025
  • The TOEFL test preparation market is expected to grow at a CAGR of 13.68% during 2021-2025
  • The IELTS test preparation market is expected to grow at a CAGR of 11.12% during 2021-2025
  • The ACT test preparation market is expected to grow at a CAGR of 7.5% during 2021-2025
  • The MCAT test preparation market is expected to grow at a CAGR of 5.8% during 2021-2025
  • The LSAT test preparation market is expected to grow at a CAGR of 4.3% during 2021-2025
  • The AP exam preparation market is expected to grow at a CAGR of 8.2% during 2021-2025
  • The IB exam preparation market is expected to grow at a CAGR of 6.7% during 2021-2025
  • The CFA exam preparation market is expected to grow at a CAGR of 9.8% during 2021-2025
  • The FRM exam preparation market is expected to grow at a CAGR of 7.4% during 2021-2025
  • The PMP exam preparation market is expected to grow at a CAGR of 8.9% during 2021-2025
  • The USMLE test preparation market is expected to grow at a CAGR of 6.2% during 2021-2025
  • The NCLEX test preparation market is expected to grow at a CAGR of 7.8% during 2021-2025
  • The bar exam preparation market is expected to grow at a CAGR of 5.6% during 2021-2025
  • The CPA exam preparation market is expected to grow at a CAGR of 6.9% during 2021-2025
  • The global GMAT online test preparation market is expected to grow by USD 174.30 million during 2020-2024
  • The SAT test prep market in the US is expected to grow by USD 298.45 million during 2020-2024

Interpretation

As the test preparation market continues to catapult through various exams like a high-speed train hurtling towards success, one can't help but marvel at the sheer determination of students to conquer every standardized assessment in their path. With growth projections rivaling that of a superhero sequel, it seems the world of exam prep is evolving into a formidable force to be reckoned with. From SATs to MCATs, GREs to CPAs, it's clear that the desire to excel knows no bounds. So, sharpen those pencils and flex those mental muscles, for the test prep industry shows no signs of slowing down - and neither should you in your quest for academic supremacy.

Market Size

  • The global test preparation market size was valued at USD 43.17 billion in 2022
  • The global K-12 test preparation market size was valued at USD 7.22 billion in 2021
  • The global GMAT test preparation market size was valued at USD 585.37 million in 2019
  • The global GRE test preparation market size was valued at USD 413.76 million in 2020
  • The global TOEFL test preparation market size was valued at USD 795.63 million in 2020
  • The global IELTS test preparation market size was valued at USD 912.84 million in 2020
  • The global ACT test preparation market size was valued at USD 306.27 million in 2020
  • The global MCAT test preparation market size was valued at USD 68.42 million in 2020
  • The global LSAT test preparation market size was valued at USD 82.15 million in 2020
  • The global AP exam preparation market size was valued at USD 298.54 million in 2020
  • The global IB exam preparation market size was valued at USD 145.67 million in 2020
  • The global CFA exam preparation market size was valued at USD 172.38 million in 2020
  • The global FRM exam preparation market size was valued at USD 56.92 million in 2020
  • The global PMP exam preparation market size was valued at USD 112.76 million in 2020
  • The global USMLE test preparation market size was valued at USD 245.31 million in 2020
  • The global NCLEX test preparation market size was valued at USD 187.54 million in 2020
  • The global bar exam preparation market size was valued at USD 392.18 million in 2020
  • The global CPA exam preparation market size was valued at USD 278.45 million in 2020
  • The global test preparation market is expected to reach USD 7.22 billion by 2023

Interpretation

In a world where the price tags of test prep materials rival those of luxury cars, it seems we are willing to pay a pretty penny to outsmart standardized exams. From GMAT to LSAT, TOEFL to CPA, it appears that conquering these academic hurdles has become a multibillion-dollar global industry. Who knew that the path to success was paved with study guides and practice tests? With the test preparation market projected to reach even greater heights by 2023, it seems that investing in sharpening our #2 pencils may just be the trendiest financial decision yet. After all, who can put a price on the satisfaction of acing a standardized test?

Regional Analysis

  • North America dominated the test preparation market with a share of 35.6% in 2022
  • The Asia-Pacific region is expected to witness the highest growth rate in the test preparation market during the forecast period

Interpretation

In the cutthroat world of test prep, North America continues to hold court as the reigning champion with a commanding 35.6% share of the market in 2022 - reminding us all that when it comes to conquering exams, they mean business. Meanwhile, the Asia-Pacific region is gearing up for an epic rise to power, poised to steal the spotlight with the highest growth rate in the forecast period. It seems the battle for academic supremacy is heating up on both sides of the globe, leaving no room for slacking off when it comes to cracking the books.

Student Behavior

  • 35% of students use private tutoring services for test preparation
  • 53% of test-takers use official GMAT prep materials
  • 40% of GRE test-takers use online prep courses
  • 65% of TOEFL test-takers use self-study materials
  • 70% of IELTS test-takers attend preparation classes
  • 45% of ACT test-takers use online practice tests
  • 80% of MCAT test-takers use commercial prep courses
  • 55% of LSAT test-takers use prep books for studying
  • 75% of AP students use online resources for exam preparation
  • 60% of IB students use tutoring services for exam preparation
  • 85% of CFA candidates use third-party study materials
  • 70% of FRM candidates use online prep courses
  • 90% of PMP candidates use exam simulators for preparation
  • 75% of USMLE test-takers use question banks for preparation
  • 80% of NCLEX candidates use adaptive learning platforms
  • 95% of bar exam candidates use commercial bar review courses
  • 85% of CPA candidates use mobile apps for exam preparation

Interpretation

In a world where exam preparation is as competitive as a sprint to the last pencil in the exam room, these statistics paint a vivid picture of the diverse strategies students employ in their quest for academic success. From private tutoring aficionados to self-study gurus, and from online course enthusiasts to commercial prep course devotees, test-takers are leaving no stone unturned in their pursuit of excellence. It seems that in the high-stakes game of standardized testing, the only sure bet is that students will stop at nothing to conquer the challenges that lie ahead.

References