Services account for the largest share of economic value added in many advanced economies. Japan derives 78.1 percent of its value added from services. Enterprises increasingly rely on managed IT services and automation to support operations.
Key Takeaways
- 78.1% of value added in Japan came from the services sector in 2022
- 76.8% of value added in the United Kingdom came from services in 2022
- 52.6% of value added in India came from services in 2022
- 61% of enterprises adopted CRM systems by 2023
- 63% of enterprises use marketing automation
- 49% of US companies use customer data platforms (CDPs) in 2023
- A Gartner analysis reported that AI-enabled customer service can reduce average handling time by up to 30%
- Google Cloud study reported 50% reduction in infrastructure costs with rightsizing
- DORA benchmark: high-performing teams deploy 208x more frequently than low performers
- The global services PMI averaged 51.8 in 2023 (services activity expansion/contraction gauge)
- WTO reports that global services trade grew by 9% in 2021 after the pandemic slump
- IMF: global GDP growth averaged 3.2% in 2023 (services largely drive growth in advanced economies)
- Median enterprise spending on cloud increased by 18% year-over-year in 2023
- Google: slowing mobile load time by 1 second increases bounce rate by 32% (cost of latency)
- US Bureau of Labor Statistics: average hourly earnings for service-providing industries were $28.75 in May 2024
Services dominate value added worldwide and are driving rapid growth in cloud, IT services, and cybersecurity.
Related reading
01 · Category
Market Size30 stats
01
78.1% of value added in Japan came from the services sector in 2022
02
76.8% of value added in the United Kingdom came from services in 2022
03
52.6% of value added in India came from services in 2022
04
64.7% of value added in Nigeria came from services in 2022
05
65.3% of value added in Indonesia came from services in 2022
06
Service exports were $7.7 trillion globally in 2022
07
Global services trade reached $7.59 trillion in 2023
08
Services comprised 68.5% of employment in the OECD in 2022
09
The global CRM software market was valued at $63.1 billion in 2023
10
The global cloud computing market reached $545.8 billion in 2023
11
The global cybersecurity market is forecast to reach $217.7 billion in 2024
12
The global managed security services market is forecast to reach $41.7 billion by 2028
13
The global SaaS market was $307.3 billion in 2022
14
Worldwide public cloud end-user spending was $679.0 billion in 2023
15
Worldwide IT services spending was $1.8 trillion in 2023
16
The global outsourcing market was $353.6 billion in 2023
17
US health care services output totaled $3.8 trillion in 2022
18
The global recruitment services market size was $353.6 billion in 2023
19
The global HR outsourcing market is projected to reach $207.9 billion by 2030
20
The global logistics market was $8.7 trillion in 2022
21
The global warehousing and storage market was valued at $229.0 billion in 2022
22
The global architecture engineering and construction services market size was $1.2 trillion in 2023
23
Global cloud infrastructure services spending was $153.0 billion in 2023
24
The global business process automation market was $11.8 billion in 2023
25
The global RPA market size was $2.9 billion in 2023
26
The global IT services market is forecast to grow to $2.0 trillion by 2026
27
The global e-signature market was $5.4 billion in 2023
28
The global identity verification market size was $3.3 billion in 2023
29
The global digital identity market was $5.8 billion in 2023
30
The global video conferencing market was $6.4 billion in 2023
Interpretation
Market Size Interpretation
Services dominate economic value and are accelerating across sectors, with services accounting for 78.1% of value added in Japan and growing globally into a major market force such as cloud spending hitting $545.8 billion in 2023 and IT services reaching $1.8 trillion the same year.
02 · Category
User Adoption26 stats
01
61% of enterprises adopted CRM systems by 2023
02
63% of enterprises use marketing automation
03
49% of US companies use customer data platforms (CDPs) in 2023
04
44% of businesses have adopted e-invoicing
05
73% of organizations use identity and access management (IAM) systems
06
45% of organizations report using managed detection and response (MDR)
07
62% of organizations have implemented multi-factor authentication
08
39% of organizations use serverless in production
09
90% of companies surveyed use at least one managed service for IT operations
10
55% of organizations use workflow automation tools
11
68% of US businesses use some form of cybersecurity tools
12
63% of organizations have adopted secure backups
13
72% of organizations use ticketing systems/IT service management tools
14
58% of companies use automated customer service chatbots
15
41% of consumers used self-service banking in 2023
16
81% of banks offer mobile banking services
17
33% of organizations use revenue operations (RevOps) practices
18
66% of companies use electronic procurement
19
60% of organizations use cloud-based HR systems
20
49% of enterprises use digital document management systems
21
65% of organizations use cloud collaboration tools (e.g., video or document sharing)
22
53% of organizations use SaaS-based HR for at least one HR function
23
55% of enterprises use digital customer service tools
24
42% of enterprises use telehealth platforms
25
58% of healthcare providers used telemedicine during 2020 peak period
26
63% of customers expect chat support
Interpretation
User Adoption Interpretation
The strongest trend is that 90% of surveyed companies rely on at least one managed IT service for operations, showing how quickly managed support is becoming standard across the tertiary industry.
03 · Category
Performance Metrics18 stats
01
A Gartner analysis reported that AI-enabled customer service can reduce average handling time by up to 30%
02
Google Cloud study reported 50% reduction in infrastructure costs with rightsizing
03
DORA benchmark: high-performing teams deploy 208x more frequently than low performers
04
IBM reported average cost savings of $3.2 million per year with automation (case study)
05
Microsoft Work Trend Index reported that employees spend 23% of their time on searching for information
06
Microsoft Work Trend Index: 76% of workers reported feeling burned out at least sometimes
07
Google found that increasing page load time by 1 second can reduce conversions by 7%
08
Akumina reported conversion drops of 2.2% per second of load time increase (e-commerce)
09
Average email open rates were 21% in 2023 (marketing industry benchmark)
10
Average email click-through rates were 2.6% in 2023 (marketing benchmark)
11
Average customer churn for telecom services was 1.7% in 2023 (global benchmark)
12
Verizon Data Breach Investigations Report: 74% of breaches involved human element errors
13
Verizon DBIR: 23% of breaches involved credentials misuse
14
Verizon DBIR: median dwell time was 3 days (breaches)
15
Google SRE: error budgets allow more frequent releases while keeping SLO compliance (SRE book)
16
Eurostat: services turnover grew 0.8% year-on-year in Q1 2024 (seasonally adjusted)
17
OECD: labor productivity in services grew 0.7% annually between 2010–2019
18
WHO: surgical safety checklist adoption reduced complications by about 25% in some settings (meta-analysis)
Interpretation
Performance Metrics Interpretation
Across these studies, the clearest trend is that better digital execution and automation deliver outsized gains, from up to 30% faster customer handling and 50% lower infrastructure costs to 208 times more frequent deployments and large operational impact such as a 25% reduction in surgical complications.
More related reading
04 · Category
Industry Trends14 stats
01
The global services PMI averaged 51.8 in 2023 (services activity expansion/contraction gauge)
02
WTO reports that global services trade grew by 9% in 2021 after the pandemic slump
03
IMF: global GDP growth averaged 3.2% in 2023 (services largely drive growth in advanced economies)
04
Gartner forecasts worldwide IT spending to grow 8.5% in 2024
05
Gartner forecasts public cloud end-user spending to reach $679B in 2023 and $947.3B in 2026
06
Gartner forecasts generative AI will drive $1 trillion in business value by 2025
07
Gartner predicts 75% of organizations will shift from piloting to operationalizing generative AI by 2024
08
EU reached political agreement on the Data Act in Nov 2023
09
OECD: e-commerce sales share of total retail sales reached 15.1% in 2022 in OECD countries
10
Eurostat: services producer prices increased 2.5% year-on-year in March 2024 (EA)
11
WTO: global merchandise trade volume grew 1.2% in 2023 (services often track broader trade)
12
WTO: global trade in commercial services grew by 14% in volume in 2022
13
PCI DSS v4.0 was released on 31 March 2022
14
IMF: advanced economies’ services employment rose 0.5% in 2022
Interpretation
Industry Trends Interpretation
Across these signals, the services sector is clearly accelerating, with global services trade up 14% in volume in 2022 and IT spending forecast to rise 8.5% in 2024, while public cloud spending is projected to jump from $679B in 2023 to $947.3B by 2026 and generative AI could drive $1 trillion in business value by 2025.
05 · Category
Cost Analysis21 stats
01
Median enterprise spending on cloud increased by 18% year-over-year in 2023
02
Google: slowing mobile load time by 1 second increases bounce rate by 32% (cost of latency)
03
US Bureau of Labor Statistics: average hourly earnings for service-providing industries were $28.75in May 2024
04
Global IT spending on cybersecurity was $156.3 billion in 2023 (cost baseline)
05
Gartner: security and risk management costs rose to $131.5B in 2022 and $156.3B in 2023
06
Gartner: worldwide IT spending on software is forecast to reach $795.6B in 2024
07
Gartner: worldwide IT spending on IT services is forecast to reach $1.9T in 2024
08
IDC: worldwide public cloud spending forecast to reach $679.0B in 2023 and $908.7B by 2024
09
COST: A 2016 study estimated that switching to e-procurement can reduce procurement transaction costs by 10–20% in the public sector
10
A study found that e-invoicing can reduce processing costs by 50–70% compared to paper
11
EU: cross-border parcel delivery costs averaged €8.0 in 2023 (postal services cost benchmark)
12
Eurostat: services producer prices increased 2.5% year-on-year in March 2024 (cost pressure)
13
FBI IC3 reported $12.5 billion in losses from cyber-enabled crime in 2023 (cost to victims)
14
IC3: business email compromise accounted for $2.7 billion in losses in 2023
15
IC3: romance scams accounted for $1.1 billion in losses in 2023
16
IC3: investment scams accounted for $4.1 billion in losses in 2023
17
FBI IC3 reported 800,944 cybercrime complaints in 2023
18
BLS: labor productivity in services output per hour increased 0.9% in 2023 (cost efficiency indicator)
19
BLS: average hourly labor compensation in services industries increased by 4.2% in 2023
20
BLS: nonfarm business labor productivity grew 1.1% in 2023 (cost per unit indicator)
21
OECD: logistics costs average 8–10% of GDP (cost of logistics/services)
Interpretation
Cost Analysis Interpretation
In 2023, services organizations faced rising costs and cyber pressures while also finding efficiency gains, as cloud spending jumped 18% year over year and cybersecurity losses reached $12.5 billion alongside $156.3 billion in global cybersecurity spend.
Reference
Cite This Report
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APA
Rachel Svensson. (2026, February 13). Tertiary Industry Statistics. Gitnux. https://gitnux.org/tertiary-industry-statistics
MLA
Rachel Svensson. "Tertiary Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/tertiary-industry-statistics.
Chicago
Rachel Svensson. 2026. "Tertiary Industry Statistics." Gitnux. https://gitnux.org/tertiary-industry-statistics.
Sources & references
89 datasets cited across this report · attribution is report-level
akamai.com+44 additional datasets cited (not shown individually)