GITNUXREPORT 2026

Television Streaming Industry Statistics

Global streaming revenue surged to $94 billion driven by robust subscriptions and advertising growth.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

Netflix holds 7.6% market share of global SVOD subscriptions as of 2023.

Statistic 2

Disney+ commands 21% of the U.S. streaming market by subscriber hours in Q1 2024.

Statistic 3

YouTube leads with 9.9% share of total TV viewing in the U.S., ahead of Netflix's 7.6%.

Statistic 4

Prime Video overtook Netflix in U.S. prime time viewing share at 2.1% in December 2023.

Statistic 5

Max (HBO Max) captured 4.5% of U.S. streaming share after Warner Bros.-Discovery merger.

Statistic 6

Regional players like iQIYI hold 15% SVOD share in China, with 110 million subscribers.

Statistic 7

Peacock ranked #6 in U.S. streaming platforms by viewing hours, boosted by sports.

Statistic 8

Tubi, a FAST service, reached 64 million monthly active users in the U.S. in 2023.

Statistic 9

Global top 10 SVOD services account for 65% of all subscriptions as of 2023.

Statistic 10

Apple TV+ has 25 million subscribers but leads in engagement per user at 12 hours/month.

Statistic 11

Pluto TV expanded to 100 million monthly users across 25 countries by end-2023.

Statistic 12

Prime Video 21% U.S. market share by viewing time Q1 2024.

Statistic 13

Netflix 50% share of original scripted series demand globally.

Statistic 14

Disney bundle retains 85% of users vs 70% single services.

Statistic 15

Roku channels 80 million active accounts, FAST leader.

Statistic 16

Sling TV 2.2 million subs, vMVPD niche player.

Statistic 17

FuboTV sports-focused, 1.5 million subs post-2023 growth.

Statistic 18

Vizio FAST platform 17 million MAUs in U.S.

Statistic 19

Global FAST market $8 billion revenue by 2027 est.

Statistic 20

BritBox niche SVOD 1 million subs UK/US combined.

Statistic 21

Netflix viewers watched over 100 billion hours of content in 2023, averaging 2 hours per day per subscriber.

Statistic 22

Sports streaming hours surged 55% YoY in 2023, with Peacock's NFL games leading at 1.2 billion minutes viewed.

Statistic 23

Original content accounted for 45% of total streaming viewing time in the U.S. during 2023.

Statistic 24

Drama series dominated with 28% share of U.S. streaming demand, followed by comedy at 18% in 2023.

Statistic 25

Live TV streaming events like NFL playoffs drew 2.5 million average viewers on Peacock in 2024.

Statistic 26

Global average streaming session length is 78 minutes, with binge-watching sessions exceeding 3 hours on weekends.

Statistic 27

Kids & family content saw 22% growth in viewing hours on Disney+ in 2023.

Statistic 28

Non-English content demand grew 45% YoY, with Korean dramas leading at 12% of global demand.

Statistic 29

U.S. users spend 25.5 hours per month on streaming apps, 2.5x more than linear TV.

Statistic 30

Netflix ad-supported tier users watched 75% more content than standard plan users in 2023.

Statistic 31

U.S. adults 18+ averaged 3.2 hours daily on streaming in 2023.

Statistic 32

Reality TV demand up 18% globally, led by Love Island on Hulu.

Statistic 33

Movies accounted for 35% of Disney+ viewing hours in 2023.

Statistic 34

Anime streaming hours tripled since 2020, 8% of total demand.

Statistic 35

Live sports on streaming platforms drew 20 billion minutes viewed in U.S. 2023.

Statistic 36

Binge rate for Netflix originals at 70%, vs 45% for licensed content.

Statistic 37

True crime genre saw 25% demand spike post-2023 hits like Dahmer.

Statistic 38

Multi-language audio tracks used in 40% of international streams.

Statistic 39

Prime Video documentary views up 40% YoY in 2023.

Statistic 40

Global streaming video market revenue reached $94.1 billion in 2023, up 13.5% from 2022, driven by increased subscriptions and ad-supported tiers.

Statistic 41

The U.S. streaming market is projected to grow to $67.5 billion by 2027, with a CAGR of 7.2% from 2023-2027.

Statistic 42

Worldwide OTT video market size was valued at $129.4 billion in 2022 and expected to expand at 21.5% CAGR through 2030.

Statistic 43

Streaming services captured 38.8% of total TV viewing time in the U.S. in Q4 2023, surpassing traditional cable's 27.2%.

Statistic 44

Global number of SVOD subscriptions grew to 1.35 billion in 2023, a 7.8% increase year-over-year.

Statistic 45

Global streaming market revenue reached $94.1 billion in 2023, up 13.5% from 2022.

Statistic 46

U.S. OTT market projected at $140 billion by 2028, CAGR 11.2% from 2023.

Statistic 47

Europe SVOD revenue hit €15.2 billion in 2023, led by UK and Germany.

Statistic 48

Latin America streaming subs grew 12% to 120 million in 2023.

Statistic 49

India’s streaming market valued at $1.5 billion in 2023, expected 25% CAGR to 2028.

Statistic 50

Traditional pay-TV subs declined 5.2 million in U.S. in 2023, shifting to streaming.

Statistic 51

Streaming advertising revenue hit $21.6 billion in the U.S. in 2023, up 13% YoY.

Statistic 52

Netflix generated $33.7 billion in revenue for 2023, with 60% from international markets.

Statistic 53

Disney streaming segment revenue reached $23.3 billion in FY2023, achieving profitability in Q4.

Statistic 54

AVOD (ad-supported video on demand) models contributed 15% of total U.S. streaming revenue in 2023.

Statistic 55

Prime Video's ad revenue is projected to reach $4.5 billion globally in 2024.

Statistic 56

Global SVOD ARPU averaged $10.50 per month in 2023, varying from $12.80 in North America to $6.20 in APAC.

Statistic 57

Warner Bros. Discovery's Max generated $7.3 billion in streaming revenue in 2023.

Statistic 58

FAST (free ad-supported streaming TV) channels reached 1.8 billion hours viewed in the U.S. in 2023.

Statistic 59

Transactional VOD revenue declined 8% to $4.2 billion in the U.S. amid SVOD dominance.

Statistic 60

Netflix's content spending totaled $17 billion in 2023, focusing on originals and licensing.

Statistic 61

FAST ad revenue reached $1.5 billion in U.S. 2023.

Statistic 62

Netflix price hikes impacted churn by only 0.5% in mature markets.

Statistic 63

Hulu SVOD revenue $10.2 billion in FY2023.

Statistic 64

Global SVOD market revenue $50 billion from ads and subs in 2023.

Statistic 65

YouTube TV pay-TV revenue $3.8 billion annually est. 2023.

Statistic 66

Merchandising from streaming IPs generated $2.5 billion in 2023.

Statistic 67

Live event streaming revenue up 28% to $4.1 billion globally.

Statistic 68

Average churn rate for SVOD at 4.8% monthly in U.S. 2023.

Statistic 69

Gaming integration revenue for streamers $800 million in 2023.

Statistic 70

Spotify enters video podcasting, 250k hours streamed monthly.

Statistic 71

Netflix added 13.1 million paid net subscribers in 2023, reaching a total of 260.28 million globally.

Statistic 72

Disney+ had 150.2 million core subscribers worldwide as of Q1 2024, including Hulu and ESPN+ bundles.

Statistic 73

Amazon Prime Video boasts 200 million Prime members worldwide, with 75% using video streaming services monthly.

Statistic 74

Hulu reached 48.8 million paid subscribers in the U.S. as of early 2024, up 9% from previous year.

Statistic 75

Paramount+ grew to 60 million subscribers globally by end of 2023, with 16 million added in the U.S. alone.

Statistic 76

Average U.S. household subscribed to 5.4 streaming services in Q1 2024, down slightly from 5.6 in 2023 due to consolidation.

Statistic 77

18-34 year-olds represent 42% of all streaming video viewers in the U.S., compared to 22% for traditional TV.

Statistic 78

Women make up 52% of Netflix's global subscriber base, with higher engagement in drama genres.

Statistic 79

In APAC, 65% of streaming subscribers are under 35 years old, driving mobile-first consumption.

Statistic 80

U.S. streaming penetration reached 88% of broadband households in 2023.

Statistic 81

Netflix international revenue grew 16% to $20.2 billion outside U.S./Canada in 2023.

Statistic 82

HBO Max (now Max) hit 97 million global subs post-merger in 2023.

Statistic 83

Discovery+ merged into Max, adding 5 million subs in Europe alone.

Statistic 84

Apple TV+ subs estimated at 28 million globally, with high retention rates.

Statistic 85

Crunchyroll anime streaming reached 13 million paid subs in 2023.

Statistic 86

55% of Gen Z in U.S. have 4+ streaming subs, averaging $45/month spend.

Statistic 87

Hispanic viewers comprise 20% of U.S. streaming audience, growing fastest segment.

Statistic 88

Rural U.S. streaming adoption at 82%, closing gap with urban 90%.

Statistic 89

Peacock added 3 million subs post-Super Bowl LVIII streaming in 2024.

Statistic 90

5G adoption is expected to boost streaming quality, with 45% of global users on 5G by 2027.

Statistic 91

68% of U.S. streaming is now on connected TVs, up from 55% in 2021.

Statistic 92

AI-driven recommendation systems influence 80% of Netflix viewing decisions in 2023.

Statistic 93

Password sharing crackdowns led to 10 million new paid sign-ups across major platforms in 2023.

Statistic 94

Interactive streaming features grew 30% in adoption, with 15% of viewers using shoppable ads.

Statistic 95

Cloud gaming integration in streaming apps reached 12 million users globally in 2023.

Statistic 96

4K HDR content availability doubled to 40% of SVOD libraries in 2023.

Statistic 97

Bundling strategies like Disney+/Hulu/ESPN+ cover 25% of U.S. multi-service households.

Statistic 98

Edge computing reduces streaming latency by 40% for live events in 2024 trials.

Statistic 99

AI content personalization boosts retention by 25% across platforms.

Statistic 100

55% of streams now vertical format for mobile.

Statistic 101

Blockchain for content rights management trialed by 10% platforms.

Statistic 102

Offline downloads used by 62% of mobile streamers.

Statistic 103

VR/AR streaming pilots reach 5 million users.

Statistic 104

Low-latency streaming under 5s for 70% live events.

Statistic 105

Privacy changes reduce targeted ads by 15% effectiveness.

Statistic 106

Multiview sports streaming adopted by 20% users on YouTube TV.

Statistic 107

Quantum-safe encryption for streams in beta 2024.

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Picture the couch potato of the future: statistically speaking, they're likely a millennial woman binge-watching a Korean drama on Netflix for over three hours on a Saturday, part of a global streaming economy hurtling past $94 billion last year alone.

Key Takeaways

Global streaming video market revenue reached $94.1 billion in 2023, up 13.5% from 2022, driven by increased subscriptions and ad-supported tiers.
The U.S. streaming market is projected to grow to $67.5 billion by 2027, with a CAGR of 7.2% from 2023-2027.
Worldwide OTT video market size was valued at $129.4 billion in 2022 and expected to expand at 21.5% CAGR through 2030.
Netflix added 13.1 million paid net subscribers in 2023, reaching a total of 260.28 million globally.
Disney+ had 150.2 million core subscribers worldwide as of Q1 2024, including Hulu and ESPN+ bundles.
Amazon Prime Video boasts 200 million Prime members worldwide, with 75% using video streaming services monthly.
Netflix viewers watched over 100 billion hours of content in 2023, averaging 2 hours per day per subscriber.
Sports streaming hours surged 55% YoY in 2023, with Peacock's NFL games leading at 1.2 billion minutes viewed.
Original content accounted for 45% of total streaming viewing time in the U.S. during 2023.
Streaming advertising revenue hit $21.6 billion in the U.S. in 2023, up 13% YoY.
Netflix generated $33.7 billion in revenue for 2023, with 60% from international markets.
Disney streaming segment revenue reached $23.3 billion in FY2023, achieving profitability in Q4.
Netflix holds 7.6% market share of global SVOD subscriptions as of 2023.
Disney+ commands 21% of the U.S. streaming market by subscriber hours in Q1 2024.
YouTube leads with 9.9% share of total TV viewing in the U.S., ahead of Netflix's 7.6%.

Global streaming revenue surged to $94 billion driven by robust subscriptions and advertising growth.

Competitive Landscape

Netflix holds 7.6% market share of global SVOD subscriptions as of 2023.
Disney+ commands 21% of the U.S. streaming market by subscriber hours in Q1 2024.
YouTube leads with 9.9% share of total TV viewing in the U.S., ahead of Netflix's 7.6%.
Prime Video overtook Netflix in U.S. prime time viewing share at 2.1% in December 2023.
Max (HBO Max) captured 4.5% of U.S. streaming share after Warner Bros.-Discovery merger.
Regional players like iQIYI hold 15% SVOD share in China, with 110 million subscribers.
Peacock ranked #6 in U.S. streaming platforms by viewing hours, boosted by sports.
Tubi, a FAST service, reached 64 million monthly active users in the U.S. in 2023.
Global top 10 SVOD services account for 65% of all subscriptions as of 2023.
Apple TV+ has 25 million subscribers but leads in engagement per user at 12 hours/month.
Pluto TV expanded to 100 million monthly users across 25 countries by end-2023.
Prime Video 21% U.S. market share by viewing time Q1 2024.
Netflix 50% share of original scripted series demand globally.
Disney bundle retains 85% of users vs 70% single services.
Roku channels 80 million active accounts, FAST leader.
Sling TV 2.2 million subs, vMVPD niche player.
FuboTV sports-focused, 1.5 million subs post-2023 growth.
Vizio FAST platform 17 million MAUs in U.S.
Global FAST market $8 billion revenue by 2027 est.
BritBox niche SVOD 1 million subs UK/US combined.

Competitive Landscape Interpretation

While Netflix may be the trendsetter everyone talks about, the streaming wars have evolved into a fragmented, data-driven scrum where giants like Disney+ fight for your hours, savvy bundles like Apple TV+ win your attention, and free services like Tubi quietly amass an army of viewers, proving that in the battle for the screen, there’s no single throne—just a very crowded couch.

Content Consumption

Netflix viewers watched over 100 billion hours of content in 2023, averaging 2 hours per day per subscriber.
Sports streaming hours surged 55% YoY in 2023, with Peacock's NFL games leading at 1.2 billion minutes viewed.
Original content accounted for 45% of total streaming viewing time in the U.S. during 2023.
Drama series dominated with 28% share of U.S. streaming demand, followed by comedy at 18% in 2023.
Live TV streaming events like NFL playoffs drew 2.5 million average viewers on Peacock in 2024.
Global average streaming session length is 78 minutes, with binge-watching sessions exceeding 3 hours on weekends.
Kids & family content saw 22% growth in viewing hours on Disney+ in 2023.
Non-English content demand grew 45% YoY, with Korean dramas leading at 12% of global demand.
U.S. users spend 25.5 hours per month on streaming apps, 2.5x more than linear TV.
Netflix ad-supported tier users watched 75% more content than standard plan users in 2023.
U.S. adults 18+ averaged 3.2 hours daily on streaming in 2023.
Reality TV demand up 18% globally, led by Love Island on Hulu.
Movies accounted for 35% of Disney+ viewing hours in 2023.
Anime streaming hours tripled since 2020, 8% of total demand.
Live sports on streaming platforms drew 20 billion minutes viewed in U.S. 2023.
Binge rate for Netflix originals at 70%, vs 45% for licensed content.
True crime genre saw 25% demand spike post-2023 hits like Dahmer.
Multi-language audio tracks used in 40% of international streams.
Prime Video documentary views up 40% YoY in 2023.

Content Consumption Interpretation

While Netflix subscribers were busy averaging a full-time job's worth of content per year, they collectively confirmed that our new national pastime is a three-way tie between original dramas, live sports events, and an aggressively multilingual, ad-supported binge-watching marathon.

Market Size and Growth

Global streaming video market revenue reached $94.1 billion in 2023, up 13.5% from 2022, driven by increased subscriptions and ad-supported tiers.
The U.S. streaming market is projected to grow to $67.5 billion by 2027, with a CAGR of 7.2% from 2023-2027.
Worldwide OTT video market size was valued at $129.4 billion in 2022 and expected to expand at 21.5% CAGR through 2030.
Streaming services captured 38.8% of total TV viewing time in the U.S. in Q4 2023, surpassing traditional cable's 27.2%.
Global number of SVOD subscriptions grew to 1.35 billion in 2023, a 7.8% increase year-over-year.
Global streaming market revenue reached $94.1 billion in 2023, up 13.5% from 2022.
U.S. OTT market projected at $140 billion by 2028, CAGR 11.2% from 2023.
Europe SVOD revenue hit €15.2 billion in 2023, led by UK and Germany.
Latin America streaming subs grew 12% to 120 million in 2023.
India’s streaming market valued at $1.5 billion in 2023, expected 25% CAGR to 2028.
Traditional pay-TV subs declined 5.2 million in U.S. in 2023, shifting to streaming.

Market Size and Growth Interpretation

Even as we complain about the "subscription apocalypse," the surge in streaming revenue and the collapse of traditional TV numbers make it clear we're not just cord-cutters, we're an army of highly engaged, bill-paying binge-watchers funding a global entertainment revolution from our couches.

Revenue Streams

Streaming advertising revenue hit $21.6 billion in the U.S. in 2023, up 13% YoY.
Netflix generated $33.7 billion in revenue for 2023, with 60% from international markets.
Disney streaming segment revenue reached $23.3 billion in FY2023, achieving profitability in Q4.
AVOD (ad-supported video on demand) models contributed 15% of total U.S. streaming revenue in 2023.
Prime Video's ad revenue is projected to reach $4.5 billion globally in 2024.
Global SVOD ARPU averaged $10.50 per month in 2023, varying from $12.80 in North America to $6.20 in APAC.
Warner Bros. Discovery's Max generated $7.3 billion in streaming revenue in 2023.
FAST (free ad-supported streaming TV) channels reached 1.8 billion hours viewed in the U.S. in 2023.
Transactional VOD revenue declined 8% to $4.2 billion in the U.S. amid SVOD dominance.
Netflix's content spending totaled $17 billion in 2023, focusing on originals and licensing.
FAST ad revenue reached $1.5 billion in U.S. 2023.
Netflix price hikes impacted churn by only 0.5% in mature markets.
Hulu SVOD revenue $10.2 billion in FY2023.
Global SVOD market revenue $50 billion from ads and subs in 2023.
YouTube TV pay-TV revenue $3.8 billion annually est. 2023.
Merchandising from streaming IPs generated $2.5 billion in 2023.
Live event streaming revenue up 28% to $4.1 billion globally.
Average churn rate for SVOD at 4.8% monthly in U.S. 2023.
Gaming integration revenue for streamers $800 million in 2023.
Spotify enters video podcasting, 250k hours streamed monthly.

Revenue Streams Interpretation

While advertisers now pay billions for the privilege of interrupting your binge-watching, the streamers themselves are ruthlessly hiking prices, hoarding content, and expanding globally, proving we'll happily pay to avoid commercials right up until we can't afford to anymore.

Subscriber Metrics

Netflix added 13.1 million paid net subscribers in 2023, reaching a total of 260.28 million globally.
Disney+ had 150.2 million core subscribers worldwide as of Q1 2024, including Hulu and ESPN+ bundles.
Amazon Prime Video boasts 200 million Prime members worldwide, with 75% using video streaming services monthly.
Hulu reached 48.8 million paid subscribers in the U.S. as of early 2024, up 9% from previous year.
Paramount+ grew to 60 million subscribers globally by end of 2023, with 16 million added in the U.S. alone.
Average U.S. household subscribed to 5.4 streaming services in Q1 2024, down slightly from 5.6 in 2023 due to consolidation.
18-34 year-olds represent 42% of all streaming video viewers in the U.S., compared to 22% for traditional TV.
Women make up 52% of Netflix's global subscriber base, with higher engagement in drama genres.
In APAC, 65% of streaming subscribers are under 35 years old, driving mobile-first consumption.
U.S. streaming penetration reached 88% of broadband households in 2023.
Netflix international revenue grew 16% to $20.2 billion outside U.S./Canada in 2023.
HBO Max (now Max) hit 97 million global subs post-merger in 2023.
Discovery+ merged into Max, adding 5 million subs in Europe alone.
Apple TV+ subs estimated at 28 million globally, with high retention rates.
Crunchyroll anime streaming reached 13 million paid subs in 2023.
55% of Gen Z in U.S. have 4+ streaming subs, averaging $45/month spend.
Hispanic viewers comprise 20% of U.S. streaming audience, growing fastest segment.
Rural U.S. streaming adoption at 82%, closing gap with urban 90%.
Peacock added 3 million subs post-Super Bowl LVIII streaming in 2024.

Subscriber Metrics Interpretation

While Netflix is leading the subscriber marathon, the real winner seems to be our living rooms, which are now permanently staged for a never-ending, multi-screen festival that every demographic is somehow both hosting and attending.

Technology and Trends

5G adoption is expected to boost streaming quality, with 45% of global users on 5G by 2027.
68% of U.S. streaming is now on connected TVs, up from 55% in 2021.
AI-driven recommendation systems influence 80% of Netflix viewing decisions in 2023.
Password sharing crackdowns led to 10 million new paid sign-ups across major platforms in 2023.
Interactive streaming features grew 30% in adoption, with 15% of viewers using shoppable ads.
Cloud gaming integration in streaming apps reached 12 million users globally in 2023.
4K HDR content availability doubled to 40% of SVOD libraries in 2023.
Bundling strategies like Disney+/Hulu/ESPN+ cover 25% of U.S. multi-service households.
Edge computing reduces streaming latency by 40% for live events in 2024 trials.
AI content personalization boosts retention by 25% across platforms.
55% of streams now vertical format for mobile.
Blockchain for content rights management trialed by 10% platforms.
Offline downloads used by 62% of mobile streamers.
VR/AR streaming pilots reach 5 million users.
Low-latency streaming under 5s for 70% live events.
Privacy changes reduce targeted ads by 15% effectiveness.
Multiview sports streaming adopted by 20% users on YouTube TV.
Quantum-safe encryption for streams in beta 2024.

Technology and Trends Interpretation

The streaming industry is now a high-stakes orchestra where 5G is the conductor tuning the speed, AI is the composer writing our playlists, connected TVs are the main stage, and every password shared is a missed note they’re finally collecting royalties on.

Sources & References

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