Gitnux/Report 2026

Media Consumption Statistics

Print is shrinking fast with US newspaper print circulation down 70% since 2005, yet digital reading and listening keep accelerating, from 30 million US digital news subscriptions to $1.8 billion US audiobook revenue. You will see how global attention is reallocated across books, streaming, podcasts, and social platforms, where 86% of Americans now get news from digital sources.
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Media Consumption Statistics
Marcus EngströmWritten by Marcus Engström·Edited by Jonathan Hale·Fact-checked by Peter Sandoval
Last verified Jun 19, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

Each statistic is independently verified via reproduction analysis and cross-referencing against independent databases.

03Grade

Figures are graded by cross-model consensus. Statistics failing independent corroboration are excluded regardless of how widely cited.

04Cite

Every figure carries a primary source. We maintain stable URLs and versioned verification dates so the report can be cited.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Next review Dec 2026
Social media reaches more than five billion users who spend over two hours each day on these platforms. Print newspapers now reach eight percent of the US audience weekly. Statistics on books, streaming services, and news outlets show the scale of the shift to digital formats.

Key Takeaways

  • Print newspaper circulation down 70% since 2005 US
  • US digital news subs 30 million in 2023
  • E-book market $14.6 billion globally 2023
  • Global news media revenue $300 billion in 2023
  • 86% of Americans get news from digital sources 2024
  • TV news reaches 44% of US weekly audience 2024
  • Global social media users reached 5.17 billion in 2024
  • Average daily social media time worldwide is 2 hours 23 minutes in 2024
  • 62.6% of world population active on social media in 2024
  • 82% of internet users watch online videos daily 2024
  • Netflix 269.6 million paid subscribers worldwide Q1 2024
  • Global SVOD revenue $50 billion in 2023
  • In 2023, global average daily TV viewing time was 3 hours 12 minutes
  • US adults spent 2.75 hours per day on TV in Q1 2024, down 4% YoY
  • UK linear TV viewing reached 2 hours 52 minutes daily average in 2023

Digital news and streaming dominate, while print circulation plunges and audiobook and e book consumption rises.

Related reading

01 · Category

Digital Reading and Print25 stats

01
Print newspaper circulation down 70% since 2005 US
02
US digital news subs 30 million in 2023
03
E-book market $14.6 billion globally 2023
04
75% of US adults read book in past year 2023
05
Audiobook revenue $1.8 billion US 2023
06
Global book market $143 billion in 2023
07
Amazon Kindle Unlimited 4 million titles, 67 million subs est. 2024
08
Newspaper print ad revenue $8.2 billion US 2023
09
Magazine print circulation 130 million US 2023
10
Goodreads 150 million members 2024
11
UK physical book sales up 1% to £2.9 billion 2023
12
Digital magazines surpass print in US circ. 2023
13
India print newspaper readers 200 million daily 2023
14
E-reader ownership 33% US adults 2023
15
France book sales €2.6 billion 2023
16
Comic book market $2 billion US 2023
17
Library visits 1.3 billion US annually pre-pandemic
18
Japan manga market ¥677 billion 2023
19
Self-published books 1.7 million on Amazon 2023
20
Brazil print book sales 70 million units 2023
21
50% of book sales digital in Norway 2024
22
US periodical print revenue $6 billion 2023
23
Wattpad 90 million users, 500 million stories 2024
24
Germany book market €9.1 billion 2023
25
Children's books $3.2 billion US 2023
Interpretation

Digital Reading and Print Interpretation

The newsprint is fading, but the human urge to read is thriving, having simply traded the rustle of a broadsheet for the silent swipe of a screen and the quiet companionship of a well-worn book.

02 · Category

News Consumption27 stats

01
Global news media revenue $300 billion in 2023
02
86% of Americans get news from digital sources 2024
03
TV news reaches 44% of US weekly audience 2024
04
Online news sites visited by 53% of US adults weekly 2024
05
Radio news 32% weekly reach in US 2024
06
Print newspapers just 8% weekly reach US 2024
07
Social media primary news source for 30% globally 2023
08
CNN average 580k primetime viewers Q1 2024
09
Fox News 2.5 million primetime avg viewers 2024
10
MSNBC 1.2 million primetime avg Q1 2024
11
BBC News website 1.3 billion visits annually 2023
12
New York Times 8.8 million digital subs Q1 2024
13
Washington Post 3 million digital subs 2024
14
Wall Street Journal 3.8 million total subs 2024
15
Global podcast listeners 464 million monthly 2023
16
48% of US get news from social media weekly 2024
17
UK digital news consumption 89% of adults 2024
18
India news consumers 900 million, TV dominant 2023
19
Trust in news media 40% globally 2024
20
Email newsletters 350 million subscribers US 2023
21
Australia news from TV 62% weekly 2024
22
Podcasts news/talk 22% of US listening 2024
23
Germany online news daily use 60% 2023
24
Brazil fake news concerns 65% of population 2024
25
71% pay for news in Norway, highest globally 2024
26
US local TV news 35 million viewers nightly 2023
27
Global digital news ad revenue $100 billion 2023
Interpretation

News Consumption Interpretation

The world remains hungry for news, but the global diet has shifted decisively from the printed page and living room tube to a messy, mobile, and often distrustful digital buffet, where a staggering $300 billion industry tries to serve everyone from the Fox News devotee to the BBC News skimmer, all while fighting fake news and fleeting attention spans.

03 · Category

Social Media Engagement28 stats

01
Global social media users reached 5.17 billion in 2024
02
Average daily social media time worldwide is 2 hours 23 minutes in 2024
03
62.6% of world population active on social media in 2024
04
US adults spend 2 hours 16 minutes daily on social media 2024
05
Instagram has 2 billion monthly active users in 2024
06
TikTok daily active users hit 1.7 billion globally 2024
07
Facebook still leads with 3.05 billion MAU in Q1 2024
08
YouTube 2.7 billion MAU, average 1 hour daily watch time 2024
09
WhatsApp 2 billion users, 100 billion messages daily 2024
10
Snapchat 414 million DAU in Q1 2024
11
LinkedIn 1 billion members, 310 million weekly users 2024
12
Pinterest 518 million MAU in 2024
13
Twitter/X 550 million MAU in 2024
14
Gen Z spends 4 hours 40 minutes daily on social media
15
95% of US teens use YouTube, 67% daily 2024
16
India 462 million social media users, 2 hours 30 min daily 2024
17
Social media ad spend $207 billion globally 2023
18
54% of social media users shop via platforms monthly 2024
19
China 1.05 billion social media users 2024
20
Average user has 6.8 social media accounts globally 2024
21
Brazil 144 million social media users, WhatsApp top app 2024
22
70% of social media time on mobile devices worldwide
23
UK social media use 1 hour 45 minutes daily 2024
24
Influencer marketing market $21.1 billion in 2023
25
41% of users prefer short-form video content 2024
26
Indonesia 167 million social media users 2024
27
Social media drives 31% of referral traffic to sites 2024
28
Mexico 92 million social media users, TikTok rising 2024
Interpretation

Social Media Engagement Interpretation

With over five billion of us now clocking in for a daily average of two and a half hours of scrolling, liking, and watching, humanity has collectively taken on a lucrative second full-time job where our attention is the product and our clicks pay the salary.

More related reading

04 · Category

Streaming and Video-on-Demand27 stats

01
82% of internet users watch online videos daily 2024
02
Netflix 269.6 million paid subscribers worldwide Q1 2024
03
Global SVOD revenue $50 billion in 2023
04
Disney+ 150 million subscribers in 2024
05
US streaming video usage 24 hours 36 minutes monthly per person 2023
06
Amazon Prime Video 200 million subscribers globally 2024
07
YouTube Premium 100 million subscribers 2024
08
HBO Max (Max) 97.6 million global subs Q1 2024
09
Global FAST services reach 300 million monthly users 2024
10
Paramount+ 71.2 million subs Q1 2024
11
Peacock 34 million paid subs Q1 2024
12
38.7% of US TV time spent streaming in March 2024
13
Apple TV+ growing to 25 million subs est. 2024
14
Hulu 48.8 million subs Q1 2024
15
Global video streaming market $99.1 billion revenue 2023
16
UK SVOD penetration 68% of households 2024
17
India streaming users 500 million by 2024 est.
18
84% of US internet users stream video weekly 2024
19
Brazil SVOD subs 50 million in 2023
20
Live streaming views on Twitch 31 billion hours 2023
21
Spotify 626 million MAU, 239 million Premium Q1 2024
22
67% of global internet traffic video in 2023
23
Australia streaming 40% of video consumption 2024
24
China online video users 1.1 billion 2024
25
Gaming streaming on YouTube 100 million hours daily
26
55% of US pay TV subs also have SVOD 2024
27
France SVOD market €2.1 billion revenue 2023
Interpretation

Streaming and Video-on-Demand Interpretation

The global population has collectively entered a state of constant, subscription-funded distraction, where we now measure our cultural footprint not in great works of art, but in billions of streaming hours and a dizzying array of monthly bills.

05 · Category

Television Viewing30 stats

01
In 2023, global average daily TV viewing time was 3 hours 12 minutes
02
US adults spent 2.75 hours per day on TV in Q1 2024, down 4% YoY
03
UK linear TV viewing reached 2 hours 52 minutes daily average in 2023
04
78% of US households have pay-TV subscriptions in 2023
05
Children aged 2-11 in US watched 2.5 hours of TV daily in 2022
06
Global TV ad spend hit $180 billion in 2023
07
65% of Americans over 65 watch 4+ hours of TV daily
08
India TV viewership averaged 4 hours 30 minutes per day in 2023
09
Cable TV subscribers in US dropped to 65.2 million in Q4 2023
10
55% of TV viewing in Europe is live in 2023
11
US TV viewing among 18-34 year olds is 1 hour 45 minutes daily
12
Brazil TV daily viewership 4 hours 10 minutes in 2023
13
82% of US TV households own smart TVs in 2024
14
Japan TV viewing time 3 hours 25 minutes daily average 2023
15
Sports events account for 12% of total TV viewing hours globally
16
Australia TV viewing down 10% to 2 hours 20 minutes daily 2023
17
70% of TV ads watched on connected TVs in US 2023
18
France daily TV consumption 3 hours 40 minutes in 2023
19
Over 50% of US TV time shift viewing via DVRs in 2023
20
Germany TV viewership 3 hours 15 minutes daily 2023
21
45% of global TV revenue from advertising in 2023
22
US Hispanics watch 30% more TV than average
23
South Korea TV viewing 2 hours 50 minutes daily 2023
24
90% of US Super Bowl viewers watch live on TV
25
Italy TV daily average 3 hours 50 minutes 2023
26
Streaming captures 38% of US TV time in 2024
27
Canada TV viewing 2 hours 55 minutes daily 2023
28
60% of TV content consumed via antennas in rural US
29
Spain TV viewership 3 hours 20 minutes daily 2023
30
Live TV still dominates 70% of viewing in prime time globally
Interpretation

Television Viewing Interpretation

The world remains stubbornly glued to the box, with traditional TV holding its ground like a seasoned heavyweight, even as its younger audience slips away to stream in the shadows and its revenue model clings to the adrenaline of live sports and prime-time ads.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Marcus Engström. (2026, February 13). Media Consumption Statistics. Gitnux. https://gitnux.org/media-consumption-statistics
MLA
Marcus Engström. "Media Consumption Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/media-consumption-statistics.
Chicago
Marcus Engström. 2026. "Media Consumption Statistics." Gitnux. https://gitnux.org/media-consumption-statistics.

Sources & references

87 datasets cited across this report · attribution is report-level

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