GITNUX MARKETDATA REPORT 2024

Must-Know Media Consumption Statistics [Current Data]

Highlights: Media Consumption Statistics

  • Average media consumption worldwide is 455 minutes per day.
  • In 2021, U.S. adults will spend 13 hours and 35 minutes per day consuming media.
  • American adults spend over 11 hours per day listening to, watching, reading, or interacting with media.
  • Gen Z spends an average of 4 hours and 15 minutes per day on mobile devices.
  • Media consumption among children and teens (8-12) in the US is an average of 4 hours and 44 minutes per day.
  • Traditional TV consumption in the U.S. has dropped 14% among 18-34-year-olds from 2015 to 2020.
  • 87% of U.S. households have at least one streaming video service subscription.
  • By the end of 2023, it is projected that there will be 1.79 billion paid video-on-demand subscriptions worldwide.
  • News consumption on social media in the U.S. increased from 62% in 2017 to 68% in 2018.
  • The daily media consumption of individuals in China reached 480 minutes in 2018.
  • 48% of U.S. adults are getting news through mobile devices, a rise from 36% in 2013.
  • In 2021, Canadians will spend an average of 10 hours and 21 minutes daily consuming media.
  • Australian adults spend around 8 hours and 45 minutes a day consuming different forms of media.
  • 90% of Brazilian internet users watch video content online.
  • In Japan, TV broadcasting remains the leading media platform, with daily viewership of around 3 hours and 42 minutes in 2019.

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Learn more about our Newsletter

Table of Contents

Media consumption is an important part of our lives, and it’s interesting to see how much time people spend consuming different types of media. In this blog post, we’ll be looking at some statistics on media consumption from around the world.

We will explore average daily media consumption times in countries such as the United States, China, India, Japan and South Africa; look into trends among specific age groups like Gen Z and adults; examine traditional TV viewing habits compared to streaming services; consider news sources across social media platforms; analyze radio listening patterns in South Africa; and more. Let’s dive right in.

The Most Important Statistics
Average media consumption worldwide is 455 minutes per day. This statistic is a powerful indicator of the sheer amount of media that is being consumed on a daily basis. It serves as a reminder of the immense influence that media has on our lives, and how it has become an integral part of our daily routines. It is also a useful reference point for understanding the impact that media has on our lives and how it shapes our opinions and beliefs. This statistic is an important factor to consider when discussing media consumption statistics. In 2021, U.S. adults will spend 13 hours and 35 minutes per day consuming media. This statistic is a stark reminder of the sheer amount of time that U.S. adults are dedicating to media consumption. It is a powerful indicator of the impact that media has on our lives and how it is shaping our culture. It is a statistic that should not be overlooked in any discussion about media consumption.

Media Consumption Statistics Overview

American adults spend over 11 hours per day listening to, watching, reading, or interacting with media.

This statistic is a stark reminder of the sheer amount of media that American adults consume on a daily basis. It highlights the need to be mindful of how much time is spent engaging with media, and the potential impact it can have on our lives. It is a powerful reminder that media consumption should be monitored and managed in order to ensure that it does not become a detriment to our health and wellbeing.

Gen Z spends an average of 4 hours and 15 minutes per day on mobile devices.

This statistic is a telling indication of the impact mobile devices have had on Gen Z’s media consumption habits. It highlights the sheer amount of time that this generation is spending on their phones, tablets, and other mobile devices, and the implications this has for their overall media consumption. It is an important statistic to consider when discussing media consumption statistics, as it provides insight into the changing landscape of media consumption and how it is being shaped by the younger generations.

Media consumption among children and teens (8-12) in the US is an average of 4 hours and 44 minutes per day.

This statistic is a stark reminder of the amount of time children and teens in the US are spending consuming media. It is a worrying indication of the potential impact media consumption can have on the development of young people, and serves as a call to action for parents and educators to be aware of the amount of time their children are spending on media.

Traditional TV consumption in the U.S. has dropped 14% among 18-34-year-olds from 2015 to 2020.

This statistic is a telling sign of the changing media landscape. It shows that traditional TV consumption is on the decline among 18-34-year-olds, indicating that younger generations are increasingly turning to other forms of media for their entertainment. This shift in media consumption habits is an important factor to consider when discussing media consumption statistics.

87% of U.S. households have at least one streaming video service subscription.

This statistic is a telling indication of the current state of media consumption in the United States. It shows that streaming video services have become an integral part of the average American household, and that the traditional cable TV model is quickly becoming obsolete. This statistic is an important piece of information for anyone looking to understand the current trends in media consumption in the United States.

By the end of 2023, it is projected that there will be 1.79 billion paid video-on-demand subscriptions worldwide.

This statistic is a testament to the growing popularity of video-on-demand services, indicating that by 2023, an estimated 1.79 billion people will be paying for these services. This is a significant increase from the current number of subscriptions, and it speaks to the changing landscape of media consumption. As more people turn to video-on-demand services for their entertainment needs, it is important to understand the implications of this shift in order to better understand the current and future state of media consumption.

News consumption on social media in the U.S. increased from 62% in 2017 to 68% in 2018.

This statistic is a telling indication of the growing influence of social media in the U.S. media landscape. It shows that more and more people are turning to social media for their news consumption, which has implications for the way news is disseminated and consumed. This statistic is an important piece of the puzzle when it comes to understanding the changing dynamics of media consumption in the U.S. and how it is impacting the way news is shared and consumed.

The daily media consumption of individuals in China reached 480 minutes in 2018.

This statistic is a telling indication of the impact media has on the lives of individuals in China. It speaks to the amount of time people are dedicating to consuming media, and the potential implications this could have on their lives. It is an important statistic to consider when discussing media consumption statistics, as it provides insight into the current state of media consumption in China.

48% of U.S. adults are getting news through mobile devices, a rise from 36% in 2013.

This statistic is a telling indication of the changing landscape of media consumption. It shows that more and more people are turning to mobile devices to get their news, a trend that is likely to continue in the future. This shift in media consumption habits has implications for the way news is produced and consumed, and it is important to understand these changes in order to stay ahead of the curve.

In 2021, Canadians will spend an average of 10 hours and 21 minutes daily consuming media.

This statistic is a telling indication of the amount of time Canadians are dedicating to media consumption. It speaks to the prevalence of media in our lives and how it has become an integral part of our daily routines. It is a powerful reminder of the impact media has on our lives and how it shapes our understanding of the world.

Australian adults spend around 8 hours and 45 minutes a day consuming different forms of media.

This statistic is a stark reminder of the amount of time Australians are dedicating to consuming media. It highlights the need to be mindful of how much time is spent engaging with media, and the potential impact it can have on our lives. It is a pertinent reminder of the importance of striking a balance between media consumption and other activities.

90% of Brazilian internet users watch video content online.

This statistic is a powerful indicator of the impact of video content on Brazilian internet users. It demonstrates the prevalence of video content in the lives of Brazilian internet users, and the importance of this type of media in their media consumption habits. This statistic is especially relevant to a blog post about media consumption statistics, as it provides insight into the media preferences of Brazilian internet users.

In Japan, TV broadcasting remains the leading media platform, with daily viewership of around 3 hours and 42 minutes in 2019.

This statistic is a telling indication of the power of television in Japan. It demonstrates that despite the rise of digital media, TV broadcasting remains the primary source of entertainment for the Japanese population. This is an important insight for anyone looking to understand the media consumption habits of the Japanese people.

Conclusion

It is clear from the statistics presented that media consumption has become an integral part of our lives. People around the world are spending more and more time-consuming different forms of media, such as television, radio, streaming services, social media platforms and print newspapers.

This trend is particularly evident in countries like China and India where average daily consumption times have increased significantly over recent years. Additionally, younger generations tend to consume a greater amount of digital content than traditional TV or radio broadcasts. As technology continues to evolve at a rapid pace it will be interesting to see how these trends continue into the future.

References

0. – https://www.warc.com

1. – https://www.nielsen.com

2. – https://www.journalism.org

3. – https://www.screenaustralia.gov.au

4. – https://www.emarketer.com

5. – https://www.statista.com

6. – https://www.marketingcharts.com

7. – https://www.blogs.worldbank.org

8. – https://www.parksassociates.com

9. – https://www.pewresearch.org

10. – https://www..deloitte.com

11. – https://www.commonsensemedia.org

FAQs

What is the average number of hours per day that individuals spend consuming media?

According to a recent Nielsen report, the average American adult spends about 11 hours per day consuming media in various forms, such as watching TV, surfing the internet, or using their phones.

Which demographic group consumes the most media on a daily basis?

Younger adults, particularly those aged 18-34, tend to consume the most media daily. This group is more likely to be heavy users of technology, social media, and streaming services.

What type of media is most frequently consumed by individuals?

Television is still the dominant form of media consumption, with the average individual spending approximately 4 hours per day watching TV. However, the use of the internet (including social media and streaming services) is rapidly increasing, and mobile device usage has also become a significant part of media consumption.

How has the growth of streaming services impacted traditional television consumption?

The rise of streaming services has led to a decline in traditional television consumption, as more individuals opt for on-demand content that suits their preferences and schedule. This has resulted in a continued decrease in cable and satellite TV subscribers and an increase in cord-cutting.

Are there any significant differences in media consumption habits between men and women?

While there may be some small differences in genre preferences and specific platforms used, overall, media consumption habits between men and women are fairly similar. Both genders spend similar amounts of time consuming media each day, although it may be distributed differently across the various forms of media.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!