Key Takeaways
- Globally, smartphone penetration reached 78% of the world's population in 2023, with over 6.8 billion users accessing mobile internet.
- In the US, adults aged 18-29 spend an average of 4 hours 39 minutes daily on smartphones in 2023.
- India's smartphone users numbered 659 million in 2023, representing 46.5% penetration rate.
- 96% of Americans are online in 2023, with 93% using high-speed broadband at home.
- Global internet users reached 5.3 billion in 2023, 66% penetration.
- In the US, 89% of adults used the internet daily in 2023.
- Worldwide, 4.92 billion social media users in 2023, 60.3% penetration.
- Facebook had 3.03 billion monthly active users in Q4 2023.
- YouTube users: 2.5 billion monthly actives in 2023.
- 69% of US laptop owners also own smartphones in 2023.
- Global PC shipments: 241.5 million units in 2023.
- 88% of US adults own a cellphone, 77% smartphone in 2023.
- 35% of global population uses AI chatbots weekly in 2023.
- ChatGPT reached 100 million weekly users in 2023.
- 52% of US businesses adopted cloud AI services in 2023.
Smartphone and internet usage surged globally in 2023, dominating daily life and work.
Device Ownership
- 69% of US laptop owners also own smartphones in 2023.
- Global PC shipments: 241.5 million units in 2023.
- 88% of US adults own a cellphone, 77% smartphone in 2023.
- Tablet ownership in US: 50% of adults in 2023.
- Worldwide smartwatch shipments: 171 million in 2023.
- 42% of US households own smart speakers in 2023.
- Laptop ownership globally projected at 1.6 billion devices in use 2023.
- 65% of UK adults own laptops, 42% desktops in 2023.
- US desktop computer ownership: 55% of adults in 2023.
- Global TV ownership: 1.4 billion smart TVs in 2023.
- Wearable device users worldwide: 1 billion in 2023.
- India PC penetration: 8% with 110 million units in 2023.
- 75% of US teens own gaming consoles in 2023.
- E-reader ownership in US: 15% of adults in 2023.
- Global smartphone market share Android: 70.9% in 2023.
- Smart home device adoption US: 39% households in 2023.
- Chromebook shipments: 30 million units globally 2023.
- 48% of Europeans own tablets in 2023.
- VR headset shipments: 13.3 million units worldwide 2023.
- US multi-device ownership: 86% own 3+ internet devices 2023.
- Global gaming PC ownership: 200 million in 2023.
- Fitness tracker ownership US: 21% adults in 2023.
- Apple Watch global shipments: 54 million in 2023.
- Desktop replacement laptops: 45% of PC market 2023.
- 22% of US adults own e-readers like Kindle in 2023.
- AR glasses shipments minimal at 0.5 million globally 2023.
Device Ownership Interpretation
Emerging Tech Usage
- 35% of global population uses AI chatbots weekly in 2023.
- ChatGPT reached 100 million weekly users in 2023.
- 52% of US businesses adopted cloud AI services in 2023.
- Global VR users: 171 million active in 2023.
- 28% of consumers used generative AI tools monthly in 2023.
- Metaverse daily active users: 600,000 on Decentraland in 2023.
- 44% of companies used AI for cybersecurity in 2023.
- Global NFT trading volume: $8.7 billion in 2023.
- 14% of US adults used VR headsets in past year 2023.
- Blockchain wallet users: 80 million worldwide 2023.
- 37% of developers used AI coding assistants daily 2023.
- Global drone ownership: 5 million consumer units in 2023.
- 22% of global internet users accessed Web3 apps in 2023.
- AI image generator usage: 15% monthly among US adults 2023.
- Electric vehicle charging stations: 3 million globally 2023.
- 65% of enterprises piloted AI projects in 2023.
- Crypto ownership US: 13% adults in 2023.
- Global 3D printer shipments: 7.7 million units 2023.
- Voice AI interactions: 8.4 billion daily worldwide 2023.
- 19% of workers used AI at work weekly in 2023.
- AR app downloads: 1.4 billion globally in 2023.
- Quantum computing investments: $2.35 billion in 2023.
- 41% of Gen Z used AI for homework in 2023.
- IoT devices connected: 16.6 billion worldwide 2023.
- Robotics adoption in manufacturing: 3.9 million units 2023.
Emerging Tech Usage Interpretation
Internet Usage
- 96% of Americans are online in 2023, with 93% using high-speed broadband at home.
- Global internet users reached 5.3 billion in 2023, 66% penetration.
- In the US, 89% of adults used the internet daily in 2023.
- Fixed broadband subscriptions worldwide: 1.52 billion in 2023.
- UK households with home internet: 97% in 2023.
- India had 881 million internet users in 2023, 62.5% penetration.
- Average global internet speed: 63.4 Mbps download in Q4 2023.
- 85% of US adults used the internet via mobile in 2023.
- Brazil internet penetration: 81% with 172 million users in 2023.
- China had 1.08 billion internet users in 2023, 75.6% penetration.
- EU internet users: 86% of population in 2023.
- Average daily internet time worldwide: 6 hours 40 minutes in 2023.
- Nigeria internet users: 103 million, 48% penetration in 2023.
- Japan home broadband penetration: 95% in 2023.
- 92% of South Korean population online in 2023.
- Global IPv6 adoption: 39% in 2023.
- In 2023, 77% of US homes had broadband over 100 Mbps.
- Indonesia internet users: 212 million, 77% penetration in 2023.
- Average US household internet speed: 242 Mbps download in 2023.
- 59% of global population used internet via mobile broadband in 2023.
- Australia internet penetration: 93% in 2023.
- Fixed wireless access subscribers: 40 million globally in 2023.
- Mexico internet users: 93 million, 71% penetration in 2023.
- 5G fixed wireless broadband grew 47% YoY to 10 million connections in 2023.
- Philippines internet penetration: 73% with 85 million users in 2023.
- Global median mobile internet speed: 50 Mbps in Q4 2023.
- 68% of US adults experienced internet outages in past year 2023.
- 4.9 billion people used internet in 2023, 59.4% global penetration.
Internet Usage Interpretation
Mobile Device Usage
- Globally, smartphone penetration reached 78% of the world's population in 2023, with over 6.8 billion users accessing mobile internet.
- In the US, adults aged 18-29 spend an average of 4 hours 39 minutes daily on smartphones in 2023.
- India's smartphone users numbered 659 million in 2023, representing 46.5% penetration rate.
- 92% of US teens own a smartphone as of 2022, with 95% having access to a computer.
- Average daily mobile internet usage worldwide hit 3.6 GB per smartphone user in 2023.
- In the UK, 95% of adults used a smartphone daily in 2023, up from 85% in 2019.
- Brazil had 151 million smartphone users in 2023, equating to 71% of the population.
- US smartphone owners checked their devices 144 times per day on average in 2022.
- In China, 1.04 billion people used smartphones for mobile payments in 2023.
- Global average time spent on smartphones was 6 hours 37 minutes daily in 2023.
- 87% of US smartphone users accessed banking apps weekly in 2023.
- South Korea's smartphone penetration was 95% among adults in 2023.
- Teens in the US spent 8.39 hours daily on entertainment screens via mobiles in 2022.
- Nigeria's smartphone users reached 44 million in 2023, 21% penetration.
- 68% of global smartphone traffic was video content in 2023.
- In 2023, 76% of US adults used smartphones for navigation apps daily.
- Japan's smartphone users totaled 93 million in 2023, 75% penetration.
- Average unlocks per day on iOS devices: 80 times in 2023.
- In Europe, 85% of population owned smartphones in 2023.
- US Gen Z spent 7 hours daily on smartphones in 2023.
- Indonesia had 194 million smartphone users in 2023, 71% penetration.
- 55% of smartphone users worldwide used voice assistants daily in 2023.
- In 2023, 40% of global smartphones were 5G capable.
- Australian adults averaged 5 hours 24 minutes on mobiles daily in 2023.
- Mexico's smartphone penetration hit 72% in 2023 with 92 million users.
- 72% of US smartphone users shopped via mobile apps weekly in 2023.
- Global 5G smartphone shipments were 919 million units in 2023.
- In 2023, 91% of UK 16-24 year olds used smartphones for social media daily.
- Philippines smartphone users: 107 million, 96% penetration in 2023.
- Worldwide, women spent 8% more time on smartphones than men in 2023.
Mobile Device Usage Interpretation
Social Media Engagement
- Worldwide, 4.92 billion social media users in 2023, 60.3% penetration.
- Facebook had 3.03 billion monthly active users in Q4 2023.
- YouTube users: 2.5 billion monthly actives in 2023.
- WhatsApp: 2 billion users worldwide in 2023.
- Instagram reached 2 billion monthly users in 2023.
- TikTok had 1.5 billion users globally in 2023.
- US adults spent 2 hours 16 minutes daily on social media in 2023.
- 95% of US 18-29 year olds use YouTube, 67% daily in 2023.
- Global social media ad spend: $207 billion in 2023.
- Snapchat: 414 million daily active users in Q4 2023.
- LinkedIn: 1 billion members in 2023.
- Average user visits 6.83 social platforms monthly in 2023.
- Twitter/X had 368 million monthly active users in 2023.
- 84% of internet users have social media profile in 2023.
- Pinterest: 498 million monthly active users in 2023.
- Gen Z spends 4.5 hours daily on social media in 2023.
- Facebook video views: 8 billion daily in 2023.
- 62% of global social media users are aged 18-34 in 2023.
- TikTok US users: 150 million monthly in 2023.
- Instagram Stories reached 500 million daily users in 2023.
- WeChat: 1.3 billion monthly active users in 2023.
- Social media drove 31% of referral traffic to websites in 2023.
- Reddit: 73 million daily active users in 2023.
- 51% of US social media users discuss politics weekly in 2023.
- Telegram: 700 million monthly users in 2023.
- YouTube Shorts views: 70 billion daily in 2023.
Social Media Engagement Interpretation
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