Gitnux/Report 2026

Technology and Retail Industry Statistics

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Technology and Retail Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The technology and retail industry at a glance

Technology and retail are expanding together as AI drives global IT spending to $6.39 trillion in 2026 while U.S. e-commerce reaches 17.1% of retail sales.

$6.39T[47]
Global IT spending, 2026
17.1%[105]
U.S. e-commerce share, Q2 2026
$1.99T[105]
U.S. retail sales, Q2 2026
$716.9B[74]
Amazon net sales, 2025
Market size
Worldwide IT spending is forecast at $6.391 trillion in 2026. U.S. retail corporations reported seasonally adjusted sales of $1.171 trillion in the second quarter of 2026.[47][105]
Forecast & CAGR
Gartner forecasts global IT spending to rise 15.0% to $7.352 trillion in 2027 from $6.391 trillion in 2026. Within the technology market, 2027 data-center systems spending is projected to grow 55.5%, while software spending is forecast to increase 14.6%.[47]
Market share & regions
Amazon reported 2025 net sales of $426.3 billion in North America, $161.9 billion internationally and $128.7 billion from AWS. For U.S. retail e-commerce, the second-quarter 2026 online share was 17.1% of total retail sales.[74][105]
Segmentation
Global IT spending in 2026 is divided into communications services at $1.352 trillion, services at $1.557 trillion, software at $1.464 trillion, devices at $847 billion and data-center systems at $879 billion. U.S. Census e-commerce data separates adjusted and unadjusted sales; adjusted second-quarter 2026 e-commerce sales were $340.2 billion.[47][105]
Key players & concentration
Amazon reported $716.9 billion in consolidated 2025 net sales, including $426.3 billion from North America and $128.7 billion from AWS. The European Commission describes digital markets as increasingly concentrated around a small group of gatekeeper platforms, prompting specific contestability rules under the Digital Markets Act.[74][106]
Pricing
Gartner reported that memory prices had more than doubled over the previous 12 months by October 2026, with cost increases spreading through storage, servers, networking, PCs and other devices. The FTC proposed an enforcement policy statement in August 2026 addressing personalized pricing based on consumer data and willingness to pay.[47][107]
Trends, drivers & challenges
AI infrastructure is the main growth driver: Gartner forecasts 2027 data-center systems spending at $1.366 trillion, up 55.5% year over year. The same forecast identifies memory inflation and supply-chain cost pressure as constraints, while U.S. e-commerce grew 12.2% year over year in the second quarter of 2026.[47][105]
Consumer behavior & competition
U.S. e-commerce represented 17.1% of total retail sales in the second quarter of 2026, with online sales rising 12.2% from a year earlier versus 6.7% growth for total retail sales. The European Commission’s 2026 DMA review reported greater user choice, including alternative search engines, browsers and app stores, as gatekeeper obligations took effect.[105][106]
M&A
Retail M&A activity in 2026 included 365 Retail Markets’ completed $848 million take-private acquisition of Cantaloupe, a provider of unattended-commerce technology. The sector also saw platform consolidation, including Coursera’s all-stock merger with Udemy at an approximately $2.5 billion combined valuation.[31][108]
Regulation
The EU Digital Markets Act regulates designated gatekeepers and applies obligations to core platform services such as search engines, app stores and messaging services. In 2026, the European Commission’s review said the DMA remained fit for purpose and highlighted data portability, choice screens and interoperability measures.[106]
Latest news
The latest major industry forecast available by November 10, 2026 is Gartner’s October projection that worldwide IT spending will reach $7.352 trillion in 2027, crossing $7 trillion for the first time. The forecast attributes the expansion to AI infrastructure, AI software and continued investment in cloud platforms.[47]

02 Ranking

Top 10 Companies in the Technology And Retail Industry

The leading companies in the technology and retail industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Samsung Electronics and Apple are tied at the top of Gitnux's 2026 technology and retail ranking with an Overall score of 9.2 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in semiconductors & Devices

    Samsung Electronics

    KR

    Ranked #1 · 9.2 · Semiconductors & Devices

    Why we picked it: Its consumer electronics and devices scale, plus semiconductor and device activity, maps to AI-driven IT spending needs.

    See in ranking ↓Visit samsung.com ↗

  2. Leader in devices & Digital Services

    Apple

    US

    Ranked #2 · 9.2 · Devices & Digital Services

    Why we picked it: Its device-and-services mix supports retail demand as U.S. e-commerce share reaches 17.1% in Q2 2026.

    See in ranking ↓Visit apple.com ↗

  3. Leader in pCs & Smart Devices

    Lenovo

    HK

    Ranked #3 · 9.1 · PCs & Smart Devices

    Why we picked it: Its PC and smart-device portfolio aligns with ongoing device-side throughput demand despite memory inflation.

    See in ranking ↓Visit lenovo.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the technology and retail industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Samsung Electronics

Semiconductors & Devices · KR

9.2
2

Apple

Devices & Digital Services · US

9.2
3

Lenovo

PCs & Smart Devices · HK

9.1
4

Walmart

Omnichannel Retail · US

9.0
5

Dell Technologies

Enterprise Infrastructure · US

9.0
6

Costco Wholesale

Membership warehouse retail, global · US

8.8
7

The Home Depot

Home-improvement retail, North America · US

8.6
8

Best Buy

Consumer electronics retail, North America · US

8.3
9

Alibaba Group

E-commerce, digital commerce and retail technology · CN

8.2
10

HP

Personal computers, printing and hardware · US

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the technology and retail industry. In Technology And Retail Industry Statistics. Gitnux. https://gitnux.org/technology-and-retail-industry-statistics/#top-companies

report visual · Projection

Private fixed investment in information processing equipment (United States)

Private fixed investment in information processing equipment grew from $394.6B in 2020 to $643.2B in 2025.

$394.6B
Start
+10.27%
CAGR · 5y
$643.3B
Projected
20202025
source-verifiedapps.bea.gov2025

04 Statistics

Technology & Innovation

AI adoption is widespread in retail data and operations, with 91% of retail and consumer packaged goods respondents using or assessing AI in 2025.

AI in the technology and retail industry

  • 16.1% of retail organizations reported no current AI use in 2025.[1]
  • 18.1% of U.S. information-technology firms used AI tools in February 2024.[2]
  • 91% of retail and consumer packaged goods respondents were using or assessing AI in 2025.[3]
  • 64% of retailers with annual revenue above $500 million were using AI in 2024.[4]
  • 22% of retailers with a customer data platform reported full AI adoption across multiple business units in 2025.[1]
  • 12% of EU retail enterprises used AI in 2024, up from approximately 7% in 2020.[5]

Automation in the technology and retail industry

  • 333 companies supplied logistics robots worldwide in 2024.[6]
  • 25,000 professional cleaning robots were sold worldwide in 2024, with sales growing 34%.[6]
  • 24,500 units made up the worldwide robot-as-a-service fleet in 2024, after 31% growth.[6]
  • 14% more mobile robot solutions for transportation and logistics were sold worldwide in 2024.[6]
  • More than 199,000 professional service robots were sold worldwide in 2024.[6]
  • 42,000 hospitality robots were sold worldwide in 2024, making hospitality the second-largest professional service-robot application group by volume.[6]

Digital Transformation in the retail and e-commerce sector (sector benchmark)

  • Across EU businesses, 74% reached at least a basic level of digital intensity in 2024.[7]
  • Among EU small and medium-sized enterprises, 71% reached at least a basic level of digital intensity in 2025.[7]
  • Across retail and consumer-goods companies, 70% of business functions had generative AI adopted or piloted in 2025.[8]
  • Among EU large businesses, 96% reached at least a basic level of digital intensity in 2025.[7]

Technology Adoption in the retail and e-commerce sector (sector benchmark)

  • Across US and European retailers, 16% had fully scaled artificial intelligence in 2025.[9]
  • Across US and European retailers, 23% had fully scaled wireless communication technologies such as RFID or Bluetooth in 2025.[9]
  • Across US and European retailers, 21% had fully scaled edge computing technologies in 2025.[9]
  • Across US and European retailers, 66% had moved beyond exploration and testing of store-intelligence technologies in 2025.[9]
  • Across US and European retailers, 27% had fully scaled cameras and sensors in 2025.[9]

Cloud Computing in the retail and e-commerce sector (sector benchmark)

  • Across EU enterprises using paid cloud services, 71.69% used cloud-based office software in 2025.[7]
  • Across EU enterprises using paid cloud services, 85.15% used cloud-based email in 2025.[7]
  • Across EU enterprises using paid cloud services, 45.52% hosted enterprise databases in the cloud in 2025.[7]
  • Across EU enterprises using paid cloud services, 71.53% used cloud-based file storage in 2025.[7]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[7]

Big Data in the retail and e-commerce sector (sector benchmark)

  • Across EU enterprises, 26.20% performed data analytics on transaction records such as sales and payment records in 2025.[7]
  • Across retail companies, 23% were using artificial intelligence in production to resolve customer identities or prepare customer data for marketing or analytics in 2025.[1]
  • Across retail companies, 64% said their customer data was structured and accessible enough to support artificial-intelligence use cases in 2025.[1]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[7]

05 Statistics

Data & Analytics

Teams face data governance and unification gaps: 57% of respondents identify data governance as a significant challenge in 2024, and 96% cite breaking down data silos in 2025.

Business intelligence in the technology and retail industry

  • 80% of global consumers who had not used AI for shopping expressed interest in trying it in 2024.[10]
  • 55% of surveyed global retail consumers were interested in AI virtual assistants in 2024.[10]
  • 68% of retail-industry respondents increased spending on cybersecurity and information security in 2023.[11]
  • 65% of retail-industry respondents increased spending on business intelligence and data analytics in 2023.[11]
  • 89% of surveyed retail and consumer-products executives expected ecosystem-platform investment within three years.[10]
  • 59% of surveyed global retail consumers wanted to use AI applications while shopping in 2024.[10]

Data analytics in the technology and retail industry

  • 23% of respondents to dbt Labs’ global analytics-engineering survey were data engineers in 2024.[12]
  • One-third of surveyed data professionals used generative AI in their daily data workflow in 2024.[12]
  • Over 60% of data teams at companies with more than 5,001 employees used or considered decentralized data architecture in 2024.[12]
  • 29% of respondents to dbt Labs’ global analytics-engineering survey were analytics engineers in 2024.[12]
  • 45% of surveyed global consumers used AI for help during their buying journeys in 2025.[10]
  • 236% was the expected 12-month growth in retail customer-service AI use for personalized responses and follow-ups.[10]

Data Quality in the retail and e-commerce sector (sector benchmark)

  • Across retail and e-commerce, 66% of respondents rated their identity-resolution ability only somewhat effective in 2024.[13]
  • Across retail and e-commerce, 29% of respondents rated their customer-data collection methods not very effective in 2024.[13]
  • Across retail and e-commerce, 48% of respondents rated their customer-data collection methods only somewhat effective in 2024.[13]
  • Across retail and e-commerce, 66% of respondents identified data-quality controls as a significant challenge in 2024.[13]
  • Across retail and e-commerce, 62% of respondents rated their data-management practices only somewhat effective in 2024.[13]

Data Governance in the retail and e-commerce sector (sector benchmark)

  • Across retail and CPG companies, 31% of respondents cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[14]
  • Across retail and consumer-products companies, 66% of respondents said their data-management capabilities were only somewhat unified in 2025.[15]
  • Across retail and e-commerce, 57% of respondents identified data governance as a significant challenge in 2024.[13]
  • Across retail and consumer-products companies, 53.5% of respondents said regulatory compliance was not a significant data challenge in 2025.[15]
  • Across retail and consumer-products companies, 96% of respondents said breaking down data silos was a significant challenge in 2025.[15]
  • Across retail and CPG companies, 35% of respondents cited inconsistent or incorrect answers to data questions as a governance-related blocker in 2025.[14]

KPIs in the technology and retail industry

  • 54% of US retail executives identified strengthening digital-commerce offerings as a 2024 growth opportunity.[11]
  • 44% of US retail executives identified strengthening loyalty programs as a 2024 growth opportunity.[11]
  • 10% of 145 companies tested by Deloitte during Cyber Week 2023 offered alternative delivery pickup.[11]
  • One-third of 145 companies tested by Deloitte during Cyber Week 2023 failed to indicate refund timing.[11]
  • Nearly one-quarter of holiday delivery orders tested at 17 retailers arrived after December 24 in 2023.[11]
  • 32% of US retail executives identified enhancing the omnichannel experience as a 2024 growth opportunity.[11]

06 Statistics

Strategy & Growth

Technology investment ties to digital fulfillment and cloud scale; Microsoft Cloud grew 23% in fiscal 2025 to $168.9B.

Growth in the technology and retail industry

  • 20.6% of Target’s merchandise sales were digitally originated in 2025 in the United States.[16]
  • 11% was Microsoft 365 Consumer cloud revenue growth in fiscal 2025, supported by subscriber growth and higher revenue per user.[17]
  • $40 million was the estimated five-year licensing and managed-services cost reduction from The Warehouse Group’s TCS partnership in New Zealand.[18]
  • 8% was Microsoft 365 Consumer subscriber growth in fiscal 2025, reaching 89.0 million subscribers worldwide.[17]
  • $20 billion was the annual sales scale of Target’s combined digital-fulfillment capabilities in 2024 in the United States.[16]
  • 23% was Microsoft Cloud’s fiscal 2025 year-over-year growth, reaching $168.9 billion globally.[17]

Differentiation in the technology and retail industry

  • 13,000 checkout lanes across nearly 500 Morrisons stores were covered by its NCR Voyix technology contract in the United Kingdom in 2025.[19]
  • Nearly $5 billion was Microsoft Game Pass revenue in fiscal 2025 worldwide.[17]
  • 69% was Microsoft Cloud’s fiscal 2025 gross margin percentage after investments in AI infrastructure worldwide.[17]
  • $23 billion was Microsoft Gaming revenue in fiscal 2025 worldwide.[17]
  • 2,500 experts worked for dunnhumby across Europe, Asia, Africa and the Americas in 2025, supporting its retail customer-data-science proposition.[20]
  • 89.0 million Microsoft 365 Consumer subscribers were served worldwide in fiscal 2025, a scale supporting Microsoft’s subscription differentiation.[17]

Mergers and acquisitions in the technology and retail industry

  • 992 retail M&A deals were recorded in 2025, down 12.4% from 1,132 deals in 2024 worldwide.[21]
  • 26 of TMT’s 32 megadeals occurred in the technology sector in 2025 worldwide.[22]
  • More than $630 billion was the value of announced technology deals in 2025, across more than 800 transactions worldwide.[23]
  • 6,436 global technology M&A transactions were recorded in 2025, up 2.0% year over year.[24]
  • $3.9 billion was the announced value of DoorDash’s acquisition of Deliveroo in 2025.[21]
  • $843.3 billion was technology-sector M&A value in 2025, accounting for 18% of overall global M&A value.[25]

Strategic partnerships in the technology and retail industry

  • 10 of the world’s largest retailers were identified as TCS strategic business and technology partners in 2025.[26]
  • 2,500 dunnhumby experts supported its strategic partnership ecosystem across Europe, Asia, Africa and the Americas in 2025.[20]
  • Nearly $5 billion was Microsoft Game Pass revenue in fiscal 2025, marking the service’s first year at that scale worldwide.[17]
  • $168.9 billion was Microsoft Cloud revenue in fiscal 2025, reflecting its ecosystem of cloud products, partners and services worldwide.[17]
  • 75 million customers were under contract with Kraken Technologies in November 2025 through utility and energy-retail platform partnerships.[27]
  • 50,000 additional stores could become available to Instacart customers through the proposed DoorDash acquisition announced in 2026.[2]

07 Statistics

People & Workforce

Workforce constraints remain visible alongside upskilling: 40% of U.S. retail executives cited limited in-house expertise as a technology-adoption roadblock in 2024.

Hiring in the technology and retail industry

  • 1.5% of retail staff represented average hiring activity in the United States in 2026, according to shift data covering more than 41 million shifts.[28]
  • 25 days was the median time to hire in retail across 95 countries in 2025, 34% below the global median.[29]
  • 4.2 was the retail hiring rate in the United States in July 2026, up from 3.5 in December 2025.[30]
  • 514,000 cybersecurity-related job listings were posted globally between May 2024 and April 2025.[31]
  • 95% of high-tech industry technology and engineering job growth in 2025 came from manufacturing, according to CBRE’s tech-talent analysis.[32]

Employee retention in the technology and retail industry

  • 8.5% was the full-time IT employee turnover rate in 2023, down from 8.9% in 2022.[33]
  • 12% was the turnover rate reported by nearly one-quarter of U.S. technology companies in Mercer’s analysis.[34]
  • 76% of global technology professionals surveyed in 2026 said they were satisfied with their current role.[35]
  • 8.2% was U.S. technology-sector turnover in 2023, compared with 6.4% globally, according to Mercer data.[34]
  • 73% of global technology professionals surveyed in 2026 said they would consider moving to a new employer within two years or had not ruled it out.[35]

Remote Work in the retail and e-commerce sector (sector benchmark)

  • Across U.S. retail trade, employees worked from home for 15.14% of full paid working days in 2022.[36]
  • Across U.S. retail trade, employees worked from home for 14.09% of full paid working days in 2026.[36]
  • Across U.S. retail trade, employees worked from home for 14.02% of full paid working days in 2025.[36]
  • Across U.S. retail trade, employees worked from home for 14.03% of full paid working days in 2023.[36]
  • Across U.S. retail trade, employees worked from home for 13.46% of full paid working days in 2024.[36]

Hybrid Work in the retail and e-commerce sector (sector benchmark)

  • Across U.K. employers, 65% required hybrid employees to attend the workplace a minimum number of days in 2025.[37]
  • Across retail organizations globally, 42% used mandated office days as their hybrid-work model in 2025.[38]
  • Across U.K. employers, 23% used informal manager-employee arrangements for hybrid work in 2025.[37]
  • Across U.K. employers, 74% had hybrid working in place in 2025.[37]
  • Across retail organizations globally, 55% of employees worked from the office five days per week in 2025.[38]

Upskilling in the technology and retail industry

  • 90% of technology organizations relied on cross-skilling or upskilling existing staff in 2024.[39]
  • 49% of technology organizations prioritized cybersecurity skills for upskilling or cross-skilling existing staff in 2024.[39]
  • 63% of telecommunications employees and 62% of information-technology-services employees are expected to need further training by 2030.[40]
  • 48% of technology organizations would prioritize upskilling or cross-skilling existing staff over hiring or consultants in 2024.[39]
  • 55% of technology organizations prioritized cloud skills for upskilling or cross-skilling existing staff in 2024.[39]

Employee Engagement in the retail and e-commerce sector (sector benchmark)

  • Across retail employees, 71% agreed their company contributed to their learning and development in Culture Amp’s 2024 dataset.[41]
  • Across retail employees in Culture Amp’s 2024 dataset, 70% were engaged in 2025 reporting.[41]
  • Across U.S. retail workers, 24% reported one or more symptoms of burnout in Seramount’s spring 2025 survey.[41]
  • Across retail employees, 84% would recommend their company as a great place to work in Culture Amp’s 2024 dataset.[41]
  • Across U.S. retail workers, 24% were promoters of their organizations in Seramount’s spring 2025 survey.[41]

08 Statistics

Customer & Sales

Automated support expectations and personalization pressures rise; 66% of retail consumers expect quick support through automated systems such as chatbots globally in 2025.

Customer experience in the technology and retail industry

  • 65% of retail consumers consider personalized recommendations based on interests and past interactions important globally in 2025.[42]
  • 66% of retail consumers expect quick support through automated systems such as chatbots globally in 2025.[42]
  • 41% of retail consumers say brands deliver personalized recommendations effectively globally in 2025.[42]
  • 16% of retail brand experiences are rated excellent by shoppers globally in 2025.[42]
  • 33% of retail consumers believe brands provide quick, efficient automated support globally in 2025.[42]

Customer retention in the technology and retail industry

  • 11% of high-performing technology companies reported declining net revenue retention, compared with 45% of low performers, in 2025.[43]
  • 77% of technology companies track retention or renewal rates as customer metrics globally in 2025.[43]
  • 71% of consumers have switched brands at least once since 2021 because of better deals, product quality, or customer service, according to retail research.[43]
  • 70% of technology companies track customer-satisfaction scores globally in 2025.[43]
  • 56% of technology companies track customer lifetime value globally in 2025.[43]

Customer acquisition in the technology and retail industry

  • 74% of marketers say content marketing helped generate demand or leads in 2025.[44]
  • 16% of marketers identified website, blog, or SEO as the channel producing the greatest return on investment in 2024.[44]
  • 69% of global consumers say a brand has five seconds or less to capture their attention in 2026.[42]
  • 23% of global customers tried a new brand because of convenience during the year measured in 2024.[43]
  • 49% of marketers say content marketing helped generate sales or revenue in 2025.[44]

Customer loyalty in the technology and retail industry

  • 85% of U.S. online adults belonged to at least one retail loyalty program in 2024.[45]
  • 54% of retail customers said they felt an emotional connection to the brands they buy in the Salesforce survey year.[43]
  • 54% of retail loyalty programs still offered points-based rewards in the Salesforce survey year.[43]
  • 62% of retail customers said they felt an emotional connection to the brands they buy in 2022.[43]
  • 74% of consumer-goods shoppers switched brands within the previous year in 2024.[43]

Lead generation in the technology and retail industry

  • 34% of marketers identified lead-to-customer conversion rate as their most important success metric in 2026.[44]
  • 30% of marketers identified customer acquisition cost as one of their top success metrics in 2026.[44]
  • 62% of marketers said content marketing helped nurture subscribers, audiences, or leads in 2025.[44]
  • 16% of marketers said website, blog, or SEO generated the greatest return on investment in 2024.[44]
  • 40% of marketers identified lead quality and marketing-qualified leads as their most important success metric in 2026.[44]

09 Statistics

Marketing & Brand

Marketing technology spend and integration with commerce tooling expand; 19.0% of marketing budgets were spent on marketing technology in Fall 2024.

Marketing in the technology and retail industry

  • 55.1% of marketing activities used marketing-technology tools in Fall 2024.[46]
  • 13.6% of paid media budgets went to search advertising in 2024.[47]
  • 19.0% of marketing budgets were spent on marketing technology in Fall 2024, with spending projected to reach 31.7% in five years.[46]
  • 7.7% of company revenue was allocated to marketing on average in 2024, down from 9.1% in 2023.[47]
  • 54.9% of companies reported a gap between their expected and realized marketing-technology payoff in Fall 2024.[46]

Digital marketing in the technology and retail industry

  • Nearly $300 billion was generated by U.S. internet advertising in 2025, according to IAB’s Internet Advertising Revenue Report.[48]
  • $114.2 billion was generated by global search advertising, including AI search, in 2025.[48]
  • 19.2% was the five-year projected marketing-technology budget share for B2B product companies in Fall 2024.[49]
  • 10% of digital marketing channel investment was allocated to SEO in Gartner’s 2024 CMO Spend Survey.[50]
  • 18.0% was the current marketing-technology budget share for B2C product companies in Fall 2024.[49]

Branding in the technology and retail industry

  • 48% was the increase in overall retail brand value in Kantar BrandZ’s 2025 ranking.[51]
  • $65.1 billion was Home Depot’s brand value in 2025.[52]
  • $110.6 billion was Samsung Group’s brand value in 2025.[52]
  • $413.0 billion was Google’s brand value in 2025.[52]
  • $87.9 billion was NVIDIA’s brand value in 2025, up 98% year over year.[53]

Social media in the technology and retail industry

  • $5.361 billion was Snap’s revenue in 2024, generated primarily from advertising on Snapchat.[54]
  • 3.35 billion people used Meta’s family of applications daily on average in December 2024.[55]
  • 9% was Snapchat’s year-over-year increase in daily active users in the fourth quarter of 2024.[54]
  • 73.5 billion hours were spent by Roblox users on the platform during 2024.[56]
  • 82.9 million average daily active users used Roblox during 2024 across more than 180 countries.[56]

Influencer Marketing in the retail and e-commerce sector (sector benchmark)

  • 80% of brands investing in creator marketing increased creator budgets in 2026, while 25% raised creator spending by more than 10%.[57]
  • 58% of brands integrated retail media networks and creator marketing platforms by amplifying creator-generated content on retail media channels in 2025.[57]
  • 91% of brands investing in creator marketing ran an always-on component in 2026, including 62% with hybrid programs and 29% with fully continuous programs.[57]
  • 49% of brands investing in creator marketing reported sales as an impact of creator activity in 2026, compared with 60% citing brand sentiment and 58% citing awareness.[57]
  • 78% of surveyed brands reported growing creator-marketing budgets in 2025, up from 36% reporting budget growth in 2024.[57]

10 Statistics

Operations & Execution

Operational delivery depends on automation and execution confidence; 69% of operations and supply-chain leaders said investments had not fully delivered expected results in 2024.

Process optimization in the technology and retail industry

  • 86.7% of US drug and beauty retailers planned warehouse automation investment for 2025, according to a GlobalData retailer panel.[58]
  • 100% of US grocery retailers planned warehouse automation investment for 2025, according to a GlobalData retailer panel.[58]
  • 72.22% of European retailers used process automation to reduce operational costs in 2024, including automated checkout, stock management and robotic process automation.[59]
  • 38.89% of European retailers used workforce-management improvements to reduce operational costs in 2024.[59]
  • 13% of online retail checkout abandonment was attributed to insufficient payment options in 2024.[60]

Operational efficiency in the technology and retail industry

  • 69% of operations and supply-chain leaders at surveyed US companies said their operations technology investments had not fully delivered expected results in 2024.[22]
  • $127.9 billion was the estimated 2024 revenue opportunity from eliminating in-store inefficiencies among surveyed US retail sectors.[61]
  • 4.5% of revenue was lost on average by US retailers because of in-store inefficiencies in 2024.[61]
  • 85% of US operations and supply-chain leaders surveyed in 2026 said their companies were ahead of most competitors in digital transformation.[22]

Quality management in the technology and retail industry

  • 62% of surveyed retailers investing in store-intelligence technology were investing in advanced data analytics in 2024.[62]
  • 49% of surveyed retail leaders identified fraud involving returns, coupons or e-commerce as a contributor to shrink in 2025.[63]
  • 50% of surveyed retail leaders identified employee theft or dishonesty as a contributor to shrink in 2025.[63]
  • 60% of surveyed retailers investing in store-intelligence technology were investing in promotion and price planning or optimization in 2024.[62]
  • 13.7% of US retail returns were estimated to involve fraud or abuse in 2024.[2]

Supply chain in the technology and retail industry

  • 43% of warehouse and distribution-center operators measured productivity rates in the 2025 survey.[64]
  • 76% of warehouse and distribution-center operators measured inventory accuracy in the 2025 survey.[64]
  • 11% was the store-wide sales lift associated with an inventory audit in a longitudinal study of five stores in a global grocery retail chain.[65]
  • 46% of warehouse and distribution-center operators measured order or line fill rate in the 2025 survey.[64]
  • Six months to one year was the approximate material and equipment lead-time range reported for semiconductor manufacturers in 2024.[60]

Outsourcing / Offshoring in the retail and e-commerce sector (sector benchmark)

  • 57% of retail organizations with $50 million–$100 million in revenue outsourced some or all fulfillment in 2025.[66]
  • 76% of retail organizations with $150 million–$200 million in revenue outsourced some or all fulfillment in 2025.[66]
  • 72% of retail organizations with $100 million–$150 million in revenue outsourced some or all fulfillment in 2025.[66]
  • Among U.S. apparel imports, China’s share fell from 30% in 2019 to 21% in 2023, while other Asian suppliers’ share rose from 30% to 35%.[23]
  • 74% of retailers surveyed sourced internationally, including 71% of small companies and 84% of larger companies, in 2024.[67]

11 Statistics

Finance & Pricing

Price and cost pressures flow through the device stack, with memory prices reported as having more than doubled over the previous 12 months by October 2026.

Pricing strategy in the technology and retail industry

  • 10% growth in Amazon North America sales to $387.5 billion in 2024 occurred alongside the company’s emphasis on lower prices in its retail stores business.[68]
  • 8 consecutive years through 2024 saw Amazon identified as the lowest-priced online U.S. retailer by Profitero, according to Amazon’s shareholder letter.[69]
  • 5.0% growth in Walmart consolidated net sales was recorded in fiscal 2025, while the company continued prioritizing price value and membership-led growth.[70]
  • 0.1% growth in Target comparable sales was recorded in 2024, with traffic increasing 1.4% as the retailer focused on value across stores and digital channels.[16]
  • 1.4% growth in Target traffic was recorded in 2024, including store and digital channels, during a period of heightened retail value competition.[16]

Cost reduction in the technology and retail industry

  • $105 million lower restructuring costs were recorded by DXC Technology in fiscal 2024 than in fiscal 2023, primarily because of lower workforce-related expenses.[71]
  • 13% of Veritone’s global workforce was reduced during fiscal 2024 through cost-reduction and restructuring initiatives.[72]
  • $200 million of gross cost savings was achieved by Xerox during 2024, contributing to an operating-expense decline of nearly 12%.[73]
  • $159 million of Xerox selling, administrative and general expenses was reduced in 2024, primarily through productivity and cost savings.[74]
  • $40 million of annual run-rate savings was delivered by WiseTech Global’s cost-efficiency program in fiscal 2024.[75]

Profitability in the technology and retail industry

  • $3.8 billion was Amazon international operating income in 2024, reversing a $2.7 billion operating loss in 2023.[68]
  • $68.6 billion was Amazon’s operating income in 2024, up 86% from 2023, producing a 10.8% operating margin.[69]
  • $39.8 billion was Amazon Web Services operating income in 2024, compared with $24.6 billion in 2023.[68]
  • $25.0 billion was Amazon North America operating income in 2024, compared with $14.9 billion in 2023.[68]
  • $5.566 billion was Target’s operating income in 2024, compared with $5.707 billion in 2023.[16]

Financial planning in the technology and retail industry

  • $50.7 billion was Amazon’s year-over-year increase in purchases of property and equipment in 2025, driven primarily by artificial-intelligence investment planning.[69]
  • $36.2 billion was Amazon’s 2024 free cash flow after adjustment for equipment finance leases, up from $35.5 billion in 2023.[69]
  • $141 million of Xerox cash generated from operations was used for dividends in 2024, with remaining funds allocated to debt repayment and acquisition activity.[73]
  • $115.9 billion was Amazon’s operating cash flow for the trailing twelve months ended December 31, 2024, up 36% year over year.[68]
  • $38.2 billion was Amazon’s reported free cash flow for the trailing twelve months ended December 31, 2024.[68]

12 Statistics

Product & Service

Returns and post-purchase operations remain material; U.S. retail merchandise returns were projected at $890B for 2024.

Product development in the technology and retail industry

  • 24% was private-label unit volume across ten major U.S. product sectors in the 12 months ending June 2024.[76]
  • 53% of retailers expected private label to be their number-one growth driver in 2024, indicating strong product-development priorities in retail.[77]
  • 36% was private-label FMCG value-sales share in leading Western European markets in 2023, highlighting retailer product innovation concentration.[77]
  • 26% was private-label share of FMCG value sales in Western Europe in 2023, where retailers are expanding own-product ranges.[77]
  • $61.1 billion was Alphabet’s research-and-development expense in fiscal 2025, equal to 15.2% of revenue in the United States technology industry.[78]

Product lifecycle in the technology and retail industry

  • 31 million tonnes of metals were embedded in global electronic waste in 2022, representing materials lost from product-lifecycle recovery.[79]
  • 2 years and 6 months was the approximate average guarantee period for smartphones released in 2024 in the European market.[80]
  • $91 billion was the estimated value of metals embedded in global electronic waste in 2022.[79]
  • 22.3% of global electronic waste was formally collected and recycled in 2022.[79]
  • 62 million tonnes of electronic waste were generated globally in 2022, reflecting the technology industry’s product-lifecycle output.[79]

After-sales in the technology and retail industry

  • 49.7% of online returns in the United States were buy-online-pick-up-in-store returns in 2023.[81]
  • 93% of U.S. retailers reported retail fraud and other exploitative behavior as a significant issue in 2024.[81]
  • 12.8 million Apple devices and accessories were sent to new users for reuse through Apple trade-in, AppleCare and related programs by 2023.[82]
  • 16.9% of U.S. retail sales were estimated to be returned in 2024.[81]
  • $890 billion of U.S. retail merchandise returns were projected for 2024, making returns a major after-sales service activity.[81]

Value proposition in the technology and retail industry

  • 10% to 40% of U.S. consumer perceptions of a brand’s value were attributed to factors other than price in Deloitte’s 2025 analysis.[60]
  • 4.8% was annual sales growth for the ten leading global brands in 2024, compared with 4.3% for private labels.[77]
  • 99% or more of U.S. households purchased private-label grocery, health-and-beauty or household products in 2024.[60]
  • 4% was the increase in U.S. private-label product sales from 2023 to 2024, strengthening retailers’ value propositions.[60]
  • 5% of U.S. retail shoppers selected a store based on its website or app experience in a 2025 survey.[83]

13 Statistics

Sustainability & Ethics

Sustainability reporting is measurable at emissions and supplier-audit levels; Walmart’s Scope 3 emissions intensity was 0.94 million metric tons of CO2e per billion dollars of net sales in 2024.

Sustainability in the technology and retail industry

  • European mobile operators sourced around 70% of their electricity from renewables in 2024.[84]
  • Mobile operators purchased or generated 70 TWh of renewable electricity in 2024.[84]
  • North American mobile operators sourced around 50% of their electricity from renewables in 2024.[84]
  • 30% of EU businesses used ICT systems in 2025 to reduce energy or materials use or increase recycled-material use, including 65% of large businesses.[7]
  • The share of mobile operators’ electricity supplied by renewables rose from 10% in 2019 to 24% in 2024.[84]

ESG in the technology and retail industry

  • Walmart’s Scope 3 emissions intensity was 6.2% below its 2022 baseline in 2024.[70]
  • Walmart’s Scope 3 emissions intensity was 0.94 million metric tons of CO2e per billion dollars of net sales in 2024.[70]
  • Walmart’s estimated Scope 3 footprint was 636.57 million metric tons of CO2e in 2024.[70]
  • 24 mobile operators, representing nearly one-third of global mobile connections, participated in GSMA ESG benchmarking for 2024.[85]
  • 12.3% of Walmart supplier audits resulted in an Orange facility rating in FY2025.[70]

Ethics in the technology and retail industry

  • 114 Walmart responsible-sourcing cases concerned employment practices in FY2025.[70]
  • 505 Walmart responsible-sourcing cases concerned unauthorized production in FY2025.[70]
  • 20 Walmart suppliers were removed from business between 2020 and 2024 because of serious standards violations.[70]
  • 1,163 responsible-sourcing allegation cases were opened by Walmart in FY2025.[70]
  • 100% of large IT and electronics enterprises surveyed in an ILO-JETRO study had implemented human-rights due diligence.[86]

CSR in the technology and retail industry

  • 4.6 billion people, or 57% of the world’s population, used mobile internet at the end of 2023.[85]
  • 1.4 billion people, or 41% of the rural population covered by the GSMA measure, used mobile internet at the end of 2023.[85]
  • 3.5 billion licensed cellular IoT connections were recorded in 2023, with 5.8 billion projected for 2030.[85]
  • 2.4 billion people, or 43% of mobile subscribers, used mobile services for information, training, learning or education in 2023.[85]
  • 3 billion people, or 54% of mobile subscribers, used mobile financial services in 2023.[85]

Circular economy in the technology and retail industry

  • 141 million wood pallets were reused by Walmart in 2025.[70]
  • 10.7% of Walmart’s global private-brand plastic packaging contained post-consumer recycled content in 2025.[70]
  • 17.3% of IKEA’s sourced materials were recycled in FY2021.[87]
  • 12.0% of North American private-brand plastic packaging contained post-consumer recycled content in 2025.[70]
  • 97.8% of the wood used for IKEA products was FSC-certified or recycled in FY2021.[87]

Carbon footprint in the technology and retail industry

  • Mobile operators’ Scope 1 emissions totaled 8 million tonnes of CO2e in 2024.[84]
  • Walmart’s Scope 1 and 2 emissions intensity was 23.87 metric tons of CO2e per million dollars of revenue in FY2024.[70]
  • 310 million tonnes of CO2e were emitted in mobile operators’ value chains in 2024.[84]
  • Walmart reported 15.65 million metric tons of Scope 1 and 2 CO2e emissions in 2024.[70]
  • Operational emissions fell 54% among European mobile operators between 2019 and 2024.[84]

15 Statistics

Globalization & Expansion

Cross-border retail sourcing continues at scale, with more than 4,000 suppliers providing Walmart private-brand products through its international sourcing network.

Globalization in the technology and retail industry

  • 93% of merchandise sold by Walmart Mexico was made, grown or assembled domestically in fiscal 2024.[70]
  • More than 4,000 suppliers provided Walmart private-brand products through its international sourcing network.[70]
  • 500,000 Walmart associates were employed outside the United States in fiscal 2024.[70]
  • Two-thirds of merchandise sold by Walmart U.S. was made, grown or assembled domestically in fiscal 2024.[70]
  • $245.1 billion was Microsoft’s total revenue in fiscal 2024, with international customers accounting for approximately 49%.[17]

Cultural adaptation in the technology and retail industry

  • 33 languages were supported by Adidas in the 2026 Web Globalization Report Card tracker.[100]
  • 95% of technology and retail leaders in KPMG’s 2024 survey represented organizations with annual revenue above $100 million.[101]
  • 37 languages were supported by Apple in the 2026 Web Globalization Report Card tracker.[100]
  • 113 languages were supported by Meta/Facebook in the 2026 Web Globalization Report Card tracker.[100]
  • 25 languages were supported by Amazon in the 2026 Web Globalization Report Card tracker.[100]

Supplier management in the technology and retail industry

  • 96% of Best Buy supplier factories completed assigned training courses in fiscal 2024.[102]
  • 78% was Best Buy’s supplier compliance rate for health and safety in fiscal 2024.[102]
  • 77 countries hosted Walmart third-party supplier audits in fiscal 2025.[70]
  • 92% was Best Buy’s supplier compliance rate for management systems in fiscal 2024.[102]
  • 230 local producers were active suppliers to Biedronka in Poland in 2024.[103]

Stakeholder management in the technology and retail industry

  • 52% of Walmart’s approximately 2.1 million worldwide associates identified as women in fiscal 2024.[70]
  • 74% was Best Buy’s reduction in carbon emissions against its 2009 baseline in fiscal 2025.[102]
  • 51% of Walmart’s U.S. associates identified as people of color in fiscal 2024.[70]
  • 46% of Walmart’s global management associates were women as of mid-year fiscal 2024.[70]
  • 320,000 Walmart U.S. associates had at least 10 years of tenure according to the company’s workforce data.[70]

Distribution channels in the technology and retail industry

  • 45% of estimated purchases were projected to occur in physical stores in 2024 according to Salesforce.[43]
  • 14% of estimated purchases were projected to occur through retailer websites or apps in 2024 according to Salesforce.[43]
  • 15% of estimated purchases occurred through retailer websites or apps in 2023 according to Salesforce.[43]
  • 206.8 billion dollars was the value of U.S. grocery eCommerce sales in 2023 according to Euromonitor data.[104]
  • 49% of estimated purchases occurred in physical stores in 2023 according to Salesforce’s Connected Shoppers Report.[43]

Key questions about the technology and retail industry

What is the overall 2026 market size for technology spending that retail depends on?
Worldwide IT spending is forecast at $6.391 trillion in 2026.
How fast is technology spending expected to grow into 2027?
Gartner forecasts global IT spending will rise 15.0% to $7.352 trillion in 2027 from $6.391 trillion in 2026.
Which companies lead the technology and retail industry?
Samsung Electronics and Apple are tied at the top of Gitnux's 2026 technology and retail ranking with an Overall score of 9.2 each.
Which technology shifts are most tied to AI infrastructure demand in 2027?
Within the technology market, 2027 data-center systems spending is projected to grow 55.5%, and software spending is forecast to increase 14.6%.
What is the structure of the tech spend mix in 2026?
Global IT spending in 2026 is split across communications services ($1.352T), services ($1.557T), software ($1.464T), devices ($847B), and data-center systems ($879B).
How much e-commerce share is retail allocating to online channels in the U.S. during 2026?
U.S. e-commerce reached 17.1% of total retail sales in Q2 2026.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Technology And Retail Industry Statistics. Gitnux. https://gitnux.org/technology-and-retail-industry-statistics
MLA
Samuel Norberg. "Technology And Retail Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/technology-and-retail-industry-statistics.
Chicago
Samuel Norberg. 2026. "Technology And Retail Industry Statistics." Gitnux. https://gitnux.org/technology-and-retail-industry-statistics.

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