Gitnux/Report 2026

Technology and Banking Industry Statistics

312Statistics
120Sources
12Sections
1Visuals
52mRead
Technology and Banking Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The technology and banking industry at a glance

Technology and banking are being reshaped by AI investment: worldwide IT spending is forecast at $6.15 trillion in 2026, while global banking revenue reached $7.3 trillion in 2025.

$6.15T[4]
Worldwide IT spending, 2026
$7.3T[24]
Global banking revenue, 2025
$2.7T[4]
Worldwide AI spending, 2026
2.05M[106]
U.S. bank employees, Q3 2025
Market size
Worldwide IT spending is forecast to reach $6.15 trillion in 2026, including $1.87 trillion in IT services, $1.43 trillion in software and $1.37 trillion in communications services. Global banking revenue was $7.3 trillion in 2025, according to McKinsey.[4][24]
Forecast & CAGR
Gartner forecasts worldwide IT spending to grow 10.8% in 2026, with data-center spending rising 31.7% and software spending increasing 14.7%. Gartner’s longer-range country forecast projects a 7.9% constant-currency CAGR for worldwide IT spending through 2029.[4]
Market share & regions
High-income countries accounted for 84% of global digitally deliverable-services exports in 2024. The United States represented 15%, Ireland 10%, the United Kingdom 10%, India 6%, Germany 6% and China 5%, together accounting for about half of global exports.[107]
Segmentation
Gartner’s 2026 worldwide IT-spending forecast divides the market into data-center systems at $653.4 billion, devices at $836.4 billion, software at $1.43 trillion, IT services at $1.87 trillion and communications services at $1.37 trillion. Within AI spending, infrastructure is the largest segment at $1.48 trillion in 2026, followed by AI services at $576.5 billion and AI software at $461.6 billion.[4]
Key players & concentration
The 18 largest global banks represented approximately 65%–70% of global corporate and investment-banking revenue in 2024, with combined revenue of $378 billion. In digital services exports, six countries—the United States, Ireland, the United Kingdom, India, Germany and China—accounted for roughly 50% of the 2024 global total.[9][107]
Pricing
Gartner reports that rising memory prices are increasing average selling prices for devices and discouraging replacements in 2026. The same pricing pressure is contributing to shortages in lower-end devices, while AI infrastructure demand remains strong despite higher component costs.[4][108]
Trends, drivers & challenges
AI infrastructure is the main growth driver: Gartner forecasts worldwide AI spending of $2.67 trillion in 2026, up 49.5%, including $1.48 trillion in AI infrastructure. Key challenges include memory-price inflation, cybersecurity and fraud risk, skills shortages and uneven access to compute and digital infrastructure.[4][109][26]
Consumer behavior & competition
Banks are competing through payments modernization, fraud prevention, AI-enabled services and business-banking products. EY reports that middle-market, small-business and business banking, and large corporate banking were the three leading priority areas across surveyed bank peer groups, while AI adoption increased from 2024 to 2025.[26]
M&A
Financial-services M&A is increasingly capability-led, particularly in fintech, payments, fraud prevention, identity verification and embedded finance. Recent examples include Allica Bank’s October 2025 acquisition of Kriya’s embedded-finance platform and Banca Ifis’s January 2025 acquisition of Illimity.[24]
Regulation
The EU AI Act applies from 2 August 2026, with earlier provisions applying from 2 February 2025 and 2 August 2025; obligations for certain high-risk AI systems begin on 2 August 2027. In the United States, the CFPB’s personal-financial-data-rights rule was designed to require banks and other providers to make consumer data available to consumers and authorized third parties, but its compliance dates were stayed by a court on 29 October 2025.[110][111]
Latest news
As of November 10, 2026, Gartner’s latest AI forecast puts worldwide AI spending at $2.67 trillion for 2026, up 49.5% year over year, with AI infrastructure accounting for $1.48 trillion. EY’s latest banking survey says banks are increasing focus on payments modernization, fraud mitigation and technology enablement, with AI adoption rising between 2024 and 2025.[4][26]

02 Ranking

Top 10 Companies in the Technology And Banking Industry

The leading companies in the technology and banking industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in payment networks

    Mastercard

    US

    Ranked #1 · 9.2 · Payment networks

    Why we picked it: It processes high-volume global switched payments, with revenue growth of 16.4% and 57.6% operating margin.

    See in ranking ↓Visit mastercard.com ↗

  2. Leader in technology investment banking

    Morgan Stanley

    US

    Ranked #2 · 9.1 · Technology investment banking

    Why we picked it: It serves technology financing and deal advisory, aligning with capability-led financial-services M&A in fintech.

    See in ranking ↓Visit morganstanley.com ↗

  3. Leader in blockchain wholesale payments

    JPMorgan Chase

    US

    Ranked #3 · 9.1 · Blockchain wholesale payments

    Why we picked it: It funds technology at large scale and runs the Onyx blockchain platform for wholesale payments.

    See in ranking ↓Visit jpmorganchase.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the technology and banking industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mastercard

Payment networks · US

9.2
2

Morgan Stanley

Technology investment banking · US

9.1
3

JPMorgan Chase

Blockchain wholesale payments · US

9.1
4

Goldman Sachs

Digital banking platforms · US

9.1
5

Nubank

Digital banking platforms · BR

8.9
6

Bank of America

Technology, media and telecom banking, US · US

8.7
7

Citigroup

Technology banking and treasury services, US · US

8.7
8

HSBC

Global technology banking and digital payments, UK · GB

8.6
9

Fiserv

Payments, merchant acquiring and banking technology · US

8.2
10

ING Group

Digital banking platform technology, Europe · NL

8.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the technology and banking industry. In Technology And Banking Industry Statistics. Gitnux. https://gitnux.org/technology-and-banking-industry-statistics/#top-companies

report visual · Comparison

Individuals using the Internet (countries)

Bahrain leads with 100%.

Bahrain100%
Denmark100%
Saudi Arabia100%
United Arab Emirates100%
South Korea98%
Qatar98%
source-verifieddata.worldbank.org

04 Statistics

Technology & Innovation

AI adoption is quantified inside banking: 100% of responding UK banks and international banks reported using AI in 2026. Integration of front-, middle- and back-office systems is rated important by 84% for 2026.

AI in the technology and banking industry

  • 100% of responding UK banks and international banks reported using AI in 2026.[1]
  • 94% of surveyed UK financial-services firms had at least one AI system in production in 2026.[1]
  • Nearly 90% of significant euro-area banks used AI technologies in 2025.[2]
  • 86% of surveyed UK financial-services firms reported using AI in 2026.[1]
  • 80% of surveyed UK financial-services firms reported deploying AI agents in 2026.[1]
  • 22 AI systems was the median number in production among UK banks surveyed in 2026.[1]

Automation in the technology and banking industry

  • 26% of surveyed UK financial-services firms used AI to enhance customer support in 2024.[1]
  • 48% of UK companies that had made significant AI investments expected productivity gains within two to three years in 2023.[1]
  • 33% of surveyed UK financial-services firms used AI for fraud detection in 2024.[1]
  • 11% of reported UK financial-services AI use cases were in retail banking in 2024.[1]
  • 85% of surveyed UK financial-services firms were using or planning to use AI in 2024, supporting automation across operations.[1]
  • 11% of surveyed UK financial-services firms used AI for algorithmic trading in 2024.[1]

Digital Transformation in the financial services sector (sector benchmark)

  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[3]
  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[3]
  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[3]
  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[3]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[3]

Technology Adoption in the financial services sector (sector benchmark)

  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[4]
  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[5]
  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[6]
  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[6]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[5]

Cloud Computing in the financial services sector (sector benchmark)

  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[7]
  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[8]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[9]
  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[9]
  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[7]

Big Data in the financial services sector (sector benchmark)

  • 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[10]
  • 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[11]
  • 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[11]

05 Statistics

Data & Analytics

Governance and data quality show up as gating factors for analytics: 94% of U.S. banking and capital-markets respondents named data accuracy and reliability a priority in 2024. Cloud data migration also reached scale, with 52% migrating more than half of data in 2024.

Business intelligence in the technology and banking industry

  • 40% was the average current penetration of business-intelligence solutions among technology companies globally in 2024.[12]
  • 45% of surveyed business-intelligence leaders identified agility in responding to global changes as a strategy driver in 2024.[13]
  • 55% was the projected 36-month business-intelligence penetration among technology companies globally in 2024.[12]
  • 35% of surveyed business-intelligence leaders identified return on technology investment as a strategy driver in 2024.[13]
  • 47% was the projected 12-month business-intelligence penetration among technology companies globally in 2024.[12]
  • 52% of banking and capital-markets respondents had migrated more than half of their data to the cloud in 2024, supporting cloud-based BI operations.[14]

Data analytics in the technology and banking industry

  • 36% of US banking respondents cited improved performance and latency as a reason for adopting a multicloud data architecture in 2024.[14]
  • 45% of US banking respondents were considering investment in no-code AI in 2024.[14]
  • 36% of US banking respondents cited cost optimization as a reason for adopting a multicloud data architecture in 2024.[14]
  • 78% of banks broadly used data, while 7% had scaled analytics across the customer experience in Accenture’s banking study.[15]
  • 40% of US banking respondents cited avoiding vendor lock-in as a reason for adopting a multicloud data architecture in 2024.[14]
  • 62% of US banking respondents were considering investment in creative or generative AI in 2024.[14]

Data Quality in the financial services sector (sector benchmark)

  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[14]
  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[16]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[14]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[16]
  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[17]
  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[17]

Data Governance in the financial services sector (sector benchmark)

  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[18]
  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[19]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[19]
  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[19]
  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[20]

KPIs in the technology and banking industry

  • 35% of banks reported efficiency and cost savings as an outcome of KPI and analytics use in 2024.[21]
  • 8% of banks regularly tracked productivity KPIs for generative-AI performance in 2024.[9]
  • 46% of banks reported real-time actionable insights in the 2024 banking risk-analytics study.[21]
  • 70% of banks led capital-markets firms in using data-quality and KPI integration in 2024.[21]
  • 6% of banks regularly tracked generative-AI turnaround-time KPIs in 2024.[9]
  • 8% of banks regularly tracked cost-savings KPIs for generative-AI performance in 2024.[9]

06 Statistics

Strategy & Growth

Technology and banking operators tie expansion to cloud and client scale. For example, Microsoft Azure revenue reached $75 billion in fiscal 2025, supporting scaled AI infrastructure with 69% Microsoft Cloud gross margin.

Growth in the technology and banking industry

  • $281.7 billion was Microsoft revenue in fiscal 2025, up 15% from fiscal 2024.[22]
  • 86.6 million U.S. consumers used JPMorgan Chase Consumer and Community Banking in 2025, compared with 84.4 million in 2024.[23]
  • $106.3 billion was Microsoft Intelligent Cloud revenue in fiscal 2025, up 21% year over year.[22]
  • $168.9 billion was Microsoft Cloud revenue in fiscal 2025, up 23% year over year.[22]
  • $1.27 trillion was JPMorgan Chase client investment assets in 2025, up from $1.09 trillion in 2024.[23]
  • $75 billion was Microsoft Azure revenue in fiscal 2025, representing 34% growth.[22]

Differentiation in the technology and banking industry

  • 74.6 million JPMorgan Chase active digital customers were reported in 2025, including 61.7 million active mobile customers.[23]
  • 11.1% was Chase’s U.S. national retail deposit share in 2025, up 200 basis points from 2019.[23]
  • 69% was Microsoft Cloud gross margin in fiscal 2025 as the company scaled AI infrastructure.[22]
  • 20% was Microsoft search and news advertising revenue growth excluding traffic acquisition costs in fiscal 2025.[22]
  • 19% was Microsoft Dynamics 365 revenue growth in fiscal 2025.[22]
  • 15% was Microsoft 365 Commercial cloud revenue growth in fiscal 2025.[22]

Mergers and acquisitions in the technology and banking industry

  • 96% was the increase in commercial and retail banking M&A deal value in 2025 compared with 2024.[24]
  • More than 180 U.S. bank M&A deals were announced in 2025 for a combined value of $49 billion.[25]
  • 49% was the year-over-year increase in total global financial-services M&A value in 2025.[26]
  • 93 global financial-services M&A deals valued above $1 billion were announced in 2025.[26]
  • 28% was the share of total financial-services M&A value represented by bank acquisitions in 2024.[24]
  • $815 million was the average financial-services M&A transaction size in 2025, up from $590 million in 2024.[24]

Strategic partnerships in the technology and banking industry

  • 18,000 channel partners were reported by Wasabi globally in 2026.[27]
  • 31% of TTEC revenue came from its five largest clients in 2025, indicating concentration among major technology and service relationships.[28]
  • Up to $10 billion was Nvidia’s planned investment in Anthropic under a 2025 cloud-infrastructure partnership announcement.[29]
  • 160 countries and 275 data centers were included in an HCLTech-managed network ecosystem selected by a global technology company.[30]
  • 32 million JPMorgan Chase customers shared their data with more than 15,000 apps in 2025.[23]
  • $2 billion in partnership-driven revenue was attributed to Wasabi leadership experience in 2026.[27]

07 Statistics

People & Workforce

Workforce constraints frame execution risk: 92% of U.S. bank CEOs cited aging-workforce shifts affecting recruitment or culture. Training volume is measured at 7.6 million hours delivered to Bank of America employees in 2024.

Hiring in the technology and banking industry

  • 59% of smaller banks reported having no formal in-house skills-development program for new hires in 2024.[31]
  • 66% of surveyed banks said an ABA certificate influences compensation decisions for recent graduate candidates.[31]
  • 6.4 million people were employed in the U.S. technology industry in 2023, according to CompTIA’s estimate.[32]
  • More than 760,000 technology-occupation jobs had been added in the United States since 2018.[32]
  • 92% of U.S. bank CEOs said aging-workforce shifts would affect recruitment, retention or culture.[18]

Employee retention in the technology and banking industry

  • 25% of U.S. technology companies reported turnover rates of nearly 12%, according to Mercer.[33]
  • 8.9% was the 2022 IT employee turnover rate reported in the SIM IT Trends Study.[34]
  • 8.2% was the 2023 U.S. technology-industry turnover rate reported by Mercer.[33]
  • 74% of organizations were worried about retaining IT talent in ISACA’s 2025 global survey.[35]
  • 7% was West Bancorporation’s non-teller turnover rate in 2024, down from 10% in 2023.[36]

Remote Work in the financial services sector (sector benchmark)

  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[37]
  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[18]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[38]
  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[39]

Hybrid Work in the financial services sector (sector benchmark)

  • 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[40]
  • 28.7% of U.S. finance and insurance workers were in hybrid work arrangements as of September 24, 2024.[41]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in 2025.[42]
  • 42.2% of remotely workable finance and insurance jobs were hybrid in July 2025 in the United States.[37]
  • 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[40]

Upskilling in the technology and banking industry

  • 7.6 million hours of training and development were delivered to Bank of America employees in 2024.[43]
  • 49% of U.S. bank CEOs said their organizations were investing in reskilling and upskilling for AI disruption.[18]
  • 33.3% of surveyed workers had used employer-provided AI training during the previous six months in 2026.[44]
  • 48% of surveyed workers believed their organizations provided sufficient tools, access and resources to develop AI skills in 2026.[44]
  • More than 12,000 Bank of America employees moved into new internal roles in 2024.[43]

Employee Engagement in the financial services sector (sector benchmark)

  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[42]
  • 16% of employees worldwide were actively disengaged at work in 2025.[42]
  • 31% of employees in the United States and Canada were engaged at work in 2025.[42]
  • 12% of employees in Europe were engaged at work in 2025.[42]

DEI in the technology and banking industry

  • 63% of employees at Customers Bancorp were women as of December 31, 2024.[28]
  • 27% of U.S. technology degree graduates in 2024 came from underrepresented racial or ethnic groups.[45]

08 Statistics

Customer & Sales

Customer experience emphasis is backed by survey figures: 88% of U.S. bank customers said it mattered as much as or more than products and services in 2024. Proactive support reached 37% of surveyed customers in 2026.

Customer experience in the technology and banking industry

  • 88% of U.S. bank customers said customer experience was as important as or more important than products and services in 2024.[46]
  • 37% of surveyed U.S. bank customers said they had received proactive support in 2026.[14]
  • 91% of surveyed U.S. bank customers were moderately, very or extremely interested in proactive support in 2026.[14]
  • 28% of U.S. banking customers reduced spending after repeated negative contact-center experiences in 2026.[14]
  • 31% of U.S. banking customers stopped doing business with an institution after repeated negative contact-center experiences in 2026.[14]

Customer retention in the technology and banking industry

  • 8% was the likelihood that highly satisfied banking customers would switch their primary bank in Deloitte's global digital-banking survey.[14]
  • 11 points was the year-over-year increase in U.S. retail-bank customer satisfaction in 2025.[47]
  • 2 percentage points was the year-over-year increase in U.S. customers saying they definitely would not switch banks in 2025.[47]
  • 58% of global banking customers purchased a financial service or product from a new provider during the 12 months before the 2025 survey.[15]
  • 18% was the likelihood that dissatisfied banking customers would switch their primary bank in Deloitte's global digital-banking survey.[14]

Customer acquisition in the technology and banking industry

  • 58% of global banking consumers bought a financial product from a new provider during the preceding 12 months in 2025.[15]
  • 81% of commercial banking clients preferred their relationship manager as their main point of contact in Deloitte research.[14]
  • 82% of commercial banking relationship managers requested more technology support for client-service and sales activities in Deloitte research.[14]
  • 66% of BBVA's new customers were acquired through digital channels in 2025.[15]
  • 13% of U.S. banking consumers cited a recommendation from someone they trusted as a reason for choosing a bank in 2026.[48]

Customer loyalty in the technology and banking industry

  • 80% of consumers said loyalty programs gave them more value from a brand in Deloitte's 2025 research.[14]
  • 87% of millennial consumers were willing to share personal information for more tailored loyalty offers or experiences in Deloitte's 2025 research.[14]
  • 86% of consumers rated financial rewards, simplicity and ease of use as important or very important loyalty-program attributes in Deloitte's 2024 survey.[14]
  • 70% of U.S. banking executives expected generative AI in contact centers to improve customer satisfaction and net promoter scores.[14]
  • 10% higher customer-advocacy scores were associated with 1% higher bank growth in Accenture's 2025 analysis.[15]

Lead generation in the technology and banking industry

  • 71.9 million was the expected pipeline generation shown for a Salesforce Tableau technology-sales dashboard in 2025.[49]
  • 1,900 open opportunities were shown in a Salesforce Tableau technology-sales dashboard for the 2025 year-to-date period.[49]
  • $1.76 was the median sales-and-marketing expense incurred to acquire $1 of annual recurring revenue from new-name customers in B2B SaaS in 2024.[50]
  • 29.0% was the 2025 lead-to-marketing-qualified-lead conversion rate reported for CRM software companies.[51]
  • $1.50 or lower was the recommended new-customer CAC-ratio target for B2B SaaS companies with average contract values above $10,000 in 2024.[50]

09 Statistics

Marketing & Brand

Marketing budgets shift toward digital channels: 85.0% of surveyed banks expected to increase digital advertising budgets in 2026. Instagram usage reached 62% of surveyed banks in 2023.

Marketing in the technology and banking industry

  • $42.2 million was the increase in Snowflake’s advertising and other sales, marketing and business-development expenses in fiscal 2026.[28]
  • $4.6 billion was Capital One’s advertising and marketing spending in 2024, a 14% increase.[52]
  • $1.1 billion was Citigroup’s advertising and marketing spending in 2024, a 4% decrease.[52]
  • $22.5 billion was spent on advertising and marketing by approximately 30 leading U.S. banks in 2024.[52]
  • $68.0 million was Axcelis Technologies’ sales and marketing expense in 2024, up 8.3% from 2023.[28]

Digital marketing in the technology and banking industry

  • 31% of surveyed bank marketers planned to increase email-marketing budgets for 2026.[11]
  • 85.0% of surveyed banks expected to increase digital advertising budgets in 2026.[11]
  • 63% of surveyed bank marketers planned to increase search-engine marketing or optimization spending for 2026.[11]
  • 83% of surveyed bank marketers planned to increase digital-advertising spending for 2026.[11]
  • 23.0% of surveyed banks expected to increase direct-mail spending in 2026.[11]

Branding in the technology and banking industry

  • $87.9 billion was NVIDIA’s technology-brand value in 2025, up 98% year over year.[53]
  • $300.662 billion was Facebook’s global brand value in Kantar BrandZ’s 2025 ranking.[54]
  • $866.118 billion was Amazon’s global brand value in Kantar BrandZ’s 2025 ranking.[54]
  • $1.299655 trillion was Apple’s global brand value in Kantar BrandZ’s 2025 ranking.[54]
  • $213.348 billion was Visa’s global brand value in Kantar BrandZ’s 2025 ranking.[54]

Social media in the technology and banking industry

  • 62% of surveyed banks used Instagram in 2023.[11]
  • 40% of surveyed Gen Z consumers in the United States learned about finance from social-media platforms in 2024.[55]
  • 75% of surveyed banks used LinkedIn in 2023.[11]
  • 88% of surveyed banks said they were very or somewhat active on social-media accounts in 2023.[11]
  • 68% of surveyed Gen Z and Millennial consumers in the United States strongly agreed that money was a major emotional stressor in 2024 amid fragmented social-media advice.[55]

Influencer Marketing in the financial services sector (sector benchmark)

  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[56]
  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[57]
  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[57]
  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[57]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[57]

10 Statistics

Operations & Execution

Operational modernization is tracked through measurable reductions and adoption shares. For example, 18% reduction in ING contact-centre inbound contacts in 2023 versus 2021 followed digitalizing client contacts and expanding chatbots.

Process optimization in the technology and banking industry

  • 232 ABN AMRO teams had switched to DevOps by year-end 2021, up from 136 teams in 2020.[58]
  • 20% of surveyed financial firms used AI for anti-money-laundering activities in 2024, according to the BIS.[59]
  • 18% was the reduction in ING contact-centre inbound contacts in 2023 versus 2021 after digitalizing client contacts and expanding chatbots.[60]
  • 33% of surveyed financial firms used AI to mitigate fraud risks in 2024, according to the BIS.[59]
  • 34% of ING’s operations were performed with support from capability hubs in 2023, compared with 32% in 2022.[60]

Operational efficiency in the technology and banking industry

  • 20% was Absa Bank Botswana’s year-on-year reduction in service-restoration time in 2024.[61]
  • 83% of surveyed executives expected AI agents to improve process efficiency and output by 2026.[62]
  • 77% of eligible Merrill bank and brokerage accounts were opened through digital onboarding in the fourth quarter of 2024.[43]
  • 30% was ING’s target reduction in contact-centre inbound contacts by 2025 versus 2021.[60]
  • 76% of eligible Merrill checks were deposited through automated channels in the fourth quarter of 2024.[43]

Quality management in the technology and banking industry

  • 606 Nokia supply-chain audits were implemented in 2024, including 101 on-site in-depth audits.[63]
  • 100% of Cisco manufacturing partners were covered by supplier self-assessment questionnaires in fiscal 2024.[64]
  • 400-plus Microsoft datacenters operated across 70 regions in fiscal 2025, supporting global cloud-service delivery.[22]
  • 34,000 full-time-equivalent Microsoft engineers were dedicated to priority security work under the Secure Future Initiative in fiscal 2025.[22]
  • 95% was Microsoft’s product-packaging recyclability rate in fiscal 2025.[22]

Supply chain in the technology and banking industry

  • 2,029 suppliers supported Quanta’s technology manufacturing supply chain in 2024.[65]
  • 98% of Cisco component suppliers by spend received supplier self-assessment questionnaire coverage in fiscal 2025.[64]
  • Two-thirds of Broadcom’s manufacturing materials were purchased from five suppliers in fiscal 2024.[58]
  • 9,000 suppliers provided products and services to Nokia’s technology business in 2024.[63]
  • 100% of Cisco manufacturing partners received supplier self-assessment questionnaire coverage in fiscal 2025.[64]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[16]
  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[66]
  • Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[16]
  • Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[67]
  • Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[16]

11 Statistics

Finance & Pricing

Cost and pricing dynamics run alongside spend growth. In fiscal 2025, 16% growth in Microsoft net income produced $101.832 billion, while Alphabet’s operating margin was 31.6% in the fourth quarter of 2025.

Pricing strategy in the technology and banking industry

  • 1.8 times as many products were used by Google Cloud customers adopting vertically optimized AI as by customers that did not, in 2025.[68]
  • 18 Google Cloud product lines generated more than $1 billion each in annual revenue by the third quarter of 2026.[68]
  • 8% growth in Microsoft 365 Consumer subscribers to 89.0 million followed a January 2025 price increase, Microsoft reported for fiscal 2025.[22]
  • 48% year-over-year growth in Google Cloud revenue was reported for the fourth quarter of 2025, reflecting demand for cloud and AI products.[68]
  • 11% growth in Microsoft 365 Consumer cloud revenue in fiscal 2025 was driven partly by higher revenue per user after the January 2025 price increase.[22]

Cost reduction in the technology and banking industry

  • 2% was services gross margin for the reporting technology company in fiscal 2025, down from 8% in fiscal 2024 as personnel and subcontractor costs grew faster than revenue.[28]
  • 0.6 million dollars of lower third-party technology and service fees reduced subscription costs in fiscal 2025 for the reporting software company.[28]
  • 37% was Cyprus banks’ cost-to-income ratio in December 2024, down from previous years, according to the Bank for International Settlements.[59]
  • 19.9% decrease in Document Services cost of revenues was reported for 2025 compared with 2024.[28]
  • $3.1 million decrease in amortization of intangible assets partly offset higher Microsoft subscription costs in fiscal 2025.[28]

Profitability in the technology and banking industry

  • 16% growth in Microsoft net income produced $101.832 billion in fiscal 2025.[22]
  • 13% growth in Microsoft gross margin produced $193.893 billion in fiscal 2025.[22]
  • 14% was the return-on-equity level exceeded by the top quartile of euro-area banks in 2024.[2]
  • 31.6% was Alphabet’s operating margin in the fourth quarter of 2025, when operating income rose 16% to $35.9 billion.[68]
  • 20.0% was Cyprus banks’ return on equity in December 2024.[59]

Financial planning in the technology and banking industry

  • $126.8 billion was Alphabet’s cash and marketable-securities balance at the end of the fourth quarter of 2025.[68]
  • $33.50 trillion was total assets of EU-headquartered credit institutions in December 2025, up 1.6% from December 2024.[2]
  • $101.832 billion was Microsoft net income in fiscal 2025, up 16% year over year.[22]
  • 60% of Alphabet’s 2025 technical-infrastructure investment went to servers, while 40% went to data centers and networking equipment.[68]
  • $175 billion to $185 billion was Alphabet’s anticipated capital-expenditure range for 2026.[68]

12 Statistics

Product & Service

Digital channels show measurable adoption in banking operations.54% of mobile-deposit adoption among active digital-banking users at U.S. banks and credit unions in 2024 reported growth from 52% in 2023.

Product development in the technology and banking industry

  • $63.108 billion was spent on business R&D performed by U.S. software publishers in 2024.[69]
  • 47% of R&D spending by the world’s top 1,500 corporate R&D investors came from the United States in 2024, including technology companies.[70]
  • 15% was the inflation-adjusted R&D-investment growth for software and computer-services companies in 2025, among large global investors.[10]
  • 20% was the year-on-year R&D-expenditure growth of software and computer-services companies in the fourth quarter of 2025, among large global investors.[10]
  • 8% was the R&D intensity of ICT-hardware and electrical-equipment companies in 2024, globally.[70]

Product lifecycle in the technology and banking industry

  • 17 percentage points was the increase in the mobile-channel account-opening score from 2022 to 2024 among the 22 banks in Deloitte’s comparison.[71]
  • 45% of U.S. digitally acquired bank accounts were closed within three months, compared with 4% of branch-opened accounts.[72]
  • 3.38 digital checking-account applications were abandoned for every completed digital account opening at U.S. banks and credit unions in 2024, on average.[73]
  • 46% was the 2022 digital-banking maturity score for account and product management among 22 banks later assessed in the 2024 comparison.[71]
  • 59% was the 2022 digital-banking maturity score for basic product cross-selling among 22 banks later assessed in the 2024 comparison.[71]

After-sales in the technology and banking industry

  • 32% of banking-service executives said service quality had improved during the previous five years in a 2025 banking-service survey.[74]
  • 54% was the mobile-deposit adoption rate among active digital-banking users at U.S. banks and credit unions in 2024, up from 52% in 2023.[75]
  • 78% of U.S. banked respondents used online banking at least sometimes in 2024, according to the FINRA National Financial Capability Study.[76]
  • 22% of U.S. bank customers said online banking through a laptop or PC was their most-used account-management channel in the 2024 American Bankers Association survey.[77]
  • 81% of U.S. banked respondents used mobile banking at least sometimes in 2024, according to the FINRA National Financial Capability Study.[76]

Value proposition in the technology and banking industry

  • 103.5% was HubSpot’s net-revenue-retention rate for 2025, reflecting subscription expansion and customer retention in a technology-product business.[77]
  • 51% of consumer-loan applications at U.S. banks and credit unions were submitted digitally in 2025, according to the 2026 performance-metrics report.[78]
  • 12.9% of consumers used online banking daily in 2023, according to PYMNTS Intelligence’s global digital-activity research.[79]
  • 39% of consumers surveyed by Chase in 2025 expressed strong interest in using artificial intelligence for financial management.[80]
  • 67% of consumers surveyed by Chase in 2025 had used person-to-person payments, up from 40% in 2020.[80]

13 Statistics

Sustainability & Ethics

Sustainability reporting includes quantified disclosures and financing volumes. JPMorganChase supported its Green objective with 309 billion dollars of cumulative 2021–2024 sustainable-development financing.

Sustainability in the technology and banking industry

  • 62% of EU/EEA banks’ exposures were to sectors highly contributing to climate change in the second half of 2025.[81]
  • 102 billion dollars of sustainable finance and investment was mobilised by HSBC in 2025.[82]
  • 1.5 million cubic metres of water were supplied annually for community drinking-water needs by Microsoft’s Quincy reuse utility in Washington.[22]
  • 19 GW of new renewable energy was contracted across 16 countries by Microsoft in 2024.[83]
  • 68 billion dollars of JPMorganChase’s 2024 sustainable-development financing supported its Green objective.[23]

ESG in the technology and banking industry

  • Nearly 120 large EU/EEA banks were represented in the EBA ESG dashboard release covering data through the second quarter of 2025.[81]
  • Approximately 10 percentage points was the decline in banks’ reliance on proxy indicators since December 2023 in the EBA’s ESG dashboard.[81]
  • 62% of EU/EEA banks’ exposures were to sectors highly contributing to climate change between June and December 2025.[81]
  • 18% of sustainability-linked loans issued in 2024 were collected by the financial industry, according to OECD analysis.[10]
  • 70% or more of EU/EEA banks’ corporate exposures were in climate-sensitive sectors in most countries in the 2024 EBA release.[81]

Ethics in the technology and banking industry

  • 58% of organizations identified transparency and accountability in automated decisions as an ethical concern.[84]
  • 94% of organizations said generative AI was in development, testing or use in Deloitte’s technology-ethics survey.[14]
  • 39% of organizations identified the impact of Industry 5.0 technologies on societal inequality as an ethical concern.[84]
  • 61% of organizations identified bias and fairness in AI algorithms as an ethical concern regarding Industry 5.0 technologies.[84]
  • 73% of organizations identified data privacy and security as an ethical concern regarding Industry 5.0 technologies.[84]

CSR in the technology and banking industry

  • 19 billion dollars of JPMorganChase’s 2024 sustainable-development financing came through Consumer & Community Banking.[23]
  • 309 billion dollars of JPMorganChase’s cumulative 2021–2024 sustainable-development financing supported its Green objective.[23]
  • 4.0 billion dollars was committed by M&T Bank in financing for projects including affordable housing in its 2025 sustainability report.[85]
  • 100 billion dollars of JPMorganChase’s 2024 sustainable-development financing came through CIB Global Banking.[23]
  • 932.1 million dollars was committed by M&T Bank to environmental sustainable-finance loans and investments in 2025.[85]

Circular economy in the technology and banking industry

  • 97% was the reduction in Microsoft’s potable-water use in Quincy after cooling-water recycling was introduced.[22]
  • 47% of HP materials by weight were reused, recycled or renewable in 2025.[86]
  • 100% of Apple product packaging was transitioned to fiber-based materials by 2025.[87]
  • 30% of material in Apple products shipped in 2025 came from recycled content.[87]
  • 100% of rare-earth elements in Apple magnets were recycled by 2025.[87]

Carbon footprint in the technology and banking industry

  • 301 million tonnes of operational CO2e emissions were reported by digital companies in 2024.[88]
  • 780 million tonnes of CO2e was the estimated ICT-sector carbon footprint in 2020 under the ITU methodology.[88]
  • 1.2% was the increase in digital companies’ operational emissions from 2023 to 2024.[88]
  • 66.1% was HSBC’s reduction in absolute operational greenhouse-gas emissions from its 2019 baseline in 2024.[28]
  • 75.4% of HSBC’s electricity procurement was renewable in 2024.[28]

15 Statistics

Globalization & Expansion

Cross-border scale and localization friction are measured: 41 million customers were served worldwide by HSBC in 2024 across 58 countries and territories. Localization issues drove 48% of European consumers to abandon an app or website in 2024.

Globalization in the technology and banking industry

  • Nearly 40 million customers used ING’s banking services in 2024 across 10 countries.[28]
  • 41 million customers were served worldwide by HSBC in 2024 across a network covering 58 countries and territories.[100]
  • 102,000 Microsoft employees were based outside the United States as of June 30, 2024.[22]
  • 228,000 full-time employees worked for Microsoft globally as of June 30, 2024.[22]
  • No individual customer or country outside the United States represented more than 10% of Microsoft revenue in fiscal 2024.[22]

Cultural adaptation in the technology and banking industry

  • 48% of surveyed European consumers abandoned an app or website because of poor translations or inaccurate localization in 2024.[101]
  • 41% of surveyed European consumers did not mind using foreign-language apps when the content provided value in 2024.[101]
  • 81% of surveyed European consumers had used a foreign-language app during the year covered by Applause’s 2024 study.[101]
  • 156 localization test cycles across 24 European countries identified about 3,000 bugs in Applause’s 2024 dataset.[101]
  • 21% of surveyed European consumers said they would never use an app in a foreign language or would do so only when necessary in 2024.[101]

Supplier management in the technology and banking industry

  • 25% to 40% efficiency gains across procurement activities may be unlocked by agentic AI, according to 2026 financial-services analysis.[24]
  • Palo Alto Networks used a two-tier distribution model in 2024 in which distributors sold to resellers that sold to end customers.[58]
  • 29% of Tenable accounts receivable was attributable to Ingram Micro at December 31, 2024.[28]
  • Ingram Micro accounted for 34% of Tenable revenue in 2024.[28]
  • 94% of Tenable revenue came through distributors and resellers in 2024.[28]

Stakeholder management in the technology and banking industry

  • Stakeholder meetings, surveys and roundtables informed ABN AMRO’s strategy, policy development and risk management in 2024.[102]
  • 213,000 employees worked for Bank of America at December 31, 2024.[43]
  • Four main stakeholder groups were identified by ABN AMRO in 2024: clients, employees, investors and society.[102]
  • $3.3 trillion was Bank of America’s total assets at December 31, 2024.[43]
  • ABN AMRO conducted stakeholder surveys in 2024 as part of its value-creating-topic and double-materiality assessments.[102]

Distribution channels in the technology and banking industry

  • 94% of Tenable revenue was generated through channel partners in 2024.[28]
  • Three channel routes were used by Commvault in fiscal 2026: direct sales, value-added resellers and systems-integrator, OEM and marketplace partners.[103]
  • More than 90% of Bank of America client interactions used digital channels in 2024.[104]
  • 70,813 active digital customers were reported by JPMorgan Chase in 2024.[105]
  • 36% of Commvault revenue came from its largest distribution partner in fiscal 2024.[103]

Key questions about the technology and banking industry

What is the overall market size for technology spend in 2026 and banking revenue in 2025?
Worldwide IT spending is forecast at $6.15 trillion in 2026, and global banking revenue reached $7.3 trillion in 2025.
How fast is IT spending expected to grow in 2026, and what is changing inside it?
Gartner forecasts worldwide IT spending to grow 10.8% in 2026, with data-center spending rising 31.7% and software increasing 14.7%.
How is AI investment changing technology priorities for banks and financial services?
Worldwide AI spending is forecast at $2.67 trillion in 2026, up 49.5%, with AI infrastructure at $1.48 trillion.
What does market structure look like in global corporate and investment banking?
The 18 largest global banks represented approximately 65%–70% of global corporate and investment-banking revenue in 2024, with combined revenue of $378 billion.
What AI and data governance signals show up as adoption metrics in 2024–2026?
In 2024, 54% of financial-services companies had deployed AI initiatives by January 2025, while 82.9% had implemented BI/analytics governance policies in 2025.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Technology And Banking Industry Statistics. Gitnux. https://gitnux.org/technology-and-banking-industry-statistics
MLA
Samuel Norberg. "Technology And Banking Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/technology-and-banking-industry-statistics.
Chicago
Samuel Norberg. 2026. "Technology And Banking Industry Statistics." Gitnux. https://gitnux.org/technology-and-banking-industry-statistics.

Sources & references

120 sources cited across this report

  1. bankofengland.co.uk
  2. ecb.europa.eu
  3. broadridge.com
  4. gartner.com
  5. spglobal.com
  6. finastra.com
  7. lseg.com
  8. wns.com
  9. capgemini.com
  10. oecd.org
  11. bankingjournal.aba.com
  12. cdn.sisense.com
  13. sapinsider.org
  14. deloitte.com
  15. accenture.com
  16. bankingsupervision.europa.eu
  17. riverbed.com
  18. kpmg.com
  19. wiiisdom.com
  20. assets.contentstack.io
  21. tcs.com
  22. microsoft.com
  23. jpmorganchase.com
  24. mckinsey.com
  25. corpgov.law.harvard.edu
  26. ey.com
  27. itpro.com
  28. sec.gov
  29. apnews.com
  30. hcltech.com
  31. vabankers.org
  32. accumentum.net
  33. mercer.com
  34. higherlogicdownload.s3.amazonaws.com
  35. isaca.org
  36. d18rn0p25nwr6d.cloudfront.net
  37. cresa.com
  38. bls.gov
  39. eaglehillconsulting.com
  40. journalofaccountancy.com
  41. carriermanagement.com
  42. gallup.com
  43. investor.bankofamerica.com
  44. conference-board.org
  45. cbre.com
  46. investors.fico.com
  47. jdpower.com
  48. beta.savvymoney.com
  49. salesforce.com
  50. 5242563.fs1.hubspotusercontent-na1.net
  51. firstpagesage.com
  52. emiboston.com
  53. brandfinance.com
  54. kantar.com
  55. investor.fisglobal.com
  56. insight-hs.vericast.com
  57. brand-news.it
  58. financialfilings.com
  59. bis.org
  60. annualreports.com
  61. fliphtml5.com
  62. newsroom.ibm.com
  63. device.report
  64. cisco.com
  65. quantatw.com
  66. grantthornton.com
  67. assets.wipfli.com
  68. abc.xyz
  69. ncses.nsf.gov
  70. wipo.int
  71. veri-media.io
  72. curinos.com
  73. arizent.brightspotcdn.com
  74. digitalassets.avanade.com
  75. alkami.com
  76. finrafoundation.org
  77. publicnow.com
  78. cfotech.news
  79. pymnts.com
  80. media.chase.com
  81. eba.europa.eu
  82. hsbc.com
  83. blogs.microsoft.com
  84. ust.com
  85. mtb.com
  86. sustainability.ext.hp.com
  87. apple.com
  88. itu.int
  89. pwc.com
  90. pcbb.com
  91. iapp.org
  92. bankdirector.com
  93. wisbusiness.com
  94. wolterskluwer.com
  95. cpl.thalesgroup.com
  96. trustarc.com
  97. fticommunications.com
  98. fenwick.com
  99. axios.com
  100. uploads3.craft.co
  101. applause.com
  102. db.srnav.com
  103. ir.commvault.com
  104. d1io3yog0oux5.cloudfront.net
  105. scribd.com
  106. fdic.gov
  107. documents1.worldbank.org
  108. idc.com
  109. worldbank.org
  110. eur-lex.europa.eu
  111. consumerfinance.gov
  112. preview.mastercard.com
  113. morganstanley.com
  114. goldmansachs.com
  115. investors.nubank.com
  116. citi.com
  117. investors.fiserv.com
  118. ing.com
  119. digital-strategy.ec.europa.eu
  120. fsb.org