GITNUXREPORT 2026

Tech Statistics

Smartphone and PC sales dipped in 2023 while AI and cloud services surged globally.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Global AI market $196.6 billion in 2023, up 37.3% YoY

Statistic 2

Generative AI market reached $40 billion in 2023

Statistic 3

ChatGPT reached 1.8 billion monthly visits by Dec 2023

Statistic 4

Global machine learning market $19.3 billion in 2023

Statistic 5

35% of companies used AI in 2023 McKinsey survey

Statistic 6

NVIDIA GPUs trained 90% of top AI models in 2023

Statistic 7

Global big data market $245.5 billion in 2023

Statistic 8

Hadoop market share 40% in big data tools 2023

Statistic 9

Global data analytics market $49.3 billion in 2023

Statistic 10

97% of companies investing in AI report revenue increase per Forbes 2023

Statistic 11

TensorFlow used by 55% of ML practitioners in 2023

Statistic 12

Global computer vision market $14.2 billion in 2023

Statistic 13

Natural language processing market $23.5 billion in 2023

Statistic 14

77% of devices vulnerable to AI deepfake attacks in 2023 test

Statistic 15

Global RPA market $2.9 billion in 2023, up 39%

Statistic 16

UiPath held 27% RPA market share in 2023

Statistic 17

Global data storage capacity 6.7 zettabytes in 2023

Statistic 18

2.5 quintillion bytes of data created daily in 2023

Statistic 19

Predictive analytics market $15.2 billion in 2023

Statistic 20

Global AI chip market $53.6 billion in 2023

Statistic 21

Global cybersecurity market $172 billion in 2023, up 12.4%

Statistic 22

Ransomware attacks increased 73% in 2023 to 2,228 victims publicly disclosed

Statistic 23

Average data breach cost $4.45 million in 2023 IBM report

Statistic 24

Phishing responsible for 36% of breaches in 2023 Verizon DBIR

Statistic 25

Global endpoint security market $12.6 billion in 2023

Statistic 26

CrowdStrike Falcon platform protected 40% market share in EDR 2023

Statistic 27

82% of breaches involved human element in 2023

Statistic 28

Global DDoS attacks peaked at 3.9 million per day in 2023

Statistic 29

Cloud security market $43 billion in 2023

Statistic 30

Zero-trust adoption 81% planning or implementing in 2023

Statistic 31

Global identity management market $15.8 billion in 2023

Statistic 32

MFA prevented 99.9% of account compromise attacks in 2023 Microsoft

Statistic 33

Supply chain attacks up 42% to 600 in 2023

Statistic 34

Global SIEM market $5.3 billion in 2023

Statistic 35

Splunk held 20% SIEM market share in 2023

Statistic 36

IoT cybersecurity spending $2.5 billion in 2023

Statistic 37

1.5 billion records exposed in breaches 2023

Statistic 38

Patch management failures caused 60% of exploits in 2023

Statistic 39

Global CASB market $3.2 billion in 2023

Statistic 40

Privacy management software market $2.1 billion in 2023

Statistic 41

GDPR fines totaled €2.9 billion since 2018 by 2023

Statistic 42

In 2023, global smartphone shipments totaled 1.15 billion units, marking a 3.8% decline from 2022 due to economic pressures and inventory adjustments

Statistic 43

Apple's iPhone accounted for 20.1% of global smartphone market share in Q4 2023, shipping 74.4 million units

Statistic 44

Samsung held 19.4% of the global smartphone market in 2023 with 226 million units shipped annually

Statistic 45

The average selling price of smartphones rose to $337 in 2023, up 7% year-over-year driven by premiumization trends

Statistic 46

Global PC shipments reached 241.8 million units in 2023, a 14.8% decline from 2022 amid post-pandemic normalization

Statistic 47

Lenovo commanded 24.7% market share in PCs with 59.8 million units shipped in 2023

Statistic 48

SSD prices dropped 30% in 2023, making 1TB drives average $50, accelerating adoption over HDDs

Statistic 49

Global semiconductor sales hit $526.8 billion in 2023, up 3.2% despite supply chain issues

Statistic 50

NVIDIA's data center GPU revenue surged 409% YoY to $18.4 billion in Q4 FY2024

Statistic 51

Worldwide DRAM revenue reached $22.6 billion in Q4 2023, up 24% QoQ led by AI demand

Statistic 52

Global tablet shipments fell 9.3% to 141.7 million units in 2023

Statistic 53

Apple's iPad captured 42.3% tablet market share in 2023 with 60 million units

Statistic 54

Wearable device shipments grew 2.3% to 489.2 million units in 2023

Statistic 55

Apple Watch held 20.5% of smartwatch market with 45 million units in 2023

Statistic 56

Global VR headset shipments reached 8.5 million units in 2023, up 28% YoY

Statistic 57

Meta Quest series dominated 75% of VR market share in 2023

Statistic 58

Average laptop battery life improved to 10.2 hours in 2023 models

Statistic 59

Global monitor shipments hit 132 million units in 2023, with 4K models at 15% penetration

Statistic 60

OLED TV panel shipments grew 28% to 7 million units in 2023

Statistic 61

Global e-sports monitor market reached $1.2 billion in 2023

Statistic 62

Qualcomm's Snapdragon processors powered 45% of Android smartphones in 2023

Statistic 63

Global server shipments increased 12% to 12.5 million units in 2023

Statistic 64

Dell held 17.3% server market share with 2.16 million units in 2023

Statistic 65

Average data center rack density rose to 12.5 kW in 2023

Statistic 66

Global gaming PC shipments reached 35 million units in 2023, up 5%

Statistic 67

RTX 40-series GPUs captured 60% of discrete graphics market in Q4 2023

Statistic 68

Global mechanical keyboard shipments hit 15 million units in 2023

Statistic 69

USB4 adoption reached 10% in new laptops launched in 2023

Statistic 70

Global projector shipments declined 15% to 18.2 million units in 2023

Statistic 71

Epson led projector market with 22% share in 2023

Statistic 72

Worldwide browser market: Chrome 65%, Safari 18.5% in 2023

Statistic 73

Global internet users hit 5.4 billion in 2023, 67% penetration

Statistic 74

5G connections reached 1.76 billion worldwide in 2023

Statistic 75

Average global fixed broadband speed 97 Mbps in Q4 2023

Statistic 76

Wi-Fi 6 adoption at 25% of access points in enterprises 2023

Statistic 77

Global data traffic 5.3 zettabytes in 2023, up 20% YoY

Statistic 78

IPv6 adoption 39% globally in 2023

Statistic 79

Global CDN market $25.3 billion in 2023

Statistic 80

Cloudflare handled 57 million HTTP requests per second peak in 2023

Statistic 81

Global e-commerce sales $6.3 trillion in 2023

Statistic 82

Mobile internet traffic 59% of total IP traffic in 2023

Statistic 83

Starlink subscribers exceeded 2.7 million by end-2023

Statistic 84

Global fiber optic subscriptions 1.2 billion in 2023

Statistic 85

Average mobile download speed 78 Mbps globally in Q4 2023

Statistic 86

IoT connections 16.6 billion worldwide in 2023

Statistic 87

Global edge computing market $17.5 billion in 2023

Statistic 88

92% of internet traffic video in 2023

Statistic 89

Global social media users 5.17 billion in 2023

Statistic 90

TikTok 1.5 billion monthly active users in 2023

Statistic 91

Global streaming video market $103 billion in 2023

Statistic 92

Netflix 260 million paid subscribers in 2023

Statistic 93

Global cloud infrastructure services $80.2 billion in Q4 2023, up 22% YoY

Statistic 94

AWS market share 31% in cloud infrastructure 2023

Statistic 95

Microsoft Windows held 72.5% desktop OS market share in 2023

Statistic 96

Global software market revenue reached $742 billion in 2023, up 11.5% YoY

Statistic 97

SaaS market grew to $232 billion in 2023, with 99% of enterprises using at least one SaaS app

Statistic 98

Python overtook Java as the top programming language in 2023 TIOBE index

Statistic 99

Global app development spending hit $206 billion in 2023

Statistic 100

Adobe Creative Cloud had 100 million paid subscribers in 2023

Statistic 101

Open source software market valued at $32 billion in 2023, growing 20% YoY

Statistic 102

Visual Studio Code used by 73% of developers in 2023 Stack Overflow survey

Statistic 103

Global ERP software market reached $49.5 billion in 2023

Statistic 104

Salesforce CRM market share 19.5% in 2023 with $34.9 billion revenue

Statistic 105

Low-code/no-code platforms grew 28% to $13.2 billion in 2023

Statistic 106

GitHub had 100 million active developers in 2023

Statistic 107

Global video game software revenue $184 billion in 2023

Statistic 108

Unity engine used in 70% of top 1000 mobile games in 2023

Statistic 109

Microsoft Office 365 subscribers exceeded 345 million in 2023

Statistic 110

Docker container adoption at 83% among enterprises in 2023

Statistic 111

Global antivirus software market $5.3 billion in 2023

Statistic 112

Kubernetes usage grew to 71% of enterprises in 2023

Statistic 113

Zoom video conferencing market share 39% in 2023

Statistic 114

Global CAD software market $10.2 billion in 2023

Statistic 115

AutoCAD used by 70% of architects in 2023 survey

Statistic 116

Global BI software market $29.8 billion in 2023, up 13.4%

Statistic 117

Tableau held 12% BI market share in 2023

Statistic 118

Global project management software market $7.6 billion in 2023

Statistic 119

Asana had 150,000 paying customers in 2023

Statistic 120

Global VPN software users reached 1.5 billion in 2023

Statistic 121

NordVPN had 14 million subscribers in 2023

1/121

Sources

Trusted by 500+ publications

+497

While our digital world surged with innovation, the numbers tell a nuanced story of resilience and recalibration: despite economic headwinds shrinking smartphone shipments by 3.8% to 1.15 billion units, sectors like AI and cloud computing saw explosive growth, with NVIDIA's data center GPU revenue skyrocketing 409% and global AI spending hitting $196.6 billion.

Key Takeaways

In 2023, global smartphone shipments totaled 1.15 billion units, marking a 3.8% decline from 2022 due to economic pressures and inventory adjustments
Apple's iPhone accounted for 20.1% of global smartphone market share in Q4 2023, shipping 74.4 million units
Samsung held 19.4% of the global smartphone market in 2023 with 226 million units shipped annually
Microsoft Windows held 72.5% desktop OS market share in 2023
Global software market revenue reached $742 billion in 2023, up 11.5% YoY
SaaS market grew to $232 billion in 2023, with 99% of enterprises using at least one SaaS app
Worldwide browser market: Chrome 65%, Safari 18.5% in 2023
Global internet users hit 5.4 billion in 2023, 67% penetration
5G connections reached 1.76 billion worldwide in 2023
Global AI market $196.6 billion in 2023, up 37.3% YoY
Generative AI market reached $40 billion in 2023
ChatGPT reached 1.8 billion monthly visits by Dec 2023
Global cybersecurity market $172 billion in 2023, up 12.4%
Ransomware attacks increased 73% in 2023 to 2,228 victims publicly disclosed
Average data breach cost $4.45 million in 2023 IBM report

Smartphone and PC sales dipped in 2023 while AI and cloud services surged globally.

Artificial Intelligence and Data

Global AI market $196.6 billion in 2023, up 37.3% YoY
Generative AI market reached $40 billion in 2023
ChatGPT reached 1.8 billion monthly visits by Dec 2023
Global machine learning market $19.3 billion in 2023
35% of companies used AI in 2023 McKinsey survey
NVIDIA GPUs trained 90% of top AI models in 2023
Global big data market $245.5 billion in 2023
Hadoop market share 40% in big data tools 2023
Global data analytics market $49.3 billion in 2023
97% of companies investing in AI report revenue increase per Forbes 2023
TensorFlow used by 55% of ML practitioners in 2023
Global computer vision market $14.2 billion in 2023
Natural language processing market $23.5 billion in 2023
77% of devices vulnerable to AI deepfake attacks in 2023 test
Global RPA market $2.9 billion in 2023, up 39%
UiPath held 27% RPA market share in 2023
Global data storage capacity 6.7 zettabytes in 2023
2.5 quintillion bytes of data created daily in 2023
Predictive analytics market $15.2 billion in 2023
Global AI chip market $53.6 billion in 2023

Artificial Intelligence and Data Interpretation

In the face of this multi-hundred-billion-dollar AI gold rush, where 97% of investors are already seeing returns, perhaps the only real question left is whether we're brilliantly building the future or just training our own exceedingly clever robot overlords on an unfathomable pile of data.

Cybersecurity and Privacy

Global cybersecurity market $172 billion in 2023, up 12.4%
Ransomware attacks increased 73% in 2023 to 2,228 victims publicly disclosed
Average data breach cost $4.45 million in 2023 IBM report
Phishing responsible for 36% of breaches in 2023 Verizon DBIR
Global endpoint security market $12.6 billion in 2023
CrowdStrike Falcon platform protected 40% market share in EDR 2023
82% of breaches involved human element in 2023
Global DDoS attacks peaked at 3.9 million per day in 2023
Cloud security market $43 billion in 2023
Zero-trust adoption 81% planning or implementing in 2023
Global identity management market $15.8 billion in 2023
MFA prevented 99.9% of account compromise attacks in 2023 Microsoft
Supply chain attacks up 42% to 600 in 2023
Global SIEM market $5.3 billion in 2023
Splunk held 20% SIEM market share in 2023
IoT cybersecurity spending $2.5 billion in 2023
1.5 billion records exposed in breaches 2023
Patch management failures caused 60% of exploits in 2023
Global CASB market $3.2 billion in 2023
Privacy management software market $2.1 billion in 2023
GDPR fines totaled €2.9 billion since 2018 by 2023

Cybersecurity and Privacy Interpretation

The cybersecurity industry is thriving, not because it's winning, but because it's being paid handsomely to document an ever-escalating parade of our own preventable human errors and outdated digital door locks.

Hardware and Devices

In 2023, global smartphone shipments totaled 1.15 billion units, marking a 3.8% decline from 2022 due to economic pressures and inventory adjustments
Apple's iPhone accounted for 20.1% of global smartphone market share in Q4 2023, shipping 74.4 million units
Samsung held 19.4% of the global smartphone market in 2023 with 226 million units shipped annually
The average selling price of smartphones rose to $337 in 2023, up 7% year-over-year driven by premiumization trends
Global PC shipments reached 241.8 million units in 2023, a 14.8% decline from 2022 amid post-pandemic normalization
Lenovo commanded 24.7% market share in PCs with 59.8 million units shipped in 2023
SSD prices dropped 30% in 2023, making 1TB drives average $50, accelerating adoption over HDDs
Global semiconductor sales hit $526.8 billion in 2023, up 3.2% despite supply chain issues
NVIDIA's data center GPU revenue surged 409% YoY to $18.4 billion in Q4 FY2024
Worldwide DRAM revenue reached $22.6 billion in Q4 2023, up 24% QoQ led by AI demand
Global tablet shipments fell 9.3% to 141.7 million units in 2023
Apple's iPad captured 42.3% tablet market share in 2023 with 60 million units
Wearable device shipments grew 2.3% to 489.2 million units in 2023
Apple Watch held 20.5% of smartwatch market with 45 million units in 2023
Global VR headset shipments reached 8.5 million units in 2023, up 28% YoY
Meta Quest series dominated 75% of VR market share in 2023
Average laptop battery life improved to 10.2 hours in 2023 models
Global monitor shipments hit 132 million units in 2023, with 4K models at 15% penetration
OLED TV panel shipments grew 28% to 7 million units in 2023
Global e-sports monitor market reached $1.2 billion in 2023
Qualcomm's Snapdragon processors powered 45% of Android smartphones in 2023
Global server shipments increased 12% to 12.5 million units in 2023
Dell held 17.3% server market share with 2.16 million units in 2023
Average data center rack density rose to 12.5 kW in 2023
Global gaming PC shipments reached 35 million units in 2023, up 5%
RTX 40-series GPUs captured 60% of discrete graphics market in Q4 2023
Global mechanical keyboard shipments hit 15 million units in 2023
USB4 adoption reached 10% in new laptops launched in 2023
Global projector shipments declined 15% to 18.2 million units in 2023
Epson led projector market with 22% share in 2023

Hardware and Devices Interpretation

Despite consumers tightening their belts enough to see smartphone and PC shipments decline, the tech world has collectively decided that if we can’t sell them more, we’ll sell them fancier, pricier things, while simultaneously pouring all our remaining energy and silicon into an AI gold rush that is making graphics cards and data centers the new lottery winners.

Internet and Connectivity

Worldwide browser market: Chrome 65%, Safari 18.5% in 2023
Global internet users hit 5.4 billion in 2023, 67% penetration
5G connections reached 1.76 billion worldwide in 2023
Average global fixed broadband speed 97 Mbps in Q4 2023
Wi-Fi 6 adoption at 25% of access points in enterprises 2023
Global data traffic 5.3 zettabytes in 2023, up 20% YoY
IPv6 adoption 39% globally in 2023
Global CDN market $25.3 billion in 2023
Cloudflare handled 57 million HTTP requests per second peak in 2023
Global e-commerce sales $6.3 trillion in 2023
Mobile internet traffic 59% of total IP traffic in 2023
Starlink subscribers exceeded 2.7 million by end-2023
Global fiber optic subscriptions 1.2 billion in 2023
Average mobile download speed 78 Mbps globally in Q4 2023
IoT connections 16.6 billion worldwide in 2023
Global edge computing market $17.5 billion in 2023
92% of internet traffic video in 2023
Global social media users 5.17 billion in 2023
TikTok 1.5 billion monthly active users in 2023
Global streaming video market $103 billion in 2023
Netflix 260 million paid subscribers in 2023
Global cloud infrastructure services $80.2 billion in Q4 2023, up 22% YoY
AWS market share 31% in cloud infrastructure 2023

Internet and Connectivity Interpretation

The internet in 2023 was a perpetually buffering, data-guzzling beast where we all lived on Chrome, stared at video, bought trillions in stuff, and, somehow, were all still just a little bit offline.

Software and Applications

Microsoft Windows held 72.5% desktop OS market share in 2023
Global software market revenue reached $742 billion in 2023, up 11.5% YoY
SaaS market grew to $232 billion in 2023, with 99% of enterprises using at least one SaaS app
Python overtook Java as the top programming language in 2023 TIOBE index
Global app development spending hit $206 billion in 2023
Adobe Creative Cloud had 100 million paid subscribers in 2023
Open source software market valued at $32 billion in 2023, growing 20% YoY
Visual Studio Code used by 73% of developers in 2023 Stack Overflow survey
Global ERP software market reached $49.5 billion in 2023
Salesforce CRM market share 19.5% in 2023 with $34.9 billion revenue
Low-code/no-code platforms grew 28% to $13.2 billion in 2023
GitHub had 100 million active developers in 2023
Global video game software revenue $184 billion in 2023
Unity engine used in 70% of top 1000 mobile games in 2023
Microsoft Office 365 subscribers exceeded 345 million in 2023
Docker container adoption at 83% among enterprises in 2023
Global antivirus software market $5.3 billion in 2023
Kubernetes usage grew to 71% of enterprises in 2023
Zoom video conferencing market share 39% in 2023
Global CAD software market $10.2 billion in 2023
AutoCAD used by 70% of architects in 2023 survey
Global BI software market $29.8 billion in 2023, up 13.4%
Tableau held 12% BI market share in 2023
Global project management software market $7.6 billion in 2023
Asana had 150,000 paying customers in 2023
Global VPN software users reached 1.5 billion in 2023
NordVPN had 14 million subscribers in 2023

Software and Applications Interpretation

Windows may still dominate the desktop, but the real action—and mountains of cash—is in the cloud, containers, and code, where Python programmers using VS Code are building SaaS apps on GitHub that even the architects using AutoCAD might one day manage in Asana.