GITNUXREPORT 2026

Taiwan Media Industry Statistics

Taiwan's media industry is a robust mix of high television revenue and growing digital influence.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

Taiwan's total media ad market valued NT$250 billion in 2022.

Statistic 2

Digital ads overtook TV at 42% share of total ad spend 2023.

Statistic 3

E-commerce platforms allocated 35% of ad budgets to influencers 2022.

Statistic 4

Out-of-home (OOH) ad revenue grew 12% to NT$18 billion 2023.

Statistic 5

FMCG brands spent NT$65 billion on media ads in 2022.

Statistic 6

Programmatic ad transactions reached 60% of digital buys 2023.

Statistic 7

Election ad spend peaked at NT$5.2 billion across media 2022.

Statistic 8

Retail media networks generated NT$22 billion in 2023 growth.

Statistic 9

55% of ad budgets shifted to data-driven targeting 2023.

Statistic 10

Gaming ads captured 15% of digital spend in 2022.

Statistic 11

CTV ad rates averaged NT$150,000 per 30s primetime slot 2023.

Statistic 12

Influencer marketing ROI averaged 5.2x in Taiwan 2022 surveys.

Statistic 13

Total media market grew 6.8% CAGR 2018-2022 per reports.

Statistic 14

Pharma ads regulated to 10% of TV airtime in 2023.

Statistic 15

Cross-media campaigns increased 28% among top advertisers 2023.

Statistic 16

Ad fraud losses estimated at NT$4.5 billion in digital 2022.

Statistic 17

Luxury brands spent NT$12 billion on premium media 2023.

Statistic 18

DOOH screens numbered 15,000 across Taiwan cities 2023.

Statistic 19

78% of consumers engaged with shoppable ads in 2022.

Statistic 20

Media agencies managed NT$180 billion in billings 2023.

Statistic 21

Taiwan digital media users reached 19.8 million (85% penetration) in 2023.

Statistic 22

LINE news app had 7.2 million monthly active users in Taiwan 2023.

Statistic 23

Online video consumption averaged 2.5 hours daily per user in 2022.

Statistic 24

YouTube held 72% share of online video market in Taiwan 2023.

Statistic 25

Netflix subscribers grew to 2.1 million in Taiwan by Q3 2023.

Statistic 26

Social media ad spend hit NT$45.6 billion, 28% YoY growth 2022.

Statistic 27

Facebook daily users averaged 16.5 million in Taiwan 2023.

Statistic 28

News website traffic topped 1.2 billion pageviews monthly 2023.

Statistic 29

TikTok videos views from Taiwan media reached 15 billion annually 2022.

Statistic 30

Digital news subscriptions generated NT$3.8 billion for publishers 2023.

Statistic 31

68% of Taiwanese accessed news via mobile apps in 2023 surveys.

Statistic 32

friDay Video OTT platform had 1.8 million paid users 2023.

Statistic 33

Instagram influencers drove 25% of digital media engagement 2022.

Statistic 34

Online gaming streams averaged 500,000 concurrent viewers 2023.

Statistic 35

E-commerce live streams generated NT$120 billion media value 2022.

Statistic 36

Podcast listeners grew to 4.5 million monthly in Taiwan 2023.

Statistic 37

Digital media employed 35,000 content creators in 2022.

Statistic 38

WeChat articles from Taiwan media reached 10 million reads daily 2023.

Statistic 39

Short-form video platforms captured 40% of under-30 media time 2023.

Statistic 40

Digital ad programmatic buying rose to 55% of total spend 2022.

Statistic 41

KKTV local dramas streamed 300 million hours in 2023.

Statistic 42

92% internet penetration enabled digital media dominance 2023.

Statistic 43

Online news fake news reports hit 12,000 cases handled 2022.

Statistic 44

Twitch Taiwan streams averaged 200,000 viewers peak 2023 esports.

Statistic 45

Digital media market CAGR forecasted 9.2% to 2027.

Statistic 46

Taiwan print media circulation totaled 2.8 million daily newspapers in 2022.

Statistic 47

United Daily News (UDN) sold 780,000 copies daily average in 2023.

Statistic 48

Magazine market revenue declined 7.2% to NT$6.1 billion in 2022.

Statistic 49

Liberty Times held 28.4% market share in paid dailies 2023.

Statistic 50

Apple Daily ceased operations in 2021, reducing total circulation by 15%.

Statistic 51

Women's magazines like Marie Claire Taiwan printed 120,000 issues monthly 2022.

Statistic 52

Print ad spend fell to NT$12.4 billion in 2023, 18% YoY drop.

Statistic 53

China Times circulation dropped to 450,000 daily amid digital shift 2023.

Statistic 54

45% of newspaper revenue from subscriptions in 2022 surveys.

Statistic 55

Comic magazines (manga) generated NT$1.2 billion, 20% of total mag market 2023.

Statistic 56

Print media employed 18,200 journalists in Taiwan 2022 census.

Statistic 57

Weekend editions boosted sales by 35% for major dailies in 2023.

Statistic 58

Regional newspapers like Taiwan Shin Sheng Daily served 300,000 readers 2022.

Statistic 59

Print readership among 18-24 fell to 12% in 2023, per surveys.

Statistic 60

CommonWealth Magazine reached 250,000 subscribers digitally+print 2023.

Statistic 61

Newsprint import costs rose 22% impacting margins in 2022.

Statistic 62

62% of print ads were classifieds in local papers 2023.

Statistic 63

Print media recycling rate hit 89% in Taiwan 2022 environmental report.

Statistic 64

Business dailies like Economic Daily News sold 180,000 copies 2023.

Statistic 65

Print market projected to shrink 5% CAGR to 2027 per PwC.

Statistic 66

Sports newspapers captured 8% of total circulation in 2022.

Statistic 67

Taiwan radio advertising revenue reached NT$4.8 billion in 2022, growing 5.1% YoY amid traffic reports demand.

Statistic 68

BCC (Broadcasting Corporation of China) commanded 22.7% listenership share in Taipei in Q1 2023.

Statistic 69

Taiwan had 178 FM radio stations operating in 2023, with 65% commercial.

Statistic 70

Morning drive-time shows captured 38% of total radio listening hours in 2022.

Statistic 71

Hit FM topped charts with 18.2% market share among 20-34 urban listeners in 2023.

Statistic 72

Digital radio (DAB+) coverage expanded to 70% of Taiwan in 2023 pilots.

Statistic 73

Radio news listenership peaked at 2.1 million daily in 2022 election coverage.

Statistic 74

ICRT (International Community Radio) reached 1.2 million expat listeners monthly in 2023.

Statistic 75

Taiwan radio industry employed 12,400 staff in 2022, 35% in programming.

Statistic 76

Podcast integration boosted radio apps downloads by 28% YoY in 2023.

Statistic 77

Evening talk shows on Ktis held 14.5% share in Kaohsiung 2023 surveys.

Statistic 78

Radio ad spots aired 450,000 times daily across Taiwan in 2022.

Statistic 79

Public radio PTS-FM invested NT$150 million in music content 2023.

Statistic 80

55% of drivers aged 25-44 tuned into radio during commutes in 2023.

Statistic 81

UDN Radio exported talk shows to 5 ASEAN countries in 2022, revenue NT$80 million.

Statistic 82

Radio listenership among seniors over 65 was 42.3% daily in 2023.

Statistic 83

Digital streaming accounted for 22% of total radio consumption in 2023.

Statistic 84

BCC weather segments reached 3.5 million listeners weekly in typhoon season 2023.

Statistic 85

Taiwan radio market projected CAGR 1.5% to 2027 per industry reports.

Statistic 86

Female audience dominated 52% of lifestyle programs on FM100 in 2022.

Statistic 87

Radio stations produced 8,500 hours of original talk content annually 2023.

Statistic 88

Spotify radio playlists gained 15% Taiwanese users in 2023 integration.

Statistic 89

Night-time listening hours grew 12% due to remote work trends 2023.

Statistic 90

In 2022, Taiwan's terrestrial television industry generated NT$52.3 billion in total revenue, with public broadcasters accounting for 28% of the market share dominated by CTV and TTV.

Statistic 91

Taiwan's cable TV penetration rate reached 82.3% of households in 2023, serving over 9.2 million subscribers primarily through providers like Taiwan Broadband and Eastern Broadcasting.

Statistic 92

In Q4 2023, TVBS held a 15.4% audience share in prime-time slots (7-10 PM) among viewers aged 20-49, boosted by drama series popularity.

Statistic 93

Taiwan produced 1,248 hours of original TV dramas in 2022, with 65% exported to Southeast Asia markets like Thailand and Vietnam.

Statistic 94

Digital terrestrial TV (DTT) adoption hit 95.6% nationwide by end-2023, covering 99.9% of the population with HD signals.

Statistic 95

In 2021, sports broadcasting rights for Olympics generated NT$1.2 billion in ad revenue for CTS and EBC networks.

Statistic 96

Female viewers aged 25-44 comprised 42.7% of news program audience on FTV in 2023, driven by political coverage.

Statistic 97

Taiwan's TV ad spend grew 4.2% YoY to NT$38.9 billion in 2022, with 55% allocated to primetime slots.

Statistic 98

SETTV aired 320 episodes of variety shows in 2023, achieving an average rating of 2.8% among urban households.

Statistic 99

Public TV Service (PTS) invested NT$800 million in documentary production in 2022, reaching 15 million viewers annually.

Statistic 100

In 2023, 68% of Taiwanese households subscribed to at least one premium TV channel package, up from 61% in 2020.

Statistic 101

TTV's golden age dramas captured 12.1% market share in 2022, with exports valued at NT$450 million.

Statistic 102

Interactive TV features were used by 23.4% of viewers during 2023 Lunar New Year specials on major networks.

Statistic 103

Taiwan TV industry employed 28,500 full-time workers in 2022, with 40% in content creation roles.

Statistic 104

4K UHD TV penetration in Taiwan reached 35.2% of households by mid-2023, accelerating content upgrades.

Statistic 105

Evening news on CTiTV averaged 1.45 million viewers daily in 2023, leading commercial broadcasters.

Statistic 106

Taiwan's TV export value surged 18% to NT$2.1 billion in 2022, targeting Japan and Korea markets.

Statistic 107

72% of Taiwanese under 35 watched TV via smart TVs or streaming apps in 2023 surveys.

Statistic 108

Formosa TV (FTV) produced 180 hours of news content weekly in 2023, with 55% digital cross-platform.

Statistic 109

Cable TV churn rate dropped to 4.1% in 2023 due to bundled internet services.

Statistic 110

PTS children's programming reached 85% coverage of preschool audience in 2022 ratings.

Statistic 111

Taiwan TV stations aired 15,200 ads per day on average in 2023 primetime.

Statistic 112

8K TV test broadcasts began in Taipei in 2023, covering 10 channels experimentally.

Statistic 113

TV drama 'Someday or One Day' sequel boosted SETTV ratings by 45% in 2023.

Statistic 114

Taiwan's TV market CAGR projected at 2.8% from 2023-2027 per PwC outlook.

Statistic 115

Overseas Taiwanese viewers consumed 25% of PTS content via OTT in 2022.

Statistic 116

Local content quota for cable TV mandated 60% by NCC regulations in 2023.

Statistic 117

Taiwan TV households totaled 8.95 million in 2023 census data.

Statistic 118

Primetime variety shows on TVBS averaged 3.2 rating points in 2023.

1/118

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While digital advertising finally overtook television in spending last year, Taiwan's broadcast industry remains a formidable powerhouse, generating billions in revenue, commanding overwhelming household reach, and producing culturally influential content that captivates audiences at home and across Asia.

Key Takeaways

In 2022, Taiwan's terrestrial television industry generated NT$52.3 billion in total revenue, with public broadcasters accounting for 28% of the market share dominated by CTV and TTV.
Taiwan's cable TV penetration rate reached 82.3% of households in 2023, serving over 9.2 million subscribers primarily through providers like Taiwan Broadband and Eastern Broadcasting.
In Q4 2023, TVBS held a 15.4% audience share in prime-time slots (7-10 PM) among viewers aged 20-49, boosted by drama series popularity.
Taiwan radio advertising revenue reached NT$4.8 billion in 2022, growing 5.1% YoY amid traffic reports demand.
BCC (Broadcasting Corporation of China) commanded 22.7% listenership share in Taipei in Q1 2023.
Taiwan had 178 FM radio stations operating in 2023, with 65% commercial.
Taiwan print media circulation totaled 2.8 million daily newspapers in 2022.
United Daily News (UDN) sold 780,000 copies daily average in 2023.
Magazine market revenue declined 7.2% to NT$6.1 billion in 2022.
Taiwan digital media users reached 19.8 million (85% penetration) in 2023.
LINE news app had 7.2 million monthly active users in Taiwan 2023.
Online video consumption averaged 2.5 hours daily per user in 2022.
Taiwan's total media ad market valued NT$250 billion in 2022.
Digital ads overtook TV at 42% share of total ad spend 2023.
E-commerce platforms allocated 35% of ad budgets to influencers 2022.

Taiwan's media industry is a robust mix of high television revenue and growing digital influence.

Advertising & Market Trends

Taiwan's total media ad market valued NT$250 billion in 2022.
Digital ads overtook TV at 42% share of total ad spend 2023.
E-commerce platforms allocated 35% of ad budgets to influencers 2022.
Out-of-home (OOH) ad revenue grew 12% to NT$18 billion 2023.
FMCG brands spent NT$65 billion on media ads in 2022.
Programmatic ad transactions reached 60% of digital buys 2023.
Election ad spend peaked at NT$5.2 billion across media 2022.
Retail media networks generated NT$22 billion in 2023 growth.
55% of ad budgets shifted to data-driven targeting 2023.
Gaming ads captured 15% of digital spend in 2022.
CTV ad rates averaged NT$150,000 per 30s primetime slot 2023.
Influencer marketing ROI averaged 5.2x in Taiwan 2022 surveys.
Total media market grew 6.8% CAGR 2018-2022 per reports.
Pharma ads regulated to 10% of TV airtime in 2023.
Cross-media campaigns increased 28% among top advertisers 2023.
Ad fraud losses estimated at NT$4.5 billion in digital 2022.
Luxury brands spent NT$12 billion on premium media 2023.
DOOH screens numbered 15,000 across Taiwan cities 2023.
78% of consumers engaged with shoppable ads in 2022.
Media agencies managed NT$180 billion in billings 2023.

Advertising & Market Trends Interpretation

Taiwan's media market is a digital-first, data-driven beast where even billboards have gone smart and influencers are outselling soap operas, but nobody has quite figured out how to stop a quarter of a billion dollars from getting lost to bots in the process.

Digital Media

Taiwan digital media users reached 19.8 million (85% penetration) in 2023.
LINE news app had 7.2 million monthly active users in Taiwan 2023.
Online video consumption averaged 2.5 hours daily per user in 2022.
YouTube held 72% share of online video market in Taiwan 2023.
Netflix subscribers grew to 2.1 million in Taiwan by Q3 2023.
Social media ad spend hit NT$45.6 billion, 28% YoY growth 2022.
Facebook daily users averaged 16.5 million in Taiwan 2023.
News website traffic topped 1.2 billion pageviews monthly 2023.
TikTok videos views from Taiwan media reached 15 billion annually 2022.
Digital news subscriptions generated NT$3.8 billion for publishers 2023.
68% of Taiwanese accessed news via mobile apps in 2023 surveys.
friDay Video OTT platform had 1.8 million paid users 2023.
Instagram influencers drove 25% of digital media engagement 2022.
Online gaming streams averaged 500,000 concurrent viewers 2023.
E-commerce live streams generated NT$120 billion media value 2022.
Podcast listeners grew to 4.5 million monthly in Taiwan 2023.
Digital media employed 35,000 content creators in 2022.
WeChat articles from Taiwan media reached 10 million reads daily 2023.
Short-form video platforms captured 40% of under-30 media time 2023.
Digital ad programmatic buying rose to 55% of total spend 2022.
KKTV local dramas streamed 300 million hours in 2023.
92% internet penetration enabled digital media dominance 2023.
Online news fake news reports hit 12,000 cases handled 2022.
Twitch Taiwan streams averaged 200,000 viewers peak 2023 esports.
Digital media market CAGR forecasted 9.2% to 2027.

Digital Media Interpretation

In Taiwan's hyper-connected society, nearly everyone is staring at a screen, making digital media a chaotic but wildly lucrative circus where attention is the only currency that matters.

Print Media

Taiwan print media circulation totaled 2.8 million daily newspapers in 2022.
United Daily News (UDN) sold 780,000 copies daily average in 2023.
Magazine market revenue declined 7.2% to NT$6.1 billion in 2022.
Liberty Times held 28.4% market share in paid dailies 2023.
Apple Daily ceased operations in 2021, reducing total circulation by 15%.
Women's magazines like Marie Claire Taiwan printed 120,000 issues monthly 2022.
Print ad spend fell to NT$12.4 billion in 2023, 18% YoY drop.
China Times circulation dropped to 450,000 daily amid digital shift 2023.
45% of newspaper revenue from subscriptions in 2022 surveys.
Comic magazines (manga) generated NT$1.2 billion, 20% of total mag market 2023.
Print media employed 18,200 journalists in Taiwan 2022 census.
Weekend editions boosted sales by 35% for major dailies in 2023.
Regional newspapers like Taiwan Shin Sheng Daily served 300,000 readers 2022.
Print readership among 18-24 fell to 12% in 2023, per surveys.
CommonWealth Magazine reached 250,000 subscribers digitally+print 2023.
Newsprint import costs rose 22% impacting margins in 2022.
62% of print ads were classifieds in local papers 2023.
Print media recycling rate hit 89% in Taiwan 2022 environmental report.
Business dailies like Economic Daily News sold 180,000 copies 2023.
Print market projected to shrink 5% CAGR to 2027 per PwC.
Sports newspapers captured 8% of total circulation in 2022.

Print Media Interpretation

Taiwan's print media is gamely hosting its own retirement party, where the guest list is shrinking, the champagne is mostly classified ads, and the only ones still dancing are the comic magazines and a few stubborn holdouts who haven't yet read the room.

Radio Media

Taiwan radio advertising revenue reached NT$4.8 billion in 2022, growing 5.1% YoY amid traffic reports demand.
BCC (Broadcasting Corporation of China) commanded 22.7% listenership share in Taipei in Q1 2023.
Taiwan had 178 FM radio stations operating in 2023, with 65% commercial.
Morning drive-time shows captured 38% of total radio listening hours in 2022.
Hit FM topped charts with 18.2% market share among 20-34 urban listeners in 2023.
Digital radio (DAB+) coverage expanded to 70% of Taiwan in 2023 pilots.
Radio news listenership peaked at 2.1 million daily in 2022 election coverage.
ICRT (International Community Radio) reached 1.2 million expat listeners monthly in 2023.
Taiwan radio industry employed 12,400 staff in 2022, 35% in programming.
Podcast integration boosted radio apps downloads by 28% YoY in 2023.
Evening talk shows on Ktis held 14.5% share in Kaohsiung 2023 surveys.
Radio ad spots aired 450,000 times daily across Taiwan in 2022.
Public radio PTS-FM invested NT$150 million in music content 2023.
55% of drivers aged 25-44 tuned into radio during commutes in 2023.
UDN Radio exported talk shows to 5 ASEAN countries in 2022, revenue NT$80 million.
Radio listenership among seniors over 65 was 42.3% daily in 2023.
Digital streaming accounted for 22% of total radio consumption in 2023.
BCC weather segments reached 3.5 million listeners weekly in typhoon season 2023.
Taiwan radio market projected CAGR 1.5% to 2027 per industry reports.
Female audience dominated 52% of lifestyle programs on FM100 in 2022.
Radio stations produced 8,500 hours of original talk content annually 2023.
Spotify radio playlists gained 15% Taiwanese users in 2023 integration.
Night-time listening hours grew 12% due to remote work trends 2023.

Radio Media Interpretation

Despite a sea of 178 stations, morning traffic reports and BCC's dominant Taipei signal prove Taiwan's radio industry thrives by mastering the art of telling a captive, commuting audience exactly what they need to hear, when they need to hear it.

Television Media

In 2022, Taiwan's terrestrial television industry generated NT$52.3 billion in total revenue, with public broadcasters accounting for 28% of the market share dominated by CTV and TTV.
Taiwan's cable TV penetration rate reached 82.3% of households in 2023, serving over 9.2 million subscribers primarily through providers like Taiwan Broadband and Eastern Broadcasting.
In Q4 2023, TVBS held a 15.4% audience share in prime-time slots (7-10 PM) among viewers aged 20-49, boosted by drama series popularity.
Taiwan produced 1,248 hours of original TV dramas in 2022, with 65% exported to Southeast Asia markets like Thailand and Vietnam.
Digital terrestrial TV (DTT) adoption hit 95.6% nationwide by end-2023, covering 99.9% of the population with HD signals.
In 2021, sports broadcasting rights for Olympics generated NT$1.2 billion in ad revenue for CTS and EBC networks.
Female viewers aged 25-44 comprised 42.7% of news program audience on FTV in 2023, driven by political coverage.
Taiwan's TV ad spend grew 4.2% YoY to NT$38.9 billion in 2022, with 55% allocated to primetime slots.
SETTV aired 320 episodes of variety shows in 2023, achieving an average rating of 2.8% among urban households.
Public TV Service (PTS) invested NT$800 million in documentary production in 2022, reaching 15 million viewers annually.
In 2023, 68% of Taiwanese households subscribed to at least one premium TV channel package, up from 61% in 2020.
TTV's golden age dramas captured 12.1% market share in 2022, with exports valued at NT$450 million.
Interactive TV features were used by 23.4% of viewers during 2023 Lunar New Year specials on major networks.
Taiwan TV industry employed 28,500 full-time workers in 2022, with 40% in content creation roles.
4K UHD TV penetration in Taiwan reached 35.2% of households by mid-2023, accelerating content upgrades.
Evening news on CTiTV averaged 1.45 million viewers daily in 2023, leading commercial broadcasters.
Taiwan's TV export value surged 18% to NT$2.1 billion in 2022, targeting Japan and Korea markets.
72% of Taiwanese under 35 watched TV via smart TVs or streaming apps in 2023 surveys.
Formosa TV (FTV) produced 180 hours of news content weekly in 2023, with 55% digital cross-platform.
Cable TV churn rate dropped to 4.1% in 2023 due to bundled internet services.
PTS children's programming reached 85% coverage of preschool audience in 2022 ratings.
Taiwan TV stations aired 15,200 ads per day on average in 2023 primetime.
8K TV test broadcasts began in Taipei in 2023, covering 10 channels experimentally.
TV drama 'Someday or One Day' sequel boosted SETTV ratings by 45% in 2023.
Taiwan's TV market CAGR projected at 2.8% from 2023-2027 per PwC outlook.
Overseas Taiwanese viewers consumed 25% of PTS content via OTT in 2022.
Local content quota for cable TV mandated 60% by NCC regulations in 2023.
Taiwan TV households totaled 8.95 million in 2023 census data.
Primetime variety shows on TVBS averaged 3.2 rating points in 2023.

Television Media Interpretation

Despite cable’s chokehold and digital’s relentless advance, Taiwan’s TV industry proves its vitality by turning local dramas into lucrative exports, its news into a female-driven political stage, and its airwaves into a battleground where even Olympic ads and 8K experiments fight for a slice of that prime-time ad spend.

Sources & References

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