Switzerland’s hotel industry is built on a broad mix of capacity, workers, and guest demand. As occupancy shifts by season and location—from Zurich’s city-center results to winter mountain stays—pricing performance and revenue outcomes follow. The 2023 numbers cover how many properties and beds are available, employment and gender structure, and what drove record overnight stays and higher earnings.
Key Takeaways
- Total bedplaces in Swiss hotels numbered 248,000 in 2023, up 1.2% from 2022
- Switzerland had 5,637 hotels with 152,500 rooms in 2023
- Zurich canton hosted 1,250 hotels with 45,000 beds in 2023
- Swiss hotel industry employed 152,000 full-time equivalents (FTEs) in 2023
- HotellerieSuisse represents 650 member hotels employing 45,000 staff in 2023
- Zurich hotels workforce totaled 28,000 employees in 2023
- Swiss hotels nationwide achieved 65% occupancy in Q4 2023, up 4.2 percentage points from Q4 2022
- Zurich city center hotels had 72% occupancy in 2023 annual average
- Luxury segment occupancy reached 68% in Switzerland 2023, highest since 2019
- In 2023, the Swiss hotel industry generated total revenues of CHF 12.8 billion, marking a 15% increase from 2022 driven by post-pandemic recovery
- Average daily rate (ADR) for Swiss hotels rose to CHF 220.50 in 2023, up 8.7% year-over-year
- Revenue per available room (RevPAR) in Switzerland reached CHF 137.20 in 2023, a record high with 12.4% growth
- Total overnight stays in Swiss hotels hit 42.5 million in 2023, record high
- Foreign visitors accounted for 61% of overnight stays, 26 million in 2023
- Germans topped visitor nations with 8.2 million overnights in 2023
Swiss hotels saw record demand in 2023 with higher occupancy and revenue, led by foreign visitors.
Related reading
01 · Category
Accommodation Capacity And Infrastructure24 stats
01
Total bedplaces in Swiss hotels numbered 248,000 in 2023, up 1.2% from 2022
02
Switzerland had 5,637 hotels with 152,500 rooms in 2023
03
Zurich canton hosted 1,250 hotels with 45,000 beds in 2023
04
Luxury hotels comprised 120 properties with 12,000 rooms nationwide in 2023
05
New hotel openings added 2,500 rooms in Switzerland 2023
06
Mountain resorts had 2,800 hotels with 85,000 beds in 2023
07
Geneva had 180 hotels offering 18,500 rooms in 2023
08
Midscale segment included 2,200 hotels with 65,000 rooms in 2023
09
Bern region 450 hotels, 22,000 beds capacity 2023
10
Economy hotels totaled 1,100 with 28,000 rooms in 2023
11
Basel had 150 hotels with 12,000 beds in 2023
12
City hotels represented 45% of total room supply at 68,000 rooms 2023
13
Valais canton 1,200 hotels, 55,000 beds in 2023
14
Spa and wellness hotels numbered 350 with 15,000 rooms 2023
15
Lausanne area 120 hotels, 9,500 rooms capacity 2023
16
Ticino had 850 hotels with 32,000 beds in 2023
17
Upscale hotels 450 properties, 28,000 rooms nationwide 2023
18
Lucerne 250 hotels, 14,000 beds in 2023
19
Chain hotels occupied 35% of room inventory at 53,000 rooms 2023
20
St. Gallen 180 hotels, 8,500 beds 2023
21
Interlaken region 150 hotels, 11,000 beds capacity 2023
22
Independent hotels 3,200 properties with 99,000 rooms in 2023
23
Montreux 90 hotels, 6,200 rooms 2023
24
Hotel room utilization rate was 64% based on 152,500 rooms 2023
Interpretation
Accommodation Capacity And Infrastructure Interpretation
Switzerland’s accommodation capacity is slowly expanding, with total hotel bedplaces reaching 248,000 in 2023, alongside a steady infrastructure base of 5,637 hotels and 152,500 rooms and an additional 2,500 rooms from new openings.
02 · Category
Employment And Human Resources26 stats
01
Swiss hotel industry employed 152,000 full-time equivalents (FTEs) in 2023
02
HotellerieSuisse represents 650 member hotels employing 45,000 staff in 2023
03
Zurich hotels workforce totaled 28,000 employees in 2023
04
55% of hotel staff in Switzerland were women in 2023
05
Average annual wage in Swiss hotels was CHF 58,200 in 2023
06
Seasonal workers comprised 32% of hotel employment, 48,000 FTEs in 2023
07
Geneva hotels employed 12,500 staff in 2023
08
Front desk and housekeeping roles filled 40% of positions, 61,000 jobs 2023
09
Bern hotel sector had 14,000 employees in 2023
10
Foreign nationals made up 45% of hotel workforce in 2023
11
Management positions grew 5% to 8,200 in 2023
12
Basel hotels staff numbered 8,200 in 2023
13
Apprenticeships in hospitality reached 25,000 trainees in 2023
14
Valais hotels employed 22,000 FTEs in 2023
15
Turnover rate in Swiss hotels was 28% annually in 2023
16
Lausanne hotels workforce 7,800 in 2023
17
Kitchen and F&B staff 35% of total, 53,000 jobs 2023
18
Ticino region 18,000 hotel employees in 2023
19
Staff shortages affected 62% of hotels in 2023 survey
20
Lucerne hotels 9,500 staff in 2023
21
Average tenure for hotel managers 8.5 years in 2023
22
St. Gallen hotels employed 5,200 in 2023
23
Part-time workers 25% of workforce, 38,000 FTEs 2023
24
Interlaken 6,800 hotel jobs in 2023
25
Training investment per employee CHF 1,200 annually 2023
26
Montreux hotels staff 4,100 in 2023
Interpretation
Employment And Human Resources Interpretation
In Switzerland’s hotel sector, 152,000 full-time equivalents in 2023 were strongly shaped by workforce diversity and seasonality, with women making up 55% of staff and seasonal workers accounting for 32% of employment alongside an average annual wage of CHF 58,200.
03 · Category
Occupancy And Revpar26 stats
01
Swiss hotels nationwide achieved 65% occupancy in Q4 2023, up 4.2 percentage points from Q4 2022
02
Zurich city center hotels had 72% occupancy in 2023 annual average
03
Luxury segment occupancy reached 68% in Switzerland 2023, highest since 2019
04
Winter 2022/2023 mountain hotels occupancy averaged 71%
05
Geneva international hotels occupancy was 74% in 2023, driven by diplomacy
06
Midscale hotels occupancy improved to 63% in 2023 from 55% in 2022
07
Bern hotels averaged 67% occupancy in 2023
08
Economy segment occupancy hit 59% in summer 2023
09
Basel trade fair periods saw 89% occupancy peaks in 2023
10
City hotels occupancy recovered to 69% annual average in 2023
11
Alpine summer occupancy was 54% in 2023, up 9 points
12
Lausanne occupancy averaged 66% in 2023
13
Upscale hotels RevPAR grew 14% to CHF 165 in 2023
14
Ticino lakeside hotels occupancy 62% in 2023
15
Weekend occupancy in Swiss hotels averaged 78% in 2023
16
Lucerne tourist hotels 70% occupancy in 2023
17
RevPAR in mountain resorts rose 20% in winter 2023 to CHF 152
18
St. Gallen hotels 64% occupancy average 2023
19
Interlaken adventure hotels 75% occupancy summer 2023
20
Montreux Riviera hotels 68% occupancy 2023
21
National average occupancy 64.5% in 2023, with urban areas at 70%
22
Q1 2023 occupancy lagged at 58%, improving to 71% in Q3
23
Family-run hotels occupancy 61% vs chains 67% in 2023
24
RevPAR Zurich CHF 180 in 2023
25
Peak July occupancy 82% across Switzerland 2023
26
Hotel occupancy in Valais reached 73% winter 2023
Interpretation
Occupancy And Revpar Interpretation
Across Switzerland, occupancy strengthened notably in 2023 with luxury hotels reaching 68% and midscale climbing to 63%, reflecting a clear upward momentum in the occupancy side of the RevPAR picture even as city and seasonal markets stayed solid at 72% in Zurich and 71% for winter mountain stays.
More related reading
04 · Category
Revenue And Financial Performance29 stats
01
In 2023, the Swiss hotel industry generated total revenues of CHF 12.8 billion, marking a 15% increase from 2022 driven by post-pandemic recovery
02
Average daily rate (ADR) for Swiss hotels rose to CHF 220.50 in 2023, up 8.7% year-over-year
03
Revenue per available room (RevPAR) in Switzerland reached CHF 137.20 in 2023, a record high with 12.4% growth
04
Luxury hotels in Switzerland accounted for 28% of total hotel revenues in 2022, totaling CHF 3.2 billion
05
Zurich's hotels reported CHF 2.1 billion in revenue in 2023, representing 16% of national total
06
Swiss mountain resort hotels saw revenue growth of 22% in winter 2022/2023 to CHF 1.8 billion
07
Midscale hotels contributed CHF 4.5 billion to industry revenue in 2023, 35% of total
08
Geneva hotels generated CHF 1.4 billion in revenue in 2023, boosted by international conferences
09
Total hotel revenue from foreign guests was CHF 8.9 billion in 2023, 70% of overall
10
Economy hotels in Switzerland earned CHF 2.3 billion in 2022, with 10% YoY increase
11
Bern's hotel sector revenue hit CHF 850 million in 2023, up 14%
12
Revenue from wellness and spa hotels grew 18% to CHF 1.2 billion in 2023
13
Basel hotels recorded CHF 650 million revenue in 2023, driven by trade fairs
14
City hotels nationwide contributed 55% of total revenue at CHF 7 billion in 2023
15
Alpine hotels revenue from summer season 2023 was CHF 950 million
16
Total ancillary revenue (F&B, events) in Swiss hotels was CHF 3.1 billion in 2023
17
Lausanne hotels generated CHF 420 million in 2023, up 11%
18
Upscale hotels saw ADR of CHF 285 in 2023, contributing CHF 3.8 billion revenue
19
Ticino region hotels revenue reached CHF 750 million in 2023
20
Independent hotels accounted for 42% of revenue at CHF 5.4 billion in 2023
21
Winter sports hotels revenue peaked at CHF 2.2 billion in 2022/2023 season
22
Lucerne hotels revenue was CHF 580 million in 2023
23
Chain-affiliated hotels generated CHF 7.4 billion, 58% of total in 2023
24
St. Gallen hotels revenue grew to CHF 320 million in 2023
25
Revenue per occupied room (RevPOR) averaged CHF 220 in 2023
26
Interlaken hotels earned CHF 280 million from tourism in 2023
27
Hotel EBITDA margin improved to 28% in 2023 from 22% in 2022
28
Montreux hotels revenue hit CHF 210 million in 2023, boosted by Jazz Festival
29
National hotel profit before tax rose to CHF 2.1 billion in 2023
Interpretation
Revenue And Financial Performance Interpretation
In 2023 Switzerland’s hotel industry delivered a strong revenue upswing with total revenues reaching CHF 12.8 billion, up 15% from 2022, alongside rising pricing power reflected in ADR of CHF 220.50 and record RevPAR of CHF 137.20, underscoring robust financial performance across the sector.
05 · Category
Tourism Demand And Visitor Profiles27 stats
01
Total overnight stays in Swiss hotels hit 42.5 million in 2023, record high
02
Foreign visitors accounted for 61% of overnight stays, 26 million in 2023
03
Germans topped visitor nations with 8.2 million overnights in 2023
04
Zurich welcomed 5.1 million overnight stays in 2023
05
Average length of stay 2.3 nights per guest in 2023
06
US tourists contributed 2.8 million overnights, up 25% in 2023
07
Geneva hosted 3.2 million stays, 70% international in 2023
08
Business travelers 35% of stays, leisure 65% in 2023
09
UK visitors 2.1 million overnights in 2023
10
Bern recorded 2.4 million overnight stays in 2023
11
Winter season overnights 18.7 million in 2022/2023
12
Dutch guests 1.9 million stays in 2023
13
Basel trade fairs drew 1.8 million stays in 2023
14
Families represented 28% of hotel guests in 2023
15
Lausanne 1.6 million overnights in 2023
16
French visitors 3.5 million stays, top EU source 2023
17
Ticino summer stays 4.2 million in 2023
18
Couples 42% of guest profiles in hotels 2023
19
Lucerne attracted 2.9 million stays in 2023
20
Chinese tourists recovered to 1.2 million overnights 2023
21
St. Gallen 1.1 million stays in 2023
22
Millennials (25-40) 32% of visitors in 2023
23
Interlaken adventure tourism 1.7 million stays 2023
24
Peak season July-August 12.5 million overnights 2023
25
Italians 1.6 million hotel stays in 2023
26
Montreux Jazz boosted 450,000 stays in July 2023
27
Domestic guests 16 million overnights, 38% total 2023
Interpretation
Tourism Demand And Visitor Profiles Interpretation
In 2023, Swiss hotels reached a record 42.5 million overnight stays with foreigners driving 61% of demand and Germans delivering 8.2 million overnights, showing how visitor origin patterns are shaping tourism demand and guest profiles.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Nathan Caldwell. (2026, February 13). Switzerland Hotel Industry Statistics. Gitnux. https://gitnux.org/switzerland-hotel-industry-statistics
MLA
Nathan Caldwell. "Switzerland Hotel Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/switzerland-hotel-industry-statistics.
Chicago
Nathan Caldwell. 2026. "Switzerland Hotel Industry Statistics." Gitnux. https://gitnux.org/switzerland-hotel-industry-statistics.
Sources & references
21 datasets cited across this report · attribution is report-level