Key Takeaways
- In 2023, the Swedish restaurant industry generated a total revenue of 162.4 billion SEK, marking a 7.2% increase from 2022.
- The fine dining segment within Sweden's restaurants contributed 12.8 billion SEK to the industry revenue in 2022.
- Fast food restaurants in Sweden accounted for 28.5% of total sector turnover at 46.2 billion SEK in 2023.
- The Swedish restaurant industry employed 178,000 full-time equivalents in 2023.
- Women comprised 58.4% of the restaurant workforce in Sweden as of 2022.
- Average hourly wage in Swedish restaurants was 145 SEK in 2023.
- Total Sweden had 18,400 restaurant establishments in 2023.
- Stockholm hosted 4,920 restaurants, 26.7% of national total in 2022.
- Fast food outlets numbered 3,200 across Sweden in 2023.
- Swedes spent average 2,450 SEK per capita on restaurants in 2023.
- 68.4% of Swedes dined out at least once monthly in 2022.
- Online ordering frequency rose to 42% of restaurant visits in 2023.
- Energy costs for restaurants rose 28% to average 450,000 SEK/year in 2023.
- Labor shortages affected 67% of Swedish restaurants in 2022.
- Sustainability certifications held by 41% of establishments 2023.
Swedish restaurant industry revenue grew strongly across all segments in 2023.
Challenges and Trends
- Energy costs for restaurants rose 28% to average 450,000 SEK/year in 2023.
- Labor shortages affected 67% of Swedish restaurants in 2022.
- Sustainability certifications held by 41% of establishments 2023.
- Digital transformation investments averaged 180,000 SEK per venue 2022.
- Food waste reduction initiatives cut losses by 19% industry-wide 2023.
- AI menu optimization adopted by 23% of chains in 2022.
- Post-pandemic recovery reached 92% of 2019 levels in 2023.
- VAT on food rose impacting margins by 2.4% in 2022.
- Contactless tech implemented in 89% of restaurants 2023.
- Plant-based menu expansions in 76% of venues by 2022.
Challenges and Trends Interpretation
Consumer Behavior
- Swedes spent average 2,450 SEK per capita on restaurants in 2023.
- 68.4% of Swedes dined out at least once monthly in 2022.
- Online ordering frequency rose to 42% of restaurant visits in 2023.
- Vegan meal choices increased 22% among diners in 2022.
- Average check per visit was 285 SEK in casual dining 2023.
- 55.2% preferred local cuisine when dining out in 2022.
- Weekend dining peaked at 61% of weekly restaurant traffic 2023.
- Loyalty program participation hit 37% of regular customers 2022.
- Alcohol paired with 48.3% of restaurant meals in 2023.
- Family dining outings averaged 4.2 times yearly per household 2022.
- Sustainable menu choices influenced 72% of diners in 2023.
- Delivery orders surged 31% post-pandemic to 28% of sales 2022.
- 41% of millennials dined out weekly in urban Sweden 2023.
- Coffee consumption at cafes averaged 3.1 visits weekly 2022.
- Group reservations for 6+ people were 19% of bookings 2023.
- Health-focused menu selections rose to 56% in 2022.
- Evening dining time averaged 19:45 PM nationally 2023.
- Tourism drove 24.7% of restaurant customer traffic in 2022.
- App-based payments used by 82% of under-35 diners 2023.
- Vegetarian options ordered by 29.4% of customers in 2022.
- Lunch deals attracted 64% of workday visits in 2023.
- Reviews influenced 76.8% of restaurant choices in 2022.
- Outdoor seating preferred by 53% in summer months 2023.
- Business lunch spending averaged 210 SEK per person 2022.
- Repeat visits to favorites averaged 7.3 times yearly 2023.
- Allergen-aware ordering up 18% to 34% of tickets 2022.
- Festival food truck attendance averaged 1.8 million yearly 2023.
- Post-COVID, 49% resumed pre-pandemic dining frequency 2022.
- Craft beer pairings selected by 27% in pubs 2023.
- Solo dining increased to 22.4% of visits in urban areas 2022.
- 2023 saw 14.2% rise in fine dining reservations.
Consumer Behavior Interpretation
Employment and Labor
- The Swedish restaurant industry employed 178,000 full-time equivalents in 2023.
- Women comprised 58.4% of the restaurant workforce in Sweden as of 2022.
- Average hourly wage in Swedish restaurants was 145 SEK in 2023.
- Youth under 25 made up 32.1% of restaurant employees in 2022.
- Part-time workers accounted for 44.7% of total restaurant employment in 2023.
- Chefs numbered 42,500 in Sweden's restaurant sector in 2023.
- Turnover rate in restaurants averaged 28.3% annually in 2022.
- Immigrant workers represented 19.6% of restaurant staff in 2023.
- Servers and waitstaff totaled 56,200 positions in 2022.
- Kitchen assistants employment grew 4.2% to 31,800 in 2023.
- Managers in restaurants numbered 12,400 with average salary 456,000 SEK/year in 2022.
- Seasonal employment peaked at 45,000 additional workers in summer 2023.
- Union membership in restaurant industry stood at 67.2% in 2022.
- Overtime hours averaged 120 per employee annually in restaurants 2023.
- Disability employment rate in restaurants was 3.8% in 2022.
- Bartenders employment reached 18,900 across Sweden in 2023.
- Training hours per employee averaged 24 annually in 2022.
- Gender pay gap in restaurants was 12.4% favoring men in 2023.
- Remote administrative roles in restaurant chains totaled 4,200 in 2022.
- Apprenticeships in hospitality filled 2,800 spots yearly in 2023.
- Sick leave days averaged 9.2 per employee in restaurants 2022.
- Stockholm employed 52,000 in restaurants, 29% of national total 2023.
- Rural restaurant jobs declined 2.1% to 21,400 in 2022.
- Delivery drivers for restaurants numbered 15,600 full-time in 2023.
- Sommeliers certified reached 1,200 employed in upscale venues 2022.
- Work-related injuries reported 4,500 cases in restaurants 2023.
- Benefits utilization rate was 76% among restaurant workers 2022.
- Gothenburg restaurant employment totaled 28,500 in 2023.
- Female managers in restaurants increased to 38.7% in 2022.
Employment and Labor Interpretation
Establishments and Locations
- Total Sweden had 18,400 restaurant establishments in 2023.
- Stockholm hosted 4,920 restaurants, 26.7% of national total in 2022.
- Fast food outlets numbered 3,200 across Sweden in 2023.
- Independent eateries totaled 7,800 in 2022.
- Cafes and coffee shops reached 4,100 locations in 2023.
- Chain restaurants operated 2,450 sites nationwide in 2022.
- Gothenburg had 1,820 restaurant establishments in 2023.
- Vegan restaurants grew to 450 dedicated spots in Sweden 2022.
- Pubs numbered 1,650 in urban areas primarily 2023.
- Malmö restaurants totaled 1,120 in 2022.
- Food trucks registered 620 mobile units in 2023.
- Michelin-starred restaurants stood at 24 in Sweden 2022.
- Rural restaurants accounted for 2,900 sites, 15.8% total 2023.
- Hotel restaurants numbered 1,380 attached venues 2022.
- Northern region had 1,450 restaurants in 2023.
- Upscale fine dining establishments totaled 380 in 2022.
- Southern Sweden hosted 5,200 restaurants in 2023.
- Pop-up restaurants averaged 120 temporary sites yearly 2022.
- Brewery-attached eateries grew to 210 in 2023.
- Airport restaurants numbered 45 across major hubs 2022.
- Organic-certified restaurants reached 320 in Sweden 2023.
- Waterfront locations hosted 780 restaurants in 2022.
- New openings totaled 1,240 restaurant launches in 2023.
- Closures affected 890 establishments amid economic pressures 2022.
- Multi-concept venues operated 560 sites in 2023.
- Central train station restaurants numbered 28 in major cities 2022.
- Average restaurant lifespan was 8.7 years in Sweden 2023.
- Per capita restaurants averaged 1.76 per 1,000 residents 2022.
Establishments and Locations Interpretation
Revenue and Market Size
- In 2023, the Swedish restaurant industry generated a total revenue of 162.4 billion SEK, marking a 7.2% increase from 2022.
- The fine dining segment within Sweden's restaurants contributed 12.8 billion SEK to the industry revenue in 2022.
- Fast food restaurants in Sweden accounted for 28.5% of total sector turnover at 46.2 billion SEK in 2023.
- Stockholm's restaurant market size was valued at 45.7 billion SEK in 2023, representing 28% of national totals.
- Casual dining outlets generated 34.1 billion SEK, or 21% of Sweden's restaurant revenue in 2022.
- The average annual revenue per restaurant in Sweden stood at 8.9 million SEK in 2023.
- Gothenburg restaurants contributed 18.3 billion SEK to national revenue, up 5.4% YoY in 2023.
- Malmö's restaurant sector revenue hit 12.6 billion SEK in 2022, with 9% growth projected for 2023.
- Vegan and plant-based restaurants saw revenue growth of 15.2% to 2.1 billion SEK in 2023.
- Pubs and bars added 11.4 billion SEK to restaurant industry revenue in Sweden during 2022.
- Upscale restaurants in rural Sweden generated 4.7 billion SEK, a 3.8% rise in 2023.
- Online delivery revenue for Swedish restaurants reached 9.8 billion SEK in 2023.
- The coffee shop subsector revenue was 22.3 billion SEK, comprising 13.7% of total in 2022.
- Seasonal revenue peaks in summer for Swedish restaurants averaged 25% higher at 40.6 billion SEK quarterly.
- Hotel-attached restaurants contributed 16.2 billion SEK in 2023.
- Independent restaurants held 42% market share with 68.2 billion SEK revenue in 2022.
- Chain restaurants revenue totaled 94.2 billion SEK, up 6.1% in 2023.
- Northern Sweden restaurant revenue was 8.9 billion SEK in 2023.
- Southern Sweden dominated with 52.3 billion SEK in restaurant sales 2022.
- Export-oriented culinary tourism revenue via restaurants hit 3.4 billion SEK in 2023.
- Inflation-adjusted restaurant revenue growth was 4.2% reaching 158.7 billion SEK in 2023.
- Per capita restaurant spending contributed to 15,800 SEK industry revenue average in 2022.
- Banquet and event catering revenue was 7.6 billion SEK for restaurants in 2023.
- Organic food restaurants revenue surged 11% to 1.9 billion SEK in 2022.
- Takeaway segment revenue climbed to 31.4 billion SEK, 19% of total in 2023.
- Michelin-starred restaurants generated 0.8 billion SEK despite small numbers in 2023.
- Food truck revenue collective reached 1.2 billion SEK across Sweden in 2022.
- Late-night venue revenue was 5.3 billion SEK in urban areas 2023.
- Sustainable sourcing boosted premium restaurant revenue by 8.7% to 10.1 billion SEK.
- Digital payment revenue share in restaurants hit 78% of 162 billion SEK total in 2023.
Revenue and Market Size Interpretation
Sources & References
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