Key Takeaways
- The global media industry's Scope 1 and 2 greenhouse gas emissions totaled 450 million metric tons of CO2e in 2021, with broadcasting contributing 28% of the total.
- Film production alone emitted 120 million tons of CO2e in 2022 due to on-location shooting and equipment use, representing 15% of the sector's total emissions.
- US television networks reported a 35% increase in emissions from 2019 to 2023, reaching 85 million tons CO2e annually from studio operations.
- The media sector's total energy consumption reached 850 TWh in 2022, with data centers accounting for 45%.
- Film studios used 120 TWh of electricity annually in 2021, primarily for lighting and air conditioning.
- Television broadcasting consumed 200 TWh globally in 2023, with transmitters using 60% diesel backups.
- The media industry generated 12 million tons of waste in 2022, with plastics from packaging at 40%.
- Film sets produced 2.5 million tons of single-use plastics annually in 2021.
- TV production props and sets generated 1.8 million tons of landfill waste in 2023.
- The industry used 45 billion liters of water in production processes in 2021, mainly for cooling data centers.
- Film cooling systems consumed 12 billion liters annually in 2022.
- TV studio showers and sets used 8 billion liters in 2023.
- 65% of major media companies adopted renewable energy targets by 2023.
- 72 film productions achieved Albert certification for low-impact sets in 2022.
- 45% of TV networks implemented zero-waste policies by 2021.
The media industry faces massive environmental impacts but is adopting sustainability practices.
Energy Use
- The media sector's total energy consumption reached 850 TWh in 2022, with data centers accounting for 45%.
- Film studios used 120 TWh of electricity annually in 2021, primarily for lighting and air conditioning.
- Television broadcasting consumed 200 TWh globally in 2023, with transmitters using 60% diesel backups.
- Print media printing presses required 150 TWh in 2020, mostly from coal-powered facilities in Asia.
- Streaming services' data centers consumed 300 TWh in 2022, doubling since 2018.
- Advertising LED billboards used 50 TWh annually worldwide in 2023.
- Newsrooms' server energy use hit 90 TWh in 2021 across major outlets.
- Radio stations consumed 30 TWh in 2022 from analog and digital transmitters.
- Video production equipment rental energy amounted to 40 TWh in 2023 globally.
- Magazine distribution trucks used 25 TWh equivalent in fuel energy in 2021.
- Gaming consoles manufacturing and usage consumed 180 TWh in 2022.
- Cable networks' amplifiers and nodes used 70 TWh in 2023.
- Podcast studios' lighting and HVAC systems consumed 5 TWh annually in 2022.
- Animation rendering on GPUs required 55 TWh in 2021 peaks.
- Satellite ground stations used 15 TWh for tracking in 2023.
- Music studios' amplifiers consumed 10 TWh globally in 2022.
- Social media data processing used 450 TWh in 2023 for video transcoding.
Energy Use Interpretation
Greenhouse Gas Emissions
- The global media industry's Scope 1 and 2 greenhouse gas emissions totaled 450 million metric tons of CO2e in 2021, with broadcasting contributing 28% of the total.
- Film production alone emitted 120 million tons of CO2e in 2022 due to on-location shooting and equipment use, representing 15% of the sector's total emissions.
- US television networks reported a 35% increase in emissions from 2019 to 2023, reaching 85 million tons CO2e annually from studio operations.
- Print media's paper production contributed 210 million tons CO2e globally in 2020, accounting for 40% of industry-wide Scope 3 emissions.
- Digital streaming services emitted 150 million tons CO2e in 2022 from data centers, a 50% rise from 2018 levels.
- Advertising agencies' travel-related emissions hit 75 million tons CO2e in 2021, driven by client meetings and shoots.
- UK film industry's emissions from diesel generators on sets reached 12 million tons CO2e in 2022.
- Magazine publishing emitted 45 million tons CO2e from ink and printing processes worldwide in 2023.
- News media outlets' server farms contributed 90 million tons CO2e in 2021, with 60% from fossil fuel-powered grids.
- Hollywood studios' private jet travel for executives emitted 5.5 million tons CO2e in 2022.
- Global radio broadcasting emissions stood at 25 million tons CO2e in 2020 from transmitter operations.
- Video game production emissions from hardware manufacturing reached 60 million tons CO2e in 2023.
- Cable TV infrastructure emitted 110 million tons CO2e annually in 2022 due to underground cabling maintenance.
- Podcast production's remote recording emissions totaled 8 million tons CO2e in 2021 from cloud computing.
- Outdoor advertising billboards' lighting emitted 18 million tons CO2e globally in 2023.
- European media conglomerates reported 200 million tons CO2e from mergers and acquisitions travel in 2022.
- Animation studios' rendering farms emitted 35 million tons CO2e in 2021, mostly nighttime peaks.
- Satellite TV emissions from launches and operations hit 40 million tons CO2e in 2023.
- Music video production emitted 15 million tons CO2e worldwide in 2022 from crew travel.
- Social media content creation platforms' user-generated video emissions reached 300 million tons CO2e in 2023.
Greenhouse Gas Emissions Interpretation
Sustainable Practices and Certifications
- 65% of major media companies adopted renewable energy targets by 2023.
- 72 film productions achieved Albert certification for low-impact sets in 2022.
- 45% of TV networks implemented zero-waste policies by 2021.
- 80% of print media shifted to 50% recycled paper by 2023.
- Netflix committed to 100% renewable energy by 2022, achieving 85%.
- 55 ad agencies used ISO 14001 environmental management by 2023.
- 120 UK media firms earned B Corp status in 2022.
- 60% of magazines adopted FSC-certified paper sources in 2021.
- BBC reduced energy 20% via LED upgrades by 2023.
- 40 radio stations switched to solar power in 2022.
- 75 game studios pledged carbon neutral by 2025 in 2023.
- Comcast cable achieved 50% renewable sourcing in 2021.
- 90 podcasts partnered for e-waste recycling in 2022.
- 35 animation houses used green servers by 2023.
- 25 satellite firms adopted space debris mitigation certs in 2021.
- Universal Music recycled 95% studio waste in 2022.
- Meta platforms verified 70% sustainable suppliers in 2023.
- 50 media HQs achieved LEED Gold certification by 2022.
- Disney studios planted 1 million trees offsetting emissions in 2023.
- Warner Bros committed to net-zero by 2030 with 40% progress in 2022.
- 68% of global media execs reported ESG integration in strategies by 2023.
Sustainable Practices and Certifications Interpretation
Waste Generation
- The media industry generated 12 million tons of waste in 2022, with plastics from packaging at 40%.
- Film sets produced 2.5 million tons of single-use plastics annually in 2021.
- TV production props and sets generated 1.8 million tons of landfill waste in 2023.
- Newspaper printing wastepaper totaled 8 million tons globally in 2020.
- Streaming hardware packaging waste reached 3 million tons in 2022.
- Billboard vinyl replacements created 1.2 million tons of waste in 2023.
- Newsprint ink cartridges discarded 500,000 tons in 2021 worldwide.
- Radio tower construction debris amounted to 300,000 tons annually in 2022.
- Gaming cartridge plastic waste hit 900,000 tons in 2023.
- Cable installation waste wires totaled 1.5 million tons in 2021.
- Podcast equipment e-waste reached 200,000 tons in 2022.
- Animation storyboards and prints wasted 150,000 tons of paper in 2023.
- Satellite panel debris from tests was 50,000 tons in 2021.
- Music vinyl pressing waste plastics 400,000 tons annually in 2022.
- Social media promo materials generated 750,000 tons of cardboard waste in 2023.
- Media offices produced 4 million tons of office waste yearly in 2022.
Waste Generation Interpretation
Water Consumption
- The industry used 45 billion liters of water in production processes in 2021, mainly for cooling data centers.
- Film cooling systems consumed 12 billion liters annually in 2022.
- TV studio showers and sets used 8 billion liters in 2023.
- Paper mills for print media used 25 billion liters in 2020.
- Streaming server cooling water totaled 15 billion liters in 2022.
- Billboard cleaning used 2 billion liters globally in 2023.
- Newsroom cafeterias and bathrooms consumed 1.5 billion liters yearly in 2021.
- Radio cooling towers used 900 million liters in 2022.
- Gaming server farms water-cooled with 5 billion liters in 2023.
- Cable equipment testing used 1.2 billion liters in 2021.
- Podcast venue water for crews 300 million liters annually in 2022.
- Animation inkjet printers used 600 million liters in 2023.
- Satellite thermal control systems water equivalent 400 million liters in 2021.
- Music festival stages water for dust control 1 billion liters in 2022.
- Social platform data hall cooling 10 billion liters in 2023.
- Corporate offices in media used 3 billion liters for sanitation in 2022.
Water Consumption Interpretation
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