GITNUXREPORT 2025

Sustainability In The Beverage Industry Statistics

Beverage industry embraces sustainability; consumer support rises significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of consumers prefer brands with sustainable practices

Statistic 2

80% of consumers are willing to pay more for sustainable beverage options

Statistic 3

Eco-labels influence 64% of beverage consumers' purchasing decisions

Statistic 4

Fifty-five percent of consumers are more likely to buy from brands with transparent sustainability reporting

Statistic 5

57% of consumers globally want more information about the sustainability practices of beverage brands

Statistic 6

42% of consumers are more loyal to beverages that demonstrate a commitment to environmental sustainability

Statistic 7

82% of consumers want brands to take proactive steps to reduce environmental impact

Statistic 8

Transparent supply chains improve consumer trust, with 73% of consumers indicating they are more likely to buy from transparent brands

Statistic 9

Consumers are 30% more likely to buy beverages with minimal or no added sugars to support health and sustainability

Statistic 10

65% of beverage brands are now seeking certifications for sustainability, such as B Corp or ISO 14001

Statistic 11

The global beverage packaging market is projected to reach $126 billion by 2026, with increasing sustainability measures

Statistic 12

The use of biodegradable plastics in beverage bottles has increased by 50% since 2020

Statistic 13

The global market for sustainable beverage packaging is expected to grow at a CAGR of 7.8% through 2028

Statistic 14

The global organic beverage market is projected to reach $21 billion by 2027, with a CAGR of 12.3%

Statistic 15

The production of plant-based beverage alternatives increased by 25% in the last three years, reflecting consumer demand for sustainable options

Statistic 16

The global market share of ecolabelled beverages is expected to grow by 14% annually through 2025

Statistic 17

The beverage industry accounts for approximately 4% of global water usage annually

Statistic 18

60% of beverage companies have set targets for reducing greenhouse gas emissions by 2030

Statistic 19

Renewable energy usage in the beverage industry has increased by 35% over the past five years

Statistic 20

45% of beverage packaging is now recyclable or made from recycled materials

Statistic 21

55% of beverage companies worldwide have committed to achieving zero waste to landfill by 2030

Statistic 22

65% of beverage companies have implemented water recycling initiatives

Statistic 23

The carbon footprint of the global beverage industry accounts for about 2.5% of total industrial emissions

Statistic 24

The adoption of sustainable sourcing practices in the beverage industry has increased by 40% in the last three years

Statistic 25

The use of local ingredients reduces transportation-related emissions by approximately 15%

Statistic 26

35% of beverages are now certified organic or have organic ingredients

Statistic 27

30% of beverage companies are exploring or adopting plant-based ingredients to improve sustainability

Statistic 28

Recycling rates for beverage containers in Europe are around 74%, well above the global average

Statistic 29

85% of beverage bottles in developed countries are collected and recycled

Statistic 30

The average carbon emissions per liter of bottled water are approximately 182 grams

Statistic 31

The beverage industry aims to reduce plastic waste by 25% by 2025 through innovations and recycling

Statistic 32

The energy consumption of beverage manufacturing plants has decreased by 22% after adopting energy-efficient technologies

Statistic 33

46% of beverage companies report increased revenue when adopting sustainable operations

Statistic 34

The use of recycled aluminum in beverage cans increased by 15% over the last two years

Statistic 35

Water footprint reduction initiatives led by beverage companies have saved a combined total of 50 billion liters annually

Statistic 36

The percentage of biodegradable packaging used in single-use beverage containers has doubled since 2020

Statistic 37

Beverage companies that publish sustainability reports see 25% higher shareholder confidence

Statistic 38

Coffee brands that promote sustainable sourcing have seen a 12% increase in sales over the past year

Statistic 39

The adoption of eco-friendly refrigeration systems in beverage manufacturing plants has increased by 30% since 2020

Statistic 40

The carbon neutrality goal for most beverage companies is set for 2030, aligning with global climate commitments

Statistic 41

50% of beverage packaging companies have committed to using 100% recyclable or biodegradable packaging by 2025

Statistic 42

Marine pollution caused by plastic beverage bottles has decreased by 10% in regions with aggressive recycling campaigns

Statistic 43

The number of beverage companies participating in sustainability certifications has doubled over the last four years

Statistic 44

37% of beverage companies are implementing circular economy principles to reduce waste

Statistic 45

Beverage companies using renewable energy sources have seen an average reduction of 18% in their overall carbon emissions

Statistic 46

The adoption of digital technologies for sustainability tracking has increased by 40% among beverage companies

Statistic 47

Around 46% of beverage companies have adopted water conservation technologies, leading to an average reduction of 20% in water use

Statistic 48

65% of beverage companies are engaging in local community sustainability initiatives, such as water conservation or education programs

Statistic 49

The use of renewable packaging materials has increased by 22% in the beverage industry over the last two years

Statistic 50

Beverage industry’s contribution to global plastic pollution has decreased by 12% due to increased sustainable packaging efforts in regions with strict regulations

Statistic 51

78% of beverage brands are now measuring their environmental impact and carbon footprint regularly

Statistic 52

The percentage of biodegradable filter coffee capsules in the market has increased by 40% since 2021, reflecting growing sustainability efforts

Statistic 53

The use of solar-powered manufacturing plants in the beverage industry increased by 25% in the last three years

Statistic 54

52% of beverage companies have adopted sustainability metrics to evaluate product lifecycle impacts

Statistic 55

The proportion of beverage companies with dedicated sustainability departments has increased to 65% over the last five years

Statistic 56

The percentage of eco-friendly caps and closures in beverage bottles increased by 28% from 2020 to 2023

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Key Highlights

The beverage industry accounts for approximately 4% of global water usage annually
70% of consumers prefer brands with sustainable practices
60% of beverage companies have set targets for reducing greenhouse gas emissions by 2030
Renewable energy usage in the beverage industry has increased by 35% over the past five years
45% of beverage packaging is now recyclable or made from recycled materials
The global beverage packaging market is projected to reach $126 billion by 2026, with increasing sustainability measures
80% of consumers are willing to pay more for sustainable beverage options
Eco-labels influence 64% of beverage consumers' purchasing decisions
The use of biodegradable plastics in beverage bottles has increased by 50% since 2020
55% of beverage companies worldwide have committed to achieving zero waste to landfill by 2030
65% of beverage companies have implemented water recycling initiatives
The carbon footprint of the global beverage industry accounts for about 2.5% of total industrial emissions
The adoption of sustainable sourcing practices in the beverage industry has increased by 40% in the last three years

The beverage industry is pouring resources into sustainability efforts, with 70% of consumers favoring green practices and companies progressively adopting eco-friendly packaging, renewable energy, and water conservation initiatives to reduce environmental impact and meet soaring demand for eco-conscious products.

Consumer Preferences and Awareness

70% of consumers prefer brands with sustainable practices
80% of consumers are willing to pay more for sustainable beverage options
Eco-labels influence 64% of beverage consumers' purchasing decisions
Fifty-five percent of consumers are more likely to buy from brands with transparent sustainability reporting
57% of consumers globally want more information about the sustainability practices of beverage brands
42% of consumers are more loyal to beverages that demonstrate a commitment to environmental sustainability
82% of consumers want brands to take proactive steps to reduce environmental impact
Transparent supply chains improve consumer trust, with 73% of consumers indicating they are more likely to buy from transparent brands
Consumers are 30% more likely to buy beverages with minimal or no added sugars to support health and sustainability

Consumer Preferences and Awareness Interpretation

In a market where 70% of consumers favor sustainable brands and 80% are willing to pay extra for eco-friendly beverages, the industry’s best shot at staying relevant lies in transparent, honest practices—because when 73% seek transparency, and 82% want brands to actively reduce their environmental footprint, lukewarm commitments are simply not enough in today’s eco-conscious sipper's universe.

Corporate Commitments and Certifications

65% of beverage brands are now seeking certifications for sustainability, such as B Corp or ISO 14001

Corporate Commitments and Certifications Interpretation

With 65% of beverage brands pursuing certifications like B Corp and ISO 14001, the industry is clearly quenching its thirst for credibility as sustainability shifts from a trend to a transparent necessity.

Market Trends and Industry Growth

The global beverage packaging market is projected to reach $126 billion by 2026, with increasing sustainability measures
The use of biodegradable plastics in beverage bottles has increased by 50% since 2020
The global market for sustainable beverage packaging is expected to grow at a CAGR of 7.8% through 2028
The global organic beverage market is projected to reach $21 billion by 2027, with a CAGR of 12.3%
The production of plant-based beverage alternatives increased by 25% in the last three years, reflecting consumer demand for sustainable options
The global market share of ecolabelled beverages is expected to grow by 14% annually through 2025

Market Trends and Industry Growth Interpretation

As the beverage industry steadily sips toward a more sustainable future, the surge in biodegradable plastics, plant-based alternatives, and eco-labeled products underscores a pivotal shift where environmental consciousness is no longer optional but a key ingredient in market success.

Sustainability and Environmental Initiatives

The beverage industry accounts for approximately 4% of global water usage annually
60% of beverage companies have set targets for reducing greenhouse gas emissions by 2030
Renewable energy usage in the beverage industry has increased by 35% over the past five years
45% of beverage packaging is now recyclable or made from recycled materials
55% of beverage companies worldwide have committed to achieving zero waste to landfill by 2030
65% of beverage companies have implemented water recycling initiatives
The carbon footprint of the global beverage industry accounts for about 2.5% of total industrial emissions
The adoption of sustainable sourcing practices in the beverage industry has increased by 40% in the last three years
The use of local ingredients reduces transportation-related emissions by approximately 15%
35% of beverages are now certified organic or have organic ingredients
30% of beverage companies are exploring or adopting plant-based ingredients to improve sustainability
Recycling rates for beverage containers in Europe are around 74%, well above the global average
85% of beverage bottles in developed countries are collected and recycled
The average carbon emissions per liter of bottled water are approximately 182 grams
The beverage industry aims to reduce plastic waste by 25% by 2025 through innovations and recycling
The energy consumption of beverage manufacturing plants has decreased by 22% after adopting energy-efficient technologies
46% of beverage companies report increased revenue when adopting sustainable operations
The use of recycled aluminum in beverage cans increased by 15% over the last two years
Water footprint reduction initiatives led by beverage companies have saved a combined total of 50 billion liters annually
The percentage of biodegradable packaging used in single-use beverage containers has doubled since 2020
Beverage companies that publish sustainability reports see 25% higher shareholder confidence
Coffee brands that promote sustainable sourcing have seen a 12% increase in sales over the past year
The adoption of eco-friendly refrigeration systems in beverage manufacturing plants has increased by 30% since 2020
The carbon neutrality goal for most beverage companies is set for 2030, aligning with global climate commitments
50% of beverage packaging companies have committed to using 100% recyclable or biodegradable packaging by 2025
Marine pollution caused by plastic beverage bottles has decreased by 10% in regions with aggressive recycling campaigns
The number of beverage companies participating in sustainability certifications has doubled over the last four years
37% of beverage companies are implementing circular economy principles to reduce waste
Beverage companies using renewable energy sources have seen an average reduction of 18% in their overall carbon emissions
The adoption of digital technologies for sustainability tracking has increased by 40% among beverage companies
Around 46% of beverage companies have adopted water conservation technologies, leading to an average reduction of 20% in water use
65% of beverage companies are engaging in local community sustainability initiatives, such as water conservation or education programs
The use of renewable packaging materials has increased by 22% in the beverage industry over the last two years
Beverage industry’s contribution to global plastic pollution has decreased by 12% due to increased sustainable packaging efforts in regions with strict regulations
78% of beverage brands are now measuring their environmental impact and carbon footprint regularly
The percentage of biodegradable filter coffee capsules in the market has increased by 40% since 2021, reflecting growing sustainability efforts
The use of solar-powered manufacturing plants in the beverage industry increased by 25% in the last three years
52% of beverage companies have adopted sustainability metrics to evaluate product lifecycle impacts
The proportion of beverage companies with dedicated sustainability departments has increased to 65% over the last five years
The percentage of eco-friendly caps and closures in beverage bottles increased by 28% from 2020 to 2023

Sustainability and Environmental Initiatives Interpretation

As the beverage industry sips its way toward sustainability—with 60% aiming to cut emissions by 2030, a 35% boost in renewable energy, and recycling rates soaring—it's clear that brands are not just pouring drinks but also pouring effort into protecting the planet, proving that even in a industry known for excess, the thirst for eco-conscious innovation is steadily rising.