GITNUXREPORT 2025

Sustainability In The Beauty Industry Statistics

Global beauty industry aims for 100% recyclable packaging by 2030.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of beauty brands have committed to reducing their carbon footprint within the next five years

Statistic 2

Cosmetics companies are aiming for 100% recyclable packaging by 2030

Statistic 3

Approximately 50% of beauty brands have incorporated some form of sustainability certification

Statistic 4

80% of beauty brands report an increase in brand loyalty when implementing sustainable practices

Statistic 5

Only 30% of beauty companies have clear policies on sustainable sourcing of ingredients

Statistic 6

About 40% of beauty companies have incorporated circular economy principles into their product lifecycle strategies

Statistic 7

85% of beauty brands believe sustainability initiatives improve brand image and consumer trust

Statistic 8

Over 65% of beauty brands are now working with suppliers committed to eco-friendly practices

Statistic 9

Green salon certifications increased by 45% in the past two years, indicating rising industry commitment

Statistic 10

Sustainable sourcing of palm oil and other key ingredients is now reported by 70% of major beauty companies

Statistic 11

The beauty sector's adoption of blockchain to ensure supply chain transparency has increased by 28% in the last two years

Statistic 12

The percentage of beauty companies with dedicated sustainability teams has grown to 55% in recent years

Statistic 13

60% of cosmetics ingredient suppliers now meet sustainability certification standards

Statistic 14

About 40% of beauty brands now include carbon offset programs as part of their sustainability strategies

Statistic 15

Industry investment in sustainable beauty startups increased by 56% between 2020 and 2022

Statistic 16

Commitments to zero-waste packaging have been made by at least 50% of leading beauty brands

Statistic 17

Beauty brands using sustainably sourced palm oil have increased by 50% in recent years, striving to avoid deforestation

Statistic 18

Consumers are 2.5 times more likely to recommend eco-conscious beauty brands compared to conventional brands

Statistic 19

70% of consumers are actively seeking cruelty-free products, driving growth in cruelty-free certifications

Statistic 20

Over 50% of surveyed beauty consumers want more transparency regarding ingredient sourcing

Statistic 21

65% of consumers consult online reviews before purchasing beauty products, with many citing sustainability as a key factor

Statistic 22

85% of millennials actively seek out brands with strong sustainability policies, driving industry change

Statistic 23

The eco-friendly packaging segment in beauty is expected to grow at a CAGR of 5.8% through 2028

Statistic 24

Only 15% of beauty products are packaged in recyclable or biodegradable materials

Statistic 25

Around 35% of consumers actively seek out products sold with minimal or eco-friendly packaging

Statistic 26

The use of biodegradable packaging in beauty products increased by 25% between 2020 and 2023

Statistic 27

Recycling programs for beauty packaging have increased globally by 28% since 2020

Statistic 28

Diversification of sustainable packaging materials has increased the range of options by 22% in recent years

Statistic 29

The global market for compostable beauty packaging is forecasted to grow at a CAGR of 7.9% between 2022 and 2028

Statistic 30

The share of refillable and reusable packaging in the beauty industry has doubled in the past five years

Statistic 31

Plastic-free packaging solutions have increased by 48% since 2020, due to rising consumer demand

Statistic 32

The use of recycled materials in packaging has increased by 35% over the last three years

Statistic 33

Reusable packaging innovations now represent 22% of new product packaging designs in the beauty industry

Statistic 34

The use of recycled acrylics and bioplastics in packaging has increased by 30% since 2020, driven by demand for sustainable options

Statistic 35

Less than 50% of beauty brands track their supply chain sustainability metrics

Statistic 36

The beauty industry accounts for about 3% of global plastic production, much of which is non-recyclable

Statistic 37

The use of renewable energy sources in manufacturing plants has increased by 40% in the beauty industry over the past three years

Statistic 38

The beauty industry’s water usage accounts for approximately 20 billion liters annually, contributing significantly to environmental stress

Statistic 39

More than 40% of beauty brands are now reporting on their sustainability metrics publicly

Statistic 40

Cosmetics companies focusing on sustainability report reductions in greenhouse gas emissions averaging 25% over five years

Statistic 41

Companies reducing water usage in production processes report savings of up to 30%

Statistic 42

The carbon footprint of the average beauty product has been reduced by approximately 20% through sustainable innovations

Statistic 43

The use of biodegradable surfactants in formulations has increased by 40% since 2020

Statistic 44

The average water footprint per beauty product has decreased by 15% due to sustainability-focused manufacturing

Statistic 45

More than 50% of beauty companies monitor their carbon emissions and report publicly, reflecting increased transparency efforts

Statistic 46

The global initiative for banning microbeads in cosmetics has resulted in a 90% reduction in microplastic pollution from beauty products since 2018

Statistic 47

The percentage of beauty industry waste diverted from landfills through recycling programs has increased by 35% since 2019

Statistic 48

The total environmental impact score of the beauty industry has decreased by 12% over five years due to sustainability efforts

Statistic 49

The global beauty industry's sustainability market is projected to reach $36 billion by 2027

Statistic 50

Vegan and cruelty-free products constitute approximately 20% of the global beauty market

Statistic 51

Organic and natural ingredients are present in over 55% of new beauty product launches globally

Statistic 52

The global refillable beauty product market is expected to reach $18 billion by 2030

Statistic 53

The use of seaweed-based and algae ingredients in beauty products increased by 28% over the last three years

Statistic 54

The adoption of biodegradable preservatives in beauty formulations increased by 15% from 2020 to 2023

Statistic 55

The global market value for sustainable beauty products is expected to reach $60 billion by 2027

Statistic 56

The proportion of natural and organic beauty products on the market has doubled since 2015, now making up roughly 35% of all new launches

Statistic 57

The global market share of clean beauty products is expected to reach 18% by 2025

Statistic 58

The total investment in eco-friendly beauty packaging technology is projected to hit $1.2 billion by 2025

Statistic 59

Eco-conscious startups account for approximately 22% of new beauty brand launches annually

Statistic 60

The global market for organic personal care products is expected to reach $25 billion by 2025

Statistic 61

The number of eco-friendly beauty trade shows and expos has increased by over 40% since 2019, reflecting rising industry interest

Statistic 62

73% of consumers worldwide say they would change their consumption habits to reduce environmental impact

Statistic 63

Over 70% of beauty consumers are willing to pay more for sustainable products

Statistic 64

Approximately 60% of consumers prefer brands that are transparent about their sustainability efforts

Statistic 65

45% of consumers feel more positively about brands that actively promote sustainability practices

Statistic 66

80% of consumers agree that companies should take responsibility for their environmental impact

Statistic 67

Less than 10% of beauty products contain fully sustainable and ethically sourced ingredients

Statistic 68

The demand for refillable beauty products has increased by 30% in the last year

Statistic 69

67% of consumers are more likely to buy from brands that provide eco-friendly shipping options

Statistic 70

The "green" beauty segment is projected to comprise 40% of the total beauty market by 2030

Statistic 71

Over 60% of consumers say brand sustainability influences their purchase decisions more than price

Statistic 72

The use of socially responsible ingredients in beauty products has grown by 55% over the past five years

Statistic 73

The rise in vegan beauty products has led to a 35% increase in plant-based ingredient sourcing in the past three years

Statistic 74

Up to 60% of consumers prefer to buy from brands with transparent supply chains

Statistic 75

Green chemistry practices are adopted by 55% of beauty formulators seeking sustainable ingredient development

Statistic 76

Approximately 80% of consumers believe brands should develop more eco-conscious product lines

Statistic 77

50% of beauty buyers say they are more loyal to brands that are eco-friendly

Statistic 78

The average beauty product contains 10-20 different ingredients, many of which are derived from sustainable sources

Statistic 79

Up to 75% of consumers are willing to switch to brands that prioritize sustainability

Statistic 80

The renewable ingredients segment in beauty formulations is growing at a rate of 14% annually

Statistic 81

90% of consumers want the beauty industry to minimize its environmental footprint

Statistic 82

Sustainably sourced ingredients are now used in over 65% of new product formulations

Statistic 83

A survey found that 58% of consumers are more likely to purchase from a brand that actively reduces waste

Statistic 84

The demand for ethically sourced and fair-trade ingredients in beauty products increased by 32% over the past four years

Statistic 85

55% of beauty consumers are more inclined to buy from companies with a declared commitment to environmental sustainability

Statistic 86

45% of consumers have actively switched to brands that promote sustainability in their marketing

Statistic 87

About 65% of consumers prefer brands that clearly communicate their sustainability efforts and impact

Statistic 88

Over 80% of consumers expect LABELS of beauty products to specify sustainability credentials

Statistic 89

Sales of minimalistic, eco-friendly beauty routines have increased by 33% over the past year

Statistic 90

75% of young consumers under 30 prioritize sustainability when choosing beauty products

Statistic 91

88% of consumers are more likely to purchase from brands with a clear environmental mission

Statistic 92

The use of algae and seaweed ingredients in beauty formulations has grown by 25% over three years, driven by sustainability trends

Statistic 93

68% of consumers are willing to try new sustainable beauty brands, indicating a growing openness to eco-friendly products

Statistic 94

The adoption of virtual try-on technology that reduces product waste has increased by 40% in beauty retail stores

Statistic 95

Over 70% of consumers say sustainability influences their willingness to purchase and recommend beauty products

Statistic 96

The percentage of consumers who prefer minimal ingredient lists, indicating a preference for clean, sustainable formulations, has risen to 58%

Statistic 97

Consumer willingness to pay premiums for sustainable beauty products has increased from 15% to over 40% in recent years

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Key Highlights

The global beauty industry's sustainability market is projected to reach $36 billion by 2027
73% of consumers worldwide say they would change their consumption habits to reduce environmental impact
Over 70% of beauty consumers are willing to pay more for sustainable products
Less than 50% of beauty brands track their supply chain sustainability metrics
The eco-friendly packaging segment in beauty is expected to grow at a CAGR of 5.8% through 2028
Approximately 60% of consumers prefer brands that are transparent about their sustainability efforts
The beauty industry accounts for about 3% of global plastic production, much of which is non-recyclable
Only 15% of beauty products are packaged in recyclable or biodegradable materials
65% of beauty brands have committed to reducing their carbon footprint within the next five years
Vegan and cruelty-free products constitute approximately 20% of the global beauty market
45% of consumers feel more positively about brands that actively promote sustainability practices
The use of renewable energy sources in manufacturing plants has increased by 40% in the beauty industry over the past three years
80% of consumers agree that companies should take responsibility for their environmental impact

With consumers worldwide increasingly prioritizing sustainability, the beauty industry is projected to reach a staggering $36 billion market by 2027, driven by a growing demand for eco-friendly packaging, transparent sourcing, and ethically responsible ingredients.

Brand and Industry Commitment to Sustainability

65% of beauty brands have committed to reducing their carbon footprint within the next five years
Cosmetics companies are aiming for 100% recyclable packaging by 2030
Approximately 50% of beauty brands have incorporated some form of sustainability certification
80% of beauty brands report an increase in brand loyalty when implementing sustainable practices
Only 30% of beauty companies have clear policies on sustainable sourcing of ingredients
About 40% of beauty companies have incorporated circular economy principles into their product lifecycle strategies
85% of beauty brands believe sustainability initiatives improve brand image and consumer trust
Over 65% of beauty brands are now working with suppliers committed to eco-friendly practices
Green salon certifications increased by 45% in the past two years, indicating rising industry commitment
Sustainable sourcing of palm oil and other key ingredients is now reported by 70% of major beauty companies
The beauty sector's adoption of blockchain to ensure supply chain transparency has increased by 28% in the last two years
The percentage of beauty companies with dedicated sustainability teams has grown to 55% in recent years
60% of cosmetics ingredient suppliers now meet sustainability certification standards
About 40% of beauty brands now include carbon offset programs as part of their sustainability strategies
Industry investment in sustainable beauty startups increased by 56% between 2020 and 2022
Commitments to zero-waste packaging have been made by at least 50% of leading beauty brands
Beauty brands using sustainably sourced palm oil have increased by 50% in recent years, striving to avoid deforestation

Brand and Industry Commitment to Sustainability Interpretation

With 65% of beauty brands aiming to slash their carbon footprints and many embracing recyclable packaging, blockchain transparency, and sustainable sourcing—while still only 30% clarifying their ingredient policies—the industry is swiftly turning toward greener glamour, proving that beauty’s future is as sustainable as it is stunning.

Consumer Preferences

Consumers are 2.5 times more likely to recommend eco-conscious beauty brands compared to conventional brands
70% of consumers are actively seeking cruelty-free products, driving growth in cruelty-free certifications
Over 50% of surveyed beauty consumers want more transparency regarding ingredient sourcing
65% of consumers consult online reviews before purchasing beauty products, with many citing sustainability as a key factor
85% of millennials actively seek out brands with strong sustainability policies, driving industry change

Consumer Preferences Interpretation

In an era where consumers are cosmetics critics and eco-conscious advocates simultaneously, beauty brands must embrace sustainability—or risk becoming quietly irrelevant in a marketplace that favors transparency, cruelty-free credentials, and millennial-magnet policies—because in today’s beauty industry, ethical attractiveness is the new black.

Eco-friendly Products and Packaging Trends

The eco-friendly packaging segment in beauty is expected to grow at a CAGR of 5.8% through 2028
Only 15% of beauty products are packaged in recyclable or biodegradable materials
Around 35% of consumers actively seek out products sold with minimal or eco-friendly packaging
The use of biodegradable packaging in beauty products increased by 25% between 2020 and 2023
Recycling programs for beauty packaging have increased globally by 28% since 2020
Diversification of sustainable packaging materials has increased the range of options by 22% in recent years
The global market for compostable beauty packaging is forecasted to grow at a CAGR of 7.9% between 2022 and 2028
The share of refillable and reusable packaging in the beauty industry has doubled in the past five years
Plastic-free packaging solutions have increased by 48% since 2020, due to rising consumer demand
The use of recycled materials in packaging has increased by 35% over the last three years
Reusable packaging innovations now represent 22% of new product packaging designs in the beauty industry
The use of recycled acrylics and bioplastics in packaging has increased by 30% since 2020, driven by demand for sustainable options

Eco-friendly Products and Packaging Trends Interpretation

As the beauty industry’s eco-conscious shift accelerates—seeing a 48% surge in plastic-free solutions and a doubling of reusable packaging in just five years—it's clear that sustainable packaging is no longer just a trend but a reflection that beauty and responsibility must go hand in hand, or risk a future where glamour is measured not just by glow but by green credentials.

Environmental Impact and Measurement in the Beauty Industry

Less than 50% of beauty brands track their supply chain sustainability metrics
The beauty industry accounts for about 3% of global plastic production, much of which is non-recyclable
The use of renewable energy sources in manufacturing plants has increased by 40% in the beauty industry over the past three years
The beauty industry’s water usage accounts for approximately 20 billion liters annually, contributing significantly to environmental stress
More than 40% of beauty brands are now reporting on their sustainability metrics publicly
Cosmetics companies focusing on sustainability report reductions in greenhouse gas emissions averaging 25% over five years
Companies reducing water usage in production processes report savings of up to 30%
The carbon footprint of the average beauty product has been reduced by approximately 20% through sustainable innovations
The use of biodegradable surfactants in formulations has increased by 40% since 2020
The average water footprint per beauty product has decreased by 15% due to sustainability-focused manufacturing
More than 50% of beauty companies monitor their carbon emissions and report publicly, reflecting increased transparency efforts
The global initiative for banning microbeads in cosmetics has resulted in a 90% reduction in microplastic pollution from beauty products since 2018
The percentage of beauty industry waste diverted from landfills through recycling programs has increased by 35% since 2019
The total environmental impact score of the beauty industry has decreased by 12% over five years due to sustainability efforts

Environmental Impact and Measurement in the Beauty Industry Interpretation

While the beauty industry has made commendable strides—slashing microplastic pollution by 90%, boosting renewable energy by 40%, and reporting a 12% decrease in environmental impact—less than half of brands still monitor their supply chain metrics, revealing that behind the glossy façade, sustainability remains a work in progress rather than a finished makeover.

Market Opportunities and Industry Events in Sustainable Beauty

The global beauty industry's sustainability market is projected to reach $36 billion by 2027
Vegan and cruelty-free products constitute approximately 20% of the global beauty market
Organic and natural ingredients are present in over 55% of new beauty product launches globally
The global refillable beauty product market is expected to reach $18 billion by 2030
The use of seaweed-based and algae ingredients in beauty products increased by 28% over the last three years
The adoption of biodegradable preservatives in beauty formulations increased by 15% from 2020 to 2023
The global market value for sustainable beauty products is expected to reach $60 billion by 2027
The proportion of natural and organic beauty products on the market has doubled since 2015, now making up roughly 35% of all new launches
The global market share of clean beauty products is expected to reach 18% by 2025
The total investment in eco-friendly beauty packaging technology is projected to hit $1.2 billion by 2025
Eco-conscious startups account for approximately 22% of new beauty brand launches annually
The global market for organic personal care products is expected to reach $25 billion by 2025
The number of eco-friendly beauty trade shows and expos has increased by over 40% since 2019, reflecting rising industry interest

Market Opportunities and Industry Events in Sustainable Beauty Interpretation

With the beauty industry’s shift toward sustainability poised to surpass $60 billion by 2027—driven by booming vegan, organic, refillable, and eco-friendly innovations—it's clear that looking good now involves doing good, as nature and savvy startups become the true makeup of the market.

Sustainability Attitudes and Consumer Preferences

73% of consumers worldwide say they would change their consumption habits to reduce environmental impact
Over 70% of beauty consumers are willing to pay more for sustainable products
Approximately 60% of consumers prefer brands that are transparent about their sustainability efforts
45% of consumers feel more positively about brands that actively promote sustainability practices
80% of consumers agree that companies should take responsibility for their environmental impact
Less than 10% of beauty products contain fully sustainable and ethically sourced ingredients
The demand for refillable beauty products has increased by 30% in the last year
67% of consumers are more likely to buy from brands that provide eco-friendly shipping options
The "green" beauty segment is projected to comprise 40% of the total beauty market by 2030
Over 60% of consumers say brand sustainability influences their purchase decisions more than price
The use of socially responsible ingredients in beauty products has grown by 55% over the past five years
The rise in vegan beauty products has led to a 35% increase in plant-based ingredient sourcing in the past three years
Up to 60% of consumers prefer to buy from brands with transparent supply chains
Green chemistry practices are adopted by 55% of beauty formulators seeking sustainable ingredient development
Approximately 80% of consumers believe brands should develop more eco-conscious product lines
50% of beauty buyers say they are more loyal to brands that are eco-friendly
The average beauty product contains 10-20 different ingredients, many of which are derived from sustainable sources
Up to 75% of consumers are willing to switch to brands that prioritize sustainability
The renewable ingredients segment in beauty formulations is growing at a rate of 14% annually
90% of consumers want the beauty industry to minimize its environmental footprint
Sustainably sourced ingredients are now used in over 65% of new product formulations
A survey found that 58% of consumers are more likely to purchase from a brand that actively reduces waste
The demand for ethically sourced and fair-trade ingredients in beauty products increased by 32% over the past four years
55% of beauty consumers are more inclined to buy from companies with a declared commitment to environmental sustainability
45% of consumers have actively switched to brands that promote sustainability in their marketing
About 65% of consumers prefer brands that clearly communicate their sustainability efforts and impact
Over 80% of consumers expect LABELS of beauty products to specify sustainability credentials
Sales of minimalistic, eco-friendly beauty routines have increased by 33% over the past year
75% of young consumers under 30 prioritize sustainability when choosing beauty products
88% of consumers are more likely to purchase from brands with a clear environmental mission
The use of algae and seaweed ingredients in beauty formulations has grown by 25% over three years, driven by sustainability trends
68% of consumers are willing to try new sustainable beauty brands, indicating a growing openness to eco-friendly products
The adoption of virtual try-on technology that reduces product waste has increased by 40% in beauty retail stores
Over 70% of consumers say sustainability influences their willingness to purchase and recommend beauty products
The percentage of consumers who prefer minimal ingredient lists, indicating a preference for clean, sustainable formulations, has risen to 58%
Consumer willingness to pay premiums for sustainable beauty products has increased from 15% to over 40% in recent years

Sustainability Attitudes and Consumer Preferences Interpretation

With over 70% of consumers ready to pay more and demanding transparency and responsibility from beauty brands, it's clear that sustainability has shifted from a niche trend to a critical ingredient in consumer loyalty—and, increasingly, sales—yet the industry still has a long way to go, with less than 10% of products fully sourcing ethically and sustainably.