From a staggering $45.6 billion global industry set to nearly double by 2030, down to the AI, mobile, and gamification trends revolutionizing how we gather feedback, the survey research landscape is pulsing with transformative data and undeniable growth.
Key Takeaways
- The global survey research market size was valued at USD 45.6 billion in 2022 and is projected to grow to USD 76.3 billion by 2030 at a CAGR of 6.7%
- In 2023, the U.S. survey research industry generated $18.2 billion in revenue, marking a 4.5% increase from 2022
- Asia-Pacific survey research market is expected to register the fastest CAGR of 7.9% from 2023 to 2030 due to rising digital adoption
- SurveyMonkey holds 28% market share in the U.S. online survey tools segment as of 2023
- Qualtrics commands 22% of the enterprise survey platform market globally in 2023
- NielsenIQ captured 15% of the global consumer insights survey market in 2022
- AI integration in survey platforms grew by 45% in 2023, with 62% of top tools now featuring NLP analysis
- Mobile-optimized surveys increased from 40% to 78% adoption rate among enterprises between 2020-2023
- Blockchain for survey data security implemented in 12% of large-scale projects in 2023
- Average online survey response rate dropped to 8.4% in B2C studies in 2023 from 12% in 2020
- B2B email surveys achieved 29.2% response rates on average in 2023, highest among digital methods
- Mobile survey completion rates reached 72% globally in 2023, up from 55% in 2021
- The survey research industry employed 145,000 professionals globally in 2023, up 3.2% YoY
- U.S. market researchers numbered 130,500 in 2022, projected to grow 13% by 2032
- Women comprise 58% of the survey research workforce worldwide as of 2023
The survey research industry is experiencing strong global growth across multiple regions and sectors.
Key Players & Shares
- SurveyMonkey holds 28% market share in the U.S. online survey tools segment as of 2023
- Qualtrics commands 22% of the enterprise survey platform market globally in 2023
- NielsenIQ captured 15% of the global consumer insights survey market in 2022
- Kantar Group accounted for 12% share in worldwide survey-based market research spending in 2023
- Ipsos holds 9.5% market share in international survey research services in 2023
- SurveyGizmo (now Alchemer) has 7% share in SMB survey software market in North America, 2023 data
- GWI (Global Web Index) leads with 11% in digital consumer survey insights globally
- Typeform secures 6.8% of the conversational survey tools market in Europe, 2023
- YouGov PLC has 8.2% share in UK survey research panel services
- QuestionPro occupies 5.4% in academic and nonprofit survey markets worldwide, 2023
- SurveyMonkey holds 28% market share in the U.S. online survey tools segment as of 2023
- Qualtrics commands 22% of the enterprise survey platform market globally in 2023
- NielsenIQ captured 15% of the global consumer insights survey market in 2022
- Kantar Group accounted for 12% share in worldwide survey-based market research spending in 2023
- Ipsos holds 9.5% market share in international survey research services in 2023
- SurveyGizmo (now Alchemer) has 7% share in SMB survey software market in North America, 2023 data
Key Players & Shares Interpretation
SurveyMonkey might lead the U.S. in gathering opinions, but the global survey landscape is a meticulous and specialized chessboard where Qualtrics, Kantar, and others stake their claims in enterprise, consumer, and panelist territories.
Market Size & Growth
- The global survey research market size was valued at USD 45.6 billion in 2022 and is projected to grow to USD 76.3 billion by 2030 at a CAGR of 6.7%
- In 2023, the U.S. survey research industry generated $18.2 billion in revenue, marking a 4.5% increase from 2022
- Asia-Pacific survey research market is expected to register the fastest CAGR of 7.9% from 2023 to 2030 due to rising digital adoption
- Europe's survey research sector reached €25.4 billion in 2022, with online surveys contributing 68% of total revenue
- The survey research market in Latin America grew by 5.2% YoY in 2023, driven by mobile-first methodologies
- Global survey research outsourcing market valued at $12.8 billion in 2023, forecasted to hit $20.1 billion by 2028
- India's survey research industry expanded to INR 15,000 crore in FY2023, up 12% from previous year
- The U.S. online survey market alone was worth $5.9 billion in 2022, with 15% annual growth projected through 2027
- Middle East & Africa survey research market to grow at 6.3% CAGR from 2023-2030, reaching $3.2 billion
- Canada's survey research revenue hit CAD 2.1 billion in 2023, boosted by healthcare sector demand
- Global survey research market size was valued at USD 45.6 billion in 2022 and is projected to grow to USD 76.3 billion by 2030 at a CAGR of 6.7%
- In 2023, the U.S. survey research industry generated $18.2 billion in revenue, marking a 4.5% increase from 2022
- Asia-Pacific survey research market is expected to register the fastest CAGR of 7.9% from 2023 to 2030 due to rising digital adoption
- Europe's survey research sector reached €25.4 billion in 2022, with online surveys contributing 68% of total revenue
- The survey research market in Latin America grew by 5.2% YoY in 2023, driven by mobile-first methodologies
- Global survey research outsourcing market valued at $12.8 billion in 2023, forecasted to hit $20.1 billion by 2028
- India's survey research industry expanded to INR 15,000 crore in FY2023, up 12% from previous year
- The U.S. online survey market alone was worth $5.9 billion in 2022, with 15% annual growth projected through 2027
- Middle East & Africa survey research market to grow at 6.3% CAGR from 2023-2030, reaching $3.2 billion
- Canada's survey research revenue hit CAD 2.1 billion in 2023, boosted by healthcare sector demand
Market Size & Growth Interpretation
Despite the world's collective groan at yet another "How are we doing?" survey, the data shows we're desperately, and profitably, trying to answer that question on every continent, one digital checkbox at a time.
Response Rates & Methodology
- Average online survey response rate dropped to 8.4% in B2C studies in 2023 from 12% in 2020
- B2B email surveys achieved 29.2% response rates on average in 2023, highest among digital methods
- Mobile survey completion rates reached 72% globally in 2023, up from 55% in 2021
- Panel-based surveys had 15.1% response rates vs. 6.2% for river sampling in 2023 benchmarks
- Length of survey impacts response: under 5 mins at 18%, over 20 mins at 4.7% in 2023 data
- Incentives boosted response rates by 32% on average in consumer surveys, 2023 meta-analysis
- SMS surveys yielded 41% open rates and 12% completion in 2023 field tests
- Mixed-mode surveys (online+phone) achieved 22.3% response rates in 2023 health studies
- Declining landline response rates to 5.1% in 2023, prompting 80% shift to digital
- Gamified surveys increased completion by 47% and response quality by 21% in 2023 trials
Response Rates & Methodology Interpretation
Surveyors are learning the hard way that modern attention spans require surveys to be as painless, rewarding, and mobile-friendly as a good coffee order, because while we’ll happily tap our way through a five-minute gamified quiz on a phone, a twenty-minute email feels about as appealing as a tax audit.
Technology & Innovation
- AI integration in survey platforms grew by 45% in 2023, with 62% of top tools now featuring NLP analysis
- Mobile-optimized surveys increased from 40% to 78% adoption rate among enterprises between 2020-2023
- Blockchain for survey data security implemented in 12% of large-scale projects in 2023
- Voice-activated surveys via smart assistants rose 320% in usage from 2021 to 2023
- 55% of survey firms adopted omnichannel data collection by end of 2023
- Predictive analytics in survey response forecasting used by 41% of agencies in 2023, accuracy up to 87%
- VR/AR immersive surveys tested in 8% of consumer behavior studies in 2023
- Real-time sentiment analysis tools integrated in 67% of social listening surveys, 2023
- No-code survey builders saw 150% growth in user base from 2022-2023
- Edge computing for offline survey data processing adopted by 23% in emerging markets, 2023
Technology & Innovation Interpretation
We are hurtling toward a future where surveys read your tone, predict your thoughts, and meet you on any device, yet we still rely on you to tell us your favorite chip flavor with a straight face.
Workforce & Employment
- The survey research industry employed 145,000 professionals globally in 2023, up 3.2% YoY
- U.S. market researchers numbered 130,500 in 2022, projected to grow 13% by 2032
- Women comprise 58% of the survey research workforce worldwide as of 2023
- Average salary for survey researchers in the U.S. was $81,420 in 2023
- 42% of survey professionals hold advanced degrees (Masters/PhD) in 2023 surveys
- Freelance survey experts grew to 28% of total workforce in 2023, up from 19% in 2020
- Asia-Pacific saw 15% YoY increase in survey research jobs, totaling 35,000 in 2023
- Remote work adopted by 71% of survey industry employees post-2023
- Entry-level survey analysts earn median $52,000 annually in U.S., 2023 data
Workforce & Employment Interpretation
Despite a surge in gig workers and remote polling from pajamas, the survey research field is proving its mettle with solid growth, solid paychecks, and a highly educated majority-women workforce steadily mapping our ever-changing world.
Sources & References
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