GITNUXREPORT 2025

Marketing In The Rv Industry Statistics

Digital marketing drives RV industry sales; social media, virtual tours influence decision-making.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

35% of RV dealerships report increased sales after investing in online chat support

Statistic 2

35% of RV dealers actively track online leads through CRM platforms

Statistic 3

RV manufacturers investing in digital advertising increased by 40% between 2020 and 2023

Statistic 4

55% of RV owners encountered targeted advertising online

Statistic 5

45% of RV dealerships reported a rise in website traffic after implementing SEO strategies

Statistic 6

The average RV purchase cycle has shortened from 9 months to 6 months due to digital marketing efforts

Statistic 7

Email marketing campaigns in the RV industry have an average open rate of 22%

Statistic 8

62% of RV manufacturers use influencer marketing to reach new audiences

Statistic 9

The average cost per lead for RV digital advertising is $25

Statistic 10

Facebook ads generate 50% more leads for RV dealerships compared to traditional ad methods

Statistic 11

70% of RV industry marketing budgets are allocated to digital channels

Statistic 12

Instagram claims 60% of RV marketers use it as a primary social platform

Statistic 13

In 2023, 35% of RV dealers increased their investment in SEO to improve online visibility

Statistic 14

72% of RV dealers found success in implementing targeted email campaigns

Statistic 15

The average conversion rate for RV dealership landing pages is 4.5%

Statistic 16

70% of RV dealerships find that personalized marketing increases customer engagement

Statistic 17

The ROI on digital marketing for the RV industry averages 12:1

Statistic 18

40% of RV dealerships plan to increase their budget for social media advertising in 2024

Statistic 19

63% of RV dealerships reported an increase in leads after launching targeted social media campaigns

Statistic 20

60% of RV manufacturers use email personalization to improve customer retention

Statistic 21

Digital advertising spend in the RV industry surpassed $500 million annually in 2023

Statistic 22

52% of RV owners follow their favorite brands for updates and promotions on social media

Statistic 23

The average click-through rate (CTR) on RV industry Google ads is approximately 3.2%

Statistic 24

65% of RV buyers start their research online before visiting a dealership

Statistic 25

80% of RV buyers use social media platforms to seek recommendations and reviews

Statistic 26

50% of prospective RV buyers watch virtual tours online before making a purchase

Statistic 27

Mobile devices account for 65% of all online visits to RV dealer websites

Statistic 28

40% of RV buyers prefer to research and shop directly through dealership websites

Statistic 29

Google remains the most used search engine for RV-related searches, with a 90% market share

Statistic 30

48% of RV buyers rely on dealer reviews and ratings before making a purchasing decision

Statistic 31

The average time spent on RV dealer websites increased by 25% in 2023

Statistic 32

55% of RV buyers engage with branded content during their research phase

Statistic 33

30% of RV buyers reported discovering their last RV via social media ads

Statistic 34

66% of RV buyers consider online reviews as crucial in their decision-making process

Statistic 35

60% of consumers say they research products on a mobile device before buying

Statistic 36

55% of RV buyers prefer digital interactions over traditional dealership visits

Statistic 37

In 2023, 45% of RV manufacturers used data analytics to improve marketing ROI

Statistic 38

55% of RV buyers attend virtual open houses or demos online

Statistic 39

70% of RV buyers use smartphones to research RVs during their shopping journey

Statistic 40

55% of RV buyers consult dealer websites for pricing information

Statistic 41

60% of consumers trust online reviews more than personal recommendations when choosing an RV dealership

Statistic 42

The use of augmented reality (AR) in RV showrooms increased by 30% in 2023

Statistic 43

45% of RV manufacturers used virtual reality for product demonstrations in 2023

Statistic 44

48% of RV dealerships integrate chatbots to assist online visitors

Statistic 45

45% of RV dealerships have adopted virtual reality tools for customer engagement

Statistic 46

Video content accounts for 70% of all digital marketing in the RV industry

Statistic 47

78% of consumers are influenced by online videos when making RV purchasing decisions

Statistic 48

Video marketing in the RV industry generates 8 times higher engagement than static content

Statistic 49

70% of RV manufacturers focus on content marketing to build brand awareness

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Key Highlights

65% of RV buyers start their research online before visiting a dealership
80% of RV buyers use social media platforms to seek recommendations and reviews
RV manufacturers investing in digital advertising increased by 40% between 2020 and 2023
55% of RV owners encountered targeted advertising online
Video content accounts for 70% of all digital marketing in the RV industry
45% of RV dealerships reported a rise in website traffic after implementing SEO strategies
The average RV purchase cycle has shortened from 9 months to 6 months due to digital marketing efforts
50% of prospective RV buyers watch virtual tours online before making a purchase
Email marketing campaigns in the RV industry have an average open rate of 22%
62% of RV manufacturers use influencer marketing to reach new audiences
Mobile devices account for 65% of all online visits to RV dealer websites
The use of augmented reality (AR) in RV showrooms increased by 30% in 2023
40% of RV buyers prefer to research and shop directly through dealership websites

In a rapidly shifting digital landscape, where 65% of RV buyers begin their research online and video content accounts for 70% of marketing efforts, RV industry marketers are capitalizing on new technologies and strategies to accelerate sales and build trust—proving that in the world of RVs, the road to purchase now runs through digital highways.

Dealer and Manufacturer Engagement

35% of RV dealerships report increased sales after investing in online chat support
35% of RV dealers actively track online leads through CRM platforms

Dealer and Manufacturer Engagement Interpretation

With over a third of RV dealerships boosting sales through online chat and diligently tracking leads via CRM, it's clear that in the digital age, the road to customer loyalty is paved with innovative communication and smart data management.

Digital Marketing Strategies and Platforms

RV manufacturers investing in digital advertising increased by 40% between 2020 and 2023
55% of RV owners encountered targeted advertising online
45% of RV dealerships reported a rise in website traffic after implementing SEO strategies
The average RV purchase cycle has shortened from 9 months to 6 months due to digital marketing efforts
Email marketing campaigns in the RV industry have an average open rate of 22%
62% of RV manufacturers use influencer marketing to reach new audiences
The average cost per lead for RV digital advertising is $25
Facebook ads generate 50% more leads for RV dealerships compared to traditional ad methods
70% of RV industry marketing budgets are allocated to digital channels
Instagram claims 60% of RV marketers use it as a primary social platform
In 2023, 35% of RV dealers increased their investment in SEO to improve online visibility
72% of RV dealers found success in implementing targeted email campaigns
The average conversion rate for RV dealership landing pages is 4.5%
70% of RV dealerships find that personalized marketing increases customer engagement
The ROI on digital marketing for the RV industry averages 12:1
40% of RV dealerships plan to increase their budget for social media advertising in 2024
63% of RV dealerships reported an increase in leads after launching targeted social media campaigns
60% of RV manufacturers use email personalization to improve customer retention
Digital advertising spend in the RV industry surpassed $500 million annually in 2023
52% of RV owners follow their favorite brands for updates and promotions on social media
The average click-through rate (CTR) on RV industry Google ads is approximately 3.2%

Digital Marketing Strategies and Platforms Interpretation

As RV manufacturers turbocharge their digital marketing engines—with a 40% boost in ad investment and a 12:1 ROI—it's clear that navigating the online highway is not just essential but accelerating, as targeted social campaigns, SEO, and personalized emails shift the industry into high gear toward shorter purchase cycles and higher lead conversions.

Digital Research and Consumer Behavior

65% of RV buyers start their research online before visiting a dealership
80% of RV buyers use social media platforms to seek recommendations and reviews
50% of prospective RV buyers watch virtual tours online before making a purchase
Mobile devices account for 65% of all online visits to RV dealer websites
40% of RV buyers prefer to research and shop directly through dealership websites
Google remains the most used search engine for RV-related searches, with a 90% market share
48% of RV buyers rely on dealer reviews and ratings before making a purchasing decision
The average time spent on RV dealer websites increased by 25% in 2023
55% of RV buyers engage with branded content during their research phase
30% of RV buyers reported discovering their last RV via social media ads
66% of RV buyers consider online reviews as crucial in their decision-making process
60% of consumers say they research products on a mobile device before buying
55% of RV buyers prefer digital interactions over traditional dealership visits
In 2023, 45% of RV manufacturers used data analytics to improve marketing ROI
55% of RV buyers attend virtual open houses or demos online
70% of RV buyers use smartphones to research RVs during their shopping journey
55% of RV buyers consult dealer websites for pricing information
60% of consumers trust online reviews more than personal recommendations when choosing an RV dealership

Digital Research and Consumer Behavior Interpretation

In an era where 65% of RV buyers kick off their journeys online—with platforms like Google commanding a 90% share, 66% relying on reviews, and over half engaging via smartphones—dealerships must embrace a digital-first approach, blending virtual tours, social media insights, and data analytics to navigate the new fast lane of customer discovery and conversion.

Technology Adoption and Innovations

The use of augmented reality (AR) in RV showrooms increased by 30% in 2023
45% of RV manufacturers used virtual reality for product demonstrations in 2023
48% of RV dealerships integrate chatbots to assist online visitors
45% of RV dealerships have adopted virtual reality tools for customer engagement

Technology Adoption and Innovations Interpretation

The RV industry is steering into the digital age with augmented reality and virtual reality increasing their horsepower, while nearly half of dealerships are chatting up customers with bots—a clear sign that even the most rugged road warriors are embracing the virtual showroom to accelerate sales.

Video and Content Marketing

Video content accounts for 70% of all digital marketing in the RV industry
78% of consumers are influenced by online videos when making RV purchasing decisions
Video marketing in the RV industry generates 8 times higher engagement than static content
70% of RV manufacturers focus on content marketing to build brand awareness

Video and Content Marketing Interpretation

In an industry where the open road is the ultimate dream, RV manufacturers are realizing that a picture may be worth a thousand words, but a compelling video is worth eight times the engagement—and millions of miles in potential sales.