GITNUXREPORT 2026

Supplement Industry Statistics

The supplement industry is thriving globally as consumer demand for health products grows.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

75% of U.S. adults have used dietary supplements at least once in their lifetime.

Statistic 2

52% of U.S. adults took at least one dietary supplement in the past 30 days as of 2012 NHIS data.

Statistic 3

Women are more likely than men to use dietary supplements; 56% vs 49% in U.S. adults.

Statistic 4

Usage highest among adults aged 65+ at 70.3% in the past 12 months (NHANES 2011-2014).

Statistic 5

Non-Hispanic whites have highest supplement use rate at 58.8% vs 40.1% for Hispanics.

Statistic 6

33% of U.S. children under 18 used supplements in past 30 days (NHANES 2007-2010).

Statistic 7

Millennials (25-40) represent 35% of supplement buyers in 2023.

Statistic 8

77% of supplement users in U.S. are motivated by overall health and wellness.

Statistic 9

Gen Z (18-24) supplement usage increased 22% from 2020 to 2023.

Statistic 10

62% of U.S. parents give supplements to children for immune support.

Statistic 11

Higher income households (> $50k) use rate 60% vs 40% for lower income.

Statistic 12

41% of pregnant women in U.S. use supplements beyond prenatal vitamins.

Statistic 13

Athletes and fitness enthusiasts comprise 28% of regular supplement consumers globally.

Statistic 14

68% of U.S. women aged 50+ take calcium and vitamin D supplements.

Statistic 15

Urban residents 15% more likely to use supplements than rural (U.S. data).

Statistic 16

55% of U.S. supplement users are college-educated.

Statistic 17

Black Americans supplement use rate 45.7% vs national average 52%.

Statistic 18

72% of vegans/vegetarians use supplements regularly for nutrient gaps.

Statistic 19

Boomers (55-73) account for 42% of U.S. supplement sales volume.

Statistic 20

29% of U.S. teens (12-19) use supplements, mostly multivitamins.

Statistic 21

Hispanic U.S. adults multivitamin use 35%, up from 25% in 2007.

Statistic 22

64% of frequent gym-goers (3+ times/week) use protein supplements.

Statistic 23

Asian Americans highest education-adjusted supplement use at 62%.

Statistic 24

51% of U.S. men aged 40-59 use supplements for heart health.

Statistic 25

Low-income supplement users prioritize affordability; 48% buy store brands.

Statistic 26

76% of U.S. yoga practitioners use herbal supplements.

Statistic 27

Women 25-34 years old: 48% use beauty-from-within supplements.

Statistic 28

39% of U.S. adults with chronic conditions use supplements daily.

Statistic 29

The global dietary supplements market size was valued at USD 151.9 billion in 2023 and is expected to grow at a CAGR of 8.9% from 2024 to 2030.

Statistic 30

U.S. dietary supplement sales reached $53.3 billion in 2022, marking a 6.9% increase from the previous year.

Statistic 31

The vitamins and supplements segment is projected to reach $29.5 billion by 2028 in the U.S., growing at 5.2% CAGR.

Statistic 32

Global sports nutrition market size was USD 45.24 billion in 2023, expected to reach USD 81.60 billion by 2032 at 6.8% CAGR.

Statistic 33

Europe dietary supplements market valued at EUR 18.4 billion in 2022, projected to grow to EUR 26.3 billion by 2028.

Statistic 34

Asia-Pacific dietary supplements market expected to grow at 9.2% CAGR from 2023 to 2030, reaching USD 45.6 billion.

Statistic 35

U.S. online supplement sales hit $14.2 billion in 2023, up 12% YoY.

Statistic 36

Herbal supplement market worldwide valued at $48.1 billion in 2022, projected CAGR 7.5% to 2030.

Statistic 37

Protein supplements market size was $21.8 billion in 2023, expected to grow to $37.5 billion by 2030 at 8.1% CAGR.

Statistic 38

Omega-3 supplements market reached $2.9 billion in 2022, growing at 8.3% CAGR to 2030.

Statistic 39

Probiotics market size valued at $60.9 billion in 2023, projected to $97.2 billion by 2030 at 6.8% CAGR.

Statistic 40

U.S. multivitamin sales were $8.3 billion in 2022.

Statistic 41

Global nutraceuticals market expected to reach $650.5 billion by 2030 at 8.9% CAGR from $350.3 billion in 2023.

Statistic 42

Weight management supplements market size $72.66 billion in 2023, to $106.86 billion by 2030 at 5.6% CAGR.

Statistic 43

Collagen supplements market valued at $4.4 billion in 2023, projected CAGR 9.2% to 2032.

Statistic 44

Global sleep aids supplement market size $78.1 billion in 2023, to $115.6 billion by 2032 at 4.4% CAGR.

Statistic 45

U.S. supplement e-commerce sales grew 15.4% in 2023 to $16.8 billion.

Statistic 46

Latin America dietary supplements market to grow at 8.7% CAGR to $12.5 billion by 2028.

Statistic 47

Middle East & Africa supplements market valued at $8.2 billion in 2022, CAGR 7.1% to 2030.

Statistic 48

Functional foods and beverages with supplements reached $275 billion globally in 2022.

Statistic 49

U.S. gummy vitamins market grew 22% YoY to $1.2 billion in 2023.

Statistic 50

Personalized nutrition market size $12.5 billion in 2023, to $37.3 billion by 2032 at 13% CAGR.

Statistic 51

Global amino acids supplements market $28.3 billion in 2023, CAGR 6.5% to 2030.

Statistic 52

Bone & joint health supplements market $11.4 billion in 2022, to $18.2 billion by 2030 at 6% CAGR.

Statistic 53

U.S. immune health supplements sales up 10.2% to $5.6 billion in 2023.

Statistic 54

Global enzymes supplements market $450 million in 2023, to $780 million by 2030 at 8.2% CAGR.

Statistic 55

Beauty supplements market size $3.2 billion in 2023, projected 9.8% CAGR to 2030.

Statistic 56

U.S. total supplement sales projected to hit $62.9 billion by 2027.

Statistic 57

Global prebiotics market $8.1 billion in 2023, to $15.4 billion by 2030 at 9.5% CAGR.

Statistic 58

Multivitamins account for 32% of total U.S. supplement sales in 2023.

Statistic 59

Protein powders represent 25% of sports nutrition market share globally.

Statistic 60

Vitamin D supplements sales grew 15% YoY to $1.8 billion in U.S. 2023.

Statistic 61

Probiotics hold 12% market share in digestive health supplements.

Statistic 62

Omega-3 fish oil capsules: $2.5 billion U.S. sales in 2022.

Statistic 63

Herbal supplements like turmeric/curcumin: 18% sales growth in 2023.

Statistic 64

Collagen peptides market share 22% in beauty supplements category.

Statistic 65

Gummies now 15% of children's vitamin market in U.S., up from 5% in 2018.

Statistic 66

Magnesium supplements sales $450 million in U.S. 2023, +20% YoY.

Statistic 67

Pre-workout supplements: 10% of total sports supp sales, $3.2B global.

Statistic 68

Elderberry extract sales surged 45% during 2022-2023 flu season.

Statistic 69

BCAAs account for 8% of amino acid supplement sales.

Statistic 70

Melatonin gummies: 28% market share in sleep aids for kids.

Statistic 71

Ashwagandha sales up 50% YoY to $140 million in U.S. 2023.

Statistic 72

Greens powders/superfoods: $1.1 billion U.S. sales 2023.

Statistic 73

CoQ10 supplements: 7% growth to $500 million global 2023.

Statistic 74

Liquid supplements now 12% of senior nutrition market.

Statistic 75

NAD+ boosters emerging with $50 million U.S. sales in 2023.

Statistic 76

Vitamin C effervescents: 11% category share in immune products.

Statistic 77

Plant-based protein powders 35% of total protein supp market growth.

Statistic 78

Berberine sales doubled to $30 million in U.S. 2023.

Statistic 79

Eye health supplements (lutein/zeaxanthin): $400M U.S. sales.

Statistic 80

Fiber supplements like psyllium: 9% digestive health share.

Statistic 81

Nootropics/nootropic stacks: $2.1 billion global 2023.

Statistic 82

Beetroot/nitric oxide boosters: 15% growth in pre-workout subcategory.

Statistic 83

Pet supplements market $1.9 billion U.S. 2023, +12% YoY.

Statistic 84

Vitamin B12 sales $300 million, driven by vegan demand.

Statistic 85

Adaptogens category sales $4.5 billion globally 2023.

Statistic 86

The FDA regulates dietary supplements under the Dietary Supplement Health and Education Act (DSHEA) of 1994.

Statistic 87

Over 95,000 dietary supplement products on U.S. market in 2023.

Statistic 88

FDA received 1,200 adverse event reports for supplements in 2022.

Statistic 89

23% of supplements tested by NSF in 2023 failed label claim accuracy.

Statistic 90

EU Food Supplements Directive 2002/46/EC harmonizes rules across member states.

Statistic 91

USP verifies 1,200+ supplement products for quality as of 2024.

Statistic 92

California Prop 65 requires warnings for lead in supplements; 15% flagged in 2023.

Statistic 93

FTC cracked down on 50+ false claims in supplements ads in 2023.

Statistic 94

GMP compliance mandatory for U.S. manufacturers since 2010; 85% audited pass rate.

Statistic 95

Australia TGA classifies supplements as 'listed medicines' with strict pre-market review.

Statistic 96

China requires NMPA registration for all imported supplements since 2021.

Statistic 97

776 supplement recalls in U.S. from 2013-2023 per FDA data.

Statistic 98

Informed-Choice/IF certified 1,500+ sports supplements for no banned substances.

Statistic 99

Brazil ANVISA approves supplements via RDC 240/2018; 20,000 registered.

Statistic 100

Japan FOSHU system approves only 95 health claims for foods/supplements.

Statistic 101

12% of supplements exceed heavy metal limits per ConsumerLab tests 2023.

Statistic 102

DSHEA prohibits FDA pre-market approval but allows structure/function claims.

Statistic 103

EU Novel Foods Regulation requires authorization for new ingredients.

Statistic 104

NSF found 14% contamination in melatonin gummies for kids in 2023.

Statistic 105

U.S. states with supplement-specific laws: 15 as of 2024.

Statistic 106

WHO reports 20 countries with supplement pre-market approval systems.

Statistic 107

Clean Label Project tested 1,000+ supps; 50% had contaminants.

Statistic 108

FTC's Operation Cure-All targeted 100+ deceptive supp sites since 2001.

Statistic 109

Canada Health requires NPN for all supplements; 60,000 approved.

Statistic 110

8% of supps mislabeled per EMA 2022 audit in Europe.

Statistic 111

U.S. military bans 200+ supplement ingredients via DoD list.

Statistic 112

India FSSAI mandates license for supps; 5,000 violations in 2023.

Statistic 113

Personalized supplements face FDA scrutiny under drug laws if claims exceed supp status.

Statistic 114

Personalized nutrition market projected to grow at 13% CAGR to $37.3B by 2032.

Statistic 115

AI-driven supplement recommendations adopted by 25% of brands in 2024.

Statistic 116

Sustainable/plant-based supplements to capture 40% market share by 2030.

Statistic 117

Direct-to-consumer (DTC) supplement sales up 28% in 2023.

Statistic 118

Mushroom-based adaptogens (lion's mane, reishi) sales +60% YoY 2023.

Statistic 119

Subscription models now 35% of online supplement revenue.

Statistic 120

Gut-brain axis products (psychobiotics) emerging with $1B projected by 2028.

Statistic 121

55% of consumers prefer clean label/no additives in supps 2024 survey.

Statistic 122

Longevity/anti-aging supps market to $60B by 2030 at 12% CAGR.

Statistic 123

E-sports nutrition tailored supps growing 18% annually.

Statistic 124

Nano-encapsulation tech improves bioavailability; adopted by 15% brands.

Statistic 125

Mental health supps (5-HTP, saffron) +30% sales post-COVID.

Statistic 126

Zero-sugar/low-cal gummies rising 25% in weight mgmt category.

Statistic 127

Blockchain for supply chain transparency in 10% of premium supps.

Statistic 128

Women's hormonal balance supps (maca, DIM) to $2B by 2028.

Statistic 129

3D-printed personalized supps piloted by 5 major firms 2024.

Statistic 130

Ocean-sourced supps (algae omega-3) +40% growth vegan shift.

Statistic 131

Wearable integration for supp dosing recommendations rising.

Statistic 132

Postbiotic trend to overtake probiotics; $500M by 2027.

Statistic 133

Men's fertility supps market doubling to $1.2B by 2030.

Statistic 134

AR/VR virtual try-ons for supp efficacy visualization emerging.

Statistic 135

Climate-resilient sourcing for botanicals priority for 60% brands.

Statistic 136

Kids' cognitive supps (omega DHA) +22% parental demand.

Statistic 137

Metaverse supplement shops launched by 20 DTC brands.

Statistic 138

Hyaluronic acid oral supps for skin 18% CAGR to 2030.

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Fueled by skyrocketing demand and an eye-watering global market now worth over $150 billion, the modern supplement industry is reshaping how we pursue health at every stage of life.

Key Takeaways

The global dietary supplements market size was valued at USD 151.9 billion in 2023 and is expected to grow at a CAGR of 8.9% from 2024 to 2030.
U.S. dietary supplement sales reached $53.3 billion in 2022, marking a 6.9% increase from the previous year.
The vitamins and supplements segment is projected to reach $29.5 billion by 2028 in the U.S., growing at 5.2% CAGR.
75% of U.S. adults have used dietary supplements at least once in their lifetime.
52% of U.S. adults took at least one dietary supplement in the past 30 days as of 2012 NHIS data.
Women are more likely than men to use dietary supplements; 56% vs 49% in U.S. adults.
Multivitamins account for 32% of total U.S. supplement sales in 2023.
Protein powders represent 25% of sports nutrition market share globally.
Vitamin D supplements sales grew 15% YoY to $1.8 billion in U.S. 2023.
The FDA regulates dietary supplements under the Dietary Supplement Health and Education Act (DSHEA) of 1994.
Over 95,000 dietary supplement products on U.S. market in 2023.
FDA received 1,200 adverse event reports for supplements in 2022.
Personalized nutrition market projected to grow at 13% CAGR to $37.3B by 2032.
AI-driven supplement recommendations adopted by 25% of brands in 2024.
Sustainable/plant-based supplements to capture 40% market share by 2030.

The supplement industry is thriving globally as consumer demand for health products grows.

Consumer Demographics

75% of U.S. adults have used dietary supplements at least once in their lifetime.
52% of U.S. adults took at least one dietary supplement in the past 30 days as of 2012 NHIS data.
Women are more likely than men to use dietary supplements; 56% vs 49% in U.S. adults.
Usage highest among adults aged 65+ at 70.3% in the past 12 months (NHANES 2011-2014).
Non-Hispanic whites have highest supplement use rate at 58.8% vs 40.1% for Hispanics.
33% of U.S. children under 18 used supplements in past 30 days (NHANES 2007-2010).
Millennials (25-40) represent 35% of supplement buyers in 2023.
77% of supplement users in U.S. are motivated by overall health and wellness.
Gen Z (18-24) supplement usage increased 22% from 2020 to 2023.
62% of U.S. parents give supplements to children for immune support.
Higher income households (> $50k) use rate 60% vs 40% for lower income.
41% of pregnant women in U.S. use supplements beyond prenatal vitamins.
Athletes and fitness enthusiasts comprise 28% of regular supplement consumers globally.
68% of U.S. women aged 50+ take calcium and vitamin D supplements.
Urban residents 15% more likely to use supplements than rural (U.S. data).
55% of U.S. supplement users are college-educated.
Black Americans supplement use rate 45.7% vs national average 52%.
72% of vegans/vegetarians use supplements regularly for nutrient gaps.
Boomers (55-73) account for 42% of U.S. supplement sales volume.
29% of U.S. teens (12-19) use supplements, mostly multivitamins.
Hispanic U.S. adults multivitamin use 35%, up from 25% in 2007.
64% of frequent gym-goers (3+ times/week) use protein supplements.
Asian Americans highest education-adjusted supplement use at 62%.
51% of U.S. men aged 40-59 use supplements for heart health.
Low-income supplement users prioritize affordability; 48% buy store brands.
76% of U.S. yoga practitioners use herbal supplements.
Women 25-34 years old: 48% use beauty-from-within supplements.
39% of U.S. adults with chronic conditions use supplements daily.

Consumer Demographics Interpretation

We are a nation striving for wellness in a bottle, where the young seek to optimize, the old seek to maintain, and nearly everyone in between, especially educated white women, views a pill as a prudent addendum to a life lived at full tilt.

Market Size and Growth

The global dietary supplements market size was valued at USD 151.9 billion in 2023 and is expected to grow at a CAGR of 8.9% from 2024 to 2030.
U.S. dietary supplement sales reached $53.3 billion in 2022, marking a 6.9% increase from the previous year.
The vitamins and supplements segment is projected to reach $29.5 billion by 2028 in the U.S., growing at 5.2% CAGR.
Global sports nutrition market size was USD 45.24 billion in 2023, expected to reach USD 81.60 billion by 2032 at 6.8% CAGR.
Europe dietary supplements market valued at EUR 18.4 billion in 2022, projected to grow to EUR 26.3 billion by 2028.
Asia-Pacific dietary supplements market expected to grow at 9.2% CAGR from 2023 to 2030, reaching USD 45.6 billion.
U.S. online supplement sales hit $14.2 billion in 2023, up 12% YoY.
Herbal supplement market worldwide valued at $48.1 billion in 2022, projected CAGR 7.5% to 2030.
Protein supplements market size was $21.8 billion in 2023, expected to grow to $37.5 billion by 2030 at 8.1% CAGR.
Omega-3 supplements market reached $2.9 billion in 2022, growing at 8.3% CAGR to 2030.
Probiotics market size valued at $60.9 billion in 2023, projected to $97.2 billion by 2030 at 6.8% CAGR.
U.S. multivitamin sales were $8.3 billion in 2022.
Global nutraceuticals market expected to reach $650.5 billion by 2030 at 8.9% CAGR from $350.3 billion in 2023.
Weight management supplements market size $72.66 billion in 2023, to $106.86 billion by 2030 at 5.6% CAGR.
Collagen supplements market valued at $4.4 billion in 2023, projected CAGR 9.2% to 2032.
Global sleep aids supplement market size $78.1 billion in 2023, to $115.6 billion by 2032 at 4.4% CAGR.
U.S. supplement e-commerce sales grew 15.4% in 2023 to $16.8 billion.
Latin America dietary supplements market to grow at 8.7% CAGR to $12.5 billion by 2028.
Middle East & Africa supplements market valued at $8.2 billion in 2022, CAGR 7.1% to 2030.
Functional foods and beverages with supplements reached $275 billion globally in 2022.
U.S. gummy vitamins market grew 22% YoY to $1.2 billion in 2023.
Personalized nutrition market size $12.5 billion in 2023, to $37.3 billion by 2032 at 13% CAGR.
Global amino acids supplements market $28.3 billion in 2023, CAGR 6.5% to 2030.
Bone & joint health supplements market $11.4 billion in 2022, to $18.2 billion by 2030 at 6% CAGR.
U.S. immune health supplements sales up 10.2% to $5.6 billion in 2023.
Global enzymes supplements market $450 million in 2023, to $780 million by 2030 at 8.2% CAGR.
Beauty supplements market size $3.2 billion in 2023, projected 9.8% CAGR to 2030.
U.S. total supplement sales projected to hit $62.9 billion by 2027.
Global prebiotics market $8.1 billion in 2023, to $15.4 billion by 2030 at 9.5% CAGR.

Market Size and Growth Interpretation

Despite the vast amounts of money we're swallowing in pursuit of better health, the only thing growing faster than these markets is the collective anxiety they're meant to soothe.

Product Sales and Types

Multivitamins account for 32% of total U.S. supplement sales in 2023.
Protein powders represent 25% of sports nutrition market share globally.
Vitamin D supplements sales grew 15% YoY to $1.8 billion in U.S. 2023.
Probiotics hold 12% market share in digestive health supplements.
Omega-3 fish oil capsules: $2.5 billion U.S. sales in 2022.
Herbal supplements like turmeric/curcumin: 18% sales growth in 2023.
Collagen peptides market share 22% in beauty supplements category.
Gummies now 15% of children's vitamin market in U.S., up from 5% in 2018.
Magnesium supplements sales $450 million in U.S. 2023, +20% YoY.
Pre-workout supplements: 10% of total sports supp sales, $3.2B global.
Elderberry extract sales surged 45% during 2022-2023 flu season.
BCAAs account for 8% of amino acid supplement sales.
Melatonin gummies: 28% market share in sleep aids for kids.
Ashwagandha sales up 50% YoY to $140 million in U.S. 2023.
Greens powders/superfoods: $1.1 billion U.S. sales 2023.
CoQ10 supplements: 7% growth to $500 million global 2023.
Liquid supplements now 12% of senior nutrition market.
NAD+ boosters emerging with $50 million U.S. sales in 2023.
Vitamin C effervescents: 11% category share in immune products.
Plant-based protein powders 35% of total protein supp market growth.
Berberine sales doubled to $30 million in U.S. 2023.
Eye health supplements (lutein/zeaxanthin): $400M U.S. sales.
Fiber supplements like psyllium: 9% digestive health share.
Nootropics/nootropic stacks: $2.1 billion global 2023.
Beetroot/nitric oxide boosters: 15% growth in pre-workout subcategory.
Pet supplements market $1.9 billion U.S. 2023, +12% YoY.
Vitamin B12 sales $300 million, driven by vegan demand.
Adaptogens category sales $4.5 billion globally 2023.

Product Sales and Types Interpretation

The supplement industry's sales figures reveal a nation meticulously, and perhaps desperately, assembling its health like a jigsaw puzzle, where the pieces range from multivitamins for a basic foundation to ashwagandha for stress and melatonin gummies for the children who can't sleep after watching us take it all.

Regulations and Compliance

The FDA regulates dietary supplements under the Dietary Supplement Health and Education Act (DSHEA) of 1994.
Over 95,000 dietary supplement products on U.S. market in 2023.
FDA received 1,200 adverse event reports for supplements in 2022.
23% of supplements tested by NSF in 2023 failed label claim accuracy.
EU Food Supplements Directive 2002/46/EC harmonizes rules across member states.
USP verifies 1,200+ supplement products for quality as of 2024.
California Prop 65 requires warnings for lead in supplements; 15% flagged in 2023.
FTC cracked down on 50+ false claims in supplements ads in 2023.
GMP compliance mandatory for U.S. manufacturers since 2010; 85% audited pass rate.
Australia TGA classifies supplements as 'listed medicines' with strict pre-market review.
China requires NMPA registration for all imported supplements since 2021.
776 supplement recalls in U.S. from 2013-2023 per FDA data.
Informed-Choice/IF certified 1,500+ sports supplements for no banned substances.
Brazil ANVISA approves supplements via RDC 240/2018; 20,000 registered.
Japan FOSHU system approves only 95 health claims for foods/supplements.
12% of supplements exceed heavy metal limits per ConsumerLab tests 2023.
DSHEA prohibits FDA pre-market approval but allows structure/function claims.
EU Novel Foods Regulation requires authorization for new ingredients.
NSF found 14% contamination in melatonin gummies for kids in 2023.
U.S. states with supplement-specific laws: 15 as of 2024.
WHO reports 20 countries with supplement pre-market approval systems.
Clean Label Project tested 1,000+ supps; 50% had contaminants.
FTC's Operation Cure-All targeted 100+ deceptive supp sites since 2001.
Canada Health requires NPN for all supplements; 60,000 approved.
8% of supps mislabeled per EMA 2022 audit in Europe.
U.S. military bans 200+ supplement ingredients via DoD list.
India FSSAI mandates license for supps; 5,000 violations in 2023.
Personalized supplements face FDA scrutiny under drug laws if claims exceed supp status.

Regulations and Compliance Interpretation

The dietary supplement industry presents a wild frontier of wellness where, despite a crowded market and a patchwork of global regulations, you're statistically more assured of encountering a quality problem than a guarantee of purity.

Trends and Future Outlook

Personalized nutrition market projected to grow at 13% CAGR to $37.3B by 2032.
AI-driven supplement recommendations adopted by 25% of brands in 2024.
Sustainable/plant-based supplements to capture 40% market share by 2030.
Direct-to-consumer (DTC) supplement sales up 28% in 2023.
Mushroom-based adaptogens (lion's mane, reishi) sales +60% YoY 2023.
Subscription models now 35% of online supplement revenue.
Gut-brain axis products (psychobiotics) emerging with $1B projected by 2028.
55% of consumers prefer clean label/no additives in supps 2024 survey.
Longevity/anti-aging supps market to $60B by 2030 at 12% CAGR.
E-sports nutrition tailored supps growing 18% annually.
Nano-encapsulation tech improves bioavailability; adopted by 15% brands.
Mental health supps (5-HTP, saffron) +30% sales post-COVID.
Zero-sugar/low-cal gummies rising 25% in weight mgmt category.
Blockchain for supply chain transparency in 10% of premium supps.
Women's hormonal balance supps (maca, DIM) to $2B by 2028.
3D-printed personalized supps piloted by 5 major firms 2024.
Ocean-sourced supps (algae omega-3) +40% growth vegan shift.
Wearable integration for supp dosing recommendations rising.
Postbiotic trend to overtake probiotics; $500M by 2027.
Men's fertility supps market doubling to $1.2B by 2030.
AR/VR virtual try-ons for supp efficacy visualization emerging.
Climate-resilient sourcing for botanicals priority for 60% brands.
Kids' cognitive supps (omega DHA) +22% parental demand.
Metaverse supplement shops launched by 20 DTC brands.
Hyaluronic acid oral supps for skin 18% CAGR to 2030.

Trends and Future Outlook Interpretation

The future of supplements is a personalized, planet-friendly pill packed with AI-recommended mushrooms, delivered by subscription to your metaverse locker, all because we finally accepted that you are what you absorb, not just what you eat.

Sources & References

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