GITNUXREPORT 2026

Streaming Video Industry Statistics

The global streaming market is huge and still rapidly expanding worldwide.

Min-ji Park

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Key Statistics

Statistic 1

Netflix original content hours released totaled 1,200 in 2023.

Statistic 2

70% of Netflix viewing is now non-scripted content like reality TV.

Statistic 3

Global anime streaming demand grew 50% YoY to 1.2 billion hours in 2023.

Statistic 4

Sports streaming accounted for 15% of total U.S. streaming hours in 2023.

Statistic 5

Indian original OTT content production rose 40% to 150 series in 2023.

Statistic 6

K-dramas streamed 850 million hours globally on Netflix in 2023.

Statistic 7

Live events on YouTube generated 300 billion views in 2023.

Statistic 8

FAST channels streamed 2 trillion hours cumulatively by end 2023.

Statistic 9

U.S. viewers watched 12.5 billion hours of kids content on streaming in 2023.

Statistic 10

Documentary streaming hours up 25% to 500 million monthly globally.

Statistic 11

Latin American originals on Netflix totaled 50 titles in 2023.

Statistic 12

Gaming streams on Twitch hit 22 billion hours watched in 2023.

Statistic 13

Horror genre streaming demand spiked 35% during Halloween 2023.

Statistic 14

African content on Netflix grew to 15% of regional viewing.

Statistic 15

Rom-coms represented 8% of top 10 streaming charts weekly average.

Statistic 16

User-generated short-form video hours consumed: 5 trillion on TikTok/Reels.

Statistic 17

Premium VOD movie rentals totaled 1.5 billion transactions globally.

Statistic 18

True crime podcasts/video series saw 300 million hours streamed.

Statistic 19

Bollywood content streaming outside India up 60% YoY.

Statistic 20

Educational video streaming grew 28% to 400 million users monthly.

Statistic 21

Superhero content accounted for 12% of Marvel/DC streaming views.

Statistic 22

Reality TV reunion specials streamed 200 million hours on Peacock.

Statistic 23

French series exports to U.S. streaming doubled to 20 titles in 2023.

Statistic 24

Fitness video streaming hours reached 150 million monthly globally.

Statistic 25

News clips on YouTube totaled 50 billion views in 2023.

Statistic 26

Netflix ad-tier users watched 15 billion hours in first year.

Statistic 27

Netflix generated $33.7 billion in revenue for 2023, up 6.7% YoY.

Statistic 28

Disney streaming segment revenue hit $23.1 billion in FY2023.

Statistic 29

U.S. SVOD consumer spending reached $20.5 billion in 2023.

Statistic 30

Global SVOD revenue grew to $50.1 billion in 2023, 8% increase.

Statistic 31

Amazon Prime Video contributed $5.3 billion to AWS-adjacent revenue.

Statistic 32

Warner Bros. Discovery streaming revenue $10.2 billion in 2023.

Statistic 33

Paramount Global streaming revenue up 32% to $9.1 billion.

Statistic 34

CTV advertising revenue worldwide $27.5 billion in 2023.

Statistic 35

Netflix ad-supported plan revenue share reached 30% of new signups.

Statistic 36

Hulu ad revenue $4.2 billion, SVOD $3.8 billion in 2023.

Statistic 37

YouTube ad revenue $31.5 billion globally in 2023.

Statistic 38

Roku platform revenue $3.6 billion, up 13% YoY.

Statistic 39

Tubi ad revenue exceeded $700 million in 2023.

Statistic 40

Spotify premium revenue from video $500 million in 2023.

Statistic 41

Peacock ad and SVOD revenue $2.8 billion total in 2023.

Statistic 42

Apple Services (incl. TV+) revenue $85 billion in FY2023.

Statistic 43

Average ARPU for U.S. SVOD services $12.45/month in 2023.

Statistic 44

Global FAST ad revenue $7.5 billion in 2023, 50% growth.

Statistic 45

Netflix content spend $17 billion in 2023.

Statistic 46

Disney+ content amortization $12.4 billion in FY2023.

Statistic 47

Churn rate for U.S. SVOD averaged 7.4% quarterly in 2023.

Statistic 48

Transactional VOD revenue $5.2 billion globally in 2023.

Statistic 49

Live sports streaming ad revenue $4.1 billion in U.S. 2023.

Statistic 50

Bundle deals saved U.S. consumers $1.2 billion in 2023.

Statistic 51

India OTT ad revenue reached INR 2,500 crore in 2023.

Statistic 52

European SVOD ARPU averaged €9.80/month in 2023.

Statistic 53

Gaming streaming sponsorship revenue $1.8 billion globally.

Statistic 54

Piracy losses for streaming industry $29.2 billion annually.

Statistic 55

U.K. streaming subscription spend £1,200 million in 2023.

Statistic 56

Brazil SVOD revenue $1.1 billion, ad-supported $450 million.

Statistic 57

The global video streaming market was valued at USD 129.74 billion in 2023 and is projected to grow to USD 372.87 billion by 2030 at a CAGR of 16.3%.

Statistic 58

Video streaming services accounted for 41.3% of all internet traffic in 2023, up from 35.2% in 2022.

Statistic 59

The U.S. streaming video market generated $47.8 billion in revenue in 2023, representing 38% of global totals.

Statistic 60

OTT video market in Asia-Pacific is expected to grow at a CAGR of 18.5% from 2024 to 2030, driven by mobile penetration.

Statistic 61

Live streaming market size reached $70.25 billion in 2023 and is forecasted to hit $247.91 billion by 2032 at 15.1% CAGR.

Statistic 62

Global SVOD subscriptions grew by 10.2% year-over-year to 1.35 billion in Q4 2023.

Statistic 63

The video-on-demand market expanded at 7.8% CAGR from 2018-2023, reaching $105 billion globally.

Statistic 64

U.S. pay TV households declined to 65.2 million in 2023, with streaming households surpassing at 70.1 million.

Statistic 65

Global streaming media market projected to reach $328.81 billion by 2028 at 18.2% CAGR from 2021.

Statistic 66

AVOD market share increased to 22% of total video ad spend in 2023, up from 18% in 2021.

Statistic 67

Latin America streaming market grew 22% YoY in 2023 to $6.5 billion.

Statistic 68

Europe's SVOD revenue hit €12.5 billion in 2023, with 20% growth in Western Europe.

Statistic 69

India OTT market revenue reached $1.2 billion in FY2023, expected to grow at 24% CAGR to 2028.

Statistic 70

Global FAST (Free Ad-Supported Streaming TV) channels numbered over 1,000 in 2023.

Statistic 71

Streaming video services captured 82.5% of U.S. TV consumption time in November 2023.

Statistic 72

Worldwide online video market revenue forecasted to grow from $215 billion in 2023 to $303 billion by 2027 at 9% CAGR.

Statistic 73

China's video streaming market valued at ¥450 billion in 2023, with 5.8 billion monthly active users.

Statistic 74

MENA region's streaming subscriptions rose 28% to 45 million in 2023.

Statistic 75

Global esports streaming viewers hit 532 million in 2023, up 11% YoY.

Statistic 76

U.K. streaming market revenue grew 12% to £6.2 billion in 2023.

Statistic 77

Australia's SVOD penetration reached 68% of households in 2023.

Statistic 78

South Korea's OTT market size was KRW 5.5 trillion in 2023, growing 15% YoY.

Statistic 79

Brazil streaming market expanded 25% to $2.8 billion in 2023.

Statistic 80

Global video streaming software market to reach $42.5 billion by 2030 at 14.8% CAGR.

Statistic 81

Japan VOD market revenue hit ¥700 billion in FY2023, with 15% growth.

Statistic 82

Africa streaming market projected to grow at 20.4% CAGR to $2.1 billion by 2028.

Statistic 83

Canada SVOD revenue reached CAD 4.1 billion in 2023, up 14%.

Statistic 84

Southeast Asia OTT revenue grew 19% to $4.5 billion in 2023.

Statistic 85

Global cloud-based video streaming market valued at $25.6 billion in 2023, CAGR 22.1% to 2030.

Statistic 86

U.S. CTV ad spend hit $30 billion in 2023, 20% of total TV ad market.

Statistic 87

Netflix has 260.28 million paid memberships worldwide as of Q1 2024.

Statistic 88

Disney+ reached 150.2 million core subscribers globally in Q1 2024.

Statistic 89

Amazon Prime Video has 200 million Prime members, 75% use video streaming.

Statistic 90

YouTube has 2.7 billion monthly active users, 1 billion watch hours daily.

Statistic 91

Hulu added 2.5 million subscribers in 2023, totaling 48.4 million.

Statistic 92

Max (Warner Bros. Discovery) has 97.6 million global subscribers as of Q1 2024.

Statistic 93

Paramount+ grew to 60 million subscribers worldwide in 2023.

Statistic 94

Peacock reached 28 million paid subscribers by end of 2023.

Statistic 95

Apple TV+ has approximately 25 million subscribers globally in 2023.

Statistic 96

Spotify video podcasts saw 250,000 hours streamed daily in 2023.

Statistic 97

Twitch averaged 2.3 million concurrent viewers daily in 2023.

Statistic 98

TikTok video views exceeded 1 trillion per day in 2023.

Statistic 99

Roku platform had 81.6 million streaming households in Q4 2023.

Statistic 100

Fire TV devices activated reached 150 million worldwide in 2023.

Statistic 101

Samsung Smart TV streaming apps saw 1.2 billion monthly sessions.

Statistic 102

DAZN has 20 million subscribers across 200 territories in 2023.

Statistic 103

Crunchyroll surpassed 13 million paid subscribers in 2023.

Statistic 104

BritBox International has 3.5 million subscribers globally.

Statistic 105

ViX (TelevisaUnivision) reached 50 million monthly active users.

Statistic 106

Discovery+ had 55 million global subscribers before Max merger.

Statistic 107

Tubi streams 64 million monthly active users in U.S. and Canada.

Statistic 108

Pluto TV has 80 million monthly active users across 35 countries.

Statistic 109

Sling TV ended 2023 with 1.9 million subscribers.

Statistic 110

FuboTV has 1.47 million paid subscribers as of Q1 2024.

Statistic 111

Philo reached 800,000 subscribers in 2023.

Statistic 112

YouTube TV has over 8 million subscribers in 2023.

Statistic 113

18-34 year olds represent 40% of global streaming users, with 85% daily usage.

Statistic 114

Women make up 52% of Netflix subscribers worldwide as of 2023.

Statistic 115

In the U.S., 62% of Gen Z (born 1997-2012) prefer streaming over traditional TV.

Statistic 116

Average streaming user watches 3.2 hours per day, up 12% from 2022.

Statistic 117

73% of U.S. adults aged 18-29 have at least one SVOD subscription.

Statistic 118

Hispanics in the U.S. stream 25% more video content than average.

Statistic 119

55% of global streaming users access via mobile devices exclusively.

Statistic 120

Baby Boomers (55+) now account for 22% of U.S. streaming households.

Statistic 121

Urban dwellers stream 1.8x more than rural users globally.

Statistic 122

68% of streaming users aged 25-44 binge-watch weekly.

Statistic 123

African American viewers in U.S. have 15% higher SVOD penetration at 82%.

Statistic 124

47% of streaming users are parents with children under 18.

Statistic 125

Males aged 35-54 represent 28% of gaming streaming viewers.

Statistic 126

61% of U.K. streaming users are female, higher than U.S. average.

Statistic 127

Low-income households (<$30k) have 45% SVOD adoption in U.S., up 10% YoY.

Statistic 128

75% of Indian streaming users are under 35 years old.

Statistic 129

LGBTQ+ users stream 20% more LGBTQ+-themed content.

Statistic 130

52% of Brazilian streaming users access via shared accounts.

Statistic 131

Seniors (65+) in Europe stream 2.1 hours/day on average.

Statistic 132

39% of streaming users multitask while watching (e.g., phone use).

Statistic 133

College-educated users subscribe to 2.3 SVOD services on average.

Statistic 134

67% of Australian streamers are millennials.

Statistic 135

Gamers aged 18-24 spend 4.5 hours/week on Twitch.

Statistic 136

48% of French streaming households are single-person.

Statistic 137

Rural Chinese users grew 30% in streaming adoption to 200 million.

Statistic 138

55% of South Korean streamers are women.

Sources
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From blockbuster billions to a simple tap on our screens, we’re living through a seismic, multi-trillion-dollar shift in entertainment as the streaming video industry explodes, now commanding over 80% of our TV time and reshaping global media right before our eyes.

Key Takeaways

  • The global video streaming market was valued at USD 129.74 billion in 2023 and is projected to grow to USD 372.87 billion by 2030 at a CAGR of 16.3%.
  • Video streaming services accounted for 41.3% of all internet traffic in 2023, up from 35.2% in 2022.
  • The U.S. streaming video market generated $47.8 billion in revenue in 2023, representing 38% of global totals.
  • 18-34 year olds represent 40% of global streaming users, with 85% daily usage.
  • Women make up 52% of Netflix subscribers worldwide as of 2023.
  • In the U.S., 62% of Gen Z (born 1997-2012) prefer streaming over traditional TV.
  • Netflix has 260.28 million paid memberships worldwide as of Q1 2024.
  • Disney+ reached 150.2 million core subscribers globally in Q1 2024.
  • Amazon Prime Video has 200 million Prime members, 75% use video streaming.
  • Netflix original content hours released totaled 1,200 in 2023.
  • 70% of Netflix viewing is now non-scripted content like reality TV.
  • Global anime streaming demand grew 50% YoY to 1.2 billion hours in 2023.
  • Netflix generated $33.7 billion in revenue for 2023, up 6.7% YoY.
  • Disney streaming segment revenue hit $23.1 billion in FY2023.
  • U.S. SVOD consumer spending reached $20.5 billion in 2023.

The global streaming market is huge and still rapidly expanding worldwide.

Content Trends

  • Netflix original content hours released totaled 1,200 in 2023.
  • 70% of Netflix viewing is now non-scripted content like reality TV.
  • Global anime streaming demand grew 50% YoY to 1.2 billion hours in 2023.
  • Sports streaming accounted for 15% of total U.S. streaming hours in 2023.
  • Indian original OTT content production rose 40% to 150 series in 2023.
  • K-dramas streamed 850 million hours globally on Netflix in 2023.
  • Live events on YouTube generated 300 billion views in 2023.
  • FAST channels streamed 2 trillion hours cumulatively by end 2023.
  • U.S. viewers watched 12.5 billion hours of kids content on streaming in 2023.
  • Documentary streaming hours up 25% to 500 million monthly globally.
  • Latin American originals on Netflix totaled 50 titles in 2023.
  • Gaming streams on Twitch hit 22 billion hours watched in 2023.
  • Horror genre streaming demand spiked 35% during Halloween 2023.
  • African content on Netflix grew to 15% of regional viewing.
  • Rom-coms represented 8% of top 10 streaming charts weekly average.
  • User-generated short-form video hours consumed: 5 trillion on TikTok/Reels.
  • Premium VOD movie rentals totaled 1.5 billion transactions globally.
  • True crime podcasts/video series saw 300 million hours streamed.
  • Bollywood content streaming outside India up 60% YoY.
  • Educational video streaming grew 28% to 400 million users monthly.
  • Superhero content accounted for 12% of Marvel/DC streaming views.
  • Reality TV reunion specials streamed 200 million hours on Peacock.
  • French series exports to U.S. streaming doubled to 20 titles in 2023.
  • Fitness video streaming hours reached 150 million monthly globally.
  • News clips on YouTube totaled 50 billion views in 2023.
  • Netflix ad-tier users watched 15 billion hours in first year.

Content Trends Interpretation

Netflix may still be the king of scripted content hours, but the streaming wars have been decisively won by our collective, seemingly bottomless appetite for reality TV, anime, sports, and watching other people play video games.

Financials and Revenue

  • Netflix generated $33.7 billion in revenue for 2023, up 6.7% YoY.
  • Disney streaming segment revenue hit $23.1 billion in FY2023.
  • U.S. SVOD consumer spending reached $20.5 billion in 2023.
  • Global SVOD revenue grew to $50.1 billion in 2023, 8% increase.
  • Amazon Prime Video contributed $5.3 billion to AWS-adjacent revenue.
  • Warner Bros. Discovery streaming revenue $10.2 billion in 2023.
  • Paramount Global streaming revenue up 32% to $9.1 billion.
  • CTV advertising revenue worldwide $27.5 billion in 2023.
  • Netflix ad-supported plan revenue share reached 30% of new signups.
  • Hulu ad revenue $4.2 billion, SVOD $3.8 billion in 2023.
  • YouTube ad revenue $31.5 billion globally in 2023.
  • Roku platform revenue $3.6 billion, up 13% YoY.
  • Tubi ad revenue exceeded $700 million in 2023.
  • Spotify premium revenue from video $500 million in 2023.
  • Peacock ad and SVOD revenue $2.8 billion total in 2023.
  • Apple Services (incl. TV+) revenue $85 billion in FY2023.
  • Average ARPU for U.S. SVOD services $12.45/month in 2023.
  • Global FAST ad revenue $7.5 billion in 2023, 50% growth.
  • Netflix content spend $17 billion in 2023.
  • Disney+ content amortization $12.4 billion in FY2023.
  • Churn rate for U.S. SVOD averaged 7.4% quarterly in 2023.
  • Transactional VOD revenue $5.2 billion globally in 2023.
  • Live sports streaming ad revenue $4.1 billion in U.S. 2023.
  • Bundle deals saved U.S. consumers $1.2 billion in 2023.
  • India OTT ad revenue reached INR 2,500 crore in 2023.
  • European SVOD ARPU averaged €9.80/month in 2023.
  • Gaming streaming sponsorship revenue $1.8 billion globally.
  • Piracy losses for streaming industry $29.2 billion annually.
  • U.K. streaming subscription spend £1,200 million in 2023.
  • Brazil SVOD revenue $1.1 billion, ad-supported $450 million.

Financials and Revenue Interpretation

In the high-stakes poker game of streaming, the chips have become mind-bogglingly huge, but the cards are constantly being reshuffled as everyone scrambles for a piece of a pie that is now being baked, sliced, and sold in a dozen different ways.

Market Size and Growth

  • The global video streaming market was valued at USD 129.74 billion in 2023 and is projected to grow to USD 372.87 billion by 2030 at a CAGR of 16.3%.
  • Video streaming services accounted for 41.3% of all internet traffic in 2023, up from 35.2% in 2022.
  • The U.S. streaming video market generated $47.8 billion in revenue in 2023, representing 38% of global totals.
  • OTT video market in Asia-Pacific is expected to grow at a CAGR of 18.5% from 2024 to 2030, driven by mobile penetration.
  • Live streaming market size reached $70.25 billion in 2023 and is forecasted to hit $247.91 billion by 2032 at 15.1% CAGR.
  • Global SVOD subscriptions grew by 10.2% year-over-year to 1.35 billion in Q4 2023.
  • The video-on-demand market expanded at 7.8% CAGR from 2018-2023, reaching $105 billion globally.
  • U.S. pay TV households declined to 65.2 million in 2023, with streaming households surpassing at 70.1 million.
  • Global streaming media market projected to reach $328.81 billion by 2028 at 18.2% CAGR from 2021.
  • AVOD market share increased to 22% of total video ad spend in 2023, up from 18% in 2021.
  • Latin America streaming market grew 22% YoY in 2023 to $6.5 billion.
  • Europe's SVOD revenue hit €12.5 billion in 2023, with 20% growth in Western Europe.
  • India OTT market revenue reached $1.2 billion in FY2023, expected to grow at 24% CAGR to 2028.
  • Global FAST (Free Ad-Supported Streaming TV) channels numbered over 1,000 in 2023.
  • Streaming video services captured 82.5% of U.S. TV consumption time in November 2023.
  • Worldwide online video market revenue forecasted to grow from $215 billion in 2023 to $303 billion by 2027 at 9% CAGR.
  • China's video streaming market valued at ¥450 billion in 2023, with 5.8 billion monthly active users.
  • MENA region's streaming subscriptions rose 28% to 45 million in 2023.
  • Global esports streaming viewers hit 532 million in 2023, up 11% YoY.
  • U.K. streaming market revenue grew 12% to £6.2 billion in 2023.
  • Australia's SVOD penetration reached 68% of households in 2023.
  • South Korea's OTT market size was KRW 5.5 trillion in 2023, growing 15% YoY.
  • Brazil streaming market expanded 25% to $2.8 billion in 2023.
  • Global video streaming software market to reach $42.5 billion by 2030 at 14.8% CAGR.
  • Japan VOD market revenue hit ¥700 billion in FY2023, with 15% growth.
  • Africa streaming market projected to grow at 20.4% CAGR to $2.1 billion by 2028.
  • Canada SVOD revenue reached CAD 4.1 billion in 2023, up 14%.
  • Southeast Asia OTT revenue grew 19% to $4.5 billion in 2023.
  • Global cloud-based video streaming market valued at $25.6 billion in 2023, CAGR 22.1% to 2030.
  • U.S. CTV ad spend hit $30 billion in 2023, 20% of total TV ad market.

Market Size and Growth Interpretation

This single sentence weaves all those numbers together: The world is now officially binge-watching its way to a projected $372.87 billion future, having firmly dethroned traditional TV by claiming over 82% of U.S. viewing time, a global phenomenon fueled by voracious subscription growth, booming ad-supported models, and a relentless mobile-first march, particularly across the Asia-Pacific region.

Platform Statistics

  • Netflix has 260.28 million paid memberships worldwide as of Q1 2024.
  • Disney+ reached 150.2 million core subscribers globally in Q1 2024.
  • Amazon Prime Video has 200 million Prime members, 75% use video streaming.
  • YouTube has 2.7 billion monthly active users, 1 billion watch hours daily.
  • Hulu added 2.5 million subscribers in 2023, totaling 48.4 million.
  • Max (Warner Bros. Discovery) has 97.6 million global subscribers as of Q1 2024.
  • Paramount+ grew to 60 million subscribers worldwide in 2023.
  • Peacock reached 28 million paid subscribers by end of 2023.
  • Apple TV+ has approximately 25 million subscribers globally in 2023.
  • Spotify video podcasts saw 250,000 hours streamed daily in 2023.
  • Twitch averaged 2.3 million concurrent viewers daily in 2023.
  • TikTok video views exceeded 1 trillion per day in 2023.
  • Roku platform had 81.6 million streaming households in Q4 2023.
  • Fire TV devices activated reached 150 million worldwide in 2023.
  • Samsung Smart TV streaming apps saw 1.2 billion monthly sessions.
  • DAZN has 20 million subscribers across 200 territories in 2023.
  • Crunchyroll surpassed 13 million paid subscribers in 2023.
  • BritBox International has 3.5 million subscribers globally.
  • ViX (TelevisaUnivision) reached 50 million monthly active users.
  • Discovery+ had 55 million global subscribers before Max merger.
  • Tubi streams 64 million monthly active users in U.S. and Canada.
  • Pluto TV has 80 million monthly active users across 35 countries.
  • Sling TV ended 2023 with 1.9 million subscribers.
  • FuboTV has 1.47 million paid subscribers as of Q1 2024.
  • Philo reached 800,000 subscribers in 2023.
  • YouTube TV has over 8 million subscribers in 2023.

Platform Statistics Interpretation

We've collectively traded the simplicity of three broadcast channels for the dizzying fragmentation of three hundred streaming services, and every one of these statistics is a different army fighting for a slice of our attention and wallets.

User Demographics

  • 18-34 year olds represent 40% of global streaming users, with 85% daily usage.
  • Women make up 52% of Netflix subscribers worldwide as of 2023.
  • In the U.S., 62% of Gen Z (born 1997-2012) prefer streaming over traditional TV.
  • Average streaming user watches 3.2 hours per day, up 12% from 2022.
  • 73% of U.S. adults aged 18-29 have at least one SVOD subscription.
  • Hispanics in the U.S. stream 25% more video content than average.
  • 55% of global streaming users access via mobile devices exclusively.
  • Baby Boomers (55+) now account for 22% of U.S. streaming households.
  • Urban dwellers stream 1.8x more than rural users globally.
  • 68% of streaming users aged 25-44 binge-watch weekly.
  • African American viewers in U.S. have 15% higher SVOD penetration at 82%.
  • 47% of streaming users are parents with children under 18.
  • Males aged 35-54 represent 28% of gaming streaming viewers.
  • 61% of U.K. streaming users are female, higher than U.S. average.
  • Low-income households (<$30k) have 45% SVOD adoption in U.S., up 10% YoY.
  • 75% of Indian streaming users are under 35 years old.
  • LGBTQ+ users stream 20% more LGBTQ+-themed content.
  • 52% of Brazilian streaming users access via shared accounts.
  • Seniors (65+) in Europe stream 2.1 hours/day on average.
  • 39% of streaming users multitask while watching (e.g., phone use).
  • College-educated users subscribe to 2.3 SVOD services on average.
  • 67% of Australian streamers are millennials.
  • Gamers aged 18-24 spend 4.5 hours/week on Twitch.
  • 48% of French streaming households are single-person.
  • Rural Chinese users grew 30% in streaming adoption to 200 million.
  • 55% of South Korean streamers are women.

User Demographics Interpretation

Streaming has become the definitive cultural campfire, a globally inclusive but intensely personalized ritual where young adults set the nightly schedule, women increasingly hold the remote, and nearly everyone—from urbanites to booming grandparents—is finding their own couch, screen, and story.

Sources & References

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