GITNUXREPORT 2026

Sports Supplement Industry Statistics

The global sports supplement industry is experiencing strong and diverse growth worldwide.

Rajesh Patel

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Key Statistics

Statistic 1

35% of U.S. adults aged 18-34 have used sports supplements in the past year as of 2023.

Statistic 2

Millennials represent 42% of sports supplement consumers globally in 2023.

Statistic 3

28% of women aged 25-44 purchase protein powders monthly, per 2022 survey.

Statistic 4

Gen Z (18-24) accounts for 25% of sports nutrition purchases in the U.S., 2023 data.

Statistic 5

62% of male gym-goers aged 18-35 use pre-workout supplements regularly.

Statistic 6

In Europe, 41% of consumers aged 30-49 prioritize sports supplements for recovery.

Statistic 7

55% of U.S. athletes under 25 use creatine daily, 2023 study.

Statistic 8

Hispanic consumers in U.S. grew sports supplement usage by 18% in 2022.

Statistic 9

37% of urban professionals aged 25-40 in Asia use sports drinks weekly.

Statistic 10

Baby boomers (55+) represent 12% of sports supplement market, up 5% YoY.

Statistic 11

48% of CrossFit participants (avg age 32) consume BCAAs daily.

Statistic 12

Female consumers increased from 32% to 38% of total sports supp buyers 2020-2023.

Statistic 13

29% of students aged 18-22 use energy boosters for sports.

Statistic 14

Low-income households (<$50k) 22% adoption rate for budget supplements.

Statistic 15

51% of bodybuilders (avg age 28) prefer whey protein isolates.

Statistic 16

Rural consumers lag urban by 15% in supplement usage, 2023 global data.

Statistic 17

44% of parents buy kids' sports supplements, targeting ages 12-17.

Statistic 18

LGBTQ+ community 33% higher usage of plant-based supps.

Statistic 19

39% of diabetics use sports supps for muscle maintenance.

Statistic 20

Vegans aged 20-35: 67% use specialized sports nutrition products.

Statistic 21

26% of seniors over 65 incorporate joint supps in sports routines.

Statistic 22

African American consumers 19% growth in protein supp usage 2022.

Statistic 23

52% of marathon runners (avg age 38) rely on electrolyte tabs.

Statistic 24

Asian Americans 31% preference for green tea extract supps.

Statistic 25

45% of office workers aged 30-45 use supps for post-work workouts.

Statistic 26

Protein powder is used by 68% of regular gym attendees aged 18-50.

Statistic 27

34% of cyclists prefer carb gels, avg user age 29.

Statistic 28

Whey protein dominates with 72% market share among male consumers 18-34.

Statistic 29

41% of yoga practitioners (mostly women 25-45) use adaptogens.

Statistic 30

The global sports nutrition market size was valued at USD 44.95 billion in 2022 and is projected to reach USD 81.70 billion by 2030, growing at a CAGR of 7.5% from 2023 to 2030.

Statistic 31

U.S. sports supplement market revenue reached $11.2 billion in 2023, up 8.3% from the previous year.

Statistic 32

The protein supplements segment dominated the sports nutrition market with a 40.2% revenue share in 2022.

Statistic 33

Asia-Pacific sports nutrition market is expected to grow at the highest CAGR of 9.1% during 2023-2028 due to rising fitness awareness.

Statistic 34

European sports supplement industry valued at €12.5 billion in 2022, with a projected CAGR of 6.8% through 2027.

Statistic 35

Online sales of sports supplements grew by 22% globally in 2023, contributing to overall market expansion.

Statistic 36

The global sports nutrition market is forecasted to surpass USD 60 billion by 2027, driven by athlete endorsements.

Statistic 37

U.S. sports supplement e-commerce sales hit $4.8 billion in 2022, representing 45% of total sales.

Statistic 38

Pre-workout supplements market grew 12.4% YoY in 2023, valued at $15.3 billion globally.

Statistic 39

Latin America sports nutrition market expanded by 10.2% in 2022 to reach $2.1 billion.

Statistic 40

Middle East & Africa sports supplements market projected to grow at 8.7% CAGR from 2023-2030.

Statistic 41

Amino acids segment in sports nutrition expected to grow at 7.9% CAGR, reaching $12.4 billion by 2028.

Statistic 42

Canada sports nutrition market size was CAD 1.8 billion in 2023, with 9% growth rate.

Statistic 43

India sports supplements market valued at INR 45 billion in 2023, CAGR 14.2% forecasted.

Statistic 44

Australia sports nutrition industry reached AUD 2.3 billion in 2022, growing 7.5% annually.

Statistic 45

China sports nutrition market hit CNY 35 billion in 2023, with 11% YoY increase.

Statistic 46

Brazil sports supplements market grew to BRL 4.2 billion in 2022, CAGR 9.8% ahead.

Statistic 47

UK sports nutrition sector valued at £2.1 billion in 2023, up 6.4% from 2022.

Statistic 48

Germany sports supplements market size €3.8 billion in 2022, projected 7.2% CAGR.

Statistic 49

Japan fitness supplements market reached JPY 450 billion in 2023.

Statistic 50

South Korea sports nutrition industry valued at KRW 1.2 trillion in 2022.

Statistic 51

Mexico sports supplements market $1.1 billion in 2023, 10.5% growth.

Statistic 52

South Africa sports nutrition market R8.5 billion in 2022.

Statistic 53

Turkey supplements market for sports hit TRY 5 billion in 2023.

Statistic 54

Russia sports nutrition sector valued at RUB 120 billion in 2022.

Statistic 55

Global sports nutrition market CAGR expected at 8.2% from 2024-2032.

Statistic 56

North America holds 38% share of global sports supplements market in 2023.

Statistic 57

Sports nutrition market in gyms and fitness centers grew 15% in 2023.

Statistic 58

Vegan sports supplements sub-market valued at $4.2 billion in 2023.

Statistic 59

Meal replacement shakes for athletes market $3.8 billion globally in 2022.

Statistic 60

Protein supplements account for 39% of total sports nutrition sales in 2023.

Statistic 61

Creatine monohydrate used by 46% of strength athletes weekly.

Statistic 62

BCAAs consumption rose 14% in 2023, popular for recovery.

Statistic 63

Pre-workout formulas contain average 200mg caffeine, used by 55% of gym users.

Statistic 64

Beta-alanine in 62% of endurance supps, tingling effect noted in 78% users.

Statistic 65

Omega-3 fish oils taken by 31% of athletes for joint health.

Statistic 66

Casein protein preferred for nighttime use by 27% of bodybuilders.

Statistic 67

Electrolyte powders replenished 85% of sodium loss post-marathon.

Statistic 68

Nitric oxide boosters popularity up 20%, citrulline dosage 6-8g avg.

Statistic 69

Collagen peptides in 15% growth for tendon repair supps.

Statistic 70

HMB supplement reduces muscle damage by 25% in eccentric exercises.

Statistic 71

Glutamine usage 18% among immune-stressed athletes.

Statistic 72

ZMA (zinc magnesium) improves sleep quality in 64% of deficient athletes.

Statistic 73

Beetroot juice nitrates boost endurance by 5-10% in cyclists.

Statistic 74

Turkesterone gaining traction, 12% sales increase in natural anabolics.

Statistic 75

Ashwagandha reduces cortisol by 27% in stressed weightlifters.

Statistic 76

MCT oils used by 22% keto athletes for quick energy.

Statistic 77

L-carnitine aids fat oxidation, popular in 35% weight loss supps.

Statistic 78

Phosphatidic acid activates mTOR, used by advanced lifters 8% adoption.

Statistic 79

Taurine in energy drinks enhances performance by 7% in sprints.

Statistic 80

Pea protein isolates match whey in muscle gains for 92% users.

Statistic 81

Rhodiola rosea improves VO2 max by 4% in hypoxic training.

Statistic 82

EAA blends superior to BCAAs for MPS stimulation by 50%.

Statistic 83

Curcumin with piperine reduces inflammation 30% post-exercise.

Statistic 84

FDA issued 150 warning letters for unlabeled supps in 2023.

Statistic 85

EU banned 12 novel ingredients in sports supps 2022.

Statistic 86

Clean label trend: 67% consumers prefer no artificial additives.

Statistic 87

Personalization via DNA testing grew 28% in supps.

Statistic 88

Sustainability: 55% brands using recyclable packaging by 2023.

Statistic 89

Prop 65 violations fined $5.2 million for lead in supps 2022.

Statistic 90

NSF Certified for Sport products increased 40% sales.

Statistic 91

Plant-based supps market CAGR 11.2% to 2030.

Statistic 92

AI formulation tools adopted by 23% manufacturers.

Statistic 93

Microdosing trend: 15mg CBD per serving in recovery supps.

Statistic 94

Zero-sugar sports drinks up 33% in sales 2023.

Statistic 95

Blockchain traceability in 12% premium supp brands.

Statistic 96

Functional mushrooms like lion's mane in 18% new products.

Statistic 97

Australia TGA recalled 25 contaminated supps in 2023.

Statistic 98

Nootropics segment grew 19% for cognitive sports enhancement.

Statistic 99

Organic certification boosted prices 22% premium.

Statistic 100

WADA banned 4 new substances in 2024 athlete list.

Statistic 101

Online channels accounted for 42% of sports supplement sales in 2023 globally.

Statistic 102

Amazon captured 28% of U.S. sports supp online revenue in 2023.

Statistic 103

Health food stores generated $3.4 billion in supp sales 2022.

Statistic 104

Gym retail sales up 16% to $1.9 billion in 2023.

Statistic 105

Subscription models drove 25% of recurring supp revenue.

Statistic 106

Walmart sports supp sales hit $1.2 billion annually 2023.

Statistic 107

Direct-to-consumer brands revenue grew 31% to $2.8 billion.

Statistic 108

Pharmacies contributed 12% of European supp sales 2022.

Statistic 109

GNC stores revenue $2.1 billion from supps in 2023.

Statistic 110

Vitamin Shoppe online sales surged 22% YoY 2023.

Statistic 111

Mass merchandisers like Target: 9% market share in U.S.

Statistic 112

E-sports supplement tie-ins generated $450 million in 2023 sales.

Statistic 113

Private label supps revenue $1.7 billion, 15% growth.

Statistic 114

Influencer marketing drove 18% of social commerce supp sales.

Statistic 115

Costco bulk supp sales $800 million annually.

Statistic 116

Mobile app sales for supps up 28% in 2023.

Statistic 117

Specialty sports stores 11% revenue share globally.

Statistic 118

Black Friday supp sales spiked 45% online 2023.

Statistic 119

B2B sales to gyms $1.5 billion in 2022.

Statistic 120

TikTok shop supps revenue $300 million 2023.

Statistic 121

Drugstores like CVS: $900 million supp revenue.

Statistic 122

Pop-up shops at fitness expos $250 million sales.

Statistic 123

Email marketing ROI 12:1 for supp brands.

Statistic 124

Sam's Club wholesale supps $600 million.

Statistic 125

Affiliate marketing 22% of online supp revenue.

Statistic 126

Live shopping streams boosted sales 35% in Asia.

Sources
Trusted by 500+ publications
Harvard Business ReviewThe GuardianFortune+497
Forget just hitting your protein goals; the sports supplement industry is a global financial juggernaut where every rep, sip, and scoop is fueling explosive growth from a market worth nearly $45 billion to one racing past $80 billion within the decade.

Key Takeaways

  • The global sports nutrition market size was valued at USD 44.95 billion in 2022 and is projected to reach USD 81.70 billion by 2030, growing at a CAGR of 7.5% from 2023 to 2030.
  • U.S. sports supplement market revenue reached $11.2 billion in 2023, up 8.3% from the previous year.
  • The protein supplements segment dominated the sports nutrition market with a 40.2% revenue share in 2022.
  • 35% of U.S. adults aged 18-34 have used sports supplements in the past year as of 2023.
  • Millennials represent 42% of sports supplement consumers globally in 2023.
  • 28% of women aged 25-44 purchase protein powders monthly, per 2022 survey.
  • Protein supplements account for 39% of total sports nutrition sales in 2023.
  • Creatine monohydrate used by 46% of strength athletes weekly.
  • BCAAs consumption rose 14% in 2023, popular for recovery.
  • Online channels accounted for 42% of sports supplement sales in 2023 globally.
  • Amazon captured 28% of U.S. sports supp online revenue in 2023.
  • Health food stores generated $3.4 billion in supp sales 2022.
  • FDA issued 150 warning letters for unlabeled supps in 2023.
  • EU banned 12 novel ingredients in sports supps 2022.
  • Clean label trend: 67% consumers prefer no artificial additives.

The global sports supplement industry is experiencing strong and diverse growth worldwide.

Consumer Demographics & Behavior

  • 35% of U.S. adults aged 18-34 have used sports supplements in the past year as of 2023.
  • Millennials represent 42% of sports supplement consumers globally in 2023.
  • 28% of women aged 25-44 purchase protein powders monthly, per 2022 survey.
  • Gen Z (18-24) accounts for 25% of sports nutrition purchases in the U.S., 2023 data.
  • 62% of male gym-goers aged 18-35 use pre-workout supplements regularly.
  • In Europe, 41% of consumers aged 30-49 prioritize sports supplements for recovery.
  • 55% of U.S. athletes under 25 use creatine daily, 2023 study.
  • Hispanic consumers in U.S. grew sports supplement usage by 18% in 2022.
  • 37% of urban professionals aged 25-40 in Asia use sports drinks weekly.
  • Baby boomers (55+) represent 12% of sports supplement market, up 5% YoY.
  • 48% of CrossFit participants (avg age 32) consume BCAAs daily.
  • Female consumers increased from 32% to 38% of total sports supp buyers 2020-2023.
  • 29% of students aged 18-22 use energy boosters for sports.
  • Low-income households (<$50k) 22% adoption rate for budget supplements.
  • 51% of bodybuilders (avg age 28) prefer whey protein isolates.
  • Rural consumers lag urban by 15% in supplement usage, 2023 global data.
  • 44% of parents buy kids' sports supplements, targeting ages 12-17.
  • LGBTQ+ community 33% higher usage of plant-based supps.
  • 39% of diabetics use sports supps for muscle maintenance.
  • Vegans aged 20-35: 67% use specialized sports nutrition products.
  • 26% of seniors over 65 incorporate joint supps in sports routines.
  • African American consumers 19% growth in protein supp usage 2022.
  • 52% of marathon runners (avg age 38) rely on electrolyte tabs.
  • Asian Americans 31% preference for green tea extract supps.
  • 45% of office workers aged 30-45 use supps for post-work workouts.
  • Protein powder is used by 68% of regular gym attendees aged 18-50.
  • 34% of cyclists prefer carb gels, avg user age 29.
  • Whey protein dominates with 72% market share among male consumers 18-34.
  • 41% of yoga practitioners (mostly women 25-45) use adaptogens.

Consumer Demographics & Behavior Interpretation

The data reveals we're not just chasing gains, but a demographic mosaic of peak performance, where everyone from protein-shaking millennials to joint-conscious seniors is supplementing their hustle with a very specific, chemically-engineered hope.

Market Size & Growth

  • The global sports nutrition market size was valued at USD 44.95 billion in 2022 and is projected to reach USD 81.70 billion by 2030, growing at a CAGR of 7.5% from 2023 to 2030.
  • U.S. sports supplement market revenue reached $11.2 billion in 2023, up 8.3% from the previous year.
  • The protein supplements segment dominated the sports nutrition market with a 40.2% revenue share in 2022.
  • Asia-Pacific sports nutrition market is expected to grow at the highest CAGR of 9.1% during 2023-2028 due to rising fitness awareness.
  • European sports supplement industry valued at €12.5 billion in 2022, with a projected CAGR of 6.8% through 2027.
  • Online sales of sports supplements grew by 22% globally in 2023, contributing to overall market expansion.
  • The global sports nutrition market is forecasted to surpass USD 60 billion by 2027, driven by athlete endorsements.
  • U.S. sports supplement e-commerce sales hit $4.8 billion in 2022, representing 45% of total sales.
  • Pre-workout supplements market grew 12.4% YoY in 2023, valued at $15.3 billion globally.
  • Latin America sports nutrition market expanded by 10.2% in 2022 to reach $2.1 billion.
  • Middle East & Africa sports supplements market projected to grow at 8.7% CAGR from 2023-2030.
  • Amino acids segment in sports nutrition expected to grow at 7.9% CAGR, reaching $12.4 billion by 2028.
  • Canada sports nutrition market size was CAD 1.8 billion in 2023, with 9% growth rate.
  • India sports supplements market valued at INR 45 billion in 2023, CAGR 14.2% forecasted.
  • Australia sports nutrition industry reached AUD 2.3 billion in 2022, growing 7.5% annually.
  • China sports nutrition market hit CNY 35 billion in 2023, with 11% YoY increase.
  • Brazil sports supplements market grew to BRL 4.2 billion in 2022, CAGR 9.8% ahead.
  • UK sports nutrition sector valued at £2.1 billion in 2023, up 6.4% from 2022.
  • Germany sports supplements market size €3.8 billion in 2022, projected 7.2% CAGR.
  • Japan fitness supplements market reached JPY 450 billion in 2023.
  • South Korea sports nutrition industry valued at KRW 1.2 trillion in 2022.
  • Mexico sports supplements market $1.1 billion in 2023, 10.5% growth.
  • South Africa sports nutrition market R8.5 billion in 2022.
  • Turkey supplements market for sports hit TRY 5 billion in 2023.
  • Russia sports nutrition sector valued at RUB 120 billion in 2022.
  • Global sports nutrition market CAGR expected at 8.2% from 2024-2032.
  • North America holds 38% share of global sports supplements market in 2023.
  • Sports nutrition market in gyms and fitness centers grew 15% in 2023.
  • Vegan sports supplements sub-market valued at $4.2 billion in 2023.
  • Meal replacement shakes for athletes market $3.8 billion globally in 2022.

Market Size & Growth Interpretation

It seems humanity's collective New Year's resolution is to buy an ever-expanding array of powders and pills, turning our global pursuit of fitness into an $81 billion testament to our hope that the right supplement might finally compensate for actually using the gym membership.

Popular Products & Usage

  • Protein supplements account for 39% of total sports nutrition sales in 2023.
  • Creatine monohydrate used by 46% of strength athletes weekly.
  • BCAAs consumption rose 14% in 2023, popular for recovery.
  • Pre-workout formulas contain average 200mg caffeine, used by 55% of gym users.
  • Beta-alanine in 62% of endurance supps, tingling effect noted in 78% users.
  • Omega-3 fish oils taken by 31% of athletes for joint health.
  • Casein protein preferred for nighttime use by 27% of bodybuilders.
  • Electrolyte powders replenished 85% of sodium loss post-marathon.
  • Nitric oxide boosters popularity up 20%, citrulline dosage 6-8g avg.
  • Collagen peptides in 15% growth for tendon repair supps.
  • HMB supplement reduces muscle damage by 25% in eccentric exercises.
  • Glutamine usage 18% among immune-stressed athletes.
  • ZMA (zinc magnesium) improves sleep quality in 64% of deficient athletes.
  • Beetroot juice nitrates boost endurance by 5-10% in cyclists.
  • Turkesterone gaining traction, 12% sales increase in natural anabolics.
  • Ashwagandha reduces cortisol by 27% in stressed weightlifters.
  • MCT oils used by 22% keto athletes for quick energy.
  • L-carnitine aids fat oxidation, popular in 35% weight loss supps.
  • Phosphatidic acid activates mTOR, used by advanced lifters 8% adoption.
  • Taurine in energy drinks enhances performance by 7% in sprints.
  • Pea protein isolates match whey in muscle gains for 92% users.
  • Rhodiola rosea improves VO2 max by 4% in hypoxic training.
  • EAA blends superior to BCAAs for MPS stimulation by 50%.
  • Curcumin with piperine reduces inflammation 30% post-exercise.

Popular Products & Usage Interpretation

It seems we're all trying to chemically optimize the human condition, one tingling scoop at a time, chasing a 5% edge while trying not to forget that our joints, sleep, and sanity still matter.

Regulations & Trends

  • FDA issued 150 warning letters for unlabeled supps in 2023.
  • EU banned 12 novel ingredients in sports supps 2022.
  • Clean label trend: 67% consumers prefer no artificial additives.
  • Personalization via DNA testing grew 28% in supps.
  • Sustainability: 55% brands using recyclable packaging by 2023.
  • Prop 65 violations fined $5.2 million for lead in supps 2022.
  • NSF Certified for Sport products increased 40% sales.
  • Plant-based supps market CAGR 11.2% to 2030.
  • AI formulation tools adopted by 23% manufacturers.
  • Microdosing trend: 15mg CBD per serving in recovery supps.
  • Zero-sugar sports drinks up 33% in sales 2023.
  • Blockchain traceability in 12% premium supp brands.
  • Functional mushrooms like lion's mane in 18% new products.
  • Australia TGA recalled 25 contaminated supps in 2023.
  • Nootropics segment grew 19% for cognitive sports enhancement.
  • Organic certification boosted prices 22% premium.
  • WADA banned 4 new substances in 2024 athlete list.

Regulations & Trends Interpretation

The sports supplement industry is frantically sprinting toward a cleaner, smarter, and safer future, but the regulatory hurdles and consumer demand for purity are ensuring it's a race with frequent drug tests.

Sales Channels & Revenue

  • Online channels accounted for 42% of sports supplement sales in 2023 globally.
  • Amazon captured 28% of U.S. sports supp online revenue in 2023.
  • Health food stores generated $3.4 billion in supp sales 2022.
  • Gym retail sales up 16% to $1.9 billion in 2023.
  • Subscription models drove 25% of recurring supp revenue.
  • Walmart sports supp sales hit $1.2 billion annually 2023.
  • Direct-to-consumer brands revenue grew 31% to $2.8 billion.
  • Pharmacies contributed 12% of European supp sales 2022.
  • GNC stores revenue $2.1 billion from supps in 2023.
  • Vitamin Shoppe online sales surged 22% YoY 2023.
  • Mass merchandisers like Target: 9% market share in U.S.
  • E-sports supplement tie-ins generated $450 million in 2023 sales.
  • Private label supps revenue $1.7 billion, 15% growth.
  • Influencer marketing drove 18% of social commerce supp sales.
  • Costco bulk supp sales $800 million annually.
  • Mobile app sales for supps up 28% in 2023.
  • Specialty sports stores 11% revenue share globally.
  • Black Friday supp sales spiked 45% online 2023.
  • B2B sales to gyms $1.5 billion in 2022.
  • TikTok shop supps revenue $300 million 2023.
  • Drugstores like CVS: $900 million supp revenue.
  • Pop-up shops at fitness expos $250 million sales.
  • Email marketing ROI 12:1 for supp brands.
  • Sam's Club wholesale supps $600 million.
  • Affiliate marketing 22% of online supp revenue.
  • Live shopping streams boosted sales 35% in Asia.

Sales Channels & Revenue Interpretation

The sports supplement industry is a caffeine-fueled octopus where Amazon flexes one mighty tentacle online while the others, from gym cash registers to TikTok live streams, frantically scoop up billions proving that whether you buy your protein with a click, in bulk, or from a pop-up at a bodybuilding expo, the global appetite for a better pump is very clearly not a supplement but the main course.

Sources & References

Logos provided by Logo.dev