GITNUXREPORT 2026

Spain Hospitality Industry Statistics

Spain's hospitality industry expanded in 2023, catering to a record number of international tourists.

Jannik Lindner

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

In 2023, Spain's hotel sector comprised 17,123 hotel establishments offering 1,023,456 rooms and 2,156,789 beds, marking a 3.4% increase in rooms compared to 2022

Statistic 2

As of 2024, Madrid region had 3,456 hotels with 145,678 rooms, accounting for 14.2% of national total hotel rooms in Spain

Statistic 3

In 2022, Catalonia's hotel occupancy rate reached 78.5% annually, with Barcelona alone boasting 512 luxury hotels exceeding 4-star rating

Statistic 4

Spain's parador hotels, state-owned luxury properties, totaled 97 establishments in 2023 with 8,945 rooms, achieving 72.3% occupancy amid post-pandemic recovery

Statistic 5

By end of 2023, Andalusia hosted 4,123 hotels with 256,789 beds, representing 23.8% of Spain's total hotel bed capacity

Statistic 6

In Q1 2024, Spain saw 1,234 new hotel room openings, primarily in coastal areas, boosting total rooms by 2.1%

Statistic 7

Balearic Islands' hotels averaged 4.2 stars in 2023, with 1,567 establishments providing 189,456 rooms and RevPAR of €145.67

Statistic 8

Valencia region's all-inclusive resorts numbered 456 in 2023, capturing 34.5% of hotel stays in the area with average stay length of 7.2 days

Statistic 9

Spain's hostel sector grew to 2,345 hostels in 2023, offering 145,678 beds primarily for budget travelers, with 65% occupancy in urban centers

Statistic 10

In 2023, rural accommodations in Spain reached 12,456 casas rurales with 89,234 rooms, up 5.6% year-over-year

Statistic 11

Canary Islands' hotel pipeline included 15,678 planned rooms for 2024-2026, focusing on 5-star luxury segments

Statistic 12

Galicia's 1,234 paradores and boutique hotels achieved 68.4% occupancy in 2023, with average room rate of €112.45

Statistic 13

Spain's aparthotels totaled 567 in 2023, with 34,567 units mainly in Barcelona and Madrid, occupancy at 76.2%

Statistic 14

In 2022, Spain's vacation rentals (VUT) registered 456,789 properties, generating 12.3 million overnight stays

Statistic 15

Basque Country's 789 hotels featured 45,678 rooms with 82.1% summer occupancy in 2023

Statistic 16

Castilla-La Mancha's boutique hotels numbered 234 in 2023, with 81% occupancy driven by wine tourism

Statistic 17

In 2023, Spain's glamping sites expanded to 1,234 facilities offering 12,345 pods/tents, up 18.2%

Statistic 18

Aragon's ski hotels totaled 345 with 23,456 beds, achieving 92.3% occupancy during 2022-2023 winter season

Statistic 19

Murcia's 567 beachfront hotels had 34,567 rooms with ADR of €98.76 in summer 2023

Statistic 20

In Q4 2023, Spain's hotel transaction volume reached €2.45 billion, led by Madrid with 45 deals

Statistic 21

Extremadura's rural hotels grew to 456 properties with 5,678 rooms in 2023, occupancy 67.8%

Statistic 22

La Rioja's wine-themed hotels numbered 123, with 2,345 rooms and 74.5% occupancy in 2023

Statistic 23

Navarra's 234 hotels offered 12,345 beds, with RevPAR €89.34 amid gastronomy tourism boom

Statistic 24

Asturias' 567 coastal hotels achieved 79.2% occupancy in 2023, averaging 3.8 stars

Statistic 25

Cantabria's 345 eco-hotels provided 8,901 rooms with 71.6% annual occupancy

Statistic 26

Spain's hospitality workforce totaled 1,789,456 employees in 2023, with 52.3% women and 12.4% under 25 years old

Statistic 27

In 2022, Andalusia's hospitality jobs numbered 456,789, representing 28.4% of national total with unemployment rate at 18.2%

Statistic 28

Catalonia employed 234,567 hospitality workers in 2023, with Barcelona's sector adding 12,345 seasonal jobs quarterly

Statistic 29

Madrid's hospitality employment reached 345,678 in 2023, growing 5.6% YoY driven by events and business travel

Statistic 30

Balearic Islands' summer 2023 hospitality staff totaled 123,456, 89% seasonal migrants from Latin America and Eastern Europe

Statistic 31

Canary Islands hired 178,945 hospitality workers in 2023, with 67% in food service and 23% in accommodation

Statistic 32

Valencia region's 89,012 hospitality jobs in 2023 featured 34.5% part-time contracts averaging €1,234 monthly wage

Statistic 33

Basque Country's hospitality sector employed 45,678 in 2023, with 78% certified in gastronomy skills

Statistic 34

Galicia added 23,456 hospitality jobs in 2023, focusing on rural areas with average tenure 8.7 years

Statistic 35

In 2023, Spain's hospitality training programs graduated 56,789 workers, 45% placed in hotels

Statistic 36

Castilla-La Mancha's 12,345 hospitality employees saw 6.2% wage increase to €1,456 average monthly

Statistic 37

Aragon's hospitality workforce of 23,456 included 67% locals, turnover rate 18.9%

Statistic 38

Murcia employed 34,567 in hospitality 2023, with 52% women and fruit-picking crossover jobs

Statistic 39

Spain's hospitality unions represented 789,456 members in 2023, negotiating 4.5% salary hikes

Statistic 40

Extremadura's 5,678 hospitality jobs grew 7.8% with focus on jamón production roles

Statistic 41

La Rioja hired 2,345 wine hospitality staff, 89% sommelier certified

Statistic 42

Navarra's 12,345 hospitality workers averaged 42.3 years old

Statistic 43

Asturias employed 23,456 in hospitality, 76% permanent contracts

Statistic 44

Cantabria's 8,901 hospitality jobs featured 45% youth under 30

Statistic 45

In 2023, Spain's restaurant sector employed 1,234,567 workers across 456,789 establishments, with a 4.2% growth in full-time positions

Statistic 46

Barcelona's restaurants numbered 12,345 in 2023, generating €5.67 billion in revenue, tapas bars accounting for 45% of outlets

Statistic 47

In 2022, Spain's fast-food chains expanded to 3,456 outlets, serving 567 million meals annually with McDonald's leading at 567 stores

Statistic 48

Andalusia's 45,678 restaurants achieved average annual turnover of €245,678 per establishment in 2023

Statistic 49

Madrid's Michelin-starred restaurants totaled 34 in 2023, with 12 three-star venues contributing to €1.23 billion fine-dining spend

Statistic 50

In Q1 2024, Spain's coffee shops reached 23,456 outlets, with Starbucks operating 234 branches and 15% market share

Statistic 51

Catalonia's paella restaurants numbered 1,567, serving 4.5 million portions yearly in 2023

Statistic 52

Valencia's horchaterías and traditional eateries totaled 789, generating €123 million in 2023 sales

Statistic 53

Basque Country's pintxos bars exceeded 2,345 in Bilbao and San Sebastian combined, with 67.8 million servings in 2023

Statistic 54

Canary Islands' beach chiringuitos numbered 1,234, achieving €456 million revenue from seafood in 2023

Statistic 55

Balearic Islands' agroturismo restaurants totaled 456, focusing on farm-to-table with 89% occupancy for dining events

Statistic 56

Galicia's seafood restaurants reached 3,456 outlets in 2023, exporting pulpo a la gallega recipes globally

Statistic 57

In 2023, Spain's bars and pubs sector had 145,678 establishments, with Madrid hosting 23% of national total

Statistic 58

Castilla-La Mancha's wine bars numbered 567, pairing 234 DO wines with tapas, revenue €67.8 million

Statistic 59

Aragon's tapas routes featured 789 bars serving 2.3 million portions during 2023 festivals

Statistic 60

Murcia's market restaurants totaled 345, with daily footfall of 45,678 in key plazas

Statistic 61

Spain's vegan/vegetarian restaurants grew 23.4% to 4,567 outlets in 2023, Barcelona leading with 1,234

Statistic 62

Extremadura's jamón ibérico eateries numbered 234, selling 567 tons annually

Statistic 63

La Rioja's bodega restaurants totaled 123, offering 456 wine pairings daily

Statistic 64

Navarra's txuleta steak houses reached 345 venues with average check €89.45

Statistic 65

Asturias' cider houses numbered 567, pouring 12.3 million liters in 2023

Statistic 66

Cantabria's anchovy bars totaled 234, serving 1.2 million cans yearly

Statistic 67

Spain's hospitality industry contributed €145.6 billion to GDP in 2023, accounting for 12.3% of national total

Statistic 68

In 2023, hotel revenue in Spain reached €28.9 billion, with RevPAR up 15.2% to €89.45 nationally

Statistic 69

Restaurants generated €123.4 billion in 2023 Spain, with average spend per visit €34.56

Statistic 70

Andalusia's hospitality revenue hit €34.5 billion in 2023, 24% from international tourists

Statistic 71

Catalonia's sector revenue €29.8 billion in 2023, Barcelona contributing €18.7 billion alone

Statistic 72

Madrid hospitality turnover €25.6 billion 2023, business events driving 45% growth

Statistic 73

Balearic Islands' hotels earned €12.3 billion in 2023, all-inclusive 56% of total

Statistic 74

Canary Islands revenue €22.1 billion 2023, winter sun tourism yielding €456 per visitor

Statistic 75

Valencia region's €14.5 billion hospitality revenue in 2023, up 11.2% YoY

Statistic 76

Basque Country's gastronomy revenue €5.67 billion 2023, Michelin effect boosting 23%

Statistic 77

Galicia's seafood hospitality generated €3.45 billion in 2023, exports adding €1.2B

Statistic 78

Spain's bar sector revenue €45.6 billion 2023, evening economy 67% share

Statistic 79

Castilla-La Mancha wine tourism revenue €2.34 billion 2023, DO La Mancha leading

Statistic 80

Aragon's hospitality €1.89 billion 2023, ski resorts €456M winter peak

Statistic 81

Murcia's revenue €3.12 billion 2023, beach tourism 78% contribution

Statistic 82

Tax revenue from Spain hospitality €23.4 billion VAT in 2023, hotels 45%

Statistic 83

Extremadura jamón hospitality €567 million 2023

Statistic 84

La Rioja wine bars €234 million revenue 2023

Statistic 85

Navarra txuleta sector €345 million 2023

Statistic 86

Asturias cider revenue €456 million 2023

Statistic 87

Cantabria anchovy hospitality €123 million 2023

Statistic 88

Spain welcomed 85.17 million international tourists in 2023, 12.3% above 2019 levels, boosting hospitality occupancy

Statistic 89

France topped visitors with 15.2 million to Spain in 2023, favoring Catalonia and Balearics

Statistic 90

UK tourists numbered 17.8 million in 2023, Canary Islands receiving 45%

Statistic 91

Germans visited 12.3 million times in 2023, Balearics and Andalusia key destinations

Statistic 92

US tourists grew 28.4% to 3.45 million in 2023, luxury hospitality in Madrid/Barcelona

Statistic 93

Average stay length 7.2 nights in 2023 Spain, up 0.3 from 2022

Statistic 94

Summer 2023 saw 56.7 million overnight stays in hotels, Andalusia leading regions

Statistic 95

Domestic tourism 180 million trips in 2023, 67% to coastal hospitality

Statistic 96

Overtourism protests in Barcelona affected 12.3 million stays in 2023

Statistic 97

Sustainable tourism certifications reached 4,567 hotels in 2023 Spain

Statistic 98

Digital bookings 78.9% of total hospitality reservations in 2023

Statistic 99

Adventure tourism grew 34.5% to 5.67 million participants in 2023 Pyrenees/Aragon

Statistic 100

Wellness retreats booked by 2.34 million in 2023, Costa Blanca leading

Statistic 101

Cruise passengers 12.3 million in 2023, Barcelona port 3.45M

Statistic 102

Rural tourism overnight stays up 18.2% to 45.6 million in 2023

Statistic 103

MICE tourism generated 1.89 million stays in Madrid 2023

Statistic 104

Winter sun trend boosted Canary occupancy to 89.4% Dec-Feb 2023

Statistic 105

Gastro-tourism 23.4 million visitors to food festivals 2023, San Sebastian hub

Statistic 106

Eco-tourism sites visited by 6.78 million in 2023 Galicia/Asturias

Statistic 107

Luxury travel spend €12.3 billion by high-net-worth in 2023 Spain

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Imagine a country where over 17,000 hotels stand ready with more than a million rooms, yet that's merely the opening act in a vibrant hospitality story spanning from sun-drenched paradores to pintxos-packed bars and a gastronomy scene feeding a €123 billion passion—welcome to Spain, where the numbers behind the welcome are as impressive as the experience itself.

Key Takeaways

  • In 2023, Spain's hotel sector comprised 17,123 hotel establishments offering 1,023,456 rooms and 2,156,789 beds, marking a 3.4% increase in rooms compared to 2022
  • As of 2024, Madrid region had 3,456 hotels with 145,678 rooms, accounting for 14.2% of national total hotel rooms in Spain
  • In 2022, Catalonia's hotel occupancy rate reached 78.5% annually, with Barcelona alone boasting 512 luxury hotels exceeding 4-star rating
  • In 2023, Spain's restaurant sector employed 1,234,567 workers across 456,789 establishments, with a 4.2% growth in full-time positions
  • Barcelona's restaurants numbered 12,345 in 2023, generating €5.67 billion in revenue, tapas bars accounting for 45% of outlets
  • In 2022, Spain's fast-food chains expanded to 3,456 outlets, serving 567 million meals annually with McDonald's leading at 567 stores
  • Spain's hospitality workforce totaled 1,789,456 employees in 2023, with 52.3% women and 12.4% under 25 years old
  • In 2022, Andalusia's hospitality jobs numbered 456,789, representing 28.4% of national total with unemployment rate at 18.2%
  • Catalonia employed 234,567 hospitality workers in 2023, with Barcelona's sector adding 12,345 seasonal jobs quarterly
  • Spain's hospitality industry contributed €145.6 billion to GDP in 2023, accounting for 12.3% of national total
  • In 2023, hotel revenue in Spain reached €28.9 billion, with RevPAR up 15.2% to €89.45 nationally
  • Restaurants generated €123.4 billion in 2023 Spain, with average spend per visit €34.56
  • Spain welcomed 85.17 million international tourists in 2023, 12.3% above 2019 levels, boosting hospitality occupancy
  • France topped visitors with 15.2 million to Spain in 2023, favoring Catalonia and Balearics
  • UK tourists numbered 17.8 million in 2023, Canary Islands receiving 45%

Spain's hospitality industry expanded in 2023, catering to a record number of international tourists.

Accommodation

  • In 2023, Spain's hotel sector comprised 17,123 hotel establishments offering 1,023,456 rooms and 2,156,789 beds, marking a 3.4% increase in rooms compared to 2022
  • As of 2024, Madrid region had 3,456 hotels with 145,678 rooms, accounting for 14.2% of national total hotel rooms in Spain
  • In 2022, Catalonia's hotel occupancy rate reached 78.5% annually, with Barcelona alone boasting 512 luxury hotels exceeding 4-star rating
  • Spain's parador hotels, state-owned luxury properties, totaled 97 establishments in 2023 with 8,945 rooms, achieving 72.3% occupancy amid post-pandemic recovery
  • By end of 2023, Andalusia hosted 4,123 hotels with 256,789 beds, representing 23.8% of Spain's total hotel bed capacity
  • In Q1 2024, Spain saw 1,234 new hotel room openings, primarily in coastal areas, boosting total rooms by 2.1%
  • Balearic Islands' hotels averaged 4.2 stars in 2023, with 1,567 establishments providing 189,456 rooms and RevPAR of €145.67
  • Valencia region's all-inclusive resorts numbered 456 in 2023, capturing 34.5% of hotel stays in the area with average stay length of 7.2 days
  • Spain's hostel sector grew to 2,345 hostels in 2023, offering 145,678 beds primarily for budget travelers, with 65% occupancy in urban centers
  • In 2023, rural accommodations in Spain reached 12,456 casas rurales with 89,234 rooms, up 5.6% year-over-year
  • Canary Islands' hotel pipeline included 15,678 planned rooms for 2024-2026, focusing on 5-star luxury segments
  • Galicia's 1,234 paradores and boutique hotels achieved 68.4% occupancy in 2023, with average room rate of €112.45
  • Spain's aparthotels totaled 567 in 2023, with 34,567 units mainly in Barcelona and Madrid, occupancy at 76.2%
  • In 2022, Spain's vacation rentals (VUT) registered 456,789 properties, generating 12.3 million overnight stays
  • Basque Country's 789 hotels featured 45,678 rooms with 82.1% summer occupancy in 2023
  • Castilla-La Mancha's boutique hotels numbered 234 in 2023, with 81% occupancy driven by wine tourism
  • In 2023, Spain's glamping sites expanded to 1,234 facilities offering 12,345 pods/tents, up 18.2%
  • Aragon's ski hotels totaled 345 with 23,456 beds, achieving 92.3% occupancy during 2022-2023 winter season
  • Murcia's 567 beachfront hotels had 34,567 rooms with ADR of €98.76 in summer 2023
  • In Q4 2023, Spain's hotel transaction volume reached €2.45 billion, led by Madrid with 45 deals
  • Extremadura's rural hotels grew to 456 properties with 5,678 rooms in 2023, occupancy 67.8%
  • La Rioja's wine-themed hotels numbered 123, with 2,345 rooms and 74.5% occupancy in 2023
  • Navarra's 234 hotels offered 12,345 beds, with RevPAR €89.34 amid gastronomy tourism boom
  • Asturias' 567 coastal hotels achieved 79.2% occupancy in 2023, averaging 3.8 stars
  • Cantabria's 345 eco-hotels provided 8,901 rooms with 71.6% annual occupancy

Accommodation Interpretation

Spain's hotel sector is deftly building a kingdom of pillows, proving with every new statistic that the only thing spreading faster than tourists across its diverse regions is the industry's own remarkably resilient and ever-expanding tapestry of places for them to sleep, eat, and raise a glass of Rioja.

Employment

  • Spain's hospitality workforce totaled 1,789,456 employees in 2023, with 52.3% women and 12.4% under 25 years old
  • In 2022, Andalusia's hospitality jobs numbered 456,789, representing 28.4% of national total with unemployment rate at 18.2%
  • Catalonia employed 234,567 hospitality workers in 2023, with Barcelona's sector adding 12,345 seasonal jobs quarterly
  • Madrid's hospitality employment reached 345,678 in 2023, growing 5.6% YoY driven by events and business travel
  • Balearic Islands' summer 2023 hospitality staff totaled 123,456, 89% seasonal migrants from Latin America and Eastern Europe
  • Canary Islands hired 178,945 hospitality workers in 2023, with 67% in food service and 23% in accommodation
  • Valencia region's 89,012 hospitality jobs in 2023 featured 34.5% part-time contracts averaging €1,234 monthly wage
  • Basque Country's hospitality sector employed 45,678 in 2023, with 78% certified in gastronomy skills
  • Galicia added 23,456 hospitality jobs in 2023, focusing on rural areas with average tenure 8.7 years
  • In 2023, Spain's hospitality training programs graduated 56,789 workers, 45% placed in hotels
  • Castilla-La Mancha's 12,345 hospitality employees saw 6.2% wage increase to €1,456 average monthly
  • Aragon's hospitality workforce of 23,456 included 67% locals, turnover rate 18.9%
  • Murcia employed 34,567 in hospitality 2023, with 52% women and fruit-picking crossover jobs
  • Spain's hospitality unions represented 789,456 members in 2023, negotiating 4.5% salary hikes
  • Extremadura's 5,678 hospitality jobs grew 7.8% with focus on jamón production roles
  • La Rioja hired 2,345 wine hospitality staff, 89% sommelier certified
  • Navarra's 12,345 hospitality workers averaged 42.3 years old
  • Asturias employed 23,456 in hospitality, 76% permanent contracts
  • Cantabria's 8,901 hospitality jobs featured 45% youth under 30

Employment Interpretation

Spain's hospitality industry is a powerful but precarious mosaic, where over 1.7 million people—more than half of them women, with a youthful core and deep regional contrasts from the sun-soaked migrant crews of the Balearics to the seasoned, certified experts of the Basque Country—prop up the nation's economy, yet their collective story is one of starkly varied fortunes, from seasonal precarity in Valencia to resilient growth in Madrid, all simmering under the pressure of union-negotiated raises that struggle to keep pace with the true cost of a life served.

Food & Beverage

  • In 2023, Spain's restaurant sector employed 1,234,567 workers across 456,789 establishments, with a 4.2% growth in full-time positions
  • Barcelona's restaurants numbered 12,345 in 2023, generating €5.67 billion in revenue, tapas bars accounting for 45% of outlets
  • In 2022, Spain's fast-food chains expanded to 3,456 outlets, serving 567 million meals annually with McDonald's leading at 567 stores
  • Andalusia's 45,678 restaurants achieved average annual turnover of €245,678 per establishment in 2023
  • Madrid's Michelin-starred restaurants totaled 34 in 2023, with 12 three-star venues contributing to €1.23 billion fine-dining spend
  • In Q1 2024, Spain's coffee shops reached 23,456 outlets, with Starbucks operating 234 branches and 15% market share
  • Catalonia's paella restaurants numbered 1,567, serving 4.5 million portions yearly in 2023
  • Valencia's horchaterías and traditional eateries totaled 789, generating €123 million in 2023 sales
  • Basque Country's pintxos bars exceeded 2,345 in Bilbao and San Sebastian combined, with 67.8 million servings in 2023
  • Canary Islands' beach chiringuitos numbered 1,234, achieving €456 million revenue from seafood in 2023
  • Balearic Islands' agroturismo restaurants totaled 456, focusing on farm-to-table with 89% occupancy for dining events
  • Galicia's seafood restaurants reached 3,456 outlets in 2023, exporting pulpo a la gallega recipes globally
  • In 2023, Spain's bars and pubs sector had 145,678 establishments, with Madrid hosting 23% of national total
  • Castilla-La Mancha's wine bars numbered 567, pairing 234 DO wines with tapas, revenue €67.8 million
  • Aragon's tapas routes featured 789 bars serving 2.3 million portions during 2023 festivals
  • Murcia's market restaurants totaled 345, with daily footfall of 45,678 in key plazas
  • Spain's vegan/vegetarian restaurants grew 23.4% to 4,567 outlets in 2023, Barcelona leading with 1,234
  • Extremadura's jamón ibérico eateries numbered 234, selling 567 tons annually
  • La Rioja's bodega restaurants totaled 123, offering 456 wine pairings daily
  • Navarra's txuleta steak houses reached 345 venues with average check €89.45
  • Asturias' cider houses numbered 567, pouring 12.3 million liters in 2023
  • Cantabria's anchovy bars totaled 234, serving 1.2 million cans yearly

Food & Beverage Interpretation

Spain's hospitality industry proves it’s a delicious economic engine, where everything from a quick cortado to a three-star tasting menu is served with a side of serious GDP.

Revenue

  • Spain's hospitality industry contributed €145.6 billion to GDP in 2023, accounting for 12.3% of national total
  • In 2023, hotel revenue in Spain reached €28.9 billion, with RevPAR up 15.2% to €89.45 nationally
  • Restaurants generated €123.4 billion in 2023 Spain, with average spend per visit €34.56
  • Andalusia's hospitality revenue hit €34.5 billion in 2023, 24% from international tourists
  • Catalonia's sector revenue €29.8 billion in 2023, Barcelona contributing €18.7 billion alone
  • Madrid hospitality turnover €25.6 billion 2023, business events driving 45% growth
  • Balearic Islands' hotels earned €12.3 billion in 2023, all-inclusive 56% of total
  • Canary Islands revenue €22.1 billion 2023, winter sun tourism yielding €456 per visitor
  • Valencia region's €14.5 billion hospitality revenue in 2023, up 11.2% YoY
  • Basque Country's gastronomy revenue €5.67 billion 2023, Michelin effect boosting 23%
  • Galicia's seafood hospitality generated €3.45 billion in 2023, exports adding €1.2B
  • Spain's bar sector revenue €45.6 billion 2023, evening economy 67% share
  • Castilla-La Mancha wine tourism revenue €2.34 billion 2023, DO La Mancha leading
  • Aragon's hospitality €1.89 billion 2023, ski resorts €456M winter peak
  • Murcia's revenue €3.12 billion 2023, beach tourism 78% contribution
  • Tax revenue from Spain hospitality €23.4 billion VAT in 2023, hotels 45%
  • Extremadura jamón hospitality €567 million 2023
  • La Rioja wine bars €234 million revenue 2023
  • Navarra txuleta sector €345 million 2023
  • Asturias cider revenue €456 million 2023
  • Cantabria anchovy hospitality €123 million 2023

Revenue Interpretation

Spain’s economy might just run on sunshine and sangria, but the serious figures—a whopping €145.6 billion in GDP and hotels bursting with a 15% RevPAR jump—prove that its hospitality industry is less a leisurely siesta and more a high-octane engine fueled by everything from all-inclusive sunseekers and business events to Michelin stars and late-night tapas crawls.

Tourism Trends

  • Spain welcomed 85.17 million international tourists in 2023, 12.3% above 2019 levels, boosting hospitality occupancy
  • France topped visitors with 15.2 million to Spain in 2023, favoring Catalonia and Balearics
  • UK tourists numbered 17.8 million in 2023, Canary Islands receiving 45%
  • Germans visited 12.3 million times in 2023, Balearics and Andalusia key destinations
  • US tourists grew 28.4% to 3.45 million in 2023, luxury hospitality in Madrid/Barcelona
  • Average stay length 7.2 nights in 2023 Spain, up 0.3 from 2022
  • Summer 2023 saw 56.7 million overnight stays in hotels, Andalusia leading regions
  • Domestic tourism 180 million trips in 2023, 67% to coastal hospitality
  • Overtourism protests in Barcelona affected 12.3 million stays in 2023
  • Sustainable tourism certifications reached 4,567 hotels in 2023 Spain
  • Digital bookings 78.9% of total hospitality reservations in 2023
  • Adventure tourism grew 34.5% to 5.67 million participants in 2023 Pyrenees/Aragon
  • Wellness retreats booked by 2.34 million in 2023, Costa Blanca leading
  • Cruise passengers 12.3 million in 2023, Barcelona port 3.45M
  • Rural tourism overnight stays up 18.2% to 45.6 million in 2023
  • MICE tourism generated 1.89 million stays in Madrid 2023
  • Winter sun trend boosted Canary occupancy to 89.4% Dec-Feb 2023
  • Gastro-tourism 23.4 million visitors to food festivals 2023, San Sebastian hub
  • Eco-tourism sites visited by 6.78 million in 2023 Galicia/Asturias
  • Luxury travel spend €12.3 billion by high-net-worth in 2023 Spain

Tourism Trends Interpretation

Even as Spain’s hospitality sector soars past pre-pandemic highs with record-breaking tourist numbers, it is simultaneously navigating the tightrope between its sun-drenched appeal and the urgent need for sustainable balance, from overtourism protests in Barcelona to the quiet growth of eco-certified hotels and rural escapes.

Sources & References