GITNUXREPORT 2026

South Korea Publishing Industry Statistics

South Korea's publishing industry is growing steadily through digital sales and educational demand.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

Digital publishing market share reached 22% of total industry in 2023.

Statistic 2

E-book users in South Korea numbered 18.5 million in 2022, 36% of population.

Statistic 3

Webtoon daily active users hit 12 million in 2023 on platforms like Naver Webtoon.

Statistic 4

Audiobook downloads totaled 45 million in 2022.

Statistic 5

Webnovel platforms hosted 500,000 serialized works in 2023.

Statistic 6

E-book sales volume grew 15% to 28 million units in 2022.

Statistic 7

NFT book editions sold 10,000 units worth 5 billion KRW in 2023.

Statistic 8

AI-generated content in publishing: 2% of new digital titles in 2022.

Statistic 9

Mobile reading app penetration: 75% among 20-39 year-olds in 2023.

Statistic 10

VR/AR enhanced e-books: 500 titles released in 2022.

Statistic 11

Subscription e-book services users: 8.2 million in 2023.

Statistic 12

Overseas webtoon digital exports: $1.2 billion USD in 2022.

Statistic 13

Digital comic sales revenue: 1.1 trillion KRW in 2023.

Statistic 14

E-manga platforms grew users by 25% to 15 million in 2022.

Statistic 15

Podcast-book hybrids: 1,200 episodes tied to books in 2023.

Statistic 16

Blockchain-based royalty tracking adopted by 20% publishers in 2022.

Statistic 17

Interactive e-books for education: 3,500 titles in 2023.

Statistic 18

Digital first releases: 35% of new titles in 2022.

Statistic 19

E-book piracy losses estimated at 300 billion KRW in 2023.

Statistic 20

Gamified reading apps: 5 million users in 2022.

Statistic 21

Social media book challenges drove 10% digital sales uplift in 2023.

Statistic 22

Cloud publishing platforms used by 60% small publishers in 2022.

Statistic 23

5G-enabled high-res e-comics: 2,000 titles optimized in 2023.

Statistic 24

Personalized recommendation algorithms boosted digital sales 18% in 2022.

Statistic 25

Metaverse virtual bookstores hosted 1 million visits in 2023.

Statistic 26

Publishing industry employed 45,200 full-time workers in 2022.

Statistic 27

Women comprised 62% of the publishing workforce in 2023.

Statistic 28

Average annual salary in publishing: 48 million KRW in 2022.

Statistic 29

Number of publishing companies: 4,850 active firms in 2023.

Statistic 30

Editors made up 28% of staff at 12,600 positions in 2022.

Statistic 31

Freelance authors numbered 120,000 registered in 2023.

Statistic 32

Marketing roles grew 15% to 6,200 employees in 2022.

Statistic 33

SMEs (under 50 employees) formed 92% of publishers in 2023.

Statistic 34

University graduates in publishing: 75% of new hires in 2022.

Statistic 35

Age demographics: 35% under 30 years old in workforce 2023.

Statistic 36

Unionized workers: 12% of industry total in 2022.

Statistic 37

R&D staff in digital publishing: 4,500 in 2023.

Statistic 38

Overseas branch offices of Korean publishers: 120 in 2022.

Statistic 39

Internships offered: 5,200 positions annually in 2023.

Statistic 40

Diversity hires: 8% ethnic minorities in 2022.

Statistic 41

Part-time workers: 22% of workforce at 9,900 in 2023.

Statistic 42

CEO average age: 52 years in publishing firms 2022.

Statistic 43

Training programs participants: 25,000 annually in 2023.

Statistic 44

Turnover rate: 14% industry average in 2022.

Statistic 45

Foreign employees: 3.5% or 1,580 workers in 2023.

Statistic 46

Disability employment quota met by 78% firms in 2022.

Statistic 47

Regional employment outside Seoul: 35% in 2023.

Statistic 48

Startup publishers founded: 450 new in 2022.

Statistic 49

Board members women ratio: 28% in 2023.

Statistic 50

Pension coverage: 88% of employees in 2022.

Statistic 51

Overtime hours average: 220 per year per worker in 2023.

Statistic 52

In 2022, South Korea published 52,340 new book titles, a 1.2% increase from 2021.

Statistic 53

Children's and juvenile books numbered 12,450 titles in 2023, 24% of total publications.

Statistic 54

A total of 8,920 academic and scholarly books were published in 2022.

Statistic 55

Manhwa titles released reached 15,200 in 2023, up 18% year-over-year.

Statistic 56

Educational textbooks and workbooks totaled 9,850 titles in 2022.

Statistic 57

Trade fiction books published: 10,500 titles in 2023.

Statistic 58

Non-fiction publications hit 11,200 titles in 2022, 21% of market.

Statistic 59

E-book exclusive titles numbered 22,000 in 2023.

Statistic 60

Self-published titles surged to 18,500 in 2022 via platforms like KakaoPage.

Statistic 61

Magazine new issues totaled 4,200 in 2023, down 5%.

Statistic 62

Audiobook original productions: 2,800 titles in 2022.

Statistic 63

Webnovel serialized works converted to books: 6,500 titles in 2023.

Statistic 64

Religious publications: 3,200 titles in 2022.

Statistic 65

Reprint editions accounted for 15% of total volumes at 7,850 titles in 2023.

Statistic 66

Indie comic books: 4,100 new titles in 2022.

Statistic 67

Translated foreign books: 5,600 titles in 2023.

Statistic 68

Poetry and literature collections: 1,450 titles in 2022.

Statistic 69

Art and photography books: 2,300 titles in 2023.

Statistic 70

Business and self-help books: 4,800 titles in 2022.

Statistic 71

Science and technology publications: 3,500 titles in 2023.

Statistic 72

History books: 2,900 titles in 2022.

Statistic 73

Travel guides: 1,200 new editions in 2023 post-COVID.

Statistic 74

Cookbooks and lifestyle: 3,100 titles in 2022.

Statistic 75

Language learning books: 2,700 titles in 2023.

Statistic 76

Medical and health publications: 1,800 titles in 2022.

Statistic 77

Law books: 1,550 titles in 2023.

Statistic 78

Engineering manuals: 1,100 titles in 2022.

Statistic 79

Print run averages per title dropped to 2,150 copies in 2023.

Statistic 80

Total printed copies: 120 million units in 2022.

Statistic 81

In 2022, the South Korean publishing industry's total market size was valued at 4.85 trillion KRW, reflecting a 2.8% year-over-year growth driven by increased demand for educational materials.

Statistic 82

The publishing sector contributed 0.28% to South Korea's GDP in 2023, with revenues reaching 5.1 trillion KRW amid post-pandemic recovery.

Statistic 83

Book publishing revenue in South Korea grew by 4.2% in 2021 to 4.3 trillion KRW, primarily from children's and juvenile books.

Statistic 84

The overall publishing market revenue hit 5.32 trillion KRW in 2023, up 3.9% from 2022, boosted by webnovel adaptations.

Statistic 85

In 2020, pandemic effects led to a 1.5% decline in publishing revenues to 4.12 trillion KRW, with print books dropping sharply.

Statistic 86

Educational publishing accounted for 42% of total industry revenue at 2.04 trillion KRW in 2022.

Statistic 87

Trade book publishing revenue was 1.78 trillion KRW in 2023, comprising 34% of the market.

Statistic 88

Digital publishing revenues surged to 820 billion KRW in 2022, 17% of total market.

Statistic 89

The industry's export revenue from books reached 150 billion KRW in 2023, a 12% increase.

Statistic 90

Printing and binding costs represented 28% of total publishing expenses at 1.36 trillion KRW in 2022.

Statistic 91

General book market revenue grew 5.1% to 2.1 trillion KRW in 2023.

Statistic 92

Manhwa and webtoon publishing added 450 billion KRW to revenues in 2022.

Statistic 93

Academic publishing revenue stood at 680 billion KRW in 2023, up 6%.

Statistic 94

Total industry profit margins averaged 8.2% on 4.9 trillion KRW revenue in 2022.

Statistic 95

Children's book segment revenue was 920 billion KRW, 19% of market in 2023.

Statistic 96

E-book revenues climbed to 1.05 trillion KRW in 2023, 20% growth.

Statistic 97

Magazine and periodical publishing revenue declined to 320 billion KRW in 2022.

Statistic 98

Self-publishing platforms generated 180 billion KRW in 2023.

Statistic 99

Overseas rights sales for Korean books fetched 95 billion KRW in 2022.

Statistic 100

Religious publishing revenue was 210 billion KRW, stable at 4% market share in 2023.

Statistic 101

Audiobook segment revenue reached 120 billion KRW in 2023, up 25%.

Statistic 102

Top 10 publishers held 45% market share with 2.3 trillion KRW revenue in 2022.

Statistic 103

Indie publishers' revenue totaled 450 billion KRW, 9% of market in 2023.

Statistic 104

Printing industry supporting publishing earned 1.2 trillion KRW in 2022.

Statistic 105

Webnovel IP adaptation revenues hit 300 billion KRW in 2023.

Statistic 106

Textbook publishing revenue peaked at 1.65 trillion KRW in 2022 due to curriculum changes.

Statistic 107

Non-fiction trade books generated 780 billion KRW in 2023.

Statistic 108

Fiction novels revenue was 650 billion KRW, down 2% in 2022.

Statistic 109

Total publishing M&A deals valued at 250 billion KRW in 2023.

Statistic 110

Government subsidies to publishing totaled 180 billion KRW in 2022.

Statistic 111

Online bookstores accounted for 68% of book sales channels in 2023, generating 3.2 trillion KRW.

Statistic 112

Physical bookstore sales declined to 22% market share at 1.05 trillion KRW in 2022.

Statistic 113

E-commerce platforms like Coupang captured 15% of sales, 720 billion KRW in 2023.

Statistic 114

Direct publisher sales via websites: 8% share, 380 billion KRW in 2022.

Statistic 115

Subscription box services for books generated 150 billion KRW in 2023.

Statistic 116

Department store book sections: 5% market, 240 billion KRW in 2022.

Statistic 117

Convenience store book kiosks sold 50 million units worth 100 billion KRW in 2023.

Statistic 118

Export sales through Frankfurt Book Fair deals: 80 billion KRW in 2022.

Statistic 119

Manhwa exports to Japan: 200 billion KRW in 2023.

Statistic 120

Online second-hand book market: 180 billion KRW in 2022.

Statistic 121

Airport bookstore sales: 45 billion KRW, up 20% in 2023.

Statistic 122

School bookstore distributions: 450 billion KRW for textbooks in 2022.

Statistic 123

Library acquisitions: 300 billion KRW in purchases from publishers in 2023.

Statistic 124

Corporate gifting sales: 120 billion KRW in 2022.

Statistic 125

Pop-up stores and events generated 90 billion KRW sales in 2023.

Statistic 126

Mobile app in-app book purchases: 250 billion KRW in 2022.

Statistic 127

International e-platform sales (Amazon Kindle): 60 billion KRW Korean titles in 2023.

Statistic 128

Wholesale to resellers: 28% of distribution at 1.3 trillion KRW in 2022.

Statistic 129

Returns rate averaged 25% of shipped volumes in 2023.

Statistic 130

Bestseller top 100 titles sold 12 million copies in 2022.

Statistic 131

Regional bookstore sales outside Seoul: 15% market, 710 billion KRW in 2023.

Statistic 132

Overseas Korean diaspora sales: 40 billion KRW in 2022.

Statistic 133

Merchandise bundled book sales: 70 billion KRW in 2023.

Statistic 134

Digital subscription services like Millie's Library: 200 billion KRW in 2022.

Statistic 135

E-book platform Ridibooks sales: 850 billion KRW in 2023.

Statistic 136

KakaoPage webtoon books sales: 400 billion KRW in 2022.

Statistic 137

Naver Series e-book sales: 320 billion KRW in 2023.

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While global publishing industries often struggle, South Korea's has quietly surged to a 5.32 trillion KRW market in 2023, fueled by a dynamic digital transformation, a webtoon revolution, and an educational backbone that together defy global trends and paint a picture of a sector undergoing a remarkable, tech-forward evolution.

Key Takeaways

In 2022, the South Korean publishing industry's total market size was valued at 4.85 trillion KRW, reflecting a 2.8% year-over-year growth driven by increased demand for educational materials.
The publishing sector contributed 0.28% to South Korea's GDP in 2023, with revenues reaching 5.1 trillion KRW amid post-pandemic recovery.
Book publishing revenue in South Korea grew by 4.2% in 2021 to 4.3 trillion KRW, primarily from children's and juvenile books.
In 2022, South Korea published 52,340 new book titles, a 1.2% increase from 2021.
Children's and juvenile books numbered 12,450 titles in 2023, 24% of total publications.
A total of 8,920 academic and scholarly books were published in 2022.
Online bookstores accounted for 68% of book sales channels in 2023, generating 3.2 trillion KRW.
Physical bookstore sales declined to 22% market share at 1.05 trillion KRW in 2022.
E-commerce platforms like Coupang captured 15% of sales, 720 billion KRW in 2023.
Digital publishing market share reached 22% of total industry in 2023.
E-book users in South Korea numbered 18.5 million in 2022, 36% of population.
Webtoon daily active users hit 12 million in 2023 on platforms like Naver Webtoon.
Publishing industry employed 45,200 full-time workers in 2022.
Women comprised 62% of the publishing workforce in 2023.
Average annual salary in publishing: 48 million KRW in 2022.

South Korea's publishing industry is growing steadily through digital sales and educational demand.

Digital Publishing

Digital publishing market share reached 22% of total industry in 2023.
E-book users in South Korea numbered 18.5 million in 2022, 36% of population.
Webtoon daily active users hit 12 million in 2023 on platforms like Naver Webtoon.
Audiobook downloads totaled 45 million in 2022.
Webnovel platforms hosted 500,000 serialized works in 2023.
E-book sales volume grew 15% to 28 million units in 2022.
NFT book editions sold 10,000 units worth 5 billion KRW in 2023.
AI-generated content in publishing: 2% of new digital titles in 2022.
Mobile reading app penetration: 75% among 20-39 year-olds in 2023.
VR/AR enhanced e-books: 500 titles released in 2022.
Subscription e-book services users: 8.2 million in 2023.
Overseas webtoon digital exports: $1.2 billion USD in 2022.
Digital comic sales revenue: 1.1 trillion KRW in 2023.
E-manga platforms grew users by 25% to 15 million in 2022.
Podcast-book hybrids: 1,200 episodes tied to books in 2023.
Blockchain-based royalty tracking adopted by 20% publishers in 2022.
Interactive e-books for education: 3,500 titles in 2023.
Digital first releases: 35% of new titles in 2022.
E-book piracy losses estimated at 300 billion KRW in 2023.
Gamified reading apps: 5 million users in 2022.
Social media book challenges drove 10% digital sales uplift in 2023.
Cloud publishing platforms used by 60% small publishers in 2022.
5G-enabled high-res e-comics: 2,000 titles optimized in 2023.
Personalized recommendation algorithms boosted digital sales 18% in 2022.
Metaverse virtual bookstores hosted 1 million visits in 2023.

Digital Publishing Interpretation

South Korea's publishing industry has enthusiastically, if not maniacally, embraced the digital frontier, from webtoons conquering the world to AI drafting novels, proving that the future of reading is a high-tech, multimedia, and occasionally pirated, blockbuster.

Industry Demographics

Publishing industry employed 45,200 full-time workers in 2022.
Women comprised 62% of the publishing workforce in 2023.
Average annual salary in publishing: 48 million KRW in 2022.
Number of publishing companies: 4,850 active firms in 2023.
Editors made up 28% of staff at 12,600 positions in 2022.
Freelance authors numbered 120,000 registered in 2023.
Marketing roles grew 15% to 6,200 employees in 2022.
SMEs (under 50 employees) formed 92% of publishers in 2023.
University graduates in publishing: 75% of new hires in 2022.
Age demographics: 35% under 30 years old in workforce 2023.
Unionized workers: 12% of industry total in 2022.
R&D staff in digital publishing: 4,500 in 2023.
Overseas branch offices of Korean publishers: 120 in 2022.
Internships offered: 5,200 positions annually in 2023.
Diversity hires: 8% ethnic minorities in 2022.
Part-time workers: 22% of workforce at 9,900 in 2023.
CEO average age: 52 years in publishing firms 2022.
Training programs participants: 25,000 annually in 2023.
Turnover rate: 14% industry average in 2022.
Foreign employees: 3.5% or 1,580 workers in 2023.
Disability employment quota met by 78% firms in 2022.
Regional employment outside Seoul: 35% in 2023.
Startup publishers founded: 450 new in 2022.
Board members women ratio: 28% in 2023.
Pension coverage: 88% of employees in 2022.
Overtime hours average: 220 per year per worker in 2023.

Industry Demographics Interpretation

Despite the industry's youthful energy and a majority-female workforce, the publishing world is a precarious landscape of small, overworked firms where the average salary offers little more than a plot twist, and the real cliffhanger is whether you're part of the 92% in an SME or the 12% with a union.

Publication Volumes

In 2022, South Korea published 52,340 new book titles, a 1.2% increase from 2021.
Children's and juvenile books numbered 12,450 titles in 2023, 24% of total publications.
A total of 8,920 academic and scholarly books were published in 2022.
Manhwa titles released reached 15,200 in 2023, up 18% year-over-year.
Educational textbooks and workbooks totaled 9,850 titles in 2022.
Trade fiction books published: 10,500 titles in 2023.
Non-fiction publications hit 11,200 titles in 2022, 21% of market.
E-book exclusive titles numbered 22,000 in 2023.
Self-published titles surged to 18,500 in 2022 via platforms like KakaoPage.
Magazine new issues totaled 4,200 in 2023, down 5%.
Audiobook original productions: 2,800 titles in 2022.
Webnovel serialized works converted to books: 6,500 titles in 2023.
Religious publications: 3,200 titles in 2022.
Reprint editions accounted for 15% of total volumes at 7,850 titles in 2023.
Indie comic books: 4,100 new titles in 2022.
Translated foreign books: 5,600 titles in 2023.
Poetry and literature collections: 1,450 titles in 2022.
Art and photography books: 2,300 titles in 2023.
Business and self-help books: 4,800 titles in 2022.
Science and technology publications: 3,500 titles in 2023.
History books: 2,900 titles in 2022.
Travel guides: 1,200 new editions in 2023 post-COVID.
Cookbooks and lifestyle: 3,100 titles in 2022.
Language learning books: 2,700 titles in 2023.
Medical and health publications: 1,800 titles in 2022.
Law books: 1,550 titles in 2023.
Engineering manuals: 1,100 titles in 2022.
Print run averages per title dropped to 2,150 copies in 2023.
Total printed copies: 120 million units in 2022.

Publication Volumes Interpretation

South Korea's publishing industry is a fascinating, high-volume machine where the relentless 18% surge of manhwa and 22,000-strong e-book exclusive army tries to outflank the sobering reality that the average print run is now just over 2,000 copies, proving everyone is reading, but perhaps not all from the same physical page.

Revenue and Market Size

In 2022, the South Korean publishing industry's total market size was valued at 4.85 trillion KRW, reflecting a 2.8% year-over-year growth driven by increased demand for educational materials.
The publishing sector contributed 0.28% to South Korea's GDP in 2023, with revenues reaching 5.1 trillion KRW amid post-pandemic recovery.
Book publishing revenue in South Korea grew by 4.2% in 2021 to 4.3 trillion KRW, primarily from children's and juvenile books.
The overall publishing market revenue hit 5.32 trillion KRW in 2023, up 3.9% from 2022, boosted by webnovel adaptations.
In 2020, pandemic effects led to a 1.5% decline in publishing revenues to 4.12 trillion KRW, with print books dropping sharply.
Educational publishing accounted for 42% of total industry revenue at 2.04 trillion KRW in 2022.
Trade book publishing revenue was 1.78 trillion KRW in 2023, comprising 34% of the market.
Digital publishing revenues surged to 820 billion KRW in 2022, 17% of total market.
The industry's export revenue from books reached 150 billion KRW in 2023, a 12% increase.
Printing and binding costs represented 28% of total publishing expenses at 1.36 trillion KRW in 2022.
General book market revenue grew 5.1% to 2.1 trillion KRW in 2023.
Manhwa and webtoon publishing added 450 billion KRW to revenues in 2022.
Academic publishing revenue stood at 680 billion KRW in 2023, up 6%.
Total industry profit margins averaged 8.2% on 4.9 trillion KRW revenue in 2022.
Children's book segment revenue was 920 billion KRW, 19% of market in 2023.
E-book revenues climbed to 1.05 trillion KRW in 2023, 20% growth.
Magazine and periodical publishing revenue declined to 320 billion KRW in 2022.
Self-publishing platforms generated 180 billion KRW in 2023.
Overseas rights sales for Korean books fetched 95 billion KRW in 2022.
Religious publishing revenue was 210 billion KRW, stable at 4% market share in 2023.
Audiobook segment revenue reached 120 billion KRW in 2023, up 25%.
Top 10 publishers held 45% market share with 2.3 trillion KRW revenue in 2022.
Indie publishers' revenue totaled 450 billion KRW, 9% of market in 2023.
Printing industry supporting publishing earned 1.2 trillion KRW in 2022.
Webnovel IP adaptation revenues hit 300 billion KRW in 2023.
Textbook publishing revenue peaked at 1.65 trillion KRW in 2022 due to curriculum changes.
Non-fiction trade books generated 780 billion KRW in 2023.
Fiction novels revenue was 650 billion KRW, down 2% in 2022.
Total publishing M&A deals valued at 250 billion KRW in 2023.
Government subsidies to publishing totaled 180 billion KRW in 2022.

Revenue and Market Size Interpretation

Even as the last physical bookstore holds its breath, South Korea's publishing industry is quietly being saved by cramming students, scrolling teens, and a digital revolution that has turned webnovels into a 300-billion-won safety net.

Sales and Distribution

Online bookstores accounted for 68% of book sales channels in 2023, generating 3.2 trillion KRW.
Physical bookstore sales declined to 22% market share at 1.05 trillion KRW in 2022.
E-commerce platforms like Coupang captured 15% of sales, 720 billion KRW in 2023.
Direct publisher sales via websites: 8% share, 380 billion KRW in 2022.
Subscription box services for books generated 150 billion KRW in 2023.
Department store book sections: 5% market, 240 billion KRW in 2022.
Convenience store book kiosks sold 50 million units worth 100 billion KRW in 2023.
Export sales through Frankfurt Book Fair deals: 80 billion KRW in 2022.
Manhwa exports to Japan: 200 billion KRW in 2023.
Online second-hand book market: 180 billion KRW in 2022.
Airport bookstore sales: 45 billion KRW, up 20% in 2023.
School bookstore distributions: 450 billion KRW for textbooks in 2022.
Library acquisitions: 300 billion KRW in purchases from publishers in 2023.
Corporate gifting sales: 120 billion KRW in 2022.
Pop-up stores and events generated 90 billion KRW sales in 2023.
Mobile app in-app book purchases: 250 billion KRW in 2022.
International e-platform sales (Amazon Kindle): 60 billion KRW Korean titles in 2023.
Wholesale to resellers: 28% of distribution at 1.3 trillion KRW in 2022.
Returns rate averaged 25% of shipped volumes in 2023.
Bestseller top 100 titles sold 12 million copies in 2022.
Regional bookstore sales outside Seoul: 15% market, 710 billion KRW in 2023.
Overseas Korean diaspora sales: 40 billion KRW in 2022.
Merchandise bundled book sales: 70 billion KRW in 2023.
Digital subscription services like Millie's Library: 200 billion KRW in 2022.
E-book platform Ridibooks sales: 850 billion KRW in 2023.
KakaoPage webtoon books sales: 400 billion KRW in 2022.
Naver Series e-book sales: 320 billion KRW in 2023.

Sales and Distribution Interpretation

While the charming neighborhood bookstore endures as a literary heart, the South Korean publishing industry's pulse now beats overwhelmingly through digital veins, with online channels not only dominating sales but also spawning a fascinating ecosystem of niches from webtoon empires to airport impulse buys.

Sources & References

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