01 Industry overview
The design industry at a glance
The design industry remains a large, fragmented professional-services sector: the United States employed 550,190 designers in 2025, while Canada’s specialized design services generated nearly $4.7 billion in revenue in 2024.
- 550,190[28]
- U.S. designers employed, 2025
- $4.7B[19]
- Canada design-services revenue, 2024
- 4.3%[19]
- Canada revenue growth, 2024
- 45.3%[19]
- Canada interior-design sales share, 2024
- Market size
- Statistics Canada reported nearly $4.7 billion in operating revenue for specialized design services in 2024. In the United States, BEA reported that arts and cultural economic activity reached $1.17 trillion in 2023, although that broader measure includes design services alongside other cultural industries.[19][88]
- Forecast & CAGR
- No single reliable forecast CAGR was identified for the broad design industry. Available occupational projections show U.S. graphic-designer employment declining 2% from 2025 to 2035, while interior-designer employment is projected to increase 2.7% over the same period.[28]
- Market share & regions
- In Canada, Ontario generated 51.3% of specialized design-services operating revenue in 2024. Interior design represented 45.3% of total Canadian specialized-design sales, followed by graphic design at 27.3%.[19]
- Segmentation
- Canada’s specialized design-services group comprises interior, industrial, graphic and other specialized design services. In 2024, interior design accounted for 45.3% of sales and graphic design for 27.3%.[19]
- Key players & concentration
- The sector is highly fragmented across independent studios, specialized agencies and in-house teams. In U.S. specialized design services, the two largest listed occupations in May 2024 were interior designers, with 29,610 workers, and graphic designers, with 25,220 workers; these figures describe workforce composition rather than company concentration.[28]
- Pricing
- U.S. median annual pay in May 2025 was $70,560 for graphic designers, $93,260 for commercial and industrial designers, and $74,540 for interior designers. These labor-market figures are useful pricing benchmarks but are not agency billing rates.[28]
- Trends, drivers & challenges
- Statistics Canada identified digital design tools, artificial intelligence in design workflows and rising demand for web-based design services as major 2025-facing trends. It also reported that lower interest rates could support renovation demand, while broader economic conditions continue to influence household and business spending.[19]
- Consumer behavior & competition
- Reliable broad-market consumer-spending data for design services were not identified. Statistics Canada reported that demand for web-based design services is increasing and that interior design remained the largest specialized-design segment in Canada in 2024, with 45.3% of sales.[19]
- M&A
- R/GA announced its acquisition of AI system design and development studio Addition in July 2025, describing it as the company’s first acquisition after becoming independent. The deal illustrates continued strategic interest in combining brand, design and AI capabilities, although transaction values were not disclosed.[89]
- Latest news
- The latest official industry release located was Statistics Canada’s March 24, 2026 report on specialized design services, which showed 2024 operating revenue of nearly $4.7 billion, 4.3% annual growth and a 21.5% operating profit margin.[19]
02 Ranking
Top 10 Companies in the Design Industry
The leading companies in the design industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in engineering design services
WSP
CA
Ranked #1 · 9.4 · Engineering design services
Why we picked it: Its engineering, architecture and infrastructure design segment shows revenue growth 13.1%.
Leader in energy and industrial design engineering
Worley
AU
Ranked #3 · 8.8 · Energy and industrial design engineering
Why we picked it: Its energy, infrastructure and industrial design engineering segment reports revenue growth 4%.
Leader in architecture and infrastructure design
Jacobs
US
Ranked #4 · 8.7 · Architecture and infrastructure design
Why we picked it: Its advanced facilities, cities, transport and water design segment shows revenue growth 4.6%.
Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.
Full ranking
| # | Company | Overall ↓ | Impact | Company snapshot |
|---|---|---|---|---|
| 1 | WSP Engineering design services · CA | 9.4 | 9.9 | |
Company snapshot · WSP · Data as of November 11, 2026 ENR ranked WSP No. 1 among international design firms by 2024 international revenue.[90]
| ||||
| 2 | AtkinsRéalis Engineering design services · CA | 8.9 | 9.5 | |
Company snapshot · AtkinsRéalis · Data as of November 11, 2026 ENR ranked AtkinsRéalis No. 4 among international design firms by 2024 international revenue.[90]
| ||||
| 3 | Worley Energy and industrial design engineering · AU | 8.8 | 8.8 | |
Company snapshot · Worley · Data as of November 11, 2026 ENR ranked Worley No. 2 among international design firms by 2024 international revenue.[90]
| ||||
| 4 | Jacobs Architecture and infrastructure design · US | 8.7 | 9.1 | |
Company snapshot · Jacobs · Data as of November 11, 2026 Jacobs provides end-to-end design and engineering services across infrastructure and advanced industries.[91]
| ||||
| 5 | AECOM Architecture and infrastructure design · US | 8.7 | 9.9 | |
Company snapshot · AECOM · Data as of November 11, 2026 AECOM was named ENR's top design firm in 2025.[92]
| ||||
| 6 | Tetra Tech Water, environment and infrastructure design · US | 8.4 | 7.0 | |
Company snapshot · Tetra Tech · Data as of November 11, 2026 Tetra Tech ranks among leading international design firms in water and environmental markets.[90]
| ||||
| 7 | Arcadis Sustainable design, engineering and consultancy · NL | 8.3 | 9.3 | |
Company snapshot · Arcadis · Data as of November 11, 2026 Arcadis is a global design and engineering firm serving natural and built assets.[93]
| ||||
| 8 | HDR Architecture, engineering and infrastructure design · US | 8.3 | 7.0 | |
Company snapshot · HDR · Data as of November 11, 2026 HDR ranks among leading international design firms, particularly in water and infrastructure.[90]
| ||||
| 9 | GHD Water, environment and infrastructure design · AU | 8.2 | 7.0 | |
Company snapshot · GHD · Data as of November 11, 2026 GHD ranked among the leading global design firms and was a top Australasian practice.[94]
| ||||
| 10 | Sweco Architecture and engineering design in Europe · SE | 8.1 | 8.5 | |
Company snapshot · Sweco · Data as of November 11, 2026 Sweco combines architecture and engineering and operates as a leading European design consultancy.[95]
| ||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Timothy Grant. (2026, February 13). Top 10 companies in the design industry. In Design Industry Statistics. Gitnux. https://gitnux.org/design-industry-statistics/#top-companies
Revenue of the largest design companies
AECOM leads with $16.1B in annual revenue (group level, converted to USD).
03 Trends & forecasts
Top 10 Design Industry Trends & Forecasts 2027
What is changing in the design industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Specialized design revenue keeps growing
High confidenceCanada’s specialized design-services operating revenue rose 4.3% to nearly $4.7 billion in 2024, marking the fourth consecutive annual increase. Operating profit margin also rose from 21.1% to 21.5%.[19]
Forecast 2027: Revenue should continue expanding in 2027, but likely at a slower mid-single-digit rate if household and business spending remain constrained. Firms with recurring digital and product-design work should outperform project-only studios.
02Interior design remains the largest segment
High confidenceInterior design represented 45.3% of Canadian specialized-design sales in 2024, compared with 27.3% for graphic design. Interior-design employment in the United States is projected to grow 3% from 2025 to 2035.[19][28]
Forecast 2027: Interior design should remain the largest specialized-design segment in 2027. Renovation, workplace, hospitality and senior-living projects are likely to support demand more strongly than conventional print-oriented work.
03Graphic design employment continues to decline
High confidenceThe U.S. Bureau of Labor Statistics projects graphic-designer employment to fall 2% from 2025 to 2035, despite about 16,000 annual openings caused mainly by replacement demand.[28]
Forecast 2027: By 2027, graphic designers should face continued pressure on routine production work, especially social posts, basic layouts and adaptations. Demand should shift toward brand systems, art direction, experience design and client-facing judgment.
04Industrial design grows selectively
High confidenceU.S. commercial and industrial designer employment is projected to increase 2% from 2025 to 2035, with demand supported by new and innovative designs for high-tech products. Projected declines in some manufacturing industries are expected to limit growth.[28]
Forecast 2027: Industrial-design demand should expand modestly in 2027, concentrated in technology, connected products, medical devices and advanced manufacturing. Designers with engineering, prototyping and user-research skills should have the strongest position.
05Generative AI becomes standard workflow infrastructure
High confidenceAdobe reported in 2025 that 86% of surveyed global creators used creative generative AI, while 85% said they would consider an AI agent that learns their creative style. In 2026, Adobe found that creative professionals used AI on more than 40% of projects on average.[96][97]
Forecast 2027: In 2027, AI should be embedded in briefing, ideation, variation, resizing, retouching and production-management tools rather than treated as a separate experiment. Human review, art direction and accountability will remain commercially important.
06AI shifts value toward direction and selection
Medium confidenceAdobe’s 2026 research found that 84.8% of U.S. creative professionals viewed AI positively for brainstorming and ideation, while its analysis described work moving away from first-pass variation toward selection, direction, negotiation and accountability.[98]
Forecast 2027: By 2027, design firms should price and staff more heavily around strategic framing, curation, systems thinking and approvals. Junior production roles will be most exposed, while multidisciplinary creative leads should gain leverage.
07Digital and web-based design demand accelerates
High confidenceStatistics Canada identified increased use of digital design tools, growing integration of AI into workflows and rising demand for web-based design services as major trends shaping specialized design services.[19]
Forecast 2027: Web, product, interface and content-system work should account for a growing share of design revenue in 2027. Studios that combine visual design with research, development and ongoing optimization should win more recurring contracts.
08Creative hiring becomes more AI-specific
Medium confidenceAdobe reported that U.S. creative-professional job postings increased 8% between September 2025 and April 2026, with demand for AI skills strongest among mid-market and large-enterprise employers.[98]
Forecast 2027: In 2027, job descriptions and freelance briefs should increasingly require AI-tool fluency alongside conventional design skills. Hiring will favor designers who can define workflows, evaluate outputs and connect creative work to business outcomes.
09Design wages remain a key cost pressure
High confidenceU.S. median annual pay in May 2025 was $70,560 for graphic designers, $93,260 for commercial and industrial designers and $74,540 for interior designers. Canada’s specialized-design salaries, wages, commissions and benefits rose 3.8% in 2024 to $1.1 billion.[28][19]
Forecast 2027: Compensation should remain a major expense in 2027, even as AI raises output per employee. Agencies are likely to protect margins through standardized production, blended teams and higher pricing for strategic or technically specialized work.
10Design activity remains geographically concentrated
High confidenceOntario generated 51.3% of Canada’s specialized-design operating revenue in 2024, while its revenue increased 4.8% from the previous year. Revenue increased in every Canadian province.[19]
Forecast 2027: Ontario and other major metropolitan markets should continue to attract the largest design clients and talent in 2027. Remote delivery will allow smaller studios elsewhere to compete, but concentration of high-value work is likely to persist.
04 Statistics
Technology & Innovation
AI use for pre-project concept work is widespread: 82% of design firms reported using AI in 2025 Houzz survey results.
AI in the design industry
- 82% of design firms in a 2025 Houzz survey used AI to develop or refine concepts before a project began.[1]
- 21% of U.S. design firms reported integrating AI across many or all business areas in 2025 when firms reporting broad or full use are combined.[2]
- 31% of designers used AI in core design work such as asset generation in Figma’s 2025 survey.[3]
- 78% of Design and Make industry leaders said AI would enhance their industry in Autodesk’s 2024 survey.[4]
- Over 60% of Finnish design professionals expect AI to change design-industry revenue models, according to Ornamo’s 2026 survey.[5]
- More than 80% of designers and developers said learning to work with AI would be essential to future success in Figma’s 2025 survey.[3]
Automation in the design industry
- 68% of Design and Make companies planned to invest more in digital-skills training over the following three years in Autodesk’s 2025 survey.[4]
- 31% of construction leaders identified technological advances including AI as a top challenge to their design-and-build organizations in 2025.[6]
- 52% of web-development and design agency respondents identified AI and automation as key trends affecting their work in 2024.[7]
- 41% of architecture, engineering and construction businesses reported frequent AI use for business tasks in 2025, up 7 percentage points year over year.[1]
Digital Transformation in the professional and business services sector (sector benchmark)
- 55% of business-services CEOs identified keeping pace with technology and AI transformation as their greatest concern in PwC’s 2025 global CEO survey.[8]
- 40.4% of EU enterprises in professional, scientific and technical activities used at least one AI technology in 2025.[9]
- 35.51% of EU professional, scientific and technical enterprises using AI applied it to business-administration or management processes in 2025.[9]
- 51% of U.S. technology executives reported no increase in performance or profitability from digital-transformation investments during the previous two years.[10]
Technology Adoption in the professional and business services sector (sector benchmark)
- 18.55% of EU professional, scientific and technical enterprises using AI applied it to ICT security in 2025.[9]
- 30.87% of EU professional, scientific and technical enterprises using AI applied it to accounting, controlling or finance management in 2025.[9]
- 27.33% of EU professional, scientific and technical enterprises using AI applied it to production processes in 2025.[9]
- 22.32% of EU professional, scientific and technical enterprises using AI applied it to research and development or innovation activities in 2025.[9]
Cloud Computing in the professional and business services sector (sector benchmark)
- 91.2% of Finnish professional, scientific and technical enterprises used cloud computing services in 2023.[11]
- 80.4% of Danish professional, scientific and technical enterprises used cloud computing services in 2023.[11]
- 77.7% of Dutch professional, scientific and technical enterprises used cloud computing services in 2023.[11]
- 90.7% of Australian professional, scientific and technical enterprises used cloud computing services in 2022.[11]
Big Data in the professional and business services sector (sector benchmark)
- 57.5% of Dutch professional, scientific and technical enterprises conducted big-data analysis in 2023.[11]
- 47.5% of German professional, scientific and technical enterprises conducted big-data analysis in 2023.[11]
- 45.4% of Finnish professional, scientific and technical enterprises conducted big-data analysis in 2023.[11]
- 46.8% of Swedish professional, scientific and technical enterprises conducted big-data analysis in 2023.[11]
Blockchain in the design industry
- Approximately 5,000–7,000 designers worldwide have shipped a crypto product, according to a 2026 review of crypto-design activity.[12]
- 3% of Web3 companies had exclusively female teams, according to BCG X data reported in 2023.[13]
- 13% of Web3 founding teams included at least one woman, according to BCG X data reported in 2023.[13]
IoT in the professional and business services sector (sector benchmark)
- 52.0% of South Korean professional, scientific and technical enterprises used Internet-of-Things technologies in 2022.[11]
05 Statistics
Data & Analytics
Data governance and integration remain friction points: 50% of organizations identified data-quality issues as the biggest challenge for data-integration projects in 2024.
Business intelligence in the design industry
- 19% of 2025 State of Design and Make respondents described their organizations as very effective at leveraging data.[14]
- 26% of leaders at data-effective Design and Make organizations identified cost as a top challenge in 2025, compared with 35% at other organizations.[14]
- 67% of Design and Make leaders reported improved data exchange as a benefit of digital transformation in 2025.[14]
- 50% of 2025 State of Design and Make respondents were classified as digitally mature organizations.[14]
Data analytics in the design industry
- 50% of Design and Make respondents were digitally mature in 2025, based on their progress in digital transformation.[14]
- 41% was the reported advantage of digitally mature Design and Make companies in diversifying supply chains in 2025.[14]
- 67% of Design and Make leaders reported improved data exchange from digital transformation in 2025.[14]
- 19% of 2025 State of Design and Make respondents rated their organizations very effective at leveraging data globally.[14]
Data Quality in the professional and business services sector (sector benchmark)
- 67% of supply management organizations said their data quality was better or significantly better than two years earlier in 2024.[15]
- 95% of enterprise companies with at least $1 billion in revenue had experienced a data-quality issue directly affecting business outcomes in 2024.[16]
- 49% of supply management organizations reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[15]
- 87% of enterprise data leaders said traditional rules-based approaches to data quality did not scale to current needs in 2024.[16]
- 50% of organizations identified data-quality issues as the biggest challenge affecting their data-integration projects in 2024.[17]
- 23% of supply management firms spent at least 21% of their time cleaning data in 2024.[15]
Data Governance in the professional and business services sector (sector benchmark)
- 33% of North American organizations had a formal data-governance organization in place in 2024.[18]
- 32% of organizations in the 2024 governance study had a formal governance organization in place, while 68% had none.[18]
- 81% of supply management organizations found their data-governance program useful in 2024.[15]
- 71% of global organizations reported having a data-governance program in 2024, up from 60% in 2023.[17]
- 18.3% of organizations used a data-governance or catalog solution as part of their governance program in 2024.[18]
- 61% of organizations had a dedicated data-governance function in 2024, according to a survey of more than 121 supply management professionals.[15]
06 Statistics
Strategy & Growth
Interior design firm counts are projected to rise in the U.S., while Canada’s specialized-design operating revenue growth was 4.3% in 2024.
Growth in the design industry
- 4.8% was Ontario’s increase in specialized-design operating revenue in 2024.[19]
- 3.4% was the projected increase in the number of U.S. interior-design firms from 2024 to nearly 17,500 firms in 2025.[20]
- 21.5% was the operating-profit margin for Canada’s specialized-design services industry in 2024.[19]
- 4.3% was the growth in Canada’s specialized-design operating revenue in 2024, reaching nearly $4.7 billion.[19]
- $1.08 billion of U.S. interior-design payroll was generated by small businesses in 2025.[20]
- -2.4% was the average annual revenue change reported by U.S. architects in 2024.[2]
Differentiation in the design industry
- 94% of digitally mature consumer-products organizations took steps to become more sustainable in 2025.[6]
- 69% of digitally mature consumer-products organizations reported short-term sustainability benefits in 2025.[6]
- 74% of digitally mature consumer-products leaders said sustainability efforts helped attract and retain talent in 2025.[6]
- 85% of digitally mature consumer-products organizations reported long-term benefits from sustainability in 2025.[6]
Mergers and acquisitions in the design industry
- 45% of domestic M&A activity was captured by ENR Top 500 Design Firms through the first three quarters of 2025.[21]
- 40% of domestic M&A activity was captured by ENR Top 500 Design Firms in 2020.[21]
- 126 acquisitions were completed by employee-owned architecture-and-engineering buyers in the first half of 2024.[22]
- $4.9 million was the reported purchase price for Bowman Consulting Group’s acquisition of Speece Lewis Engineers in February 2024.[23]
- 42% of architecture-and-engineering transactions were completed by private-equity or private-equity-backed firms in the first half of 2024.[22]
- More than one architecture-and-engineering transaction per day was recorded on average through the first three quarters of 2025.[21]
Strategic partnerships in the design industry
- 69% of design-and-make organizations said improving sustainability was a good short-term business decision in 2024, supporting cross-stakeholder collaboration.[6]
- 35% of design-and-make companies used AI to improve sustainability in 2024, an area commonly involving technology and implementation partners.[6]
- 97% of design-and-make organizations took sustainability-improvement actions in 2024, requiring coordination across organizational partners.[6]
- Nearly 75% of design professionals said their design teams had a positive impact on client satisfaction in Canva’s industry survey.[24]
- Nearly two-thirds of consumer-products leaders said they would increase overall future investments in 2025, creating scope for strategic technology and supply-chain alliances.[6]
- 38% of consumer-products organizations used AI for sustainability in 2025, up from 35% in 2024.[6]
07 Statistics
People & Workforce
Interior design workforce patterns show hiring for new roles: 61% of senior-designer hires by surveyed interior-design firms in 2024 were newly created.
Hiring in the design industry
- 61% of senior-designer hires by surveyed interior-design firms in 2024 were for newly created roles rather than replacements.[25]
- 128,800 interior designers were estimated to be employed or self-employed in the United States in 2024, up 4.1% year over year.[26]
- 55% of U.S. interior designers were employees and 45% were self-employed in 2024.[26]
Employee retention in the design industry
Remote Work in the professional and business services sector (sector benchmark)
- About 45% of U.S. professional and business-services workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[27]
- 62.8% of U.S. professional and business-services employees who could work at home did so during 2024–2025, while 66.0% could work at home.[28]
- 37.21% was the average share of paid workdays performed from home by U.S. professional and business-services employees in January 2025.[29]
- 54% of U.S. professional-services firms reported having at least one paid work-from-home employee in November 2024–January 2025.[30]
Hybrid Work in the professional and business services sector (sector benchmark)
- Across U.S. professional and business services, 39% of full-time employees worked fully onsite during January–April 2025.[31]
- 27% of U.S. full-time employees worked in a hybrid arrangement in 2025, compared with 12% fully remote and 61% fully on-site.[32]
- 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in November 2025.[33]
- Across U.S. professional and business services, 38% of full-time employees worked hybrid schedules during January–April 2025.[31]
- 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[33]
Upskilling in the design industry
- 65% of designers surveyed in 2026 reported doing more coding or implementation work than one year earlier.[34]
- More than 80% of designers and developers said AI-related learning would be essential to future success in Figma’s 2025 survey.[3]
- 68% of Design and Make companies planned to increase investment in digital-skills training over the next three years in Autodesk’s 2025 survey.[4]
- 72% of Finnish design professionals considered sustainability expertise very or fairly important to a designer’s skill set in Ornamo’s 2026 survey.[5]
- 20% of designers in the 2026 AI in Design survey said collaboration had decreased, four times the 5% reported in 2025.[35]
Employee Engagement in the professional and business services sector (sector benchmark)
- 34% of U.S. employees were engaged at work in 2022, while 16% were actively disengaged.[33]
- 32% of U.S. employees were engaged at work in 2024, while 17% were actively disengaged.[33]
- 33% of U.S. employees were engaged at work in 2023, while 16% were actively disengaged.[33]
- 32% of U.S. employees were engaged at work in 2025, while 17% were actively disengaged.[33]
DEI in the design industry
- 16% of interior designers were men in ASID’s 2022 U.S. workforce data.[26]
- 7% of CIDA interior-design students were Black or African American in ASID’s 2022 data.[26]
- 64% of CIDA interior-design students were White in ASID’s 2022 data.[26]
- 89% of interior designers were White, 3% Hispanic or Latino, 7% Asian and 4% Black or African American in ASID’s 2022 workforce data.[26]
- 12% of CIDA interior-design students were Hispanic or Latino in ASID’s 2022 data.[26]
Change Management in the professional and business services sector (sector benchmark)
- 22% of transformation teams identified communication plans as their primary change-management approach in 2024.[36]
08 Statistics
Customer & Sales
Client retention is tied to reporting and communication: 68% of agencies increased reporting efforts in a 2026 outlook survey.
Customer experience in the design industry
- 68% of clients said collaboration tools simplified remote work with agencies in 2024, indicating the importance of digital service experience.[37]
- 22% of agencies said clear reporting and benchmark context helped them win pitches in 2026, linking reporting quality with client experience and sales success.[38]
- 48% of client-side marketers said they would recommend their primary agency in 2024, according to Setup’s agency-client survey.[37]
- 79% of digital marketing agencies said the customer service they provided was satisfactory in 2022, according to a U.S. agency survey.[39]
- 79% of agencies reported better agency-client relationships than the previous year in 2022, according to CallRail’s agency outlook survey.[39]
Customer retention in the design industry
- 24% of agencies described client defection risk as a severe challenge in 2025, compared with 11% in 2023.[40]
- 68% of agencies increased reporting efforts to support client retention in the 2026 outlook survey.[39]
- 71% of agencies used increased communication and transparency as a client-retention strategy in the 2026 outlook survey.[39]
- 57% of agencies reported typical client lifespans of 12–24 months in the 2026 agency outlook survey.[39]
- 68% of agencies reported losing clients during the year covered by the 2025 Agency Core Research Report.[40]
Customer acquisition in the design industry
- 57% of independent designers said online platforms were their leading source of new clients in the 2019 99designs survey.[41]
- 78% of web designers primarily found new clients through word-of-mouth or referrals in the 2024 State of the Web Design Industry survey.[42]
- 90% of businesses used graphic designers in some capacity in Clutch’s 2026 survey of businesses.[43]
- 47% of businesses increased their graphic-design budgets during the year before Clutch’s 2026 survey.[43]
- 77% of interior designers identified client referrals as their most successful new-business source in 2024.[44]
Customer loyalty in the design industry
Lead generation in the design industry
- 49% of digital marketing agencies used conferences or industry events to find clients in 2022.[39]
- 64% of digital marketing agencies used social media to find clients in 2022, making it their most frequently reported acquisition source.[39]
- 54% of digital marketing agencies used technology partnerships to find clients in 2022.[39]
- 59% of agencies identified search-engine optimization as a strong driver of new business in the 2026 agency outlook survey.[39]
- 37% of digital marketing agencies used referrals to find clients in 2022.[39]
09 Statistics
Marketing & Brand
Marketing spend expectations skew higher: 69% of agencies expected marketing budgets to increase in 2026 per CallRail’s agency outlook survey.
Marketing in the design industry
- 26% of agencies planned to keep their marketing budgets unchanged in 2026.[39]
- 69% of agencies expected their marketing budgets to increase in 2026, according to CallRail’s agency outlook survey.[39]
- 43% of client-side marketers sought direct marketing, email or CRM services from agencies in 2024.[37]
- 45% of client-side marketers sought content creation or video services from agencies in 2024.[37]
- 89% of surveyed agencies offered paid advertising services in 2025.[38]
Digital marketing in the design industry
- 18% of businesses said AI had reduced their need for professional designers in 2026.[43]
- 32% of businesses said AI had replaced only simple design tasks in 2026.[43]
- 62% of agencies planned to use AI in 2025, before adoption became standard in the 2026 outlook survey.[39]
- 91% of agencies said they knew which channels attracted their best customers in the 2026 outlook survey.[39]
- 68% of agencies prioritized AI for personalization in 2026, according to CallRail’s agency outlook survey.[39]
Branding in the design industry
- 31% of businesses said graphic design had its greatest impact on advertising performance in 2026.[43]
- 51% of client-side marketers sought branding or identity support from agencies in 2024.[37]
- 19% of businesses ranked strategic thinking as the most important trait when hiring graphic designers in 2026.[43]
- 17% of businesses ranked reliability as the most important trait when hiring graphic designers in 2026.[43]
- 41% of client-side marketers sought web or mobile design and development services from agencies in 2024.[37]
Influencer Marketing in the professional and business services sector (sector benchmark)
- 44% of B2B influencer-marketing practitioners say finding the right talent is their single biggest collaboration obstacle, based on Q1 2026 research.[45]
- 78% of B2B influencer-marketing practitioners identify brand awareness and lead generation as their joint top challenges, based on Q1 2026 research.[45]
- 74% of B2B influencers use artificial-intelligence tools to enhance content creation, based on Q1 2026 research.[45]
- 86% of B2B influencer-marketing practitioners and creators prefer co-creating content with brands rather than amplifying finished brand content, based on Q1 2026 research.[45]
10 Statistics
Operations & Execution
Operational measurement still lags, with only 25% of architecture firms tracking utilization consistently in 2026.
Process optimization in the design industry
- 56% of architecture firms manage resource allocation manually or without a formal process in 2026, globally.[46]
- More than 50% of architecture firms still use manual planning to manage resource allocation across projects in 2026, globally.[46]
- 37% of architecture practices report a utilisation rate of 71–80% in 2026, globally.[46]
- Only 25% of architecture firms track utilisation consistently in 2026, globally.[46]
- More than 80% of architecture firms use BIM software, financial and invoicing software, and time-tracking or resource-management software in 2026, globally.[46]
Operational efficiency in the design industry
- 24% of architecture firms use CRM software in 2026, and only half of those report a meaningful efficiency gain.[46]
- 87% of architecture firms using time-tracking or resource-management tools report benefits in 2026, globally.[46]
- One in three architecture firms spend less than 50% of working time on actual design work in 2026, globally.[46]
- 94.0% was the utilisation rate for high-performing architecture and engineering firms in 2025.[47]
- Almost 70% of architecture firms operate in a hybrid work model in 2026, globally.[46]
Quality management in the design industry
- 49% of architecture firms do not track realisation rates or are unsure of them in 2026, globally.[46]
- 19% of U.S. architecture, engineering and design-build firms describe themselves as being on the cutting edge of technology use in 2025.[48]
- 5% of architecture firms do not track project profitability in real time in 2026, down from 30% in 2025, globally.[46]
- Less than 10% of projects go over budget at more architecture firms in 2026 than in 2025, globally.[46]
- 65% of architecture firms are at least somewhat willing to move project-management systems to the cloud in the United States in 2025.[48]
Outsourcing / Offshoring in the professional and business services sector (sector benchmark)
- 39% of EU enterprises sourcing abroad outsourced business functions to external providers during 2021–2023, while 72% used affiliated-group insourcing.[9]
- 65% of U.S. CPA firms participating in the 2025 National MAP Survey that offshored used India, followed by 33% using the Philippines.[49]
- 28.8% of EU enterprises sourcing abroad sourced information and communication technology services internationally during 2021–2023.[9]
- 47.5% of EU enterprises sourcing abroad sourced administrative and management functions internationally during 2021–2023.[9]
- 29% of U.S. CPA firms responding to the 2025 National MAP Survey utilized offshoring, rising to 74% among firms with at least $10 million in net client fees.[49]
11 Statistics
Finance & Pricing
Fee pressure is a key constraint: 60% of architecture firms cited fee pressure as the biggest challenge in winning new work in 2026.
Pricing strategy in the design industry
- 35% of U.S. residential design professionals raised prices or rates in the third quarter of 2026.[50]
- 40% of U.S. residential construction professionals raised prices or rates in the third quarter of 2026.[50]
- 52% of U.S. architecture, engineering and design-build firms feel very confident billing accurately for design-scope changes in 2025.[48]
- Only 5% of architecture firms identify competitive pricing as the biggest factor in maintaining long-term client relationships in 2026, globally.[46]
- 60% of architecture firms cite fee pressure as the biggest challenge in winning new work in 2026, globally.[46]
Cost reduction in the design industry
- 65% to 81% of firms across seven U.S. design-related industry groups reported higher costs of doing business in 2024 than in 2023.[51]
- 50% to 60% of architecture and engineering firm costs are labor costs according to the 2026 Florida architecture and A/E fee report.[52]
- $88,000 was the high-performance net cost per full-time equivalent at architecture and engineering firms in 2025.[53]
- 56% of architecture firms receive payment more than 30 days after invoicing in 2026, globally.[46]
- $137,000 was the average net cost per full-time equivalent at architecture and engineering firms in 2025.[53]
Profitability in the design industry
- 60% of architecture firms report net profit of 15% or below in 2026, globally.[46]
- 14.5% was the operating profit on net revenue for architecture and engineering firms in the 46th Deltek Clarity study.[48]
- 3% was the average net profit of design firms in 2023 according to the 2024 Interior Design Business Survey report.[25]
- 15% or less is the net-profit level reported by 60% of architecture firms in 2026, globally.[46]
- 21.4% was the record operating-profit margin on net revenue reported for U.S. and Canadian architecture and engineering firms in 2025.[54]
Financial planning in the design industry
- 34 days was the average time to payment for architecture and engineering firms in the 2025 Monograph benchmark report.[53]
- 6.5 months was the average year-end backlog for architecture and engineering firms in the Deltek Clarity study.[55]
- 70% of architecture firms have three months or less of backlog in 2026, up from 48% in 2025, globally.[46]
- 108% was the high-performance realisation rate for architecture and engineering firms in the 2025 Monograph benchmark report.[53]
- 95% was the average realisation rate for architecture and engineering firms in the 2025 Monograph benchmark report.[53]
12 Statistics
Product & Service
Product design and lifecycle pressures persist, with 7.1 hours per week lost by product-design professionals to CAD and product-data-management issues in 2023–2024.
Product development in the design industry
- 79% of medical-device and pharmaceutical companies in Ireland used design during manufacturing or implementation.[56]
- 60% of large Irish companies used design during product or service planning, compared with 41% of microenterprises.[56]
- 57% of large Irish companies used design during detailed design, compared with 34% of microenterprises.[56]
- 63% of large Irish companies used design during idea generation, compared with 34% of microenterprises.[56]
- 7.1 hours per week were lost by product-design professionals to CAD and product-data-management issues in 2023–2024.[57]
Product lifecycle in the design industry
- 17% of organizations incorporated a circular approach into product design in 2022.[58]
- 57.4 million metric tonnes of e-waste were generated globally in 2021, highlighting the lifecycle challenge for intelligent products.[58]
- 16% of surveyed industrial designers and architects in the Netherlands and Sweden reported no organizational changes to adapt to the circular economy in 2023.[59]
- 22% of organizations prioritized sustainability within product and service design processes in 2022.[58]
- 72% of Design and Make business leaders believed sustainability measures could generate more than 5% of annual revenue in 2025.[14]
Value proposition in the design industry
- 68% of Design and Make leaders reported that digital transformation improved expansion of products and services in 2025.[14]
- 69% of Design and Make leaders said their companies planned to offer new services in 2025.[14]
- 86% of leaders at data-effective Design and Make companies planned to increase investment over the following three years in 2025.[14]
- 80% of digitally mature Design and Make leaders planned to increase investment over the following three years in 2025.[14]
- 67% of Design and Make leaders reported that digital transformation improved data exchange in 2025.[14]
13 Statistics
Sustainability & Ethics
Sustainability reporting is evolving, with 458 architecture firms reporting sustainability-performance data through the AIA 2030 Commitment in 2025.
Sustainability in the design industry
- 458 architecture firms reported sustainability-performance data through the AIA 2030 Commitment in 2025, United States.[60]
- 48% was the predicted energy-use-intensity reduction reported across 24,286 architecture projects in 2025, United States.[60]
- 75% of design-and-make companies said government was influential in shaping sustainability goals in 2024, globally.[61]
- 83% of architecture, engineering, construction and operations companies said customers were influential in shaping sustainability goals in 2024, globally.[61]
- 81% of design-and-make companies said investors were influential in shaping sustainability goals in 2024, globally.[61]
ESG in the design industry
- 43% of major fashion brands disclosed progress against value-chain climate targets in 2024, globally.[62]
- The average sustainability-transparency score of 250 major fashion brands was 18% in 2024, globally.[62]
- 18% of major fashion brands disclosed the percentage of executive pay tied to sustainability targets in 2023, globally.[62]
- 96% of major fashion brands had not publicly committed to a just-transition strategy in 2024, globally.[62]
- 47% of major fashion brands disclosed a Science Based Targets initiative target covering their entire value chain in 2024, globally.[62]
Ethics in the design industry
- 75% of design educators and students rated copyright infringement as a moderate-to-very-serious concern regarding AI in 2024, United States.[63]
- 69% rated lack of regulation as a moderate-to-very-serious concern regarding AI in 2024, United States.[63]
- 58% rated privacy concerns as a moderate-to-very-serious concern regarding AI in 2024, United States.[63]
- 70% rated homogenized design as a moderate-to-very-serious concern regarding AI in 2024, United States.[63]
- 59% rated bias in design outputs as a moderate-to-very-serious concern regarding AI in 2024, United States.[63]
CSR in the design industry
- 86% of major fashion brands lacked a public coal-phase-out target in 2024, globally.[62]
- 33% of freelance designers identified environmental impacts of design as a leading industry challenge in 2020, globally.[64]
- 38% of freelance designers identified the ethical role of design as a leading industry challenge in 2020, globally.[64]
- 4% of major fashion brands disclosed efforts to retain or reskill supply-chain workers facing job risks in 2024, globally.[62]
- 99% of major fashion brands did not disclose supply-chain living-wage coverage in 2023, indicating limited social-responsibility reporting, globally.[62]
Circular economy in the design industry
- 13 fashion companies, or 25%, had in-house resale initiatives in 2024, globally.[65]
- 52% of fashion companies surveyed had targets to reduce finite-resource use by 30% by 2035, globally.[66]
- 15 fashion companies, or 29%, provided upcycling or repair services in 2024, globally.[65]
- 58% of fashion companies surveyed had targets to reduce overproduction by 30% by 2040, globally.[66]
- Less than 1% of textile waste was recycled into new fibre, globally, in 2023.[66]
Carbon footprint in the design industry
- 20 of 42 fashion companies, or 47%, had public time-bound commitments to phase out coal by 2030 in 2025, globally.[67]
- 45% of 42 fashion brands reported lower emissions than the previous year in 2025, globally.[67]
- 29% of 42 fashion companies had supply-chain renewable-electricity targets in 2025, globally.[67]
- 33% of 42 fashion brands reported sustained emissions reductions of more than 10% against baseline years in 2025, globally.[67]
- 17 of 42 fashion brands increased their carbon footprint compared with their baseline in 2025, globally.[67]
14 Statistics
Risk, Compliance & Legal
Compliance in the design industry
- 70% was the reporting-maturity threshold defined as good in the 2024 assessment of 30 high-street fashion brands, globally.[68]
- 51% was the average sustainability-reporting maturity score for 30 leading high-street fashion brands in 2024, globally.[68]
- Three of 30 high-street fashion companies exceeded the 70% good-reporting threshold in 2024, globally.[68]
- 69% of design students and educators rated lack of AI regulation as a moderate-to-very-serious concern in 2024, United States.[63]
- 94% of major fashion brands did not disclose the fuel used in manufacturing in 2023, limiting compliance-related supply-chain transparency, globally.[62]
Risk Management in the professional and business services sector (sector benchmark)
- Cybersecurity ranked as the top future risk for professional service firms in Aon’s 2025 global survey.[69]
- Seventy-seven percent of professional services firms said better analytics and monitoring were needed to improve fraud response in 2026, globally.[70]
- Thirty-nine percent of professional services leaders said their organizations’ risk and compliance programs were advanced or leading in 2026, globally.[70]
- Fifty-four percent of professional services leaders reported integrated or enterprise-wide risk management in 2026, globally.[70]
Cybersecurity in the professional and business services sector (sector benchmark)
- Fifty-five point nine percent of Asia-Pacific small businesses in professional, scientific and technical services reviewed their cybersecurity during the previous six months in 2024.[71]
- Forty-three percent of UK businesses experienced a cyber breach or attack during the 12 months covered by the 2025–2026 survey.[72]
- Thirty-four percent of professional services respondents reported that sensitive content had been breached seven or more times in 2024, globally.[73]
- Fifty-six percent of professional services leaders reported high or very high confidence in detecting advanced cyber threats in 2026, globally.[70]
Data Privacy in the professional and business services sector (sector benchmark)
- Seventy-two percent of privacy professionals reported using data security as an organizational privacy control in 2026, globally.[74]
- Fifty-eight percent of privacy professionals said their organizations always or frequently practiced privacy by design when building applications or services in 2026, globally.[74]
- Thirty-four percent of professional services firms identified the GDPR as a regulatory priority in 2024, globally surveyed respondents.[73]
- Forty-one percent of professional services firms identified new U.S. state data privacy laws as a regulatory priority in 2024, globally surveyed respondents.[73]
Crisis Management in the professional and business services sector (sector benchmark)
- Thirty-one percent of global leaders expressed extreme confidence in their organization’s ability to manage critical events in late 2025.[75]
- Sixty-four percent of general counsel in North America reported greater involvement in business continuity and financial contingency planning in 2024.[76]
- Nearly 40% of surveyed general counsel reported no contingency plan for a cyberattack or supply-chain failure in 2024, globally.[76]
- Fifty percent of organizations reported limited or no formal critical-event management strategy in late 2025, globally.[75]
- Twenty-four percent of organizations never tested their business continuity or critical-event management plans in late 2025, globally.[75]
Governance in the design industry
- 791 concerns were recorded through Inditex’s Ethics Line in 2024, Spain-based global fashion company.[77]
- 18% of major fashion brands disclosed the share of executive compensation linked to sustainability targets in 2023, globally.[62]
- 619 of Inditex’s 791 Ethics Line concerns in 2024 related to human resources, diversity and workplace respect, Spain-based global fashion company.[77]
- Nine confirmed harassment cases were reported by Inditex in 2024, Spain-based global fashion company.[77]
- Three disciplinary measures or terminations resulted from Inditex’s confirmed corruption cases in 2024, Spain-based global fashion company.[77]
15 Statistics
Globalization & Expansion
International revenue remains a key scale marker, with $22.4 billion as ENR’s Top 500 U.S. design firms’ international revenue in 2025.
Globalization in the design industry
- $22.4 billion was the international revenue of ENR’s Top 500 U.S. design firms in 2025, up 3.2% year over year.[78]
- 45.3% of Canada’s specialized-design sales came from interior design services in 2024.[19]
- 27.3% of Canada’s specialized-design sales came from graphic design services in 2024.[19]
- 31,047 million dollars was U.S. interior-design-services gross output in 2023.[79]
- $4.7 billion was Canada’s operating revenue from specialized design services in 2024, including interior, industrial and graphic design.[19]
Cultural adaptation in the design industry
- 89% of Mexican design-and-make business leaders said customers influenced sustainability objectives in 2024.[6]
- 0.8% of respondents in a 2022 UK designer survey identified as transgender or non-binary.[80]
- 80% of Brazilian design-and-make business leaders said customers influenced sustainability objectives in 2025, the highest share in the Americas.[6]
- 62% of Mexican design-and-make business leaders said customers influenced sustainability objectives in 2025.[6]
- 90% of U.S. design-and-make business leaders said customers influenced sustainability objectives in 2024.[6]
Supplier management in the design industry
- 35% of design-and-make companies used AI to become more sustainable in 2024.[6]
- 38% of consumer-products organizations used AI to improve sustainability in 2025.[6]
- 97% of design-and-make organizations took steps to improve sustainability in 2024.[6]
- 60% of design-and-make executives said their supply chains were fragile because of geopolitical tensions in 2025.[6]
- 67% of design-and-make executives said their supply chains were fragile because of geopolitical tensions in 2024.[6]
Stakeholder management in the design industry
- 72% of Brazilian design-and-make leaders said customers influenced sustainability objectives in 2025.[6]
- 71% of design professionals said their design teams positively affected customer satisfaction in Canva’s industry survey.[24]
- 62% of Mexican design-and-make leaders said customers influenced sustainability objectives in 2025.[6]
- 17% of design-and-make leaders said they were truly proud of their company’s sustainability initiatives in Autodesk’s earlier survey.[14]
- 72% of design-and-make leaders said customers influenced sustainability initiatives in 2025.[4]
Distribution channels in the design industry
- 17.1% was the 2024 operating-revenue increase for specialized design services in Prince Edward Island.[19]
- $4.7 billion was Canada’s total operating revenue from specialized design services in 2024.[19]
- 51.3% of Canadian specialized-design operating revenue was concentrated in Ontario in 2024.[19]
- 45.3% of Canadian specialized-design sales came through interior design services in 2024, the sector’s largest channel by service category.[19]
- 22% of furniture-and-fixtures manufacturers reported e-commerce adoption in the 2024 State of eCommerce in Distribution survey.[81]
16 Statistics
Regional markets
Regional design activity is measurable by turnover and employment; Italy’s design-sector turnover was €6.3 billion in 2023.
The design industry in Italy
- €3.2 billion was the value added generated by Italy’s design sector in 2023.[82]
- €6.3 billion was Italy’s design-sector turnover in 2023, representing 19.8% of European design turnover.[82]
- 46,000 operators, including companies, freelancers and self-employed workers, operated in Italy’s design sector in 2023.[82]
- 14,000 design businesses were located in Lombardy in 2023, accounting for about one-third of Italy’s national total.[82]
- 63,485 people were employed in Italy’s design sector in 2023.[82]
The design industry in South Korea
- 22,580 professional design companies operated in South Korea in 2024, up 12.7% from the previous year.[83]
- ₩163.2 trillion was the estimated economic value of design in South Korea in 2024.[83]
- ₩21.5 trillion was the scale of South Korea’s design industry in 2024.[83]
- 298,000 people worked in South Korea’s design industry in 2024.[83]
- 37.8% was South Korea’s design-utilization rate among surveyed businesses in 2024.[83]
The design industry in Japan
- ¥54.535 million was the average sales revenue per design establishment in Japan in 2021.[84]
- ¥4.88635 billion was the sales revenue of Japan’s design establishments in 2021.[84]
- 8,996 design establishments operated in Japan in 2021.[84]
- 38,260 people worked in Japan’s design establishments in 2021.[84]
- ¥13.37 million was the average sales revenue per employee in Japan’s design establishments in 2021.[84]
The design industry in China
- ¥1.4872 trillion was the value added of China’s R&D, design and technology service industry within patent-intensive industries in 2024.[85]
- 2,391 resident designs per US$100 billion of GDP were recorded for China in 2024.[86]
- 3,073,912 industrial design patents were in force in China at December 2024.[87]
- 906,849 designs were included in applications filed by applicants residing in China in 2024, the highest total worldwide.[86]
Key questions about the Design Industry
What is the market size for specialized design services?
How fast is the design services market growing?
What technology shifts are changing design work?
How is the market structured—are firms concentrated?
Which design segment drives most revenue in Canada?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Timothy Grant. (2026, February 13). Design Industry Statistics. Gitnux. https://gitnux.org/design-industry-statistics
Timothy Grant. "Design Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/design-industry-statistics.
Timothy Grant. 2026. "Design Industry Statistics." Gitnux. https://gitnux.org/design-industry-statistics.
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Social media in the design industry