Key Takeaways
- In 2022, the total revenue of the South Korean book publishing industry reached 4.62 trillion KRW, marking a 2.1% increase from the previous year.
- The book market in South Korea accounted for 1.8% of the global publishing market share in 2023.
- Export value of Korean books surged to 28.5 million USD in 2022, up 15% YoY.
- Annual book titles published numbered 52,340 in 2022.
- New fiction titles: 8,450 released in 2023.
- Children's books published: 12,200 titles in 2022.
- Online bookstore sales channel dominated 65% of total book sales in 2023.
- Kyobo Bookstore chain sales: 1.2 trillion KRW in 2022.
- E-commerce platforms like Yes24 captured 42% market share.
- 25-34 age group represents 35% of book buyers in South Korea.
- Women account for 62% of fiction book purchasers.
- Urban residents buy 78% of all books sold.
- E-book market share reached 22% of total in 2023.
- Ridibooks platform had 15 million users in 2023.
- Webnovel exports to global platforms: 1,200 titles.
South Korea's book industry grew modestly in 2022, led by exports and digital formats.
Digital & Emerging Trends
- E-book market share reached 22% of total in 2023.
- Ridibooks platform had 15 million users in 2023.
- Webnovel exports to global platforms: 1,200 titles.
- Audiobook apps downloads: 10 million in 2022.
- AI-generated book content: 500 titles published experimentally.
- NFT collectible editions: 2,000 books tokenized.
- VR/AR enhanced books: 150 interactive titles.
- Subscription e-book services: 3 million subscribers.
- Mobile reading app usage: 75% of digital consumption.
- Overseas webtoon-to-book adaptations: 800 titles.
- Blockchain verified editions: 1,000 anti-piracy books.
- Podcast-book crossovers: 300 titles linked.
- Gamified reading apps: 5 million downloads.
- Metaverse bookstores virtual sales: 50 billion KRW.
- Personalized AI recommendations boosted sales 18%.
- Digital comic books (webtoons printed): 20% growth.
- Cloud library access: 8 million users.
- Short-form audio books: 1,500 titles under 30min.
- Social media book challenges: 2 million participants.
- Hybrid print-digital bundles: 10% of sales.
Digital & Emerging Trends Interpretation
Market Size & Revenue
- In 2022, the total revenue of the South Korean book publishing industry reached 4.62 trillion KRW, marking a 2.1% increase from the previous year.
- The book market in South Korea accounted for 1.8% of the global publishing market share in 2023.
- Export value of Korean books surged to 28.5 million USD in 2022, up 15% YoY.
- Domestic book sales volume decreased by 3.2% to 128 million copies in 2022.
- The average price of a printed book in South Korea was 12,450 KRW in 2023.
- Physical book revenue constituted 78% of total publishing revenue in 2022.
- Audiobook market in South Korea grew to 150 billion KRW in 2023, a 25% rise.
- Total publishing industry employment stood at 45,000 in 2022.
- Book import value hit 120 million USD in 2022, primarily from Japan and US.
- Per capita book spending in South Korea was 89,000 KRW in 2023.
- Children's book segment revenue was 850 billion KRW in 2022, 18% of total.
- Educational book sales reached 1.2 trillion KRW, dominating 26% market share.
- Literary fiction revenue declined 5% to 420 billion KRW in 2022.
- Self-publishing platforms generated 300 billion KRW in 2023.
- Overseas rights sales for Korean books totaled 5.2 million USD in 2022.
- Printing costs for books rose 12% due to inflation in 2023.
- Total market value projected to reach 5.1 trillion KRW by 2025.
- Independent publishers' revenue share was 15% in 2022.
- Brick-and-mortar bookstore sales dropped to 1.1 trillion KRW.
- Government subsidies to publishing industry: 50 billion KRW in 2023.
- In 2022, total revenue grew 2.1% despite pandemic recovery challenges.
- Global ranking: South Korea 5th largest book exporter in Asia.
- Print book unit sales: 125.4 million copies in 2022.
- Non-fiction segment: 1.8 trillion KRW, 39% share.
- Indie book fair sales: 30 billion KRW annually.
- Textbook market stable at 1.15 trillion KRW.
- Hobby and lifestyle books: 650 billion KRW.
Market Size & Revenue Interpretation
Publication Volumes
- Annual book titles published numbered 52,340 in 2022.
- New fiction titles: 8,450 released in 2023.
- Children's books published: 12,200 titles in 2022.
- Academic and scholarly books: 15,670 titles in 2023.
- Translated foreign books: 4,120 titles imported and published in 2022.
- Webnovel adaptations to print: 2,500 titles in 2023.
- Poetry and essay collections: 1,890 titles published annually avg. 2020-2023.
- Reprints and new editions: 10,200 books in 2022.
- E-book exclusive titles: 18,450 launched in 2023.
- Comic and graphic novels: 9,800 titles in 2022.
- Religious books: 2,340 titles published yearly.
- Self-published titles via platforms: 25,000 in 2023.
- Bestsellers list featured 120 unique titles monthly avg.
- University press outputs: 3,200 titles annually.
- Korean classics reprints: 450 titles in 2023.
- Bilingual editions: 680 titles published for export.
- Print-on-demand books: 4,500 titles fulfilled.
- Magazine-integrated books: 1,200 hybrid titles.
- 52,891 titles published including periodicals equivalents.
- Fantasy genre titles: 3,200 new in 2023.
- History books: 4,500 titles yearly average.
- Cookbooks and guides: 2,800 titles.
- Romance novels: 2,100 domestic originals.
- Sci-fi and mystery: 1,650 combined.
- Biographies: 1,200 titles published.
- Travel books declined to 890 titles post-COVID.
- Art and photography books: 950 luxury editions.
- Business and self-help: 5,400 titles booming.
- 15,000+ new ISBNs registered monthly avg.
- Collaborative author works: 800 multi-author books.
- Limited edition prints: 1,500 collector items.
Publication Volumes Interpretation
Reader Demographics
- 25-34 age group represents 35% of book buyers in South Korea.
- Women account for 62% of fiction book purchasers.
- Urban residents buy 78% of all books sold.
- Average reading time per day: 28 minutes for adults.
- 45% of readers aged 20-29 prefer physical books.
- High-income households (>10M KRW/month) spend 2x more on books.
- Students comprise 22% of total book consumers.
- Seoul metropolitan area: 55% of national book consumption.
- Elderly (65+) reading rate: 15% daily readers.
- Tech workers read 1.8 books/month on average.
- Female readers favor romance genre 48% preference.
- Married individuals read 20% less than singles.
- University graduates: 70% avid readers.
- Regional disparity: Jeju reads 40% less per capita.
- Gamers crossover to light novels: 30% overlap.
- E-book users: 55% millennials.
- Book club members: 1.2 million active.
- Digital natives (Gen Z): 82% read webnovels weekly.
Reader Demographics Interpretation
Sales Channels
- Online bookstore sales channel dominated 65% of total book sales in 2023.
- Kyobo Bookstore chain sales: 1.2 trillion KRW in 2022.
- E-commerce platforms like Yes24 captured 42% market share.
- Offline bookstores contributed 28% to physical book sales.
- Convenience store book sales volume: 15 million copies annually.
- Subscription box services for books grew to 200,000 subscribers.
- Airport and train station kiosks sold 2.5 million books in 2022.
- Department store book sections: 5% of total sales.
- Used book market via apps: 500 billion KRW turnover.
- Direct publisher sales online: 12% share in 2023.
- Pop-up stores and events generated 150 billion KRW.
- International online sales via Amazon Korea: 8% growth.
- Library bulk purchases: 10 million copies yearly.
- School textbook distribution: 95% through official channels.
- NFT-linked book sales experimental: 50 titles sold out.
- Overseas Korean diaspora sales: 20 million USD.
- Flash sale events boosted sales by 30% quarterly.
- Alphonse bookstore network: 35% offline share.
- Interpark books online: 25% e-commerce slice.
- Subway station book kiosks: 1 million sales.
- Corporate gifting programs: 100 billion KRW.
- Festival book stalls: 20 billion KRW seasonal.
- App-based second-hand: 300 billion turnover.
Sales Channels Interpretation
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