Key Takeaways
- The global snack food market size was valued at USD 503.84 billion in 2022 and is expected to grow at a CAGR of 4.2% from 2023 to 2030.
- U.S. snack food sales reached $42.5 billion in 2022.
- The savory snacks segment dominated the market with a 55% share in 2022.
- 62% of U.S. consumers snack daily between meals.
- 45% of global consumers prefer healthier snack options in 2023.
- Millennials consume snacks 2.5 times more than baby boomers.
- 67% of extruded snacks are baked, not fried.
- 25% growth in air-fried snack launches since 2020.
- Gluten-free snacks represent 15% of new products.
- Convenience stores account for 28% of snack sales.
- Online snack sales grew 35% in 2022.
- Supermarkets hold 45% of U.S. snack market share.
- 32% of U.S. adults exceed sodium limits from snacks.
- Snacks contribute 20% of daily calories for children.
- 40% of snacks high in added sugars.
The global snack food industry is huge and continues to grow steadily.
Consumer Behavior
- 62% of U.S. consumers snack daily between meals.
- 45% of global consumers prefer healthier snack options in 2023.
- Millennials consume snacks 2.5 times more than baby boomers.
- 70% of parents buy snacks for children weekly.
- Plant-based snacks preferred by 38% of vegans/vegetarians.
- 55% of consumers seek low-sugar snacks.
- On-the-go snacking accounts for 40% of total occasions.
- 48% of Gen Z snack while gaming or streaming.
- Women purchase 52% of savory snacks in households.
- 65% of consumers influenced by packaging for snack choice.
- Evening snacking peaks at 8 PM for 60% of adults.
- 42% increase in snack consumption during work-from-home.
- Organic snacks bought by 28% of U.S. households.
- 51% prefer savory over sweet snacks globally.
- Kids aged 6-12 consume 25% more salty snacks.
- 37% of snacks purchased online in 2023.
- Flavor innovation drives 33% of repeat purchases.
- 44% avoid artificial ingredients in snacks.
- Hispanic consumers snack 20% more frequently.
- Potato chips are the top snack for 41% of Americans.
Consumer Behavior Interpretation
Health & Nutrition
- 32% of U.S. adults exceed sodium limits from snacks.
- Snacks contribute 20% of daily calories for children.
- 40% of snacks high in added sugars.
- Average snack packs 250 calories per serving.
- 15% reduction in trans fats in snacks since 2010.
- Whole grain snacks only 10% of market.
- 28g daily sugar from snacks for average teen.
- Fiber content average 2g per snack serving.
- 35% of consumers seek low-calorie snacks.
- Obesity linked to 25% higher snack frequency.
- 12% of snacks fortified with vitamins.
- Sodium in chips averages 170mg per ounce.
- 22% drop in sugary snack consumption post-tax.
- Protein snacks average 10g per bar.
- 48% of kids' snacks exceed fat guidelines.
- Antioxidants in 5% of fruit snacks.
- 30% calorie cut in reformulated snacks.
- Allergen-free snacks 7% of portfolio.
- 18% growth in low-glycemic snacks.
- Snacks provide 14% of daily saturated fat.
- 65% of low-sodium snacks launched recently.
Health & Nutrition Interpretation
Health & Nutrition, source url: https://www.nutritionix.com/snack-health-scores/
- 55% of snacks fail nutrition scoring systems., category: Health & Nutrition
Health & Nutrition, source url: https://www.nutritionix.com/snack-health-scores/ Interpretation
Market Size & Growth
- The global snack food market size was valued at USD 503.84 billion in 2022 and is expected to grow at a CAGR of 4.2% from 2023 to 2030.
- U.S. snack food sales reached $42.5 billion in 2022.
- The savory snacks segment dominated the market with a 55% share in 2022.
- Asia-Pacific snack food market is projected to grow at the highest CAGR of 5.1% during 2023-2028.
- Global potato chips market size was USD 28.89 billion in 2020.
- Extruded snacks market expected to reach USD 85.2 billion by 2027.
- North America holds 35% of the global snack bar market share in 2023.
- Healthy snacks market valued at USD 90.17 billion in 2022, growing at 6.5% CAGR.
- U.S. tortilla chips sales hit $6.8 billion in 2022.
- Global nuts and seeds snacks market to reach USD 32.5 billion by 2028.
- Europe snack food market size was EUR 110 billion in 2022.
- Pretzels market in U.S. generated $1.9 billion revenue in 2022.
- Puffed snacks segment to grow at 4.8% CAGR to 2030.
- Latin America snack market expected to grow 4.5% annually till 2027.
- U.S. popcorn market size USD 10.2 billion in 2023.
- Meat snacks market valued at USD 7.5 billion globally in 2022.
- Snack nuts market to hit USD 24.3 billion by 2030.
- India snack food market reached INR 50,000 crore in 2022.
- Cheese snacks market size USD 8.4 billion in 2023.
- Global snack pellets market projected to USD 2.5 billion by 2028.
- Global snack food market size was valued at USD 503.84 billion in 2022 and is expected to grow at a CAGR of 4.2% from 2023 to 2030.
- U.S. snack food sales reached $42.5 billion in 2022.
Market Size & Growth Interpretation
Product Trends
- 67% of extruded snacks are baked, not fried.
- 25% growth in air-fried snack launches since 2020.
- Gluten-free snacks represent 15% of new products.
- Spicy flavors in 22% of savory snack innovations.
- Protein-enriched snacks up 40% in formulations.
- 18% of snacks now include superfoods like quinoa.
- Vegan snack options increased by 55% in 5 years.
- Low-carb snacks hold 12% market share in keto trend.
- Exotic flavors like matcha in 10% of new launches.
- Portion-controlled packs in 30% of chip products.
- Sea salt flavored snacks grew 28% YoY.
- 35% of bars are now high-fiber.
- Cheese puffs with real cheese up 15%.
- Fruit-based snacks 20% of kids' category.
- Keto-friendly nuts snacks surged 60%.
- 45% reduction in palm oil use in snacks.
- Functional snacks with probiotics at 8% share.
- 52% of new snacks are baked varieties.
Product Trends Interpretation
Sales & Distribution
- Convenience stores account for 28% of snack sales.
- Online snack sales grew 35% in 2022.
- Supermarkets hold 45% of U.S. snack market share.
- Vending machines dispense 12% of snacks consumed.
- Dollar stores saw 22% snack sales increase.
- Private label snacks capture 25% of sales.
- Club stores like Costco 15% of bulk snack sales.
- 40% of snacks sold via impulse buys.
- E-commerce platforms 18% growth in snack category.
- Gas stations contribute 10% to savory snack sales.
- Drugstores 8% share in healthy snacks.
- Export of U.S. snacks reached $2.1 billion in 2022.
- 55% of sales from top 10 snack brands.
- Mass merchandisers 20% of snack volume.
- Direct-to-consumer snack brands up 30%.
- Airport retail snacks sales $1.2 billion annually.
- 65% of snack sales occur in top 20 metros.
- Subscription boxes 5% of premium snack sales.
- 75% of candy/snack combos at checkout.
- International trade in snacks $15 billion in 2022.
Sales & Distribution Interpretation
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