GITNUXREPORT 2026

Small Business Spending Statistics

Small businesses invest heavily in digital marketing to drive growth and sales.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

Small business rent averaged $24,000 annually for 1,000 sq ft spaces in 2023.

Statistic 2

Utilities like electricity and water cost $4,800 yearly for small offices.

Statistic 3

Office cleaning services ran $2,400 monthly for small commercial spaces.

Statistic 4

Property insurance premiums averaged $3,200 annually for small business properties.

Statistic 5

Maintenance and repairs budgeted at $1,900 per quarter for facilities.

Statistic 6

Security systems installation and monitoring cost $2,700 yearly.

Statistic 7

Parking and fleet vehicle leases totaled $8,500 annually for small delivery firms.

Statistic 8

Waste disposal and recycling services cost $1,200 per month avg.

Statistic 9

HVAC servicing contracts averaged $1,600 yearly for small buildings.

Statistic 10

Furniture and fixtures replacements cost $5,400 every 5 years prorated yearly.

Statistic 11

Telecom and phone lines expenses hit $2,200 monthly for small operations.

Statistic 12

Elevator maintenance for multi-story small biz cost $3,800 annually.

Statistic 13

Landscaping services for business properties averaged $900 quarterly.

Statistic 14

Fire safety equipment inspections and upgrades cost $1,100 yearly.

Statistic 15

Shipping and postage expenses totaled $6,200 annually for small e-com.

Statistic 16

Office supplies replenishment averaged $1,500 monthly firm-wide.

Statistic 17

Leasehold improvements amortized to $4,500 yearly for renovations.

Statistic 18

Water filtration and cooler rentals cost $800 annually per office.

Statistic 19

Pest control services ran $1,400 yearly for food-related small biz.

Statistic 20

Small manufacturers spent $45,000 annually on raw materials inventory in 2023.

Statistic 21

Retail small businesses turned over inventory 8.2 times yearly, costing $32,400 avg.

Statistic 22

Office supply purchases averaged $18,000 yearly for 10-employee firms.

Statistic 23

Packaging materials for shippers cost $9,200 annually on average.

Statistic 24

Fuel and oil for delivery vehicles totaled $7,800 yearly for small fleets.

Statistic 25

Janitorial supplies expense hit $2,600 per year for small facilities.

Statistic 26

Safety gear and PPE stocked at $3,400 annually for construction small biz.

Statistic 27

Restaurant small businesses spent $28,500 on food inventory monthly turnover.

Statistic 28

Printing paper and ink cartridges cost $1,900 yearly per office printer.

Statistic 29

Auto parts inventory for repair shops averaged $52,000 holding cost yearly.

Statistic 30

Craft supply restocking for artisan small biz cost $4,200 quarterly.

Statistic 31

Medical supply cabinets for clinics totaled $11,200 annual replenishment.

Statistic 32

Event supply rentals like tents cost $2,800 per season for planners.

Statistic 33

Hardware and tools inventory turnover cost $16,500 yearly for contractors.

Statistic 34

Beauty product stock for salons averaged $9,800 annual purchase.

Statistic 35

Pet supply inventories for shops cost $24,000 yearly average holding.

Statistic 36

Fabric and sewing supplies for tailors totaled $3,600 quarterly.

Statistic 37

Bakery ingredient purchases hit $42,000 annually for small operations.

Statistic 38

Sporting goods inventory for small shops averaged $38,500 yearly spend.

Statistic 39

Cleaning chemical supplies cost $2,100 yearly for service businesses.

Statistic 40

Small businesses spent an average of $12,450 annually on digital advertising in 2023, representing 11% of total marketing budgets.

Statistic 41

68% of small businesses increased their social media ad spend by 25% year-over-year in 2024.

Statistic 42

Email marketing ROI for small businesses averaged $42 for every $1 spent in 2023.

Statistic 43

Small retailers allocated 15% of revenue to SEO and content marketing, averaging $8,200 per year.

Statistic 44

42% of small businesses spent over $5,000 on PPC campaigns in Q1 2024.

Statistic 45

Influencer marketing budgets for small businesses grew 33% to $4,500 average in 2023.

Statistic 46

Video content production costs averaged $3,200 per campaign for small firms in 2024.

Statistic 47

55% of small businesses reported spending $2,100 monthly on Google Ads.

Statistic 48

Trade show participation expenses reached $6,800 per event for small businesses in 2023.

Statistic 49

Print advertising spend dropped to 8% of budgets, averaging $1,900 annually for small businesses.

Statistic 50

Small businesses invested $9,200 on average in branding and logo redesigns in 2024.

Statistic 51

Direct mail campaigns cost small businesses $1,500 per quarter on average in 2023.

Statistic 52

37% of small businesses spent $4,000+ on website redesigns for better conversion.

Statistic 53

Podcast advertising budgets for small businesses averaged $2,700 yearly in 2024.

Statistic 54

Referral program incentives cost small businesses $1,200 per month on average.

Statistic 55

Small businesses spent 22% more on mobile app marketing, totaling $5,600 avg in 2023.

Statistic 56

Event sponsorships drained $7,500 annually from small business marketing pots.

Statistic 57

49% allocated $3,400 to PR and media outreach in 2024.

Statistic 58

Loyalty program development cost $2,900 average for small retailers in 2023.

Statistic 59

Small service firms spent $4,100 on lead generation tools yearly.

Statistic 60

Billboard advertising averaged $8,000 per campaign for small businesses.

Statistic 61

Content syndication expenses hit $1,800 quarterly for small B2B firms.

Statistic 62

61% of small businesses boosted holiday marketing spend by 40% to $10,200.

Statistic 63

Affiliate marketing commissions cost small e-com $3,500 monthly avg.

Statistic 64

SEMrush tools subscription averaged $2,400 yearly for small marketers.

Statistic 65

Guerrilla marketing stunts cost $1,100 per initiative for creative small biz.

Statistic 66

Web analytics software spend was $1,500 annually for 52% of small businesses.

Statistic 67

Small businesses spent $6,300 on custom packaging branding in 2024.

Statistic 68

SMS marketing campaigns averaged $900 monthly for small retailers.

Statistic 69

45% invested $5,200 in AR/VR experiential marketing demos.

Statistic 70

Small businesses spent $28,500 average on employee salaries in 2023 for 5-person teams.

Statistic 71

Health insurance premiums cost small firms $15,200 per employee annually in 2024.

Statistic 72

401(k) matching contributions averaged 4.2% of payroll, or $4,800 per worker.

Statistic 73

Training and development budgets hit $2,100 per employee yearly for small biz.

Statistic 74

Recruitment fees from agencies cost $7,900 per hire for small businesses.

Statistic 75

Paid time off expenses equaled 8.5% of total payroll for small firms in 2023.

Statistic 76

Payroll processing services like ADP cost $1,200 monthly for 20-employee small biz.

Statistic 77

Diversity training programs averaged $3,400 annually for small companies.

Statistic 78

Employee wellness programs cost $850 per participant yearly.

Statistic 79

Overtime pay represented 5% of labor costs, averaging $9,200 firm-wide.

Statistic 80

Performance bonus pools totaled 7% of payroll, or $12,500 average.

Statistic 81

Remote work stipends averaged $1,500 per employee in 2024.

Statistic 82

HR compliance consulting fees hit $2,800 yearly for small businesses.

Statistic 83

Team-building events cost $1,900 per quarter for small teams.

Statistic 84

Employee referral bonuses averaged $1,200 per successful hire.

Statistic 85

Mental health benefits add-ons cost $600 per employee annually.

Statistic 86

Uniforms and work attire allowances totaled $450 per worker yearly.

Statistic 87

Onboarding new hires cost $4,200 including training time.

Statistic 88

Shift differential pay added 12% to wages for 24/7 small operations.

Statistic 89

Small businesses' average annual spend on cloud CRM software was $4,200 in 2023.

Statistic 90

72% of small firms purchased laptops costing $1,200 each on average in 2024.

Statistic 91

Cybersecurity software subscriptions averaged $3,800 yearly for small businesses.

Statistic 92

POS system implementations cost $2,900 upfront plus $500 monthly for small retail.

Statistic 93

Website hosting and domain fees totaled $1,100 annually for 88% of small biz.

Statistic 94

ERP software licenses averaged $7,500 per year for growing small enterprises.

Statistic 95

Mobile device management tools cost $2,200 yearly for small teams.

Statistic 96

Accounting software like QuickBooks averaged $450 monthly for small businesses.

Statistic 97

59% spent $5,600 on network hardware upgrades in 2023.

Statistic 98

E-commerce platform fees like Shopify cost $2,400-$4,800 annually avg.

Statistic 99

Video conferencing tools averaged $1,900 per year post-pandemic for small biz.

Statistic 100

Backup and data storage solutions ran $1,600 yearly for 65% of small firms.

Statistic 101

Custom app development budgets hit $15,000 average for small businesses in 2024.

Statistic 102

Printers and office peripherals cost $900 annually in maintenance for small offices.

Statistic 103

SaaS collaboration tools like Slack averaged $3,200 per small team yearly.

Statistic 104

IoT devices for operations cost $4,100 initial setup for small manufacturers.

Statistic 105

VPN services subscriptions totaled $1,200 yearly for remote small business workers.

Statistic 106

HR management software like BambooHR cost $4,500 annually for 10-employee firms.

Statistic 107

Project management tools averaged $2,000 per year for small project-based biz.

1/107

Sources

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While the average small business pours over twelve thousand dollars annually into digital advertising, the surprising reality is that nearly seventy percent are now ramping up their social media spend even more.

Key Takeaways

Small businesses spent an average of $12,450 annually on digital advertising in 2023, representing 11% of total marketing budgets.
68% of small businesses increased their social media ad spend by 25% year-over-year in 2024.
Email marketing ROI for small businesses averaged $42 for every $1 spent in 2023.
Small businesses' average annual spend on cloud CRM software was $4,200 in 2023.
72% of small firms purchased laptops costing $1,200 each on average in 2024.
Cybersecurity software subscriptions averaged $3,800 yearly for small businesses.
Small businesses spent $28,500 average on employee salaries in 2023 for 5-person teams.
Health insurance premiums cost small firms $15,200 per employee annually in 2024.
401(k) matching contributions averaged 4.2% of payroll, or $4,800 per worker.
Small business rent averaged $24,000 annually for 1,000 sq ft spaces in 2023.
Utilities like electricity and water cost $4,800 yearly for small offices.
Office cleaning services ran $2,400 monthly for small commercial spaces.
Small manufacturers spent $45,000 annually on raw materials inventory in 2023.
Retail small businesses turned over inventory 8.2 times yearly, costing $32,400 avg.
Office supply purchases averaged $18,000 yearly for 10-employee firms.

Small businesses invest heavily in digital marketing to drive growth and sales.

Facilities & Operations

Small business rent averaged $24,000 annually for 1,000 sq ft spaces in 2023.
Utilities like electricity and water cost $4,800 yearly for small offices.
Office cleaning services ran $2,400 monthly for small commercial spaces.
Property insurance premiums averaged $3,200 annually for small business properties.
Maintenance and repairs budgeted at $1,900 per quarter for facilities.
Security systems installation and monitoring cost $2,700 yearly.
Parking and fleet vehicle leases totaled $8,500 annually for small delivery firms.
Waste disposal and recycling services cost $1,200 per month avg.
HVAC servicing contracts averaged $1,600 yearly for small buildings.
Furniture and fixtures replacements cost $5,400 every 5 years prorated yearly.
Telecom and phone lines expenses hit $2,200 monthly for small operations.
Elevator maintenance for multi-story small biz cost $3,800 annually.
Landscaping services for business properties averaged $900 quarterly.
Fire safety equipment inspections and upgrades cost $1,100 yearly.
Shipping and postage expenses totaled $6,200 annually for small e-com.
Office supplies replenishment averaged $1,500 monthly firm-wide.
Leasehold improvements amortized to $4,500 yearly for renovations.
Water filtration and cooler rentals cost $800 annually per office.
Pest control services ran $1,400 yearly for food-related small biz.

Facilities & Operations Interpretation

Small businesses, while rightly focused on chasing profit, are essentially running a high-stakes, never-ending subscription service to simply exist in a physical space.

Inventory & Supplies

Small manufacturers spent $45,000 annually on raw materials inventory in 2023.
Retail small businesses turned over inventory 8.2 times yearly, costing $32,400 avg.
Office supply purchases averaged $18,000 yearly for 10-employee firms.
Packaging materials for shippers cost $9,200 annually on average.
Fuel and oil for delivery vehicles totaled $7,800 yearly for small fleets.
Janitorial supplies expense hit $2,600 per year for small facilities.
Safety gear and PPE stocked at $3,400 annually for construction small biz.
Restaurant small businesses spent $28,500 on food inventory monthly turnover.
Printing paper and ink cartridges cost $1,900 yearly per office printer.
Auto parts inventory for repair shops averaged $52,000 holding cost yearly.
Craft supply restocking for artisan small biz cost $4,200 quarterly.
Medical supply cabinets for clinics totaled $11,200 annual replenishment.
Event supply rentals like tents cost $2,800 per season for planners.
Hardware and tools inventory turnover cost $16,500 yearly for contractors.
Beauty product stock for salons averaged $9,800 annual purchase.
Pet supply inventories for shops cost $24,000 yearly average holding.
Fabric and sewing supplies for tailors totaled $3,600 quarterly.
Bakery ingredient purchases hit $42,000 annually for small operations.
Sporting goods inventory for small shops averaged $38,500 yearly spend.
Cleaning chemical supplies cost $2,100 yearly for service businesses.

Inventory & Supplies Interpretation

From the manufacturer's raw materials to the café's coffee beans, the quiet engine of the American small business economy is a perpetual, multi-billion dollar scavenger hunt for stuff, where the cost of simply having the things you need to operate is a second, hefty rent check written to suppliers instead of a landlord.

Marketing & Advertising

Small businesses spent an average of $12,450 annually on digital advertising in 2023, representing 11% of total marketing budgets.
68% of small businesses increased their social media ad spend by 25% year-over-year in 2024.
Email marketing ROI for small businesses averaged $42 for every $1 spent in 2023.
Small retailers allocated 15% of revenue to SEO and content marketing, averaging $8,200 per year.
42% of small businesses spent over $5,000 on PPC campaigns in Q1 2024.
Influencer marketing budgets for small businesses grew 33% to $4,500 average in 2023.
Video content production costs averaged $3,200 per campaign for small firms in 2024.
55% of small businesses reported spending $2,100 monthly on Google Ads.
Trade show participation expenses reached $6,800 per event for small businesses in 2023.
Print advertising spend dropped to 8% of budgets, averaging $1,900 annually for small businesses.
Small businesses invested $9,200 on average in branding and logo redesigns in 2024.
Direct mail campaigns cost small businesses $1,500 per quarter on average in 2023.
37% of small businesses spent $4,000+ on website redesigns for better conversion.
Podcast advertising budgets for small businesses averaged $2,700 yearly in 2024.
Referral program incentives cost small businesses $1,200 per month on average.
Small businesses spent 22% more on mobile app marketing, totaling $5,600 avg in 2023.
Event sponsorships drained $7,500 annually from small business marketing pots.
49% allocated $3,400 to PR and media outreach in 2024.
Loyalty program development cost $2,900 average for small retailers in 2023.
Small service firms spent $4,100 on lead generation tools yearly.
Billboard advertising averaged $8,000 per campaign for small businesses.
Content syndication expenses hit $1,800 quarterly for small B2B firms.
61% of small businesses boosted holiday marketing spend by 40% to $10,200.
Affiliate marketing commissions cost small e-com $3,500 monthly avg.
SEMrush tools subscription averaged $2,400 yearly for small marketers.
Guerrilla marketing stunts cost $1,100 per initiative for creative small biz.
Web analytics software spend was $1,500 annually for 52% of small businesses.
Small businesses spent $6,300 on custom packaging branding in 2024.
SMS marketing campaigns averaged $900 monthly for small retailers.
45% invested $5,200 in AR/VR experiential marketing demos.

Marketing & Advertising Interpretation

This avalanche of data reveals that small businesses are shrewdly shifting their money from dusty old channels to digital gold mines, clearly betting that a pixel is now mightier than a print ad.

Personnel & HR

Small businesses spent $28,500 average on employee salaries in 2023 for 5-person teams.
Health insurance premiums cost small firms $15,200 per employee annually in 2024.
401(k) matching contributions averaged 4.2% of payroll, or $4,800 per worker.
Training and development budgets hit $2,100 per employee yearly for small biz.
Recruitment fees from agencies cost $7,900 per hire for small businesses.
Paid time off expenses equaled 8.5% of total payroll for small firms in 2023.
Payroll processing services like ADP cost $1,200 monthly for 20-employee small biz.
Diversity training programs averaged $3,400 annually for small companies.
Employee wellness programs cost $850 per participant yearly.
Overtime pay represented 5% of labor costs, averaging $9,200 firm-wide.
Performance bonus pools totaled 7% of payroll, or $12,500 average.
Remote work stipends averaged $1,500 per employee in 2024.
HR compliance consulting fees hit $2,800 yearly for small businesses.
Team-building events cost $1,900 per quarter for small teams.
Employee referral bonuses averaged $1,200 per successful hire.
Mental health benefits add-ons cost $600 per employee annually.
Uniforms and work attire allowances totaled $450 per worker yearly.
Onboarding new hires cost $4,200 including training time.
Shift differential pay added 12% to wages for 24/7 small operations.

Personnel & HR Interpretation

For a small business, hiring your first employee feels like adopting a beloved pet, but the subsequent costs reveal you've actually signed up for a luxurious and meticulously choreographed zoo, where every animal requires a custom habitat, a personal trainer, a wellness plan, and a stylish uniform, all funded by your morning coffee budget.

Technology & Equipment

Small businesses' average annual spend on cloud CRM software was $4,200 in 2023.
72% of small firms purchased laptops costing $1,200 each on average in 2024.
Cybersecurity software subscriptions averaged $3,800 yearly for small businesses.
POS system implementations cost $2,900 upfront plus $500 monthly for small retail.
Website hosting and domain fees totaled $1,100 annually for 88% of small biz.
ERP software licenses averaged $7,500 per year for growing small enterprises.
Mobile device management tools cost $2,200 yearly for small teams.
Accounting software like QuickBooks averaged $450 monthly for small businesses.
59% spent $5,600 on network hardware upgrades in 2023.
E-commerce platform fees like Shopify cost $2,400-$4,800 annually avg.
Video conferencing tools averaged $1,900 per year post-pandemic for small biz.
Backup and data storage solutions ran $1,600 yearly for 65% of small firms.
Custom app development budgets hit $15,000 average for small businesses in 2024.
Printers and office peripherals cost $900 annually in maintenance for small offices.
SaaS collaboration tools like Slack averaged $3,200 per small team yearly.
IoT devices for operations cost $4,100 initial setup for small manufacturers.
VPN services subscriptions totaled $1,200 yearly for remote small business workers.
HR management software like BambooHR cost $4,500 annually for 10-employee firms.
Project management tools averaged $2,000 per year for small project-based biz.

Technology & Equipment Interpretation

While dreaming of growth, the modern small business is essentially buying a digital fortress one costly subscription at a time, discovering that the paperless office is ironically funded by a mountain of paper bills.

Sources & References

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