GITNUXREPORT 2026

Sleep Industry Statistics

The massive sleep industry is booming because people worldwide are struggling to get proper rest.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

35% of U.S. adults report using sleep aids occasionally in 2023 surveys.

Statistic 2

62% of Americans say they need 7-9 hours but get less than 7 on weekdays.

Statistic 3

Women are 20% more likely than men to experience insomnia, per 2023 Gallup poll.

Statistic 4

45% of global consumers prioritize sleep tech in purchases, 2023 Deloitte survey.

Statistic 5

Millennials spend 25% more on sleep products than Boomers, per 2022 NPD data.

Statistic 6

73% of parents report children's sleep issues affect family purchases.

Statistic 7

Online mattress shopping preference rose to 55% in U.S. post-2020.

Statistic 8

40% of consumers trial sleep apps before buying wearables.

Statistic 9

Eco-friendly bedding preferred by 68% of European buyers in 2023.

Statistic 10

Night owls (25% of population) spend 30% more on sleep aids.

Statistic 11

57% of remote workers report improved sleep hygiene habits.

Statistic 12

Gen Z invests 40% more time researching sleep products online.

Statistic 13

51% of consumers influenced by social media sleep influencers.

Statistic 14

Side sleepers (60% of adults) prefer medium-firm mattresses 70% of time.

Statistic 15

65% of insomniacs try OTC sleep aids before prescription.

Statistic 16

Pet owners lose average 1 hour sleep/night, 80% buy pet beds accordingly.

Statistic 17

72% of travelers use sleep masks or earplugs regularly.

Statistic 18

Coffee drinkers (70% adults) report 15% higher sleep disruption.

Statistic 19

48% prioritize cooling features in summer mattress buys.

Statistic 20

30% of U.S. adults suffer from sleep disorders like apnea.

Statistic 21

Insomnia affects 10-30% of global adult population annually.

Statistic 22

Poor sleep linked to 20% higher risk of heart disease.

Statistic 23

Sleep deprivation causes 7,500 deaths/year from drowsy driving U.S.

Statistic 24

50-70 million U.S. adults have sleep or wakefulness disorder.

Statistic 25

Adults sleeping <6 hours/night have 12% higher mortality risk.

Statistic 26

Obstructive sleep apnea in 9% men, 4% women globally.

Statistic 27

Chronic insomnia doubles depression risk in adults.

Statistic 28

Shift workers 40% higher obesity risk due to sleep disruption.

Statistic 29

Poor sleep hygiene linked to 25% increase in diabetes risk.

Statistic 30

Narcolepsy prevalence 1 in 2,000 people worldwide.

Statistic 31

REM sleep behavior disorder precursor to Parkinson's in 80% cases.

Statistic 32

Sleep loss impairs cognitive function equivalent to 0.05% BAC.

Statistic 33

37% children with ADHD have sleep problems comorbid.

Statistic 34

Elderly (65+) 50% prevalence of sleep complaints.

Statistic 35

Blue light exposure reduces melatonin by 23%.

Statistic 36

Restless legs syndrome affects 10% U.S. population.

Statistic 37

Poor sleep increases Alzheimer's amyloid plaques 20%.

Statistic 38

Snoring prevalence 40% men, 30% women adults.

Statistic 39

Fibromyalgia patients 90% report sleep disturbances.

Statistic 40

Global sleep tech devices market to reach USD 49.23 billion by 2030.

Statistic 41

AI-powered sleep coaches in apps used by 15 million users 2023.

Statistic 42

Contactless sleep trackers accuracy 95% vs. PSG in trials.

Statistic 43

Temperature-regulating mattresses with Pod tech cool by 55°F.

Statistic 44

Wearable EEG headbands for lucid dreaming launched 2023.

Statistic 45

Smart beds adjust firmness automatically 92% user satisfaction.

Statistic 46

Under-mattress sensors detect apnea events 98% accuracy.

Statistic 47

Sleep robots like Somnox sold 50,000 units by 2023.

Statistic 48

VR sleep therapy apps reduce insomnia 40% in studies.

Statistic 49

Biofeedback wearables improve sleep score 25% average.

Statistic 50

Nanotech fabrics wick moisture 300% faster in sleepwear.

Statistic 51

Acoustic zoning earbuds block noise 99.8 dB for sleep.

Statistic 52

Haptic feedback alarms wake in light sleep phase 70% faster.

Statistic 53

Circadian lighting bulbs sync melatonin 30% better.

Statistic 54

Genetic sleep testing kits sales up 50% in 2023.

Statistic 55

Ultrasound sleep aids non-invasive, FDA cleared 2023.

Statistic 56

Blockchain for sleep data privacy in apps adopted by 10% users.

Statistic 57

5G enabled remote CPAP monitoring latency <10ms.

Statistic 58

Plant-based latex foams recyclable 100% in new mattresses.

Statistic 59

Mattress recycling rate reached 80% in Europe 2023.

Statistic 60

The global sleep market was valued at USD 413.67 billion in 2021 and is expected to grow at a CAGR of 6.3% from 2022 to 2030.

Statistic 61

U.S. sleep aids market size was USD 39.6 billion in 2022, projected to reach USD 59.2 billion by 2030 at a CAGR of 5.2%.

Statistic 62

The mattress market worldwide is forecasted to grow from USD 41.3 billion in 2023 to USD 59.8 billion by 2030, at a CAGR of 5.4%.

Statistic 63

Sleep tech market valued at USD 18.99 billion in 2023, expected to expand to USD 49.23 billion by 2030 at CAGR 14.5%.

Statistic 64

Global sleep apnea devices market size was USD 4.5 billion in 2022, projected to hit USD 8.1 billion by 2030, CAGR 7.7%.

Statistic 65

U.S. mattress market revenue reached USD 15.2 billion in 2022, with online sales growing 12% YoY.

Statistic 66

Europe sleep market estimated at EUR 50 billion in 2023, driven by wellness trends.

Statistic 67

Asia-Pacific sleep aids market to grow at CAGR 7.1% from 2023-2030, reaching USD 12.5 billion.

Statistic 68

Global pillow market size was USD 15.4 billion in 2022, expected CAGR 6.2% to 2030.

Statistic 69

Sleepwear market globally valued at USD 14.7 billion in 2023, projected CAGR 5.8%.

Statistic 70

U.S. sleep tracking apps downloads surged 25% in 2023 to over 50 million.

Statistic 71

Luxury mattress segment grew 8.2% in 2022, valued at USD 5.6 billion globally.

Statistic 72

CPAP devices market in North America holds 45% global share in 2023.

Statistic 73

Smart pillow market to reach USD 2.1 billion by 2028 at CAGR 12.3%.

Statistic 74

Global sleep mask market size USD 1.2 billion in 2023, CAGR 7.5% forecast.

Statistic 75

Bedding market in China valued at CNY 150 billion in 2022, growing 9% annually.

Statistic 76

White noise machine market USD 0.45 billion in 2023, CAGR 6.8% to 2030.

Statistic 77

Sleep supplements market globally USD 8.9 billion in 2022, CAGR 7.4%.

Statistic 78

Hybrid mattress sales increased 15% YoY in U.S. 2023.

Statistic 79

Global sleep economy valued at $585 billion in 2023 per McKinsey report.

Statistic 80

Sleep Number adjustable beds sales up 18% YoY in 2023 Q1.

Statistic 81

U.S. mattress-in-a-box sales hit 35% market share in 2023.

Statistic 82

Tempur-Pedic brand holds 12% U.S. mattress market share 2023.

Statistic 83

Purple mattress revenue USD 550 million in 2022.

Statistic 84

Casper Sleep annual revenue USD 581 million in 2022.

Statistic 85

Beautyrest brand top seller with 15 million units sold since 2010.

Statistic 86

Gel-infused foam mattresses captured 22% sales in 2023 U.S.

Statistic 87

Weighted blankets sales USD 500 million globally 2023.

Statistic 88

Philips DreamWear CPAP mask top seller, 25% market share.

Statistic 89

Oura Ring Gen3 sold over 1 million units by mid-2023.

Statistic 90

Fitbit sleep tracking devices 40 million active users 2023.

Statistic 91

Brookstone adjustable bases 20% sales growth in 2023.

Statistic 92

Silk pillowcases sales up 30% in premium segment 2023.

Statistic 93

ResMed AirSense 11 CPAP units shipped 2 million in 2023.

Statistic 94

Tuft & Needle mattresses 500,000+ sold since 2012 launch.

Statistic 95

Eight Sleep Pod sales exceeded 100,000 units by 2023.

Statistic 96

Bamboo bedding products 15% market penetration in organic sales.

Statistic 97

Whoop strap 500,000 subscribers for sleep recovery features.

Statistic 98

Serta iComfort hybrid line 1.2 million units 2022.

1/98

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From the explosive growth of sleep tech to the booming market for eco-friendly bedding, the staggering $585 billion global sleep economy reveals a world desperately chasing better rest, and this deep dive into the data shows exactly where the money is going and why.

Key Takeaways

The global sleep market was valued at USD 413.67 billion in 2021 and is expected to grow at a CAGR of 6.3% from 2022 to 2030.
U.S. sleep aids market size was USD 39.6 billion in 2022, projected to reach USD 59.2 billion by 2030 at a CAGR of 5.2%.
The mattress market worldwide is forecasted to grow from USD 41.3 billion in 2023 to USD 59.8 billion by 2030, at a CAGR of 5.4%.
35% of U.S. adults report using sleep aids occasionally in 2023 surveys.
62% of Americans say they need 7-9 hours but get less than 7 on weekdays.
Women are 20% more likely than men to experience insomnia, per 2023 Gallup poll.
U.S. mattress-in-a-box sales hit 35% market share in 2023.
Tempur-Pedic brand holds 12% U.S. mattress market share 2023.
Purple mattress revenue USD 550 million in 2022.
Sleep Number adjustable beds sales up 18% YoY in 2023 Q1.
30% of U.S. adults suffer from sleep disorders like apnea.
Insomnia affects 10-30% of global adult population annually.
Poor sleep linked to 20% higher risk of heart disease.
Global sleep tech devices market to reach USD 49.23 billion by 2030.
AI-powered sleep coaches in apps used by 15 million users 2023.

The massive sleep industry is booming because people worldwide are struggling to get proper rest.

Consumer Behavior and Preferences

35% of U.S. adults report using sleep aids occasionally in 2023 surveys.
62% of Americans say they need 7-9 hours but get less than 7 on weekdays.
Women are 20% more likely than men to experience insomnia, per 2023 Gallup poll.
45% of global consumers prioritize sleep tech in purchases, 2023 Deloitte survey.
Millennials spend 25% more on sleep products than Boomers, per 2022 NPD data.
73% of parents report children's sleep issues affect family purchases.
Online mattress shopping preference rose to 55% in U.S. post-2020.
40% of consumers trial sleep apps before buying wearables.
Eco-friendly bedding preferred by 68% of European buyers in 2023.
Night owls (25% of population) spend 30% more on sleep aids.
57% of remote workers report improved sleep hygiene habits.
Gen Z invests 40% more time researching sleep products online.
51% of consumers influenced by social media sleep influencers.
Side sleepers (60% of adults) prefer medium-firm mattresses 70% of time.
65% of insomniacs try OTC sleep aids before prescription.
Pet owners lose average 1 hour sleep/night, 80% buy pet beds accordingly.
72% of travelers use sleep masks or earplugs regularly.
Coffee drinkers (70% adults) report 15% higher sleep disruption.
48% prioritize cooling features in summer mattress buys.

Consumer Behavior and Preferences Interpretation

The statistics reveal that the American pursuit of sleep has become a paradoxically wide-awake industry, where we feverishly buy products and absorb online advice to solve the problems our modern lives create, all while our pets steal our pillows and our coffee mugs betray us.

Health Impacts and Disorders

30% of U.S. adults suffer from sleep disorders like apnea.
Insomnia affects 10-30% of global adult population annually.
Poor sleep linked to 20% higher risk of heart disease.
Sleep deprivation causes 7,500 deaths/year from drowsy driving U.S.
50-70 million U.S. adults have sleep or wakefulness disorder.
Adults sleeping <6 hours/night have 12% higher mortality risk.
Obstructive sleep apnea in 9% men, 4% women globally.
Chronic insomnia doubles depression risk in adults.
Shift workers 40% higher obesity risk due to sleep disruption.
Poor sleep hygiene linked to 25% increase in diabetes risk.
Narcolepsy prevalence 1 in 2,000 people worldwide.
REM sleep behavior disorder precursor to Parkinson's in 80% cases.
Sleep loss impairs cognitive function equivalent to 0.05% BAC.
37% children with ADHD have sleep problems comorbid.
Elderly (65+) 50% prevalence of sleep complaints.
Blue light exposure reduces melatonin by 23%.
Restless legs syndrome affects 10% U.S. population.
Poor sleep increases Alzheimer's amyloid plaques 20%.
Snoring prevalence 40% men, 30% women adults.
Fibromyalgia patients 90% report sleep disturbances.

Health Impacts and Disorders Interpretation

We're collectively ignoring a biological need so fundamental that our rebellion is statistically quantified as a slow-motion public health crisis, where the simple act of not resting properly is linked to everything from car crashes to cognitive decay.

Innovations and Technology

Global sleep tech devices market to reach USD 49.23 billion by 2030.
AI-powered sleep coaches in apps used by 15 million users 2023.
Contactless sleep trackers accuracy 95% vs. PSG in trials.
Temperature-regulating mattresses with Pod tech cool by 55°F.
Wearable EEG headbands for lucid dreaming launched 2023.
Smart beds adjust firmness automatically 92% user satisfaction.
Under-mattress sensors detect apnea events 98% accuracy.
Sleep robots like Somnox sold 50,000 units by 2023.
VR sleep therapy apps reduce insomnia 40% in studies.
Biofeedback wearables improve sleep score 25% average.
Nanotech fabrics wick moisture 300% faster in sleepwear.
Acoustic zoning earbuds block noise 99.8 dB for sleep.
Haptic feedback alarms wake in light sleep phase 70% faster.
Circadian lighting bulbs sync melatonin 30% better.
Genetic sleep testing kits sales up 50% in 2023.
Ultrasound sleep aids non-invasive, FDA cleared 2023.
Blockchain for sleep data privacy in apps adopted by 10% users.
5G enabled remote CPAP monitoring latency <10ms.
Plant-based latex foams recyclable 100% in new mattresses.
Mattress recycling rate reached 80% in Europe 2023.

Innovations and Technology Interpretation

We are hurtling toward a future where we spend a fortune on gadgets that scientifically coddle us into oblivion, all while our discarded smart mattresses are more efficiently recycled than our own sleep habits.

Market Size and Growth

The global sleep market was valued at USD 413.67 billion in 2021 and is expected to grow at a CAGR of 6.3% from 2022 to 2030.
U.S. sleep aids market size was USD 39.6 billion in 2022, projected to reach USD 59.2 billion by 2030 at a CAGR of 5.2%.
The mattress market worldwide is forecasted to grow from USD 41.3 billion in 2023 to USD 59.8 billion by 2030, at a CAGR of 5.4%.
Sleep tech market valued at USD 18.99 billion in 2023, expected to expand to USD 49.23 billion by 2030 at CAGR 14.5%.
Global sleep apnea devices market size was USD 4.5 billion in 2022, projected to hit USD 8.1 billion by 2030, CAGR 7.7%.
U.S. mattress market revenue reached USD 15.2 billion in 2022, with online sales growing 12% YoY.
Europe sleep market estimated at EUR 50 billion in 2023, driven by wellness trends.
Asia-Pacific sleep aids market to grow at CAGR 7.1% from 2023-2030, reaching USD 12.5 billion.
Global pillow market size was USD 15.4 billion in 2022, expected CAGR 6.2% to 2030.
Sleepwear market globally valued at USD 14.7 billion in 2023, projected CAGR 5.8%.
U.S. sleep tracking apps downloads surged 25% in 2023 to over 50 million.
Luxury mattress segment grew 8.2% in 2022, valued at USD 5.6 billion globally.
CPAP devices market in North America holds 45% global share in 2023.
Smart pillow market to reach USD 2.1 billion by 2028 at CAGR 12.3%.
Global sleep mask market size USD 1.2 billion in 2023, CAGR 7.5% forecast.
Bedding market in China valued at CNY 150 billion in 2022, growing 9% annually.
White noise machine market USD 0.45 billion in 2023, CAGR 6.8% to 2030.
Sleep supplements market globally USD 8.9 billion in 2022, CAGR 7.4%.
Hybrid mattress sales increased 15% YoY in U.S. 2023.
Global sleep economy valued at $585 billion in 2023 per McKinsey report.

Market Size and Growth Interpretation

It appears we've collectively decided that the solution to our insomnia, driven by anxiety about productivity and health, is to purchase a small fortune worth of specialized gadgets, pills, and increasingly expensive places to not use them.

Products and Eight Data

Sleep Number adjustable beds sales up 18% YoY in 2023 Q1.

Products and Eight Data Interpretation

If 2023 has taught us anything, it's that a shocking number of people are willing to pay a premium for the right to tell their partner, "It's not me, it's my adjustable bed settings."

Products and Sales Data

U.S. mattress-in-a-box sales hit 35% market share in 2023.
Tempur-Pedic brand holds 12% U.S. mattress market share 2023.
Purple mattress revenue USD 550 million in 2022.
Casper Sleep annual revenue USD 581 million in 2022.
Beautyrest brand top seller with 15 million units sold since 2010.
Gel-infused foam mattresses captured 22% sales in 2023 U.S.
Weighted blankets sales USD 500 million globally 2023.
Philips DreamWear CPAP mask top seller, 25% market share.
Oura Ring Gen3 sold over 1 million units by mid-2023.
Fitbit sleep tracking devices 40 million active users 2023.
Brookstone adjustable bases 20% sales growth in 2023.
Silk pillowcases sales up 30% in premium segment 2023.
ResMed AirSense 11 CPAP units shipped 2 million in 2023.
Tuft & Needle mattresses 500,000+ sold since 2012 launch.
Eight Sleep Pod sales exceeded 100,000 units by 2023.
Bamboo bedding products 15% market penetration in organic sales.
Whoop strap 500,000 subscribers for sleep recovery features.
Serta iComfort hybrid line 1.2 million units 2022.

Products and Sales Data Interpretation

America's quest for perfect sleep has evolved from simply buying a mattress to obsessively tracking, cooling, elevating, and optimizing our slumber, turning the bedroom into a data-driven temple of premium recovery.

Sources & References

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