GITNUXREPORT 2025

Skincare Industry Statistics

Skincare industry rapidly grows, driven by Millennials, sustainability, and innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

About 65% of consumers prefer natural and organic skincare products

Statistic 2

Millennials and Generation Z are the primary drivers of sustainable and eco-friendly skincare product sales

Statistic 3

The most popular skincare ingredient in 2023 is hyaluronic acid, used by over 52% of consumers

Statistic 4

Millennials are more likely to purchase cruelty-free skincare products, with 70% indicating willingness to buy such items

Statistic 5

45% of consumers in the US use at least one skincare device at home, such as facial cleansing brushes or LED therapy masks

Statistic 6

80% of consumers globally seek skincare products with added health benefits, such as antioxidants or vitamins

Statistic 7

In 2022, over 60% of skincare brands launched products claiming to reduce skin sensitivity, increasing demand for soothing ingredients

Statistic 8

91% of skincare consumers read product labels carefully before purchasing, emphasizing transparency

Statistic 9

In 2022, 78% of consumers preferred skincare products with eco-friendly packaging, indicating a shift towards sustainability

Statistic 10

Consumers are increasingly favoring products with multi-functionality, with 58% seeking skincare items that combine benefits like hydration and anti-aging

Statistic 11

Millennials are 1.5 times more likely than other age groups to try new skincare brands, indicating a higher willingness to explore

Statistic 12

The influence of social media influencers has been linked to a 26% increase in skincare product sales in 2023, according to market analysis

Statistic 13

The most common skincare concern among consumers in 2023 is uneven skin tone, reported by 48%

Statistic 14

The popularity of sheet masks surged by 12% in 2022, especially among youth demographics

Statistic 15

Consumers in North America are more likely to purchase skincare products that are fragrance-free, with 72% expressing this preference

Statistic 16

In 2023, consumers aged 18-34 represented the largest segment of skincare product purchasers, with 45% of total sales

Statistic 17

Around 50% of consumers in emerging markets are interested in purchasing premium skincare products, showing growth opportunities in these regions

Statistic 18

40% of consumers in 2023 check for ingredient safety ratings before buying skincare products, highlighting increased safety awareness

Statistic 19

60% of consumers in 2023 expressed a preference for cruelty-free and vegan skincare brands, indicating high ethical consumer demand

Statistic 20

More than 70% of consumers in 2023 access skincare advice through social media platforms, indicating digital influence dominance

Statistic 21

55% of consumers prefer skincare products with environmentally friendly ingredients, such as plant extracts

Statistic 22

The demand for dermatologist-recommended skincare products increased by 18% in 2022, reflecting growing trust in healthcare-backed brands

Statistic 23

Consumers in Brazil show a 20% higher preference for skincare products containing indigenous and locally sourced ingredients

Statistic 24

Millennials are the largest consumer group in the skincare industry, accounting for approximately 35% of the market share in 2023

Statistic 25

Women represent about 85% of the total skincare market consumers

Statistic 26

The global skincare market was valued at approximately $148.3 billion in 2022

Statistic 27

The skincare segment grew by 6.4% annually from 2017 to 2022

Statistic 28

Online sales of skincare products increased by 15% in 2022, reaching $12 billion globally

Statistic 29

The demand for sunscreen products is projected to grow at a CAGR of 5.2% from 2023 to 2030

Statistic 30

The use of personalized skincare products grew by 22% in 2022, according to industry reports

Statistic 31

The global facial mask market was valued at $7.6 billion in 2022 and is expected to grow at a CAGR of 7.4% through 2028

Statistic 32

The average amount spent annually by consumers on skincare products is $94 per person globally

Statistic 33

The men's skincare market is projected to reach $13.3 billion by 2027, growing at a CAGR of 6.5%

Statistic 34

The global market for organic skincare products was valued at over $17 billion in 2022 and is expected to grow

Statistic 35

The use of AI and AR in skincare diagnostics is projected to grow at a CAGR of 40% from 2023 to 2030

Statistic 36

The rise of clean beauty has led to a 12% increase in sales of vegan skincare products in 2022

Statistic 37

The global acne treatment market was valued at $4.2 billion in 2022 and is expected to reach $6.0 billion by 2028

Statistic 38

Skincare products with SPF account for nearly 25% of all skincare sales globally as of 2023

Statistic 39

The Asia-Pacific skincare market is expected to grow at an annual rate of 7% from 2023 to 2028

Statistic 40

The use of probiotics in skincare products increased by 30% from 2021 to 2023, reflecting rising interest in microbiome skincare

Statistic 41

The anti-pollution skincare segment grew by 8% in 2022, driven by urban consumers concerned about pollution exposure

Statistic 42

The global market for targeted skin treatment products is expected to reach $13.4 billion by 2025, with a CAGR of 8%

Statistic 43

Natural sunscreens made with mineral ingredients like zinc oxide are gaining popularity, accounting for 15% of the global sunscreen market in 2023

Statistic 44

The global market for anti-acne skincare products is projected to grow at a CAGR of 6.3% from 2023 to 2030, reaching $9.5 billion

Statistic 45

The global serum market is expected to reach $23 billion by 2027, growing at a CAGR of 9.2%

Statistic 46

The use of CBD in skincare products has increased by 45% from 2019 to 2023, reflecting rising consumer interest in hemp-derived ingredients

Statistic 47

The majority of skincare branded products are sold through retail stores, accounting for about 70% of sales in 2023

Statistic 48

The global dry skincare market is projected to grow at a CAGR of 7.1% through 2028, driven by increasing demand for hydration products

Statistic 49

The growth of the men’s grooming market is expected to reach $81 billion globally by 2027, growing at a CAGR of 6.2%

Statistic 50

The global market for exfoliating skincare products is projected to reach $4.8 billion by 2027 at a CAGR of 6.8%

Statistic 51

The natural and organic skincare segment has a higher growth rate in the U.S. compared to conventional skincare, with 9% CAGR from 2020-2025

Statistic 52

The global market for pigmentation and brightening skincare products is forecasted to reach $8.2 billion by 2027, growing at a CAGR of 7.4%

Statistic 53

The popularity of K-beauty skincare products continues to grow, with South Korea exports reaching $7 billion in 2022

Statistic 54

The fragrance-free skincare products segment has seen a 10% annual increase in sales, appealing to sensitive skin consumers

Statistic 55

The adoption of biodegradable packaging in skincare has increased by 20% from 2021 to 2023, as brands pursue sustainability goals

Statistic 56

The global skincare device market was valued at $3.2 billion in 2022 and is expected to grow at a CAGR of 16.3% through 2028

Statistic 57

The global market for men’s anti-aging skincare is projected to reach $8.5 billion by 2025, CAGR of 7%

Statistic 58

The dermatology-derived skincare segment is growing at a CAGR of 8.5%, driven by increased focus on skin health

Statistic 59

The use of peptides in skincare formulations increased by 25% from 2020 to 2023, as consumers seek age-defying benefits

Statistic 60

The segment of skincare products targeting hyperpigmentation is forecasted to grow at a CAGR of 7.8%, reaching $3.5 billion by 2027

Statistic 61

The global exfoliants market is projected to reach $6.2 billion by 2027 at a CAGR of 6.9%, popular among consumers seeking smoother skin

Statistic 62

The market for antioxidant-rich skincare products is expected to reach $11 billion by 2025, driven by consumer awareness about skin aging

Statistic 63

The global organic facial skincare market is projected to grow at a CAGR of 9.0% from 2023 to 2028, reaching over $8 billion

Statistic 64

The global skin brightening market is forecasted to reach $10 billion by 2027, at a CAGR of 7.2%, due to increasing demand for even skin tone

Statistic 65

The online penetration rate for skincare products reached 34% globally in 2023, indicating continued growth of e-commerce channels

Statistic 66

Haircare and skincare cross-over products, such as scalp serums with anti-aging benefits, gained popularity, with a 15% increase in sales in 2022

Statistic 67

The global market for depigmenting skincare products is expected to reach $4 billion by 2028, growing at a CAGR of 7.9%

Statistic 68

The skincare subscription box market grew by 22% in 2022, reflecting consumers' interest in curated skincare experiences

Statistic 69

The global market for poducts targeting specific skin conditions like eczema and psoriasis is projected to reach $3.8 billion by 2027, growing at a CAGR of 6.5%

Statistic 70

The rise in male skincare product usage has resulted in a 6% annual increase in men's grooming sales worldwide, with a global market size of over $50 billion in 2023

Statistic 71

The use of advanced skincare delivery systems, such as microencapsulation, increased by 12% from 2021 to 2023, improving ingredient stability

Statistic 72

The Asia-Pacific region accounts for over 38% of the global skincare market share as of 2023

Statistic 73

Anti-aging skincare products constitute over 40% of the skincare market in North America as of 2023

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Key Highlights

The global skincare market was valued at approximately $148.3 billion in 2022
The Asia-Pacific region accounts for over 38% of the global skincare market share as of 2023
About 65% of consumers prefer natural and organic skincare products
The skincare segment grew by 6.4% annually from 2017 to 2022
Millennials are the largest consumer group in the skincare industry, accounting for approximately 35% of the market share in 2023
Online sales of skincare products increased by 15% in 2022, reaching $12 billion globally
Women represent about 85% of the total skincare market consumers
Anti-aging skincare products constitute over 40% of the skincare market in North America as of 2023
The demand for sunscreen products is projected to grow at a CAGR of 5.2% from 2023 to 2030
Millennials and Generation Z are the primary drivers of sustainable and eco-friendly skincare product sales
The use of personalized skincare products grew by 22% in 2022, according to industry reports
The global facial mask market was valued at $7.6 billion in 2022 and is expected to grow at a CAGR of 7.4% through 2028
The average amount spent annually by consumers on skincare products is $94 per person globally

The skincare industry is booming like never before, with a staggering $148.3 billion global market value in 2022 and innovative trends that are shaping a more natural, personalized, and tech-driven future for consumers worldwide.

Consumer Preferences and Behavior

About 65% of consumers prefer natural and organic skincare products
Millennials and Generation Z are the primary drivers of sustainable and eco-friendly skincare product sales
The most popular skincare ingredient in 2023 is hyaluronic acid, used by over 52% of consumers
Millennials are more likely to purchase cruelty-free skincare products, with 70% indicating willingness to buy such items
45% of consumers in the US use at least one skincare device at home, such as facial cleansing brushes or LED therapy masks
80% of consumers globally seek skincare products with added health benefits, such as antioxidants or vitamins
In 2022, over 60% of skincare brands launched products claiming to reduce skin sensitivity, increasing demand for soothing ingredients
91% of skincare consumers read product labels carefully before purchasing, emphasizing transparency
In 2022, 78% of consumers preferred skincare products with eco-friendly packaging, indicating a shift towards sustainability
Consumers are increasingly favoring products with multi-functionality, with 58% seeking skincare items that combine benefits like hydration and anti-aging
Millennials are 1.5 times more likely than other age groups to try new skincare brands, indicating a higher willingness to explore
The influence of social media influencers has been linked to a 26% increase in skincare product sales in 2023, according to market analysis
The most common skincare concern among consumers in 2023 is uneven skin tone, reported by 48%
The popularity of sheet masks surged by 12% in 2022, especially among youth demographics
Consumers in North America are more likely to purchase skincare products that are fragrance-free, with 72% expressing this preference
In 2023, consumers aged 18-34 represented the largest segment of skincare product purchasers, with 45% of total sales
Around 50% of consumers in emerging markets are interested in purchasing premium skincare products, showing growth opportunities in these regions
40% of consumers in 2023 check for ingredient safety ratings before buying skincare products, highlighting increased safety awareness
60% of consumers in 2023 expressed a preference for cruelty-free and vegan skincare brands, indicating high ethical consumer demand
More than 70% of consumers in 2023 access skincare advice through social media platforms, indicating digital influence dominance
55% of consumers prefer skincare products with environmentally friendly ingredients, such as plant extracts
The demand for dermatologist-recommended skincare products increased by 18% in 2022, reflecting growing trust in healthcare-backed brands
Consumers in Brazil show a 20% higher preference for skincare products containing indigenous and locally sourced ingredients

Consumer Preferences and Behavior Interpretation

As consumers become more discerning and eco-conscious, with over half seeking natural, cruelty-free, and multi-functional products backed by transparency and social media influence, the skincare industry faces a clear future: innovation rooted in sustainability, safety, and digital engagement to meet the evolving demands of Millennials and Gen Z—proving that beauty and ethics are now firmly intertwined.

Demographic and Target Segment Analysis

Millennials are the largest consumer group in the skincare industry, accounting for approximately 35% of the market share in 2023
Women represent about 85% of the total skincare market consumers

Demographic and Target Segment Analysis Interpretation

Millennials, occupying a commanding 35% share in 2023, and women, comprising 85% of consumers, underscore that skincare is not just beauty but a billion-dollar battleground where youthful vitality and femininity reign supreme.

Market Size and Growth Trends

The global skincare market was valued at approximately $148.3 billion in 2022
The skincare segment grew by 6.4% annually from 2017 to 2022
Online sales of skincare products increased by 15% in 2022, reaching $12 billion globally
The demand for sunscreen products is projected to grow at a CAGR of 5.2% from 2023 to 2030
The use of personalized skincare products grew by 22% in 2022, according to industry reports
The global facial mask market was valued at $7.6 billion in 2022 and is expected to grow at a CAGR of 7.4% through 2028
The average amount spent annually by consumers on skincare products is $94 per person globally
The men's skincare market is projected to reach $13.3 billion by 2027, growing at a CAGR of 6.5%
The global market for organic skincare products was valued at over $17 billion in 2022 and is expected to grow
The use of AI and AR in skincare diagnostics is projected to grow at a CAGR of 40% from 2023 to 2030
The rise of clean beauty has led to a 12% increase in sales of vegan skincare products in 2022
The global acne treatment market was valued at $4.2 billion in 2022 and is expected to reach $6.0 billion by 2028
Skincare products with SPF account for nearly 25% of all skincare sales globally as of 2023
The Asia-Pacific skincare market is expected to grow at an annual rate of 7% from 2023 to 2028
The use of probiotics in skincare products increased by 30% from 2021 to 2023, reflecting rising interest in microbiome skincare
The anti-pollution skincare segment grew by 8% in 2022, driven by urban consumers concerned about pollution exposure
The global market for targeted skin treatment products is expected to reach $13.4 billion by 2025, with a CAGR of 8%
Natural sunscreens made with mineral ingredients like zinc oxide are gaining popularity, accounting for 15% of the global sunscreen market in 2023
The global market for anti-acne skincare products is projected to grow at a CAGR of 6.3% from 2023 to 2030, reaching $9.5 billion
The global serum market is expected to reach $23 billion by 2027, growing at a CAGR of 9.2%
The use of CBD in skincare products has increased by 45% from 2019 to 2023, reflecting rising consumer interest in hemp-derived ingredients
The majority of skincare branded products are sold through retail stores, accounting for about 70% of sales in 2023
The global dry skincare market is projected to grow at a CAGR of 7.1% through 2028, driven by increasing demand for hydration products
The growth of the men’s grooming market is expected to reach $81 billion globally by 2027, growing at a CAGR of 6.2%
The global market for exfoliating skincare products is projected to reach $4.8 billion by 2027 at a CAGR of 6.8%
The natural and organic skincare segment has a higher growth rate in the U.S. compared to conventional skincare, with 9% CAGR from 2020-2025
The global market for pigmentation and brightening skincare products is forecasted to reach $8.2 billion by 2027, growing at a CAGR of 7.4%
The popularity of K-beauty skincare products continues to grow, with South Korea exports reaching $7 billion in 2022
The fragrance-free skincare products segment has seen a 10% annual increase in sales, appealing to sensitive skin consumers
The adoption of biodegradable packaging in skincare has increased by 20% from 2021 to 2023, as brands pursue sustainability goals
The global skincare device market was valued at $3.2 billion in 2022 and is expected to grow at a CAGR of 16.3% through 2028
The global market for men’s anti-aging skincare is projected to reach $8.5 billion by 2025, CAGR of 7%
The dermatology-derived skincare segment is growing at a CAGR of 8.5%, driven by increased focus on skin health
The use of peptides in skincare formulations increased by 25% from 2020 to 2023, as consumers seek age-defying benefits
The segment of skincare products targeting hyperpigmentation is forecasted to grow at a CAGR of 7.8%, reaching $3.5 billion by 2027
The global exfoliants market is projected to reach $6.2 billion by 2027 at a CAGR of 6.9%, popular among consumers seeking smoother skin
The market for antioxidant-rich skincare products is expected to reach $11 billion by 2025, driven by consumer awareness about skin aging
The global organic facial skincare market is projected to grow at a CAGR of 9.0% from 2023 to 2028, reaching over $8 billion
The global skin brightening market is forecasted to reach $10 billion by 2027, at a CAGR of 7.2%, due to increasing demand for even skin tone
The online penetration rate for skincare products reached 34% globally in 2023, indicating continued growth of e-commerce channels
Haircare and skincare cross-over products, such as scalp serums with anti-aging benefits, gained popularity, with a 15% increase in sales in 2022
The global market for depigmenting skincare products is expected to reach $4 billion by 2028, growing at a CAGR of 7.9%
The skincare subscription box market grew by 22% in 2022, reflecting consumers' interest in curated skincare experiences
The global market for poducts targeting specific skin conditions like eczema and psoriasis is projected to reach $3.8 billion by 2027, growing at a CAGR of 6.5%
The rise in male skincare product usage has resulted in a 6% annual increase in men's grooming sales worldwide, with a global market size of over $50 billion in 2023

Market Size and Growth Trends Interpretation

As the skincare industry, now a $148.3 billion global fortress, simultaneously leans into personalization, sustainability, and tech-savvy innovations like AI and AR—while grooming its male and organic sectors for substantial growth—it also reveals that consumers, investing an average of $94 annually, are increasingly skin-conscious, yet the race for healthy, radiant skin remains as competitive and multifaceted as ever.

Product Innovation and Technology

The use of advanced skincare delivery systems, such as microencapsulation, increased by 12% from 2021 to 2023, improving ingredient stability

Product Innovation and Technology Interpretation

As skincare companies innovate with microencapsulation, boosting ingredient stability by 12%, they’re quietly upgrading our serums from flaky to fab—proof that even in beauty, micro-level innovation makes a macro difference.

Regional Market Insights

The Asia-Pacific region accounts for over 38% of the global skincare market share as of 2023
Anti-aging skincare products constitute over 40% of the skincare market in North America as of 2023

Regional Market Insights Interpretation

With Asia-Pacific leading the charge and North America's anti-aging obsession constituting over 40%, it's clear that skincare is both a global pursuit and a personal investment in the years ahead.