Did you know Google alone handles more monthly visits than the combined populations of China, India, and the United States?
Key Takeaways
- Google.com averaged 92.42 billion monthly visits in Q1 2024
- YouTube.com recorded 33.28 billion monthly visits in March 2024
- Facebook.com had 15.67 billion monthly visits globally in February 2024
- 45% of global internet users aged 18-24 are female on Facebook
- YouTube users in the US skew 54% male aged 25-44
- Instagram's audience is 51% female globally with median age 28
- Average session duration on Google.com is 5 minutes 32 seconds
- YouTube average watch time per visit is 8 minutes 45 seconds in 2024
- Facebook users spend 30.9 minutes daily on average globally
- Google holds 91.47% global desktop search market share in 2024
- YouTube commands 74% of video streaming market share worldwide
- Facebook owns 69.3% of social networking market share in 2024
- 98.7% of websites use HTTPS encryption as of 2024
- JavaScript is used by 98.6% of all websites globally
- Nginx serves 33.8% of top 10 million websites' traffic
Google dominates web traffic, with top sites characterized by high engagement and distinct audiences.
Engagement Metrics
- Average session duration on Google.com is 5 minutes 32 seconds
- YouTube average watch time per visit is 8 minutes 45 seconds in 2024
- Facebook users spend 30.9 minutes daily on average globally
- Instagram average engagement rate is 0.50% per post in 2024
- Wikipedia pages per visit average 2.1 with bounce rate 38%
- Twitter (X) average session 3 minutes 12 seconds with 1.8 pages/view
- Amazon.com average cart abandonment rate is 69.8% in 2024
- Reddit average time on site 10 minutes 22 seconds daily users
- Netflix average binge session 2 hours 15 minutes per user
- TikTok average video watch completion 85% for top content
- LinkedIn average dwell time 6 minutes 48 seconds per session
- Pornhub average session duration 9 minutes 52 seconds globally
- eBay average pages per visit 8.2 with 4% conversion rate
- Stack Overflow average time on question page 12 minutes 10s
- Discord average daily active minutes 52 per user in voice
- Etsy average session 6 minutes 30 seconds with wishlist adds
- Indeed job views per visit average 3.4 applications started
- Twitch average watch time 95 minutes per viewer weekly
- NYTimes average article read time 4 minutes 20 seconds
- IMDb average time per title page 7 minutes 15 seconds
- Pinterest pin saves per session average 2.8 with 7.2 pages
- Walmart.com average basket size 2.3 items per checkout
- Target.com bounce rate 42% with average 4.1 pages/visit
- CNN.com average video completion 65% for news clips
- Weather.com average daily visits per user 1.9 sessions
- Outlook.com average emails checked 14 per session daily
- Office.com average document edits 45 minutes per session
- Bing.com average search queries per session 3.2 results clicked
- Live.com average login sessions 2.1 per day per user
- Yahoo.com average news article shares 1.4 per visit
Engagement Metrics Interpretation
The stark contrast between our five-minute attention span on Google and the two-hour commitment to Netflix—with everything from porn to LinkedIn vying for the scraps in between—reveals the digital battleground where our fleeting focus is both the currency and the casualty.
Global Traffic
- Google.com averaged 92.42 billion monthly visits in Q1 2024
- YouTube.com recorded 33.28 billion monthly visits in March 2024
- Facebook.com had 15.67 billion monthly visits globally in February 2024
- Instagram.com saw 6.45 billion monthly visits in Q1 2024
- Wikipedia.org attracted 6.78 billion visits per month in 2024
- Twitter.com (X.com) received 5.92 billion monthly visits in early 2024
- Amazon.com logged 4.32 billion visits monthly in March 2024
- Yahoo.com had 3.21 billion monthly visits worldwide in 2024
- Reddit.com achieved 3.45 billion visits per month in Q1 2024
- Netflix.com saw 2.18 billion monthly visits in February 2024
- TikTok.com recorded 1.95 billion visits monthly in 2024
- LinkedIn.com had 1.76 billion monthly visits in Q1 2024
- Pornhub.com attracted 1.23 billion visits per month globally
- eBay.com logged 1.12 billion monthly visits in March 2024
- Bing.com received 987 million visits monthly in 2024
- CNN.com had 892 million monthly visits in Q1 2024
- Weather.com saw 784 million visits per month in 2024
- Live.com attracted 712 million monthly visits globally
- Office.com recorded 654 million visits monthly in February 2024
- Outlook.com had 598 million monthly visits in Q1 2024
- NYTimes.com logged 543 million visits per month in 2024
- IMDb.com saw 487 million monthly visits globally
- Pinterest.com received 432 million visits monthly in March 2024
- Twitch.tv had 398 million monthly visits in Q1 2024
- StackOverflow.com attracted 365 million visits per month
- Discord.com logged 342 million monthly visits in 2024
- Etsy.com saw 298 million visits monthly globally
- Indeed.com had 276 million monthly visits in February 2024
- Walmart.com received 254 million visits per month in Q1 2024
- Target.com attracted 231 million monthly visits in 2024
Global Traffic Interpretation
Google's monthly visit count alone could populate a small galaxy, yet Facebook still can't figure out why your aunt likes minion memes so much.
Market Share
- Google holds 91.47% global desktop search market share in 2024
- YouTube commands 74% of video streaming market share worldwide
- Facebook owns 69.3% of social networking market share in 2024
- Instagram captures 32.1% of photo-sharing app market globally
- Wikipedia dominates 96% of encyclopedia site traffic share
- Twitter (X) holds 15.2% microblogging market share in 2024
- Amazon leads e-commerce with 37.6% US market share online
- Reddit secures 42% of forum discussion site market share
- Netflix has 21.5% global SVOD market share in subscribers
- TikTok owns 58% short-form video market share worldwide
- LinkedIn monopolizes 78% professional networking market
- Pornhub leads adult site traffic with 14.2% market share
- eBay holds 11.8% online auction marketplace share globally
- Stack Overflow captures 82% Q&A programming market share
- Discord dominates 55% gaming chat app market share
- Etsy owns 28% handmade goods e-commerce market share
- Indeed leads job search with 23.4% US market share
- Twitch.tv holds 70% live streaming game market share
- NYTimes.com has 12.5% US news site market share digital
- IMDb controls 65% movie database market share online
- Pinterest secures 41% visual discovery market share
- Walmart.com 6.4% US e-commerce market share in 2024
- Target.com captures 2.9% online retail market share US
- CNN.com owns 9.8% cable news digital traffic share
- Weather.com dominates 22% weather site market share US
- Outlook.com holds 5.2% webmail market share globally
- Office.com leads 15% online productivity suite share
- Bing.com secures 3.38% search engine market share desktop
- Live.com 4.1% webmail services market share worldwide
- Yahoo.com retains 1.82% search market share in 2024
Market Share Interpretation
The digital landscape resembles a feudal kingdom where Google sits smugly upon its near-total search throne while countless vassals—from YouTube to Pornhub—scramble for dominance in their own peculiar fiefdoms, each ruling with an iron algorithm.
Technical Stack
- 98.7% of websites use HTTPS encryption as of 2024
- JavaScript is used by 98.6% of all websites globally
- Nginx serves 33.8% of top 10 million websites' traffic
- Google.com utilizes AMP for 75% of mobile news pages
- YouTube employs HTML5 video for 100% playback since 2015
- Facebook.com runs React.js framework for dynamic UI
- WordPress powers 43.4% of all websites on the internet
- Cloudflare CDN protects 19.3% of top websites' traffic
- PHP is backend for 77.4% of websites with known servers
- AWS hosts 32% of top 1 million websites' infrastructure
- Instagram uses GraphQL for API queries efficiency
- Wikipedia runs on MediaWiki with MySQL database
- jQuery library present on 75.2% of websites still
- Google Analytics tracks 82% of top 10k sites metrics
- Amazon.com leverages SP-API for seller integrations
- Bootstrap CSS framework used by 21.5% of sites
- Redis caching on 4.2% high-traffic websites globally
- Reddit employs Cassandra for scalable NoSQL storage
- Netflix uses microservices architecture with Java/Spring
- TikTok built with React Native for cross-platform app
- LinkedIn runs on Kafka for real-time data streaming
- PWA implemented on 2.8% of top websites for offline
- Core Web Vitals pass rate 45% for top e-commerce sites
- HTTP/2 protocol adopted by 52% of all websites in 2024
- CDN usage at 78% for top 10 million domains served
- MySQL database powers 39.5% of web applications
- Apache HTTP Server still runs 28.6% of websites
- Vue.js framework growing to 3.4% usage on sites
- GraphQL APIs used by 1.2% production websites APIs
- Serverless architecture on 5.7% cloud-hosted sites
Technical Stack Interpretation
The web has achieved near-total encryption and JavaScript saturation, creating a deceptively uniform front-end world that masks a wildly fragmented, often inefficient, and curiously persistent technological patchwork behind the scenes.
User Demographics
- 45% of global internet users aged 18-24 are female on Facebook
- YouTube users in the US skew 54% male aged 25-44
- Instagram's audience is 51% female globally with median age 28
- TikTok has 57% female users worldwide aged 16-24 primarily
- LinkedIn users are 56% male professionals aged 25-34
- Reddit's user base is 64% male aged 18-29 in the US
- Pinterest demographics show 70% female users aged 18-34
- Twitter (X) has 68% male users globally under 35 years old
- Amazon shoppers are 52% female aged 25-44 urban dwellers
- Netflix subscribers are 49% male with 35% aged 18-24
- Wikipedia editors are 91% male aged 30+ technically skilled
- Pornhub viewers are 65% male aged 18-34 predominantly
- eBay buyers are 55% female aged 35-54 suburban
- Stack Overflow users are 92% male developers aged 25-34
- Discord's community is 58% male gamers aged 16-24
- Etsy shoppers 81% female aged 25-44 craft enthusiasts
- Indeed job seekers 53% male aged 25-44 blue-collar heavy
- Twitch viewers 65% male aged 18-34 gaming focused
- NYTimes readers 52% male aged 35+ college-educated
- IMDb users 60% male film buffs aged 18-44
- Walmart online shoppers 60% female families aged 25-54
- Target.com users 65% female millennials suburban parents
- CNN audience 55% male aged 35-64 politically engaged
- Weather.com users 50/50 gender split aged 35+ daily checkers
- Outlook.com corresponds to 48% female office workers aged 25-54
- Office.com users 55% male professionals aged 25-44 remote workers
- Bing searchers 52% male aged 35+ non-Google preferrers
- Live.com email users 51% female aged 30-50 family-oriented
- Yahoo.com visitors 54% male aged 35+ legacy internet users
User Demographics Interpretation
The digital landscape's fault lines are starkly revealed: men dominate the spheres of knowledge-building, finance, and professional networking, while women steer the worlds of social commerce, visual inspiration, and family-oriented shopping, as if the internet itself were performing a massive, ongoing gender studies experiment in real time.
Sources & References
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