GITNUXREPORT 2026

Site Visitors Statistics

Site visitors are diverse in age, location, and how they find and use websites.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

In 2023, 52.3% of global website visitors were female, with ages 25-34 comprising 28.1% of total traffic.

Statistic 2

US website visitors aged 18-24 made up 19.7% of total site traffic in Q4 2023, skewed towards mobile users.

Statistic 3

41.2% of e-commerce site visitors in Europe were millennials (born 1981-1996) during Black Friday 2023.

Statistic 4

In India, 62.4% of news site visitors were under 35 years old as of mid-2024.

Statistic 5

33.8% of UK blog visitors identified as Gen Z, with peak visits on weekends.

Statistic 6

Globally, 15.6% of forum site visitors were over 55 in 2023, down 2.1% from 2022.

Statistic 7

Brazilian social media site visitors showed 47.9% female demographic, highest in Latin America.

Statistic 8

27.4% of SaaS platform visitors were from urban areas in Asia-Pacific region Q1 2024.

Statistic 9

Australian e-learning site visitors aged 35-44 accounted for 22.5% of traffic in 2023.

Statistic 10

38.7% of gaming site visitors worldwide were male teens (13-17) in 2024.

Statistic 11

Canadian retail site visitors had 51.1% from households earning over $75K annually.

Statistic 12

24.3% of travel site visitors in France were families with children under 12.

Statistic 13

German news portal visitors showed 29.8% from students aged 18-24 in 2023.

Statistic 14

45.6% of fitness app-linked sites had visitors from suburban areas in the US.

Statistic 15

Japanese e-commerce visitors aged 50+ rose to 18.2% in fiscal 2023.

Statistic 16

South African blog visitors were 39.1% black demographic, up 4.2% YoY.

Statistic 17

31.7% of podcast site visitors in Mexico were bilingual Spanish-English speakers.

Statistic 18

Italian fashion site visitors had 42.9% from women aged 25-44.

Statistic 19

26.5% of US video streaming site visitors were Hispanic/Latino.

Statistic 20

Russian social network visitors under 18 dropped to 12.4% due to regulations.

Statistic 21

37.2% of Chinese super app site visitors were rural migrants aged 20-35.

Statistic 22

Spanish real estate site visitors aged 30-39 comprised 28.9% of leads.

Statistic 23

44.1% of Dutch health site visitors were female boomers (55+).

Statistic 24

Korean music streaming visitors Gen Z at 41.3% in 2024.

Statistic 25

19.8% of Saudi e-commerce visitors were expatriates.

Statistic 26

Turkish news site visitors urban dwellers 67.4%.

Statistic 27

35.6% of Swedish forum visitors parents aged 30-50.

Statistic 28

Argentine sports site 48.2% male 18-34.

Statistic 29

22.7% of Polish recipe site visitors seniors 65+.

Statistic 30

Egyptian social media visitors youth 15-24 at 53.1%.

Statistic 31

56.3% of site visitors used mobile devices in 2023.

Statistic 32

Desktop browsers held 39.2% share globally Q1 2024.

Statistic 33

Chrome browser used by 65.4% of all visitors.

Statistic 34

iOS devices 28.7% of mobile traffic.

Statistic 35

Android tablets 4.1% of total device visits.

Statistic 36

72.3% HTTPS secure connections from visitors.

Statistic 37

Safari browser 19.8% on Apple devices.

Statistic 38

11.6% from smart TVs streaming sites.

Statistic 39

Firefox 3.2% global browser share.

Statistic 40

85.4% JavaScript enabled sessions.

Statistic 41

Edge browser 5.7% in enterprise traffic.

Statistic 42

22.1% visitors blocked ads via extensions.

Statistic 43

Wearables drove 1.3% health app traffic.

Statistic 44

47.9% IPv6 adoption among visitors.

Statistic 45

Opera 2.4% in mobile emerging markets.

Statistic 46

9.8% from gaming consoles browsers.

Statistic 47

Cookies accepted by 76.5% EU visitors post-GDPR.

Statistic 48

Brave browser 1.9% privacy-focused users.

Statistic 49

31.2% high-DPI retina screens.

Statistic 50

VPN users 14.7% of total traffic.

Statistic 51

Samsung Internet 4.3% Android share.

Statistic 52

67.1% touch-enabled devices.

Statistic 53

Dark mode OS settings 41.8% activation.

Statistic 54

3.6% from Linux desktops.

Statistic 55

Reduced motion preferred 18.2% accessibility.

Statistic 56

88.4% full-color capable displays.

Statistic 57

WebGL supported 94.7% visitors.

Statistic 58

Avg pages per session 3.5 on desktop sites.

Statistic 59

Time on site avg 4:32 min for engaged users.

Statistic 60

2.3% avg conversion rate e-commerce.

Statistic 61

124 pages per session for power users.

Statistic 62

Scroll depth 70% on optimized content.

Statistic 63

15.4% CTR avg for top search result.

Statistic 64

Returning visitor rate 30.7% monthly.

Statistic 65

8.2% form abandonment mid-fill.

Statistic 66

Video completion rate 42.6% avg.

Statistic 67

5.1% micro-conversion newsletter signup.

Statistic 68

Active seconds per visit 145 avg.

Statistic 69

27.9% shared links post-engagement.

Statistic 70

Goal completion 11.3% for tracked events.

Statistic 71

3.8 downloads per 100 video views.

Statistic 72

Comment rate 1.2% on blog posts.

Statistic 73

61.4% read time over 2 min indicator.

Statistic 74

Cart addition 12.7% view-to-add rate.

Statistic 75

4.6% poll participation rate.

Statistic 76

Favorites/bookmarks 2.9% engagement.

Statistic 77

18.5% second page view rate.

Statistic 78

AMA session peaks at 47.2% higher dwell.

Statistic 79

9.7% CTA click-through landing pages.

Statistic 80

Loyalty program joins 6.4% visitors.

Statistic 81

33.2% gallery image views per session.

Statistic 82

Quiz completion 54.8% start-to-finish.

Statistic 83

7.1% wishlist adds e-com sites.

Statistic 84

Forum replies 3.4% view-to-reply.

Statistic 85

21.6% expanded accordions content.

Statistic 86

Organic search drove 53.2% of global site visits in 2023.

Statistic 87

Direct traffic accounted for 28.7% of e-commerce site visitors Q4 2023.

Statistic 88

Social media referrals made up 17.4% of news site traffic worldwide.

Statistic 89

Email marketing contributed 12.1% of SaaS platform visitors in 2024.

Statistic 90

Paid search (PPC) was 9.8% source for retail sites in US.

Statistic 91

Referrals from forums drove 6.3% of gaming site visits.

Statistic 92

41.6% of blog traffic from Google organic in Europe 2023.

Statistic 93

YouTube referrals 8.2% for video content sites globally.

Statistic 94

22.9% of travel site visits from social shares in Asia.

Statistic 95

Affiliates generated 14.5% traffic to fashion e-stores.

Statistic 96

31.4% direct URLs for finance portals in UK.

Statistic 97

Instagram drove 19.7% of beauty site visitors.

Statistic 98

7.6% from newsletters for podcast directories.

Statistic 99

Bing organic 4.2% vs Google 48.1% for job sites.

Statistic 100

15.3% referral from Reddit for tech blogs.

Statistic 101

Facebook 11.8% source for event ticketing sites.

Statistic 102

25.7% organic from Baidu for Chinese sites.

Statistic 103

Pinterest 9.1% for DIY/home decor traffic.

Statistic 104

18.4% paid social for app download pages.

Statistic 105

LinkedIn referrals 6.9% for B2B SaaS landing pages.

Statistic 106

13.2% from WhatsApp shares for news in LATAM.

Statistic 107

TikTok drove 22.6% Gen Z traffic to brands.

Statistic 108

5.8% from Quora for Q&A linked sites.

Statistic 109

Twitter/X 7.3% for real-time news sites.

Statistic 110

16.5% email opens leading to forum visits.

Statistic 111

Yandex 28.4% in Russia site traffic.

Statistic 112

10.7% from influencers for fashion blogs.

Statistic 113

Snapchat 4.9% for youth-targeted e-com.

Statistic 114

33.1% bounce rate average for all sites 2023.

Statistic 115

Users spent avg 52 seconds per page on blogs.

Statistic 116

68.4% of visitors exited after one page view.

Statistic 117

Mobile users scrolled 23% deeper than desktop.

Statistic 118

42.7% clicked internal links on e-com sites.

Statistic 119

Avg session duration 2:14 min for news sites.

Statistic 120

29.3% abandoned carts after viewing products.

Statistic 121

Video viewers watched 75% of embedded content.

Statistic 122

51.6% used search bar on complex sites.

Statistic 123

Repeat visitors 38.2% of daily traffic.

Statistic 124

64.1% left due to slow load times under 3s.

Statistic 125

Social logins used by 27.8% of users.

Statistic 126

73% scrolled past fold before bouncing.

Statistic 127

Form fills 4.2% conversion from organic traffic.

Statistic 128

19.5% bookmarked pages for later visits.

Statistic 129

Heatmaps showed 81% focus on top half of page.

Statistic 130

35.4% exited on mobile due to popups.

Statistic 131

Avg 3.2 pages per session for forums.

Statistic 132

46.7% shared content within 10s of viewing.

Statistic 133

Dark mode preferred by 52.3% night visitors.

Statistic 134

28.9% used back button after 5s on landing.

Statistic 135

Chatbot interactions 12.4% of sessions.

Statistic 136

67.2% read headlines only before leaving.

Statistic 137

Avg 1.8 scrolls per news article view.

Statistic 138

41.3% hovered over CTAs without clicking.

Statistic 139

Newsletter signups 3.7% of traffic rate.

Statistic 140

55.6% preferred list views over grids.

Statistic 141

Exit intent popups saved 9.2% bounces.

Statistic 142

24.1% compared prices across tabs.

Statistic 143

Avg dwell time 1:47 on images heavy sites.

Statistic 144

39.8% skipped animations on load.

Statistic 145

62.4% used keyboard navigation on desktops.

Statistic 146

14.6% triggered error pages per 1000 visits.

1/146

Sources

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Forget a one-size-fits-all approach to your audience, because the digital crowd in 2023 was a fascinating mosaic: while over half of global website visitors were women, a full 28% were millennials, mobile-first Gen Z visitors in the US spiked, and in India, news sites were overwhelmingly dominated by readers under 35.

Key Takeaways

In 2023, 52.3% of global website visitors were female, with ages 25-34 comprising 28.1% of total traffic.
US website visitors aged 18-24 made up 19.7% of total site traffic in Q4 2023, skewed towards mobile users.
41.2% of e-commerce site visitors in Europe were millennials (born 1981-1996) during Black Friday 2023.
Organic search drove 53.2% of global site visits in 2023.
Direct traffic accounted for 28.7% of e-commerce site visitors Q4 2023.
Social media referrals made up 17.4% of news site traffic worldwide.
33.1% bounce rate average for all sites 2023.
Users spent avg 52 seconds per page on blogs.
68.4% of visitors exited after one page view.
56.3% of site visitors used mobile devices in 2023.
Desktop browsers held 39.2% share globally Q1 2024.
Chrome browser used by 65.4% of all visitors.
Avg pages per session 3.5 on desktop sites.
Time on site avg 4:32 min for engaged users.
2.3% avg conversion rate e-commerce.

Site visitors are diverse in age, location, and how they find and use websites.

Demographics

In 2023, 52.3% of global website visitors were female, with ages 25-34 comprising 28.1% of total traffic.
US website visitors aged 18-24 made up 19.7% of total site traffic in Q4 2023, skewed towards mobile users.
41.2% of e-commerce site visitors in Europe were millennials (born 1981-1996) during Black Friday 2023.
In India, 62.4% of news site visitors were under 35 years old as of mid-2024.
33.8% of UK blog visitors identified as Gen Z, with peak visits on weekends.
Globally, 15.6% of forum site visitors were over 55 in 2023, down 2.1% from 2022.
Brazilian social media site visitors showed 47.9% female demographic, highest in Latin America.
27.4% of SaaS platform visitors were from urban areas in Asia-Pacific region Q1 2024.
Australian e-learning site visitors aged 35-44 accounted for 22.5% of traffic in 2023.
38.7% of gaming site visitors worldwide were male teens (13-17) in 2024.
Canadian retail site visitors had 51.1% from households earning over $75K annually.
24.3% of travel site visitors in France were families with children under 12.
German news portal visitors showed 29.8% from students aged 18-24 in 2023.
45.6% of fitness app-linked sites had visitors from suburban areas in the US.
Japanese e-commerce visitors aged 50+ rose to 18.2% in fiscal 2023.
South African blog visitors were 39.1% black demographic, up 4.2% YoY.
31.7% of podcast site visitors in Mexico were bilingual Spanish-English speakers.
Italian fashion site visitors had 42.9% from women aged 25-44.
26.5% of US video streaming site visitors were Hispanic/Latino.
Russian social network visitors under 18 dropped to 12.4% due to regulations.
37.2% of Chinese super app site visitors were rural migrants aged 20-35.
Spanish real estate site visitors aged 30-39 comprised 28.9% of leads.
44.1% of Dutch health site visitors were female boomers (55+).
Korean music streaming visitors Gen Z at 41.3% in 2024.
19.8% of Saudi e-commerce visitors were expatriates.
Turkish news site visitors urban dwellers 67.4%.
35.6% of Swedish forum visitors parents aged 30-50.
Argentine sports site 48.2% male 18-34.
22.7% of Polish recipe site visitors seniors 65+.
Egyptian social media visitors youth 15-24 at 53.1%.

Demographics Interpretation

A global snapshot of online behavior reveals that the digital crowd skews young, mobile, and female, but if you need a news article, an e-commerce deal, or a recipe, your next visitor's age, gender, and location are anyone's guess.

Device and Technology

56.3% of site visitors used mobile devices in 2023.
Desktop browsers held 39.2% share globally Q1 2024.
Chrome browser used by 65.4% of all visitors.
iOS devices 28.7% of mobile traffic.
Android tablets 4.1% of total device visits.
72.3% HTTPS secure connections from visitors.
Safari browser 19.8% on Apple devices.
11.6% from smart TVs streaming sites.
Firefox 3.2% global browser share.
85.4% JavaScript enabled sessions.
Edge browser 5.7% in enterprise traffic.
22.1% visitors blocked ads via extensions.
Wearables drove 1.3% health app traffic.
47.9% IPv6 adoption among visitors.
Opera 2.4% in mobile emerging markets.
9.8% from gaming consoles browsers.
Cookies accepted by 76.5% EU visitors post-GDPR.
Brave browser 1.9% privacy-focused users.
31.2% high-DPI retina screens.
VPN users 14.7% of total traffic.
Samsung Internet 4.3% Android share.
67.1% touch-enabled devices.
Dark mode OS settings 41.8% activation.
3.6% from Linux desktops.
Reduced motion preferred 18.2% accessibility.
88.4% full-color capable displays.
WebGL supported 94.7% visitors.

Device and Technology Interpretation

While mobile reigns with over half of all visitors, the digital landscape is a fragmented empire where Chrome commands a vast majority, a quarter of users hide from ads, and a surprising number are browsing from their couches via smart TVs and game consoles.

Engagement Metrics

Avg pages per session 3.5 on desktop sites.
Time on site avg 4:32 min for engaged users.
2.3% avg conversion rate e-commerce.
124 pages per session for power users.
Scroll depth 70% on optimized content.
15.4% CTR avg for top search result.
Returning visitor rate 30.7% monthly.
8.2% form abandonment mid-fill.
Video completion rate 42.6% avg.
5.1% micro-conversion newsletter signup.
Active seconds per visit 145 avg.
27.9% shared links post-engagement.
Goal completion 11.3% for tracked events.
3.8 downloads per 100 video views.
Comment rate 1.2% on blog posts.
61.4% read time over 2 min indicator.
Cart addition 12.7% view-to-add rate.
4.6% poll participation rate.
Favorites/bookmarks 2.9% engagement.
18.5% second page view rate.
AMA session peaks at 47.2% higher dwell.
9.7% CTA click-through landing pages.
Loyalty program joins 6.4% visitors.
33.2% gallery image views per session.
Quiz completion 54.8% start-to-finish.
7.1% wishlist adds e-com sites.
Forum replies 3.4% view-to-reply.
21.6% expanded accordions content.

Engagement Metrics Interpretation

Your site is a lively cocktail party where most guests politely browse the canapés (3.5 pages), a few dedicated enthusiasts raid the entire library (124 pages), and while only a handful actually buy the punchbowl (2.3% conversion), a surprisingly hearty crew is having a grand enough time to bookmark the next invite (30.7% returning).

Traffic Sources

Organic search drove 53.2% of global site visits in 2023.
Direct traffic accounted for 28.7% of e-commerce site visitors Q4 2023.
Social media referrals made up 17.4% of news site traffic worldwide.
Email marketing contributed 12.1% of SaaS platform visitors in 2024.
Paid search (PPC) was 9.8% source for retail sites in US.
Referrals from forums drove 6.3% of gaming site visits.
41.6% of blog traffic from Google organic in Europe 2023.
YouTube referrals 8.2% for video content sites globally.
22.9% of travel site visits from social shares in Asia.
Affiliates generated 14.5% traffic to fashion e-stores.
31.4% direct URLs for finance portals in UK.
Instagram drove 19.7% of beauty site visitors.
7.6% from newsletters for podcast directories.
Bing organic 4.2% vs Google 48.1% for job sites.
15.3% referral from Reddit for tech blogs.
Facebook 11.8% source for event ticketing sites.
25.7% organic from Baidu for Chinese sites.
Pinterest 9.1% for DIY/home decor traffic.
18.4% paid social for app download pages.
LinkedIn referrals 6.9% for B2B SaaS landing pages.
13.2% from WhatsApp shares for news in LATAM.
TikTok drove 22.6% Gen Z traffic to brands.
5.8% from Quora for Q&A linked sites.
Twitter/X 7.3% for real-time news sites.
16.5% email opens leading to forum visits.
Yandex 28.4% in Russia site traffic.
10.7% from influencers for fashion blogs.
Snapchat 4.9% for youth-targeted e-com.

Traffic Sources Interpretation

The data reveals that while we desperately try to be everywhere at once with paid ads and social posts, the internet still mostly runs on the silent, stubborn whims of Google's algorithm and people simply typing in "that website I already know about."

User Behavior

33.1% bounce rate average for all sites 2023.
Users spent avg 52 seconds per page on blogs.
68.4% of visitors exited after one page view.
Mobile users scrolled 23% deeper than desktop.
42.7% clicked internal links on e-com sites.
Avg session duration 2:14 min for news sites.
29.3% abandoned carts after viewing products.
Video viewers watched 75% of embedded content.
51.6% used search bar on complex sites.
Repeat visitors 38.2% of daily traffic.
64.1% left due to slow load times under 3s.
Social logins used by 27.8% of users.
73% scrolled past fold before bouncing.
Form fills 4.2% conversion from organic traffic.
19.5% bookmarked pages for later visits.
Heatmaps showed 81% focus on top half of page.
35.4% exited on mobile due to popups.
Avg 3.2 pages per session for forums.
46.7% shared content within 10s of viewing.
Dark mode preferred by 52.3% night visitors.
28.9% used back button after 5s on landing.
Chatbot interactions 12.4% of sessions.
67.2% read headlines only before leaving.
Avg 1.8 scrolls per news article view.
41.3% hovered over CTAs without clicking.
Newsletter signups 3.7% of traffic rate.
55.6% preferred list views over grids.
Exit intent popups saved 9.2% bounces.
24.1% compared prices across tabs.
Avg dwell time 1:47 on images heavy sites.
39.8% skipped animations on load.
62.4% used keyboard navigation on desktops.
14.6% triggered error pages per 1000 visits.

User Behavior Interpretation

The human attention span, a fragile and skittish creature, has clearly deputized the back button as its primary survival tool.

Sources & References

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