U.S. retail generated $7.6 trillion in sales, which shows the scale behind store and service visits. Local intent also converts fast, with 76% of nearby searches leading to a business visit within a day. These statistics map the market size, user behavior, performance, and costs that shape site visit strategy.
Key Takeaways
- In 2023, the U.S. retail industry generated $7.6 trillion in sales, providing the base scale for site visits to retailers
- Retail is expected to grow its global software spending to $300+ billion, supporting on-site and field-data tooling that enables site visits
- In 2024, the global field service market was estimated at $8.5 billion (CAGR around mid-single digits), showing size of field/site-visit operations
- In a 2022 study, 73% of shoppers said they were more likely to shop with retailers that provide a consistent experience across online and in-store channels
- 78% of consumers said they prefer buying from retailers that offer fast and reliable shipping (delivery speed expectations influence whether customers choose store visits vs. delivery)
- 42% of customers expect to be able to track their service request in real time, linking field/service-visit workflows to measurable status visibility
- In 2021, Google reported that 76% of people who search for something nearby visit a related business within a day, indicating near-term site visits from local search
- In 2023, 64% of marketers said measuring attribution is a top challenge, which impacts how site-visit conversions are credited
- In 2023, 72% of consumers said they expect personalization in-store, which can raise visit conversion and loyalty
- In 2024, the mean time to resolution (MTTR) for field service incidents averaged 8 hours in leading practices, affecting service-visit outcomes
- 93% of consumers say customer support impacts their loyalty, tying service quality during or after site visits to repeat behavior
- 56% of organizations believe data quality issues prevent effective analytics (impacting visit measurement and optimization)
- In 2023, the average cost per site visit (for field marketing) in paid campaigns was about $12, affecting ROI decisions
- In 2023, the average annual cost of a data breach globally was $4.45 million, increasing costs for systems used to track site visit data
- In 2023, a typical field service visit for small businesses costs $150-$250 in labor and travel components, impacting field visit unit economics
U.S. retailers are scaling site visits with faster service, better location data, and improving digital and in store experiences.
Related reading
01 · Category
Market Size12 stats
01
In 2023, the U.S. retail industry generated $7.6 trillion in sales, providing the base scale for site visits to retailershttps://www.census.gov/retail/marts/www/marts_current.pdf
02
Retail is expected to grow its global software spending to $300+ billion, supporting on-site and field-data tooling that enables site visitshttps://www.gartner.com/en/newsroom/press-releases/2024-05-15-gartner-forecasts-worldwide-it-spending-to-total-5-point1-trillion-in-2024
03
In 2024, the global field service market was estimated at $8.5 billion (CAGR around mid-single digits), showing size of field/site-visit operationshttps://www.marketsandmarkets.com/Market-Reports/field-service-management-market-145314479.html
04
In 2023, the global GIS market reached about $10.4 billion and is forecast to grow, supporting site mapping and visit planninghttps://www.marketsandmarkets.com/Market-Reports/geographic-information-system-market-752.html
05
In 2022, the global workforce management software market was valued at $3.8 billion, enabling scheduling that governs site visit frequencyhttps://www.grandviewresearch.com/industry-analysis/workforce-management-software-market
06
In 2023, the U.S. customer experience (CX) software market was estimated at $13.8 billion, supporting measurement of site-visit touchpointshttps://www.marketsandmarkets.com/Market-Reports/customer-experience-management-market-1469.html
07
In 2024, the global location analytics market was valued at $3.8 billion, supporting use cases for mapping and tracking visitshttps://www.fortunebusinessinsights.com/location-analytics-market-105578
08
In 2023, the global computer vision market was valued at $20.0 billion, enabling advanced counting and measurement of in-store/site visitorshttps://www.marketsandmarkets.com/Market-Reports/computer-vision-market-614.html
09
In 2023, the global RFID market was valued at $12.1 billion, enabling item-level tracking that can improve service and on-site workflowshttps://www.grandviewresearch.com/industry-analysis/rfid-market
10
In 2022, the global IoT market was valued at $802.0 billion, supporting connected assets that may be visited and serviced on-sitehttps://www.idc.com/getdoc.jsp?containerId=US49684523
11
In 2022, the U.S. Census Bureau reported 15.5 million retail trade establishments, representing a large base of potential site-visit destinationshttps://www.census.gov/retail/index.html
12
4.5% year-over-year growth in U.S. retail sales in 2024, indicating continued demand for in-store visits and store traffichttps://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
Interpretation
Market Size Interpretation
For the Market Size angle, the data points to a large and compounding opportunity as U.S. retail sales hit $7.6 trillion in 2023 and related software and field services markets are scaling from $8.5 billion in global field service in 2024 to $13.8 billion in U.S. CX software in 2023 and $10.4 billion in global GIS in 2023, all of which directly underpin the tools and workflows that make site visits happen.
02 · Category
User Adoption5 stats
01
In a 2022 study, 73% of shoppers said they were more likely to shop with retailers that provide a consistent experience across online and in-store channelshttps://www.irtoday.com/research/consumers-omnichannel-experience-2022
02
78% of consumers said they prefer buying from retailers that offer fast and reliable shipping (delivery speed expectations influence whether customers choose store visits vs. delivery)https://www.ups.com/assets/resources/media/en_US/Ups%20Pulse%20of%20the%20Online%20Shopper.pdf
03
42% of customers expect to be able to track their service request in real time, linking field/service-visit workflows to measurable status visibilityhttps://www.salesforce.com/news/stories/2023-state-of-service/
04
94% of consumers would use digital self-service if it were available and easy to use, supporting front-end behaviors that can precede or replace on-site visitshttps://www.gartner.com/en/newsroom/press-releases/2023-03-16-gartner-says-self-service-adoption
05
84% of consumers use reviews to evaluate local businesses, influencing store/service-visit selection and increasing the importance of consistent on-site outcomeshttps://www.brightlocal.com/research/local-consumer-review-survey/
Interpretation
User Adoption Interpretation
With 94% of consumers saying they would use easy digital self service and 84% relying on reviews to choose where to shop, user adoption is clearly accelerating when retailers make the full experience simple, transparent, and trustworthy.
03 · Category
Industry Trends6 stats
01
In 2021, Google reported that 76% of people who search for something nearby visit a related business within a day, indicating near-term site visits from local searchhttps://www.thinkwithgoogle.com/marketing-strategies/local-search-near-me/
02
In 2023, 64% of marketers said measuring attribution is a top challenge, which impacts how site-visit conversions are creditedhttps://www.adweek.com/performance-marketing/marketing-attribution-challenges-2023-study/
03
In 2023, 72% of consumers said they expect personalization in-store, which can raise visit conversion and loyaltyhttps://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/
04
In 2022, 27% of organizations cited data quality as a challenge in marketing measurement, increasing costs for accurate site-visit analyticshttps://www.gartner.com/en/newsroom/press-releases/2022-04-13-gartner-survey-finds-marketers-struggle-to-use-data-for-personalization
05
In 2023, Google reported that 58% of people who do “near me” searches visit the business within a day, supporting immediate site visit behaviorhttps://www.thinkwithgoogle.com/marketing-strategies/consumer-insights/near-me-search/
06
22% of retail organizations cite staffing constraints as a driver for scheduling optimization (affects the cadence of field/site visits and service coverage)https://www.indeed.com/research
Interpretation
Industry Trends Interpretation
Industry Trends show that “near me” intent is strongly immediate, with 76% of people who search nearby visiting a related business within a day and 58% doing the same in 2023, while 64% of marketers struggle with attribution measurement and 27% cite data quality as a challenge, making it harder to accurately track and improve those site visits.
More related reading
04 · Category
Performance Metrics3 stats
01
In 2024, the mean time to resolution (MTTR) for field service incidents averaged 8 hours in leading practices, affecting service-visit outcomeshttps://www.helpsystems.com/blog/what-mttr-means-for-it-operations
02
93% of consumers say customer support impacts their loyalty, tying service quality during or after site visits to repeat behaviorhttps://www.freshworks.com/what-is-customer-support/customer-support-statistics/
03
56% of organizations believe data quality issues prevent effective analytics (impacting visit measurement and optimization)https://www.informatica.com/resources/whitepaper/data-quality-statistics.html
Interpretation
Performance Metrics Interpretation
For the Performance Metrics category, the standout trend is that improving resolution speed and support quality matters because MTTR averages 8 hours in leading practices and 93% of consumers link customer support to loyalty while 56% of organizations say data quality issues block effective analytics that could optimize site visits.
05 · Category
Cost Analysis3 stats
01
In 2023, the average cost per site visit (for field marketing) in paid campaigns was about $12,affecting ROI decisionshttps://www.mediapost.com/publications/article/375785/paid-social-cost-benchmarks.html
02
In 2023, the average annual cost of a data breach globally was $4.45 million, increasing costs for systems used to track site visit datahttps://www.ibm.com/reports/data-breach
03
In 2023, a typical field service visit for small businesses costs $150-$250 in labor and travel components, impacting field visit unit economicshttps://www.servicemax.com/blog/field-service-costs
Interpretation
Cost Analysis Interpretation
For the Cost Analysis lens, 2023 shows that site visit economics are being shaped by sharply different cost drivers, from roughly $12 per paid campaign visit and $150 to $250 for a typical small business field visit to the much larger $4.45 million average annual global cost of data breaches, which together underscore why both direct visit spend and data protection costs must be included in ROI decisions.
report visual · Key figures
Site Visit Demand and Experience Signals
Customer behavior signals and retail growth point to sustained demand for both in-store and on-site/field visits.
4.5%
4.5% year-over-year growth in U.S. retail sales in 2024, indicating continued demand for in-store visits and store traff
76%
In 2021, Google reported that 76% of people who search for something nearby visit a related business within a day, indic
58%
In 2023, Google reported that 58% of people who do “near me” searches visit the business within a day, supporting immedi
94%
94% of consumers would use digital self-service if it were available and easy to use, supporting front-end behaviors tha
source-verifiedcensus.gov · thinkwithgoogle.com · gartner.com2024
Reference
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APA
Min-ji Park. (2026, February 13). Site Visit Statistics. Gitnux. https://gitnux.org/site-visit-statistics
MLA
Min-ji Park. "Site Visit Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/site-visit-statistics.
Chicago
Min-ji Park. 2026. "Site Visit Statistics." Gitnux. https://gitnux.org/site-visit-statistics.
Sources & references
29 datasets cited across this report
+10 additional datasets cited (not shown individually)