Key Takeaways
- In 2023, Singapore's F&B industry contributed 1.8% to the national GDP, with a market size valued at SGD 15.2 billion.
- The F&B sector in Singapore grew by 18.7% year-on-year in Q4 2023, driven by tourism recovery post-COVID.
- Singapore's hawker food market segment within F&B was estimated at SGD 1.1 billion in 2022, representing 7.2% of total F&B sales.
- In 2023, total F&B sales revenue across all outlets reached SGD 16.7 billion, with restaurants contributing 45%.
- QSR chains generated SGD 4.8 billion in revenue in 2023, up 17.2% from 2022.
- Hawker centres recorded SGD 1.2 billion in collective sales for 2023.
- Total F&B employment stood at 240,000 jobs in 2023, 4.8% of total workforce.
- F&B sector added 15,200 new jobs in 2023, highest post-pandemic.
- Average monthly wage in F&B was SGD 3,200 in 2023.
- In 2023, 68% of Singapore consumers dined out at least once weekly.
- Average household F&B spending SGD 650 monthly in 2023.
- 45% of consumers preferred hawker centres for affordability in 2023 survey.
- Total F&B establishments reached 34,500 in 2023, up 4.1%.
- Hawker centres operated by NEA totaled 128 with 6,000 stalls in 2023.
- New F&B licences issued 2,800 in 2023 by SFA.
Singapore's diverse food industry is booming strongly thanks to tourism and digital growth.
Consumer Behavior and Preferences
- In 2023, 68% of Singapore consumers dined out at least once weekly.
- Average household F&B spending SGD 650 monthly in 2023.
- 45% of consumers preferred hawker centres for affordability in 2023 survey.
- Online F&B ordering adoption at 72% among millennials in 2023.
- 52% of diners sought sustainable F&B options in 2023.
- Per visit F&B spend averaged SGD 25 for locals, SGD 45 for tourists 2023.
- 61% preferred Asian cuisine in F&B outlets per 2023 poll.
- Plant-based food trial rate 38% among consumers in 2023.
- 78% used food delivery apps at least monthly in 2023.
- Loyalty programs influenced 55% of repeat F&B visits 2023.
- Halal food preference 42% of population in F&B choices 2023.
- 49% consumers prioritized hygiene post-COVID in F&B 2023.
- Weekend brunch popularity 67% among under-35s in 2023.
- Craft beverages chosen by 29% over mainstream in 2023 surveys.
- 73% checked online reviews before F&B visits 2023.
- Family dining out frequency 2.3 times monthly average 2023.
- 56% willing to pay premium for local ingredients in F&B 2023.
- Alcohol consumption in F&B settings down 8% among youth 2023.
- 64% preferred contactless payments in F&B 2023.
- Vegan/vegetarian diners up 22% to 15% of population 2023.
- Peak dining time shifted to 7-9pm for 58% consumers 2023.
- 71% influenced by social media F&B recommendations 2023.
- Health-focused menus chosen by 48% in 2023 surveys.
- Group dining preference 82% over solo in F&B 2023.
- 39% tried fusion cuisine more in past year 2023.
- Budget-conscious spending led 53% to hawker over restaurants 2023.
- Organic food premium accepted by 34% consumers 2023.
- 66% valued ambiance in F&B choices 2023 poll.
- Dessert-only visits up 19% among Gen Z 2023.
- 75% repeat customers based on service quality 2023.
Consumer Behavior and Preferences Interpretation
Employment and Workforce
- Total F&B employment stood at 240,000 jobs in 2023, 4.8% of total workforce.
- F&B sector added 15,200 new jobs in 2023, highest post-pandemic.
- Average monthly wage in F&B was SGD 3,200 in 2023.
- 65% of F&B workforce were aged 21-40 in 2023.
- Foreign workers comprised 35% of F&B employment, totaling 84,000 in 2023.
- F&B part-time jobs numbered 45,000, 19% of total employment in 2023.
- Female participation in F&B workforce at 48% or 115,200 workers in 2023.
- Chefs and cooks employment 72,000, 30% of F&B total in 2023.
- F&B training programs enrolled 28,500 workers in 2023.
- Youth employment (15-24) in F&B at 12,000, 5% share in 2023.
- F&B vacancy rate dropped to 4.2% by end-2023 from 8.1% in 2022.
- Service staff employment totaled 110,000 in F&B, 46% of workforce 2023.
- Managerial roles in F&B numbered 12,400, average salary SGD 6,500 monthly 2023.
- F&B workforce turnover rate 22% annually in 2023.
- 18,900 F&B workers underwent digital skills training in 2023.
- Hawker stall operators employment equivalent 25,000 full-time in 2023.
- F&B employment growth 7.5% in tourist-heavy areas like Sentosa 2023.
- Sustainability roles in F&B added 2,100 jobs in 2023.
- Average F&B work hours 44.5 per week in 2023.
- F&B apprenticeships completed by 4,200 workers in 2023.
- 55+ age group F&B employment 28,000, 12% share 2023.
- F&B job postings online averaged 5,200 monthly in 2023.
- Kitchen support staff 38,000 employed in F&B 2023.
- F&B union membership 65,000 workers in 2023.
- Delivery riders for F&B platforms 32,000 full-time equivalents 2023.
- 62% of F&B employers reported hiring challenges in Q3 2023.
- F&B employment density 1 job per SGD 70,000 revenue in 2023.
Employment and Workforce Interpretation
Establishments and Operations
- Total F&B establishments reached 34,500 in 2023, up 4.1%.
- Hawker centres operated by NEA totaled 128 with 6,000 stalls in 2023.
- New F&B licences issued 2,800 in 2023 by SFA.
- F&B closures numbered 1,200 in 2023, down 15% from 2022.
- QSR outlets 4,200 across Singapore in 2023.
- Cafes increased to 2,900 establishments in 2023.
- Cloud kitchens operational 850 in 2023.
- Fine dining restaurants 450 licensed in 2023.
- Hotel F&B outlets 1,200 within 80 major hotels 2023.
- Franchise F&B brands 650 operating in 2023.
- Halal-certified F&B outlets 5,200 in 2023.
- Average F&B outlet lifespan 4.2 years in 2023 data.
- Food courts total 120 managed sites with 8,500 stalls 2023.
- Airport terminals host 120 F&B outlets in 2023.
- Mall F&B tenancies 2,800 in top 20 malls 2023.
- Pop-up F&B operations 450 launched in 2023.
- F&B average seating capacity 85 seats per outlet 2023.
- Sustainability certified F&B 920 outlets in 2023.
- 24-hour F&B operations 320 outlets in 2023.
- Ghost kitchens 420 dedicated sites operational 2023.
- F&B in co-working spaces 180 outlets 2023.
- Annual hygiene inspections conducted 45,000 on F&B 2023.
- F&B digital POS systems adoption 82% of outlets 2023.
- Average rent for F&B space SGD 15 psf monthly prime 2023.
- F&B startup incorporations 1,100 new in 2023.
- Multi-concept F&B outlets 560 in operation 2023.
Establishments and Operations Interpretation
Market Size and Growth
- In 2023, Singapore's F&B industry contributed 1.8% to the national GDP, with a market size valued at SGD 15.2 billion.
- The F&B sector in Singapore grew by 18.7% year-on-year in Q4 2023, driven by tourism recovery post-COVID.
- Singapore's hawker food market segment within F&B was estimated at SGD 1.1 billion in 2022, representing 7.2% of total F&B sales.
- The overall F&B market in Singapore is projected to reach SGD 18.5 billion by 2027, with a CAGR of 4.2% from 2023-2027.
- In 2022, food services turnover in Singapore increased by 24.1% to SGD 13.8 billion compared to 2021.
- Singapore's F&B industry saw a 12.3% expansion in 2023, fueled by inbound tourist spending averaging SGD 50 per visitor on F&B.
- The premium dining segment of Singapore's F&B market grew 22% in 2023 to SGD 2.4 billion.
- F&B outlets in Singapore numbered over 32,000 in 2023, supporting a market valuation of SGD 16.1 billion.
- Singapore's quick-service restaurant (QSR) F&B subsector reached SGD 4.2 billion in 2023, up 15% YoY.
- The F&B industry's digital adoption contributed to a 9.5% market growth in e-commerce F&B sales in 2023.
- In 2023, Singapore's F&B export value hit SGD 850 million, boosting overall industry growth by 3.2%.
- The halal-certified F&B market in Singapore expanded to SGD 1.9 billion in 2023, a 11.4% increase.
- Singapore F&B sector's resilience post-pandemic led to a 20.5% growth from 2020 lows by end-2023.
- Beverage segment within F&B grew 14.8% to SGD 3.1 billion in 2023.
- F&B tourism-related revenue in Singapore surged 28% to SGD 5.6 billion in 2023.
- Plant-based F&B alternatives market in Singapore valued at SGD 280 million in 2023, up 25%.
- Singapore's F&B cloud kitchen market reached SGD 650 million in 2023.
- Overall F&B CAGR from 2019-2023 stood at 7.8%, reaching SGD 15.9 billion peak.
- Fine dining F&B segment valued at SGD 1.8 billion in 2023, growing 16.2%.
- Street food F&B contributed SGD 1.4 billion, 9% of total market in 2023.
- F&B industry market share of retail sector at 12.4% in 2023.
- Projected F&B growth rate of 5.1% annually to 2028.
- F&B R&D investment in Singapore totaled SGD 120 million in 2023.
- Organic F&B products market hit SGD 450 million, 18% growth in 2023.
- F&B sustainability-linked market segment at SGD 2.2 billion in 2023.
- Delivery-only F&B brands revenue SGD 900 million in 2023.
- F&B franchise market valued SGD 1.2 billion, 13% YoY growth 2023.
- Craft beverage F&B niche grew to SGD 380 million in 2023.
- F&B tech startup funding SGD 250 million supporting 6.2% growth.
- Total F&B market volume 2.8 billion meals served in 2023.
Market Size and Growth Interpretation
Revenue and Sales
- In 2023, total F&B sales revenue across all outlets reached SGD 16.7 billion, with restaurants contributing 45%.
- QSR chains generated SGD 4.8 billion in revenue in 2023, up 17.2% from 2022.
- Hawker centres recorded SGD 1.2 billion in collective sales for 2023.
- Food delivery platforms facilitated SGD 3.1 billion in F&B sales in 2023.
- Cafes and coffee shops achieved average monthly revenue of SGD 45,000 per outlet in 2023.
- Fine dining establishments averaged SGD 2.5 million annual revenue per outlet in 2023.
- Beverage sales in F&B totaled SGD 3.4 billion, with non-alcoholic at 62% share in 2023.
- Alcohol sales revenue in F&B hit SGD 1.9 billion in 2023, 12% growth.
- Plant-based food sales revenue reached SGD 320 million across F&B in 2023.
- Hotel F&B outlets generated SGD 2.8 billion revenue in 2023.
- Average F&B outlet revenue per square meter was SGD 8,200 monthly in 2023.
- Online F&B sales accounted for 22% of total revenue, SGD 3.7 billion in 2023.
- Halal F&B sales revenue SGD 2.1 billion, 14% of total in 2023.
- Cloud kitchen average revenue SGD 1.2 million annually per unit in 2023.
- F&B export sales revenue from Singapore firms SGD 950 million in 2023.
- Casual dining revenue totaled SGD 5.6 billion, 34% market share in 2023.
- F&B GST revenue collected by government SGD 980 million in 2023.
- Per capita F&B spending averaged SGD 1,850 annually in 2023.
- Peak month F&B sales in December 2023 hit SGD 1.6 billion.
- F&B revenue growth in CBD areas 21% YoY to SGD 4.1 billion in 2023.
- Suburban F&B sales revenue SGD 7.2 billion in 2023.
- Franchise F&B revenue SGD 1.4 billion, average per franchise SGD 800k.
- Craft beer sales revenue SGD 150 million in F&B outlets 2023.
- Vegan menu item sales contributed SGD 180 million to F&B revenue 2023.
- F&B loyalty program driven sales SGD 2.3 billion in 2023.
- Airport F&B revenue SGD 650 million post-recovery in 2023.
- F&B average ticket size increased to SGD 28 per person in 2023.
Revenue and Sales Interpretation
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