Booming from a SGD 682 million market with explosive growth, the Singapore fitness industry is being reshaped by a tech-savvy, health-conscious population diving into boutique workouts, digital tracking, and corporate wellness.
Key Takeaways
- In 2023, the Singapore fitness industry generated a total market revenue of SGD 682 million, marking a 12.5% year-on-year growth from 2022
- The compound annual growth rate (CAGR) for Singapore's fitness market from 2019 to 2023 stood at 8.7%, driven by post-pandemic health awareness
- By 2027, projections indicate the Singapore fitness industry will reach SGD 950 million in revenue, with a CAGR of 9.2% from 2023 onwards
- 68% of Singaporean gym-goers are aged 25-44, with millennials comprising 42% of total memberships in 2023
- Women accounted for 52% of fitness center attendees in Singapore in 2023, up from 48% in 2021
- 73% of Singapore fitness consumers prefer classes like HIIT and yoga, with yoga participation at 28% of total workouts
- Singapore has 1,250 registered fitness centers as of 2023, with 420 in central districts
- Fitness First operates 12 clubs in Singapore with 45,000 members in 2023
- Anytime Fitness has 35 locations across Singapore, adding 5 new outlets in 2023
- Wearable integration platforms adopted by 320 gyms, tracking 1.1 million workouts monthly
- Fitness apps market in Singapore hit SGD 28 million revenue in 2023, with 1.5 million MAUs
- AI-driven workout personalization used by 22% of gyms, improving retention by 11% in 2023
- Total industry revenue per capita in Singapore reached SGD 120 in 2023
- Operating profit margins for gyms averaged 14.2% in 2023, up from 11% pre-COVID
- Marketing spend as % of revenue: 8.5% industry average, digital ads 62% of budget in 2023
Singapore's fitness industry thrives with strong revenue growth and increased health awareness.
Consumer Insights
- 68% of Singaporean gym-goers are aged 25-44, with millennials comprising 42% of total memberships in 2023
- Women accounted for 52% of fitness center attendees in Singapore in 2023, up from 48% in 2021
- 73% of Singapore fitness consumers prefer classes like HIIT and yoga, with yoga participation at 28% of total workouts
- Average weekly workout frequency among Singapore gym members is 3.8 sessions, totaling 4.2 hours per week in 2023
- 41% of Singaporeans cite weight management as primary fitness goal, followed by 29% for stress relief in 2023
- Membership churn rate in Singapore gyms averaged 22% annually in 2023, lowest among Pure Fitness at 18%
- 56% of fitness enthusiasts in Singapore use wearables like Fitbit, tracking 85% of workouts digitally
- Post-2023 surveys show 65% of Singapore consumers willing to pay premium for personalized training, averaging SGD 150/session
- Gen Z (18-24) represents 19% of gym sign-ups, with 72% preferring 24/7 access facilities in 2023
- 48% of working professionals in Singapore engage in corporate gym tie-ups, attending 2.1 sessions weekly
- 37% of fitness center members in Singapore visited 4+ times weekly in Q4 2023
- 62% retention rate for multi-class studio users vs 51% for traditional gym-only in 2023
- Average customer lifetime value (CLV) for Singapore gym members is SGD 2,450 over 2.5 years
- 29% of Singapore fitness users are expatriates, primarily from Europe and Australia in 2023
- Satisfaction score for fitness services in Singapore averaged 8.2/10 in 2023 NPS surveys
- 31% of Singaporeans aged 18-64 hold active gym memberships in 2023
- HIIT class attendance: 35% of total classes, averaging 18 participants per session
- 64% of gym-goers use apps for progress tracking, 82% share on social media
- Stress reduction motivation rose to 35% among professionals post-2023 surveys
- Family memberships grew 12% to 85,000 contracts, including kids programs
- 51% prefer morning workouts, peaking at 6-8 AM with 28% attendance share
- Loyalty program participation: 77%, redeeming avg SGD 45 in perks yearly
- 23% trial drop-off rate within first month, mainly due to location issues
- Elderly (55+) fitness uptake: 14%, focusing on low-impact like pilates
- Referral rates: 29% new members from friends, highest in boutique studios
Consumer Insights Interpretation
Singapore's gyms are now dominated by stressed millennials who, while chasing weight loss with HIIT and yoga, have proven surprisingly loyal to studios that offer app-trackable, social-media-shareable morning classes, even if it costs them a small fortune in premium personal training sessions.
Digital and Tech Trends
- Wearable integration platforms adopted by 320 gyms, tracking 1.1 million workouts monthly
- Fitness apps market in Singapore hit SGD 28 million revenue in 2023, with 1.5 million MAUs
- AI-driven workout personalization used by 22% of gyms, improving retention by 11% in 2023
- VR fitness experiences launched in 15 premium gyms, with 8,200 sessions logged in 2023
- Online class bookings via apps accounted for 67% of total class sign-ups in 2023
- Peloton-style connected bikes installed in 180 gyms, generating SGD 12M ancillary revenue
- Gamified fitness challenges apps had 450,000 users, boosting engagement by 34%
- Blockchain-based membership NFTs trialed in 8 gyms, with 5,200 tokens minted
- Telehealth nutrition coaching integrated in 95 gyms, serving 22,000 clients yearly
- Big data analytics for peak hour prediction implemented in 210 facilities, reducing wait times 23%
- Metaverse fitness events drew 12,000 participants from Singapore gyms in 2023
- Smart mirrors installed in 140 studios, capturing 45% of class feedback digitally
- AR workout apps integrated in 50 gyms, 9,500 users monthly
- Contactless check-in via biometrics: 320 gyms, 88% adoption rate 2023
- Live streaming classes: 1.8M views, 25% conversion to in-person
- NFT loyalty rewards: 12 gyms, 7,800 active wallets
- IoT equipment monitoring: 95% uptime in 250 smart gyms
- Personalized nutrition AI: 180 apps linked to gyms, 16,000 subscribers
- Social VR workouts: 8 platforms, 4,200 monthly Singapore users
- Predictive churn analytics: Reduced attrition 16% in 140 gyms
- E-commerce fitness gear sales via gyms: SGD 18M in 2023
- 5G-enabled live coaching: 45 studios, 11,000 remote sessions
Digital and Tech Trends Interpretation
Singapore's fitness scene has become a hyper-connected, data-obsessed ecosystem where the gym is no longer just a place to grunt but a platform where your wearable tattles on your effort, AI politely bullies you into improvement, and your membership might just live on the blockchain as you queue less, stream more, and occasionally work out in the metaverse just for the 'gram.
Facility and Operator Data
- Singapore has 1,250 registered fitness centers as of 2023, with 420 in central districts
- Fitness First operates 12 clubs in Singapore with 45,000 members in 2023
- Anytime Fitness has 35 locations across Singapore, adding 5 new outlets in 2023
- Boutique studios numbered 320 in 2023, with Pure Yoga leading at 28 studios
- Average gym size in Singapore is 1,200 sqm, with high-end clubs averaging 2,500 sqm in 2023
- 24/7 gyms constitute 28% of total facilities, totaling 350 outlets serving shift workers
- Public fitness parks increased to 150 sites with 2,500 equipment pieces in 2023
- Operator market share: Virgin Active 15%, Fitness First 12%, independents 45% in 2023
- New gym openings totaled 85 in 2023, with closures at 42 amid consolidation
- Equipment density per gym: 1.8 machines per 100 sqm on average in 2023
- Certified trainers numbered 8,500 in Singapore in 2023, with 2,200 newly certified
- Hotel gym integrations reached 120 properties, offering day passes to 300,000 guests yearly
- Virtual fitness rooms in gyms: 210 facilities equipped, used by 15% of members weekly
- 45% of Singapore gyms adopted cashless payments fully by end-2023
- CrossFit boxes: 45 locations, 18,000 members, 95% satisfaction rate
- Swimming pools in gyms: 210 facilities, used 1.2M times annually in 2023
- Cycle studios: 180 dedicated, spinning classes 22% of total bookings
- Trainer-to-member ratio: 1:25 average, 1:15 in premium clubs 2023
- Eco-friendly gyms: 75 certified green, using 20% less energy
- Co-working gym hybrids: 25 outlets, 12,000 hybrid users monthly
- Outdoor bootcamp sites: 90 approved, hosting 450 events yearly
- Group class capacity utilization: 82% peak hours, 55% off-peak 2023
- Franchise gyms: 210 outlets, 55% of total market facilities
- Renovation spend: SGD 120M industry-wide for post-COVID upgrades
Facility and Operator Data Interpretation
Singapore’s fitness landscape reveals a crowded, competitive arena where the sheer number of options is rivaled only by the nation's collective drive to sweat—though if 45% of us are going independent, perhaps we’re all just looking for a little personal space between the treadmills.
Financial Metrics
- Total industry revenue per capita in Singapore reached SGD 120 in 2023
- Operating profit margins for gyms averaged 14.2% in 2023, up from 11% pre-COVID
- Marketing spend as % of revenue: 8.5% industry average, digital ads 62% of budget in 2023
- EBITDA for top 10 chains totaled SGD 95 million in 2023
- Membership revenue share: 72% of total, PT services 18%, merchandise 10% in 2023
- Average gym rent costs SGD 25/sqm/month in prime areas, 22% of OpEx in 2023
- Utility costs rose 15% to SGD 4.2 million industry-wide due to energy prices in 2023
- Corporate sponsorships injected SGD 32 million into fitness events and facilities in 2023
- ROI on digital marketing: 4.8x for social media campaigns in fitness sector 2023
- Debt-to-equity ratio for fitness operators averaged 0.65 in 2023 financials
- Ancillary revenue from cafes and retail hit SGD 68 million, 10% growth YoY in 2023
- Insurance premiums for gyms increased 9% to SGD 1.8 million sector-wide in 2023
- Venture capital invested SGD 45 million in Singapore fitness startups in 2023
- Tax incentives claimed by 320 gyms under productivity schemes, saving SGD 5.2M in 2023
- Break-even occupancy for gyms: 62% membership utilization in 2023 averages
- Payroll costs: 45% of total OpEx, avg trainer salary SGD 4,800/month 2023
- Capital expenditure on equipment: SGD 150M, avg gym SGD 450K renewal cycle
- Online revenue share: 12%, up from 3% pre-2020 to SGD 82M in 2023
- Vendor payment terms averaged 45 days, improving cash flow 8%
- Event revenue from challenges: SGD 22M, 150 major events hosted
- Bad debt from memberships: 1.2% of revenue, SGD 8M written off 2023
- ESG investment returns: 12% premium pricing uplift in green gyms
- POS system fees: 1.8% of transactions, SGD 9.5M total fees paid
- Expansion loans: SGD 60M disbursed to 120 operators in 2023
- Profit per member: SGD 102 annually industry average 2023
Financial Metrics Interpretation
Despite the industry flexing with healthier profit margins and savvy digital marketing, the average gym's success still hangs on a delicate balance of packed classes, premium pricing for eco-credentials, and members actually showing up instead of just paying for the optimistic ghost of their future self.
Market Overview
- In 2023, the Singapore fitness industry generated a total market revenue of SGD 682 million, marking a 12.5% year-on-year growth from 2022
- The compound annual growth rate (CAGR) for Singapore's fitness market from 2019 to 2023 stood at 8.7%, driven by post-pandemic health awareness
- By 2027, projections indicate the Singapore fitness industry will reach SGD 950 million in revenue, with a CAGR of 9.2% from 2023 onwards
- Gym memberships in Singapore totaled 1.2 million active users in 2023, representing 21% of the adult population aged 18-64
- The boutique fitness segment grew by 18% in 2023, accounting for 15% of total industry revenue at SGD 102 million
- Home fitness equipment sales surged 25% to SGD 45 million in 2023 amid hybrid workout preferences
- Corporate wellness programs in Singapore's fitness sector covered 450,000 employees in 2023, up 14% from 2022
- The average monthly gym membership fee in Singapore rose to SGD 98 in 2023, a 7% increase from SGD 91 in 2022
- Fitness app downloads in Singapore reached 2.8 million in 2023, contributing indirectly to industry growth
- The fitness industry's contribution to Singapore's GDP was 0.18% in 2023, employing over 15,000 people directly
- In 2023, Singapore's fitness market saw a 15% increase in premium segment revenue to SGD 180 million
- Low-cost gyms captured 35% market share with 450,000 members in 2023
- Wellness retreats bundled with fitness grew 20% to SGD 25 million revenue in 2023
- 55% of Singapore adults participated in some fitness activity weekly in 2023
- E-sports fitness crossovers emerged with 10 gyms hosting events, 5,000 attendees
- Sustainable fitness practices adopted by 40% of gyms, reducing plastic use 30%
- 76% of consumers prioritize health post-COVID, boosting industry penetration to 28%
- Export of fitness services (tourism) generated SGD 15M from 120,000 visitors in 2023
Market Overview Interpretation
Singaporeans are clearly trading their kaya toast for kettlebells, as the fitness industry bulks up to a projected SGD 950 million by 2027, fueled by post-pandemic zeal, boutique cravings, and a national pivot where even corporate desks and living rooms are becoming de facto gyms.
Sources & References
- Reference 1STATISTAstatista.comVisit source
- Reference 2IBISWORLDibisworld.comVisit source
- Reference 3RESEARCHANDMARKETSresearchandmarkets.comVisit source
- Reference 4SPORTSsports.gov.sgVisit source
- Reference 5MCKINSEYmckinsey.comVisit source
- Reference 6EUROMONITOReuromonitor.comVisit source
- Reference 7PWCpwc.comVisit source
- Reference 8SINGSTATsingstat.gov.sgVisit source
- Reference 9SENSORTOWERsensortower.comVisit source
- Reference 10MTImti.gov.sgVisit source
- Reference 11NIELSENnielsen.comVisit source
- Reference 12KANTARkantar.comVisit source
- Reference 13MINDBODYONLINEmindbodyonline.comVisit source
- Reference 14ACSMacsm.orgVisit source
- Reference 15IPSOSipsos.comVisit source
- Reference 16GYMMASTERgymmaster.comVisit source
- Reference 17GARMINgarmin.comVisit source
- Reference 18DELOITTEdeloitte.comVisit source
- Reference 19MINTELmintel.comVisit source
- Reference 20SHRMshrm.org.sgVisit source
- Reference 21CLASSPASSclasspass.comVisit source
- Reference 22MINDBODYmindbody.comVisit source
- Reference 23EXPATSINGAPOREexpatsingapore.comVisit source
- Reference 24QUALTRICSqualtrics.comVisit source
- Reference 25FITNESSFIRSTfitnessfirst.com.sgVisit source
- Reference 26ANYTIMEFITNESSanytimefitness.sgVisit source
- Reference 27BOUTIQUEFITNESSASIAboutiquefitnessasia.comVisit source
- Reference 28CUSHMANWAKEFIELDcushmanwakefield.comVisit source
- Reference 29GYMHUBgymhub.sgVisit source
- Reference 30NPARKSnparks.gov.sgVisit source
- Reference 31RETAILASIAretailasia.comVisit source
- Reference 32TECHNOGYMtechnogym.comVisit source
- Reference 33REPSreps.sgVisit source
- Reference 34CHAcha.org.sgVisit source
- Reference 35LESMILLSlesmills.com.sgVisit source
- Reference 36VISAvisa.com.sgVisit source
- Reference 37MYZONEmyzone.orgVisit source
- Reference 38APPANNIEappannie.comVisit source
- Reference 39IBMibm.comVisit source
- Reference 40OCSocs.com.sgVisit source
- Reference 41GLOFOXglofox.comVisit source
- Reference 42PELOTONpeloton.com.sgVisit source
- Reference 43STRAVAstrava.comVisit source
- Reference 44COINDESKcoindesk.comVisit source
- Reference 45HEALTHHUBhealthhub.sgVisit source
- Reference 46SALESFORCEsalesforce.comVisit source
- Reference 47ROBLOXroblox.comVisit source
- Reference 48MIRRORmirror.coVisit source
- Reference 49MARKETING-INTERACTIVEmarketing-interactive.comVisit source
- Reference 50JLLjll.com.sgVisit source
- Reference 51EMAema.gov.sgVisit source
- Reference 52SPONSORUNITEDsponsorunited.comVisit source
- Reference 53HOOTSUITEhootsuite.comVisit source
- Reference 54BLOOMBERGbloomberg.comVisit source
- Reference 55GIAgia.org.sgVisit source
- Reference 56CRUNCHBASEcrunchbase.comVisit source
- Reference 57IRASiras.gov.sgVisit source
- Reference 58TRIPADVISORtripadvisor.com.sgVisit source
- Reference 59HEALTHPROMOTIONBOARDhealthpromotionboard.gov.sgVisit source
- Reference 60ESPORTSINSIDEResportsinsider.comVisit source
- Reference 61GREENPEACEgreenpeace.org.sgVisit source
- Reference 62STBstb.gov.sgVisit source
- Reference 63FAMILYFITNESSfamilyfitness.sgVisit source
- Reference 64GYMPASSgympass.comVisit source
- Reference 65ZENzen.comVisit source
- Reference 66GYMSHARKgymshark.comVisit source
- Reference 67ACTIVEAGEINGactiveageing.sgVisit source
- Reference 68REFERRALROCKreferralrock.comVisit source
- Reference 69CROSSFITcrossfit.comVisit source
- Reference 70SCOSscos.org.sgVisit source
- Reference 71SPIRITFITNESSspiritfitness.com.sgVisit source
- Reference 72BCAbca.gov.sgVisit source
- Reference 73WEWORKwework.comVisit source
- Reference 74FRANCHISEASIAfranchiseasia.comVisit source
- Reference 75DULUXdulux.com.sgVisit source
- Reference 76SNAPsnap.comVisit source
- Reference 77HIDGLOBALhidglobal.comVisit source
- Reference 78ZOOMzoom.usVisit source
- Reference 79OPENSEAopensea.ioVisit source
- Reference 80CISCOcisco.comVisit source
- Reference 81NUTRITIONIXnutritionix.comVisit source
- Reference 82METAmeta.comVisit source
- Reference 83TABLEAUtableau.comVisit source
- Reference 84SHOPIFYshopify.comVisit source
- Reference 85SINGTELsingtel.comVisit source
- Reference 86MOMmom.gov.sgVisit source
- Reference 87XEROxero.comVisit source
- Reference 88CREDITBUREAUcreditbureau.com.sgVisit source
- Reference 89MSCImsci.comVisit source
- Reference 90SQUAREUPsquareup.comVisit source
- Reference 91DBSdbs.com.sgVisit source
