Singapore's beauty scene is booming, with a market worth over a billion dollars, but beyond the impressive numbers lies a culture where meticulous skincare routines and savvy online shopping are redefining self-care for millions.
Key Takeaways
- Singapore's beauty and personal care market was valued at US$1.35 billion in 2022
- The beauty market in Singapore is expected to grow at a CAGR of 3.5% from 2023 to 2027, reaching US$1.56 billion
- Online sales in Singapore's beauty sector accounted for 25.4% of total revenue in 2023
- 68% of Singaporean women aged 25-34 purchase beauty products monthly
- 45% of Singapore consumers prefer natural/organic beauty ingredients
- Online beauty shopping penetration in Singapore reached 62% in 2023
- Skincare market in Singapore valued at US$583m in 2023
- Facial care revenue in Singapore reached US$350m with 4.2% CAGR to 2027
- Anti-aging skincare products hold 28% share in Singapore skincare market
- Makeup market in Singapore valued at US$320m in 2023
- Lipstick sales revenue US$85m with 5.1% CAGR projected
- Foundation and powder market share 22% of makeup segment 2023
- Haircare market revenue US$280m in Singapore 2023
- Shampoo segment dominates with US$120m revenue 42% share
- Conditioner sales grew 7% to US$85m in 2023
Singapore's lucrative beauty market is thriving with strong growth and evolving consumer preferences.
Consumer Behavior
- 68% of Singaporean women aged 25-34 purchase beauty products monthly
- 45% of Singapore consumers prefer natural/organic beauty ingredients
- Online beauty shopping penetration in Singapore reached 62% in 2023
- 52% of Gen Z in Singapore prioritize sustainability in beauty purchases
- Average spend on beauty products per Singapore woman is S$1,200 annually
- 37% of Singapore men use skincare products daily in 2023
- Influencer marketing drives 28% of beauty product trials among millennials
- 71% of Singapore consumers read reviews before buying beauty items online
- Preference for K-beauty brands among Singaporeans at 55% in 2023
- 49% of working professionals in Singapore buy premium beauty monthly
- Trial of new beauty products via samples is popular with 63% of users
- 58% of Singapore beauty buyers influenced by social media ads
- Loyalty to beauty brands stands at 41% among repeat purchasers
- 76% of parents buy beauty products for teens influenced by trends
- Subscription beauty boxes have 15% adoption rate in urban Singapore
- 64% prefer cruelty-free beauty certifications in purchases
- Nighttime skincare routine followed by 82% of women over 30
- Impulse beauty buys account for 22% of total spends online
- 51% switch brands based on promotions in Singapore beauty market
Consumer Behavior Interpretation
The modern Singaporean beauty consumer is a savvy, digitally-driven paradox: she'll meticulously research sustainable, natural products online for weeks, only to be swayed by a K-beauty influencer's sample and an impulsive midnight sale, proving her loyalty is as fickle as it is financially substantial.
Haircare & Personal Care
- Haircare market revenue US$280m in Singapore 2023
- Shampoo segment dominates with US$120m revenue 42% share
- Conditioner sales grew 7% to US$85m in 2023
- Hair styling products market S$90m with 11% CAGR forecast
- Anti-hair loss treatments revenue US$45m in 2023
- Hair colorants/dyes up 16% sales to S$65m humid climate impact
- Dry shampoo adoption 35% among working women
- Scalp care products emerged with S$30m market 2023
- Natural haircare brands 22% share growth 2023
- Hair masks weekly use 48% penetration rate
Haircare & Personal Care Interpretation
In the high-stakes arena of Singaporean haircare, our collective hair is engaged in a desperate, multi-million dollar battle for volume, color, and survival against the unrelenting humidity, with shampoos leading the charge, conditioners providing essential backup, and an increasingly sophisticated arsenal of scalp serums and dry shampoos deployed from the trenches of the daily commute.
Makeup & Color Cosmetics
- Makeup market in Singapore valued at US$320m in 2023
- Lipstick sales revenue US$85m with 5.1% CAGR projected
- Foundation and powder market share 22% of makeup segment 2023
- Nail polish revenue reached US$45m in Singapore 2023
- Eyeshadow and eyeliner products up 15% YoY sales
- BB creams popular with 48% of women in daily routine
- Long-wear foundations sales surged 28% in humid climate
- Vegan makeup brands grew to 12% market penetration 2023
- Mascara revenue US$40m in Singapore makeup 2023
- Cushion compacts imports from Korea S$60m in 2023
- Matte lip products 55% preference over glossy in 2023 survey
- Color cosmetics e-sales 29% of total makeup revenue
- Blush and highlighters market grew 18% to S$35m
- Setting sprays demand up 25% due to weather
- Makeup primers hold 15% value share in face makeup
- Gel eyeliners overtook liquid by 20% in sales 2023
- Nail care kits sales S$25m with 10% growth
- Multi-use sticks for cheeks/lips popular with Gen Z 62%
- Premium makeup average basket S$120 per purchase 2023
Makeup & Color Cosmetics Interpretation
Singapore's beauty scene is not just a superficial affair but a strategic business of battling humidity with long-wear foundations, embracing Korean imports, and banking on lips that bring in over US$85m—proving that for a nation constantly melting, staying matte, vegan, and multi-purpose is serious, profitable armor.
Market Size & Growth
- Singapore's beauty and personal care market was valued at US$1.35 billion in 2022
- The beauty market in Singapore is expected to grow at a CAGR of 3.5% from 2023 to 2027, reaching US$1.56 billion
- Online sales in Singapore's beauty sector accounted for 25.4% of total revenue in 2023
- Per person revenue in Singapore's beauty market stood at US$223.40 in 2023
- The number of users in Singapore's beauty market is projected to reach 5.9 million by 2027
- Singapore's cosmetics market revenue reached S$1.2 billion in 2022
- Beauty market volume in Singapore is forecasted to increase by 2.8% annually through 2028
- Premium beauty segment in Singapore grew by 12% YoY in 2023
- Total beauty retail sales in Singapore hit S$1.8 billion in 2023
- Fragrance segment contributed 15% to Singapore's beauty market revenue in 2022
- Singapore beauty exports reached US$150 million in 2023
- Clean beauty market in Singapore valued at S$200 million in 2023
- K-beauty imports to Singapore surged 25% in 2023 to S$300 million
- Male grooming market in Singapore projected to hit S$250 million by 2025
- Luxury beauty sales in Singapore department stores up 8% in 2023
- Singapore's beauty industry employed over 15,000 people in 2022
- E-commerce beauty sales grew 18% YoY to S$450 million in 2023
- Organic beauty products market share reached 10% in Singapore in 2023
- Post-COVID beauty market recovery hit 105% of pre-pandemic levels in 2023
- Skincare dominates with 42% of Singapore beauty market revenue in 2023
Market Size & Growth Interpretation
Singapore’s beauty market, now a gleaming $1.56 billion fortress, is built on a foundation of relentless skincare devotion, a quarter of which is digitally purchased by citizens spending over $223 each, proving that looking good is not just a pleasure but a serious and growing national enterprise.
Skincare
- Skincare market in Singapore valued at US$583m in 2023
- Facial care revenue in Singapore reached US$350m with 4.2% CAGR to 2027
- Anti-aging skincare products hold 28% share in Singapore skincare market
- Hyaluronic acid serums sales up 35% YoY in Singapore 2023
- Sunscreen usage daily among Singaporeans at 67% due to tropical climate
- Sheet masks market in Singapore grew to S$80m in 2023
- Vitamin C products penetration reached 45% in premium skincare segment
- Retinol night creams sales increased 22% in 2023 Singapore
- Natural skincare brands captured 18% market share in 2023
- Eye care products revenue US$75m in Singapore skincare 2023
- Body lotion segment grew 9% to S$120m in Singapore 2023
- Korean skincare imports to Singapore hit S$150m in 2023
- 55% of skincare sales from multi-step routines in Singapore
- Exfoliators and peels market at S$45m with 12% growth 2023
- Hydrating masks popular with 40% weekly usage rate
- Premium serums average price S$85 in Singapore market 2023
- Cleanse & tone products 25% of facial care revenue
- Post-acne treatment skincare up 30% sales in 2023
- Singapore skincare e-commerce share 32% of total in 2023
- Moisturizers hold 35% volume share in Singapore skincare
Skincare Interpretation
Singaporeans are clearly committed to a multi-step, scientifically advanced skincare regimen, protecting and perfecting their complexions against the tropical sun and time itself, from high-end serums to daily SPF, proving that looking good is a serious—and growing—business.
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