GITNUXREPORT 2026

Shopping Cart Abandonment Statistics

Shopping cart abandonment rates are high globally, costing billions in lost revenue.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Statistic 1

The global average shopping cart abandonment rate for e-commerce websites is 69.99% based on analysis of over 49 studies

Statistic 2

In 2023, the average cart abandonment rate in the US was 70.19%

Statistic 3

UK e-commerce sites saw an average abandonment rate of 68.5% in 2022

Statistic 4

Mobile shopping cart abandonment averaged 85.65% globally in 2023

Statistic 5

Desktop abandonment rate stood at 67.4% compared to mobile's higher rate in 2023 data

Statistic 6

B2C e-commerce abandonment rate averaged 70.31% in Q4 2022

Statistic 7

European average cart abandonment was 73% in 2023 surveys

Statistic 8

Australian online stores reported 69.8% abandonment rate in 2022

Statistic 9

Q1 2023 global rate hit 71.2% due to economic factors

Statistic 10

Retail sector average was 68.99% in 2023 benchmarks

Statistic 11

High-ticket items saw 72.5% abandonment in 2022 studies

Statistic 12

Post-holiday season abandonment dropped to 65.4% in Jan 2023

Statistic 13

Emerging markets averaged 75.3% abandonment rate in 2023

Statistic 14

SaaS trial signups had 67.8% abandonment equivalent in 2022

Statistic 15

Fashion e-commerce averaged 74.2% in 2023

Statistic 16

Electronics category abandonment was 71.1% globally

Statistic 17

Grocery online averaged 67.5% abandonment in 2023 pilots

Statistic 18

Luxury goods saw 76.8% rate due to price sensitivity

Statistic 19

Travel bookings averaged 81.2% abandonment in 2022

Statistic 20

Health & beauty products at 69.4% average

Statistic 21

Home goods e-tailers reported 70.7% in 2023

Statistic 22

Automotive parts online averaged 73.9%

Statistic 23

Books and media at 66.2% abandonment rate

Statistic 24

Toys and games saw 72.1% during holidays 2022

Statistic 25

Pet supplies averaged 68.9% in 2023

Statistic 26

Sports equipment at 74.5% abandonment

Statistic 27

Furniture online averaged 77.3% due to visualization issues

Statistic 28

Apparel specific average was 75.6% in mobile

Statistic 29

General merchandise at 69.1%

Statistic 30

Abandoned carts cost retailers $18 billion annually in the US alone

Statistic 31

Recovering just 10% of abandoned carts can increase revenue by 45%

Statistic 32

Average cart value of abandoned is $68.11 higher than completed

Statistic 33

Email recovery campaigns recover 10-15% of abandoned carts on average

Statistic 34

SMS reminders recover 20-30% within 24 hours

Statistic 35

Cart abandonment leads to $260 billion lost sales yearly worldwide

Statistic 36

Exit-intent popups recover 12.5% of potential losses

Statistic 37

Personalized recommendations recover 8-10% at checkout

Statistic 38

Free shipping thresholds recover 21% of carts

Statistic 39

One-click checkout like Amazon reduces loss by 35%

Statistic 40

Retargeting ads recover 5-7% across channels

Statistic 41

Guest checkout options save 45% of potential abandons

Statistic 42

Dynamic pricing recovers 15% from price-sensitive quits

Statistic 43

Live chat support during checkout recovers 11%

Statistic 44

Trust badges reduce security abandons by 28%

Statistic 45

Abandoned carts represent 79.9% of lost conversions opportunity

Statistic 46

AI chatbots recover 18% via instant queries

Statistic 47

Urgency timers boost recovery to 9.3%

Statistic 48

Multi-payment options recover 22% more

Statistic 49

Post-abandonment flows recover up to 23% in fashion

Statistic 50

Benchmark: Top performers recover 25%+ of carts

Statistic 51

Lost revenue per 1000 visitors: $7,283 annually

Statistic 52

Mobile optimization recovers 15-20% mobile losses

Statistic 53

A/B testing checkout recovers additional 4.73%

Statistic 54

Loyalty program nudges recover 14%

Statistic 55

Millennials abandon 78.5% of carts, highest demographic

Statistic 56

Gen Z shoppers abandon at 82.1% due to impulse quits

Statistic 57

Baby boomers have lower 61.3% abandonment rate

Statistic 58

Women abandon 72.4% vs men's 67.8% average

Statistic 59

Urban dwellers abandon 74.2% higher than rural 68.9%

Statistic 60

High-income (>100k) abandon 65.7% less sensitive to costs

Statistic 61

Returning customers abandon only 55.4% vs new 78.2%

Statistic 62

First-time visitors abandon 85.3% of carts

Statistic 63

Loyal customers <40% abandonment with personalization

Statistic 64

Impulse buyers abandon 83.7% after adding

Statistic 65

Research-heavy shoppers abandon 71.9% to compare

Statistic 66

Nighttime (10pm-6am) shopping abandons 79.4%

Statistic 67

Weekend carts abandon 73.2% vs weekday 69.8%

Statistic 68

Holiday season spikes to 82.6% for all ages

Statistic 69

Parents shopping abandon 76.1% due to distractions

Statistic 70

Students (18-24) at 84.5% abandonment highest

Statistic 71

Retirees abandon 59.7% with better completion

Statistic 72

B2B buyers abandon 64.2% longer sessions

Statistic 73

Multi-device users abandon 77.3% mid-journey

Statistic 74

Social media referrers abandon 81.9%

Statistic 75

Email list subscribers abandon 68.4% lower

Statistic 76

Influencer-driven traffic abandons 86.2%

Statistic 77

Coupon hunters abandon 74.8% if no deal

Statistic 78

Window shoppers (no login) abandon 92.1%

Statistic 79

Logged-in users abandon 52.3% significantly less

Statistic 80

Mobile devices account for 85.65% of all shopping cart abandonments in 2023

Statistic 81

iOS users abandon carts at 82.3% rate vs Android's 87.1%

Statistic 82

Desktop users have 67.4% abandonment compared to 85%+ on mobile

Statistic 83

Tablet abandonment rate is 74.2% on average in 2023

Statistic 84

Chrome browser sees 71% abandonment during checkout

Statistic 85

Safari on mobile has higher 88% abandonment due to autofill issues

Statistic 86

App-based shopping abandons at 62.5% vs web's 75%

Statistic 87

Progressive Web Apps (PWAs) reduce abandonment to 65.8%

Statistic 88

Voice commerce assistants see 91% abandonment rate

Statistic 89

Wearable device shopping abandons at 95.2% experimentally

Statistic 90

AMP pages lower mobile abandonment by 7% to 78.65%

Statistic 91

Single-page apps have 69% abandonment

Statistic 92

Email-triggered carts abandon at 73.4% on mobile open

Statistic 93

Social commerce platforms like Instagram see 84.1% abandonment

Statistic 94

TikTok shop abandonment at 89.7% in beta tests 2023

Statistic 95

AR/VR try-on reduces abandonment to 58.9% on mobile

Statistic 96

Smart TV shopping carts abandon at 92.3%

Statistic 97

In-car infotainment shopping at 94.1% abandonment

Statistic 98

Foldable phone users abandon less at 81.2%

Statistic 99

Gaming console web views abandon 88.5%

Statistic 100

Headless CMS sites have 66.7% abandonment rate

Statistic 101

Jamstack platforms see 64.3% on average

Statistic 102

Native mobile apps for checkout drop to 55.2%

Statistic 103

Cross-device journeys abandon 76.8% at handover

Statistic 104

5G networks reduce abandonment by 4% to 81.65%

Statistic 105

Low-bandwidth mobile abandons 91.2%

Statistic 106

Dark mode interfaces lower abandonment 2-3%

Statistic 107

Biometric auth reduces mobile abandonment to 79.4%

Statistic 108

Unexpected shipping costs are the top reason for 48% of cart abandonments globally

Statistic 109

High shipping fees cause 54% of abandonments in US studies

Statistic 110

39% abandon due to wanting to compare prices elsewhere

Statistic 111

24% cite high product costs as reason in 2023 surveys

Statistic 112

Checkout process too complicated leads to 18% abandonment

Statistic 113

28% abandon because of lack of trusted payment options

Statistic 114

Forced account creation causes 27% drop-offs

Statistic 115

Poor website design/UX responsible for 19% abandonments

Statistic 116

Long checkout times (over 30s) cause 22% abandonment

Statistic 117

No preferred payment method available for 15%

Statistic 118

Security concerns/FOV worries at 17% of cases

Statistic 119

Out of stock items lead to 12% abandonment

Statistic 120

Extra costs at checkout surprise 50%+ in some regions

Statistic 121

Discount code not working causes 8% drop-offs

Statistic 122

Slow page load times over 3s for 11%

Statistic 123

Lack of product info/reviews at 9%

Statistic 124

Delivery time too long for 14%

Statistic 125

No guest checkout option for 21%

Statistic 126

Form errors/validation issues at 7%

Statistic 127

Mobile-specific checkout friction at 26%

Statistic 128

Currency issues for international shoppers 6%

Statistic 129

Promo code expired/unavailable 5%

Statistic 130

Statistic 131

No returns policy info 10%

Statistic 132

Language barriers for 3% globally

Statistic 133

Payment gateway failures 13%

Statistic 134

Bag fees or taxes unexpected 16%

Statistic 135

No financing options for big buys 20%

1/135

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Imagine this: a staggering 70% of shoppers vanish before checkout, and with over half leaving due to surprise shipping fees, the key to unlocking billions in lost revenue lies in addressing these costly, all-too-human hesitations.

Key Takeaways

The global average shopping cart abandonment rate for e-commerce websites is 69.99% based on analysis of over 49 studies
In 2023, the average cart abandonment rate in the US was 70.19%
UK e-commerce sites saw an average abandonment rate of 68.5% in 2022
Unexpected shipping costs are the top reason for 48% of cart abandonments globally
High shipping fees cause 54% of abandonments in US studies
39% abandon due to wanting to compare prices elsewhere
Mobile devices account for 85.65% of all shopping cart abandonments in 2023
iOS users abandon carts at 82.3% rate vs Android's 87.1%
Desktop users have 67.4% abandonment compared to 85%+ on mobile
Millennials abandon 78.5% of carts, highest demographic
Gen Z shoppers abandon at 82.1% due to impulse quits
Baby boomers have lower 61.3% abandonment rate
Abandoned carts cost retailers $18 billion annually in the US alone
Recovering just 10% of abandoned carts can increase revenue by 45%
Average cart value of abandoned is $68.11 higher than completed

Shopping cart abandonment rates are high globally, costing billions in lost revenue.

Average Abandonment Rates

The global average shopping cart abandonment rate for e-commerce websites is 69.99% based on analysis of over 49 studies
In 2023, the average cart abandonment rate in the US was 70.19%
UK e-commerce sites saw an average abandonment rate of 68.5% in 2022
Mobile shopping cart abandonment averaged 85.65% globally in 2023
Desktop abandonment rate stood at 67.4% compared to mobile's higher rate in 2023 data
B2C e-commerce abandonment rate averaged 70.31% in Q4 2022
European average cart abandonment was 73% in 2023 surveys
Australian online stores reported 69.8% abandonment rate in 2022
Q1 2023 global rate hit 71.2% due to economic factors
Retail sector average was 68.99% in 2023 benchmarks
High-ticket items saw 72.5% abandonment in 2022 studies
Post-holiday season abandonment dropped to 65.4% in Jan 2023
Emerging markets averaged 75.3% abandonment rate in 2023
SaaS trial signups had 67.8% abandonment equivalent in 2022
Fashion e-commerce averaged 74.2% in 2023
Electronics category abandonment was 71.1% globally
Grocery online averaged 67.5% abandonment in 2023 pilots
Luxury goods saw 76.8% rate due to price sensitivity
Travel bookings averaged 81.2% abandonment in 2022
Health & beauty products at 69.4% average
Home goods e-tailers reported 70.7% in 2023
Automotive parts online averaged 73.9%
Books and media at 66.2% abandonment rate
Toys and games saw 72.1% during holidays 2022
Pet supplies averaged 68.9% in 2023
Sports equipment at 74.5% abandonment
Furniture online averaged 77.3% due to visualization issues
Apparel specific average was 75.6% in mobile
General merchandise at 69.1%

Average Abandonment Rates Interpretation

Despite consistently high global shopping cart abandonment rates across virtually every sector, this data reveals that the primary universal customer experience is now one of browsing items online only to leave them behind at the virtual checkout counter, like a digital prom date.

Business Impact and Recovery

Abandoned carts cost retailers $18 billion annually in the US alone
Recovering just 10% of abandoned carts can increase revenue by 45%
Average cart value of abandoned is $68.11 higher than completed
Email recovery campaigns recover 10-15% of abandoned carts on average
SMS reminders recover 20-30% within 24 hours
Cart abandonment leads to $260 billion lost sales yearly worldwide
Exit-intent popups recover 12.5% of potential losses
Personalized recommendations recover 8-10% at checkout
Free shipping thresholds recover 21% of carts
One-click checkout like Amazon reduces loss by 35%
Retargeting ads recover 5-7% across channels
Guest checkout options save 45% of potential abandons
Dynamic pricing recovers 15% from price-sensitive quits
Live chat support during checkout recovers 11%
Trust badges reduce security abandons by 28%
Abandoned carts represent 79.9% of lost conversions opportunity
AI chatbots recover 18% via instant queries
Urgency timers boost recovery to 9.3%
Multi-payment options recover 22% more
Post-abandonment flows recover up to 23% in fashion
Benchmark: Top performers recover 25%+ of carts
Lost revenue per 1000 visitors: $7,283 annually
Mobile optimization recovers 15-20% mobile losses
A/B testing checkout recovers additional 4.73%
Loyalty program nudges recover 14%

Business Impact and Recovery Interpretation

Retailers are hemorrhaging a fortune to distracted shoppers, but the silver lining is that with a few smart nudges—like a timely email, a one-click fix, or simply asking “Need help?”—you can turn a staggering amount of that abandoned gold back into revenue.

Demographic and Behavioral

Millennials abandon 78.5% of carts, highest demographic
Gen Z shoppers abandon at 82.1% due to impulse quits
Baby boomers have lower 61.3% abandonment rate
Women abandon 72.4% vs men's 67.8% average
Urban dwellers abandon 74.2% higher than rural 68.9%
High-income (>100k) abandon 65.7% less sensitive to costs
Returning customers abandon only 55.4% vs new 78.2%
First-time visitors abandon 85.3% of carts
Loyal customers <40% abandonment with personalization
Impulse buyers abandon 83.7% after adding
Research-heavy shoppers abandon 71.9% to compare
Nighttime (10pm-6am) shopping abandons 79.4%
Weekend carts abandon 73.2% vs weekday 69.8%
Holiday season spikes to 82.6% for all ages
Parents shopping abandon 76.1% due to distractions
Students (18-24) at 84.5% abandonment highest
Retirees abandon 59.7% with better completion
B2B buyers abandon 64.2% longer sessions
Multi-device users abandon 77.3% mid-journey
Social media referrers abandon 81.9%
Email list subscribers abandon 68.4% lower
Influencer-driven traffic abandons 86.2%
Coupon hunters abandon 74.8% if no deal
Window shoppers (no login) abandon 92.1%
Logged-in users abandon 52.3% significantly less

Demographic and Behavioral Interpretation

We see that the modern online shopping cart is less a commitment and more of a fleeting thought bubble, as it turns out nearly everyone, from the impulsive night owl to the distracted parent, is really just using it as a digital notepad—except for retirees and logged-in users, who apparently shop like they're signing a mortgage.

Device and Platform Specific

Mobile devices account for 85.65% of all shopping cart abandonments in 2023
iOS users abandon carts at 82.3% rate vs Android's 87.1%
Desktop users have 67.4% abandonment compared to 85%+ on mobile
Tablet abandonment rate is 74.2% on average in 2023
Chrome browser sees 71% abandonment during checkout
Safari on mobile has higher 88% abandonment due to autofill issues
App-based shopping abandons at 62.5% vs web's 75%
Progressive Web Apps (PWAs) reduce abandonment to 65.8%
Voice commerce assistants see 91% abandonment rate
Wearable device shopping abandons at 95.2% experimentally
AMP pages lower mobile abandonment by 7% to 78.65%
Single-page apps have 69% abandonment
Email-triggered carts abandon at 73.4% on mobile open
Social commerce platforms like Instagram see 84.1% abandonment
TikTok shop abandonment at 89.7% in beta tests 2023
AR/VR try-on reduces abandonment to 58.9% on mobile
Smart TV shopping carts abandon at 92.3%
In-car infotainment shopping at 94.1% abandonment
Foldable phone users abandon less at 81.2%
Gaming console web views abandon 88.5%
Headless CMS sites have 66.7% abandonment rate
Jamstack platforms see 64.3% on average
Native mobile apps for checkout drop to 55.2%
Cross-device journeys abandon 76.8% at handover
5G networks reduce abandonment by 4% to 81.65%
Low-bandwidth mobile abandons 91.2%
Dark mode interfaces lower abandonment 2-3%
Biometric auth reduces mobile abandonment to 79.4%

Device and Platform Specific Interpretation

The data reveals a comical yet dire truth: our modern shopping experience is an obstacle course of autofill fails, tiny screens, and novelty interfaces, where the only reliable way to get a customer to actually buy something is to strap the checkout process directly to their face with an app or a pair of augmented reality glasses.

Primary Reasons

Unexpected shipping costs are the top reason for 48% of cart abandonments globally
High shipping fees cause 54% of abandonments in US studies
39% abandon due to wanting to compare prices elsewhere
24% cite high product costs as reason in 2023 surveys
Checkout process too complicated leads to 18% abandonment
28% abandon because of lack of trusted payment options
Forced account creation causes 27% drop-offs
Poor website design/UX responsible for 19% abandonments
Long checkout times (over 30s) cause 22% abandonment
No preferred payment method available for 15%
Security concerns/FOV worries at 17% of cases
Out of stock items lead to 12% abandonment
Extra costs at checkout surprise 50%+ in some regions
Discount code not working causes 8% drop-offs
Slow page load times over 3s for 11%
Lack of product info/reviews at 9%
Delivery time too long for 14%
No guest checkout option for 21%
Form errors/validation issues at 7%
Mobile-specific checkout friction at 26%
Currency issues for international shoppers 6%
Promo code expired/unavailable 5%
Privacy policy concerns 4%
No returns policy info 10%
Language barriers for 3% globally
Payment gateway failures 13%
Bag fees or taxes unexpected 16%
No financing options for big buys 20%

Primary Reasons Interpretation

The ghost of unexpected shipping costs haunts almost half of all abandoned carts, proving that while shoppers may love a bargain, they absolutely despise a surprise.