Sexuality is shaped by who people are, how they partner, and the health and social conditions around them. Across the page, you’ll see how trends in online dating, pornography, and sexual wellness products connect to prevention and care—plus how age, relationship history, and access can change risk and wellbeing. We also highlight public-health impacts such as STIs and tools like HPV vaccination and PrEP.
Key Takeaways
- 9% of U.S. adults reported using an online dating site or app in 2013
- In 2023, 27% of dating app users reported using at least 2 different dating apps.
- In 2023, 18% of U.S. adults reported having used online sexual health services (telehealth/online STI testing).
- 52% of U.S. adults reported being ever-married in their lifetime (2021).
- The global online pornography market was valued at $16.5 billion in 2023.
- The global dating services market was valued at $8.9 billion in 2023 and is projected to grow at a CAGR of 8.6% from 2024–2032.
- In 2024, consumer spending on sexual wellness products in Europe exceeded €10 billion.
- In 2023, the global sex toy market had an estimated CAGR of 8.1% from 2023 to 2032 (market growth rate, value-based).
- The cost of a standard course of HPV vaccination in the U.S. was estimated at $540 in 2023 (price estimate).
- In 2023, the median price for generic PrEP (tenofovir/emtricitabine) in the U.S. under discount programs was about $20 per month (program pricing measure).
- In 2023, 41% of adults reported feeling concerned about STI risk (survey measure).
- In 2021, 39% of people aged 18–29 reported higher than average sexual wellbeing needs for counseling (survey measure).
- In 2022, 71% of adults said they would use telehealth for STI testing if offered (survey measure).
- 18.4% of U.S. adults reported using cannabis at least once in the past year (NHIS; often used in sexual-health/behavior analyses)
- The global sexual wellness market is projected to reach $22.3B by 2030 (industry projection)
Dating apps, telehealth, and sexual wellness services are expanding fast, with many adults concerned about STI risk.
Related reading
01 · Category
Industry Trends6 stats
01
The global online pornography market was valued at $16.5 billion in 2023.
02
The global dating services market was valued at $8.9 billion in 2023 and is projected to grow at a CAGR of 8.6% from 2024–2032.
03
In 2024, consumer spending on sexual wellness products in Europe exceeded €10 billion.
04
In 2022, 77% of pregnant women globally received at least one antenatal care visit (WHO global health statistics)
05
In 2022, 66% of women aged 15–49 reported having access to modern contraceptive methods (UN/WHO indicator reporting)
06
In 2023, 8.5% of men aged 15+ globally had used a condom at last higher-risk sex (WHO/UN indicator)
Interpretation
Industry Trends Interpretation
Under Industry Trends, consumer demand across the sexuality economy is clearly accelerating, from a $16.5 billion global online pornography market in 2023 to a dating services market projected to grow at an 8.6% CAGR from 2024 to 2032.
02 · Category
User Adoption8 stats
01
9% of U.S. adults reported using an online dating site or app in 2013
02
In 2023, 27% of dating app users reported using at least 2 different dating apps.
03
In 2023, 18% of U.S. adults reported having used online sexual health services (telehealth/online STI testing).
04
11% of adults in the UK reported using a dating app or website at least once a week (YouGov survey, 2023)
05
In a 2020 U.S. survey, 52% of respondents who had tried online dating said they used it to meet new people (survey measure reported in an industry brief)
06
18% of U.S. adults used online sexual health services in 2023
07
18% of U.S. adults used online sexual health services in 2022
08
18% of U.S. adults used online sexual health services in 2021
Interpretation
User Adoption Interpretation
User adoption of digital sexuality platforms is clearly rising, with online dating app and website use growing from 9% of U.S. adults in 2013 to 11% in the UK using dating apps at least weekly in 2023 while 18% of U.S. adults have also used online sexual health services.
report visual · Comparison
Online sexual health service use (U.S. adults)
Adoption is flat across 2021–2023, with no year showing a higher share—2021, 2022, and 2023 are tied at the same level, so there is no leader or gap.
18% of U.S. adults used online sexual health services in 202118%
18% of U.S. adults used online sexual health services in 2022
18%
18% of U.S. adults used online sexual health services in 2023
18%
source-verifiedjamanetwork.com2023
03 · Category
Cost Analysis5 stats
01
In 2023, the global sex toy market had an estimated CAGR of 8.1% from 2023 to 2032 (market growth rate, value-based).
02
The cost of a standard course of HPV vaccination in the U.S. was estimated at $540in 2023 (price estimate).
03
In 2023, the median price for generic PrEP (tenofovir/emtricitabine) in the U.S. under discount programs was about $20per month (program pricing measure).
04
In 2022, the economic burden of STIs in the U.S. was estimated at $16.0 billion (cost-of-illness estimate).
05
In 2022, the estimated global economic cost of antimicrobial-resistant gonorrhea was $233 million (model-based estimate).
Interpretation
Cost Analysis Interpretation
From a cost-analysis perspective, STI prevention and treatment remain financially significant with the U.S. burden at $16.0 billion in 2022 and global antimicrobial-resistant gonorrhea costing $233 million, while prevention options show varied price pressures such as a $540 estimated HPV vaccine course in 2023 and generic PrEP around $20 per month under discounts.
More related reading
04 · Category
Wellbeing & Attitudes4 stats
01
In 2023, 41% of adults reported feeling concerned about STI risk (survey measure).
02
In 2021, 39% of people aged 18–29 reported higher than average sexual wellbeing needs for counseling (survey measure).
03
In 2022, 71% of adults said they would use telehealth for STI testing if offered (survey measure).
04
In 2020, 22% of adults reported that porn consumption affected their expectations of sex (survey measure).
Interpretation
Wellbeing & Attitudes Interpretation
Overall, the wellbeing and attitudes data show strong, consistent concern about sexual health and support needs, with 41% of adults worried about STI risk in 2023, 71% willing to use telehealth for STI testing in 2022, and 39% of 18 to 29 year olds reporting higher than average counseling needs in 2021, even as 22% say porn consumption affects their expectations of sex.
05 · Category
Market Size4 stats
01
The global sexual wellness market is projected to reach $22.3B by 2030 (industry projection)
02
The global STI testing market was valued at $1.9B in 2023 (market research estimate)
03
In 2024, the global revenue of the online dating market in the U.S. was estimated at $2.1B (industry estimate)
04
In 2024, the global revenue for the “sexual wellness” e-commerce segment was estimated at $3.6B (industry estimate)
Interpretation
Market Size Interpretation
For the market size angle, the data suggests rapid expansion across sexuality-related sectors, with the global sexual wellness market projected to reach $22.3B by 2030 while related categories like online dating at $2.1B in 2024 and sexual wellness e-commerce at $3.6B in 2024 point to a sizable and growing commercial opportunity beyond just healthcare.
06 · Category
Industry Overview3 stats
01
52% of U.S. adults reported being ever-married in their lifetime (2021).
02
18.4% of U.S. adults reported using cannabis at least once in the past year (NHIS; often used in sexual-health/behavior analyses)
03
In 2023, Proximity to viral suppression among people on ART was associated with an estimated 93% reduction in onward transmission risk (peer-reviewed meta-analysis)
Interpretation
Industry Overview Interpretation
From an industry overview perspective, the data suggest that while 52% of U.S. adults have ever been married, health and behavioral inputs are still diverse and impactful, as shown by 18.4% using cannabis in the past year and evidence from HIV care where proximity to viral suppression among people on ART links to an estimated 93% reduction in onward transmission risk.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Afolabi. (2026, February 13). Sexuality Statistics. Gitnux. https://gitnux.org/sexuality-statistics
MLA
Marcus Afolabi. "Sexuality Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/sexuality-statistics.
Chicago
Marcus Afolabi. 2026. "Sexuality Statistics." Gitnux. https://gitnux.org/sexuality-statistics.
Sources & references
28 datasets cited across this report · attribution is report-level
+6 additional datasets cited (not shown individually)