GITNUXSOFTWARE ADVICE
Communication MediaTop 10 Best Release Distribution Services of 2026
Ranked top release distribution services by delivery scope, pricing, and reporting for teams, featuring Send2Press, ACCESSWIRE, PRWeb.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Send2Press is the strongest fit for SMB and nonprofit teams that need managed formatting, list-based targeting, and coverage reporting, whereas EIN Presswire works best as the affordable entry when you just need reliable timed distribution with simple post-release results, and PR Newswire is a solid alternative for global IR-style wire distribution with controlled submission and release-level reporting.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Send2Press
Media list management is built around reusable recipient group targeting across repeated distribution cycles.
Built for fits when comms teams need managed formatting, list-based targeting, and coverage reporting..
ACCESSWIRE
Editor pickCorrection workflow that supports publishing updates after initial distribution without rebuilding the submission process.
Built for fits when communications teams need reliable press release dispatch and correction workflow control..
PRWeb
Editor pickNewsroom submission workflow emphasizes repeatable release package preparation with structured formatting controls.
Built for fits when comms teams need governed release submission and pickup reporting without heavy developer integration..
Comparison Table
Send2Press
specialistNeotrope-operated press release distribution service for SMB and nonprofit clients.
Media list management is built around reusable recipient group targeting across repeated distribution cycles.
Send2Press runs a managed distribution workflow where releases are submitted in a defined press release formatting structure and scheduled for newsroom publication. The tooling centers on media list management so teams can organize recipient targeting by contact group rather than rebuilding outreach lists each campaign. Delivery reporting emphasizes what was picked up and what coverage resulted, which helps teams maintain campaign analytics and internal performance reviews. Admin handoff works best when the same stakeholders repeatedly produce and approve releases, since governance is mostly workflow-based.
A key tradeoff is that advanced targeting depth and journalist response handling depend on how the media list and segmentation are maintained internally. Send2Press fits situations where the release team already has a consistent boilerplate, dateline conventions, and asset packaging routine. For one-off launches with irregular contacts and minimal list hygiene, the workflow still supports distribution but additional cleanup effort tends to land on the sender.
- +Workflow-driven submissions with scheduling control for newsroom publication
- +Media list management keeps targeting consistent across releases
- +Coverage-oriented reporting supports internal campaign analytics reviews
- +Repeatable formatting reduces editorial rework between submissions
- –Targeting quality depends on ongoing media list hygiene discipline
- –Embargo and correction workflows require tight internal coordination
- –Asset packaging guidelines can be strict for multimedia attachments
- –Journalist response handling is not the center of the workflow
Comms teams
Scheduled product releases to curated media
More consistent pickup rates
PR agencies
Multi-client distributions with controlled approvals
Lower operational overhead
Show 2 more scenarios
Marketing analytics teams
Reporting on campaign pickup and outcomes
Clearer effectiveness reporting
Uses coverage-style reporting outputs to support internal post-campaign performance reviews.
Corporate comms managers
Regular announcements with list governance
Reduced list rebuilding work
Keeps targeted recipient sets organized so each announcement follows the same routing logic.
Best for: Fits when comms teams need managed formatting, list-based targeting, and coverage reporting.
ACCESSWIRE
specialistPress release distribution service focused on affordable compliance and visibility.
Correction workflow that supports publishing updates after initial distribution without rebuilding the submission process.
ACCESSWIRE fits organizations that need consistent press release formatting, repeatable submission workflows, and predictable dispatch behavior across campaigns. The service supports standard newsroom assets like multimedia attachments so the release package is delivered as a single submission event. Teams can coordinate internal review, then send final text for distribution with correction pathways when updates are required after publishing.
The main tradeoff is that automation depth depends on how teams work today because the public integration and API surface is not positioned as the primary route for fully custom publishing pipelines. ACCESSWIRE is a strong choice when release operators want a controlled web-based submission flow and editorial desk handoffs more than deep systems integration. It is also a good fit when a communications team needs fast turnaround for corrections and resends without redesigning internal workflows.
- +Repeatable release submission workflow with practical correction handling
- +Multimedia attachments travel with the release package
- +Team-oriented admin flow supports editor handoffs
- +Distribution scheduling reduces last-minute operational risk
- –API-first automation is not the most emphasized integration path
- –Targeting controls require manual setup for complex segmentation
- –Media list management depth feels lighter than specialist newsroom tools
- –Advanced campaign reporting is less detailed than analytics-first services
Communications operations teams
Dispatch scheduled press releases
More predictable publishing cadence
Investor relations teams
Issue timely company announcements
Faster announcement turnaround
Show 2 more scenarios
PR agencies
Handle client corrections quickly
Lower rework and delays
Agencies update and resubmit through correction workflows when figures or wording change post-release.
Marketing teams
Run recurring campaign dispatch
Fewer formatting errors
Teams reuse submission structure across similar announcements while maintaining consistent formatting standards.
Best for: Fits when communications teams need reliable press release dispatch and correction workflow control.
PRWeb
specialistCision online press release distribution service targeting SMB and mid-market buyers.
Newsroom submission workflow emphasizes repeatable release package preparation with structured formatting controls.
PRWeb fits teams that want controlled release formatting and predictable scheduling for newsroom publication across a media network. The workflow emphasizes preparing a release package with headline, dateline conventions, multimedia attachments, and boilerplate copy before submission. Coverage visibility is delivered through pickup and clipping style reporting tied to distributed releases.
A clear tradeoff appears in automation breadth because PRWeb’s extensibility is mainly portal and workflow driven rather than developer-driven API integration. PRWeb works best when a communications team runs releases on a repeatable cadence and needs audit-friendly internal coordination around each submission.
- +Guided submission workflow reduces formatting inconsistencies
- +Pickup-focused reporting supports internal post-release reviews
- +Multimedia handling fits common newsroom attachment expectations
- +Scheduling controls support repeatable release cadence
- –Limited emphasis on public API automation versus competitors
- –Media list management depth is lighter than specialist targeting tools
- –Advanced journalist response handling is not a core workflow
- –Embargo and correction workflows depend on guided process steps
In-house communications teams
Monthly product announcements with multimedia
Faster internal review cycles
PR agencies with multiple clients
Coordinated submissions and asset packaging
Fewer submission errors
Show 2 more scenarios
Marketing operations teams
Event releases tied to reporting cadence
Cleaner campaign attribution inputs
Marketing ops uses pickup reporting to reconcile distribution activity with campaign reporting.
Corporate legal and compliance
Controlled release publishing workflow
Lower approval friction
Legal teams rely on guided formatting steps to keep releases consistent before distribution.
Best for: Fits when comms teams need governed release submission and pickup reporting without heavy developer integration.
PR Newswire
enterprise_vendorGlobal press release distribution network serving corporate communications and IR teams.
Editorial-style submission workflow with built-in release scheduling and formatting checks tied to each dispatch record.
PR Newswire provides newswire distribution for press releases with a workflow designed around newsroom-style formatting and release scheduling. Its core capability is media and channel reach through PR Newswire syndication networks, plus journalist-facing delivery that supports pickup by media outlets.
Admin controls focus on release creation, managing distribution details per submission, and tracking delivery outcomes. Reporting centers on distribution and performance signals tied to each release rather than only generic campaign dashboards.
- +Release workflow supports editorial formatting and scheduled dispatch
- +Distribution reporting links outcomes back to individual releases
- +Media reach through established wire syndication and pickup
- +Operational controls for managing submission details per dispatch
- –Advanced targeting workflows require careful configuration discipline
- –Automation depth for multi-release operations is less extensive than some rivals
- –Journalist response handling is limited compared with full CRM systems
- –Media list management is not as granular as specialized outreach platforms
Best for: Fits when teams need reliable wire distribution with release-level reporting and controlled submission workflows.
GlobeNewswire
enterprise_vendorNotified-owned press release distribution wire serving corporate and financial clients.
Multimedia-ready release packaging with embedded video handling and scheduled launch controls in the submission workflow.
GlobeNewswire distributes press releases to newswire audiences and supports newsroom-ready formatting workflows. It centers on managed release submission with multimedia attachment handling for images and embedded video, plus distribution scheduling controls for launch timing.
Reporting focuses on delivery outcomes and pickup visibility so teams can reconcile releases against media outcomes. Support tooling prioritizes repeat publishing operations where consistent boilerplate and standard assets reduce manual rework.
- +Submission flow handles rich media attachments and embeds for newsroom presentation
- +Distribution scheduling supports planned release timing without manual sequencing
- +Coverage reporting helps teams connect releases to pickup activity and outcomes
- +Workflow supports repeat publishing with consistent formatting and standard copy
- –Targeting and segmentation controls are less granular than specialist outreach tools
- –Advanced governance features like detailed audit trails and RBAC are limited
- –Workflow depth for corrections and follow-ups can feel heavy for high-frequency changes
- –Media list management capabilities are not as developed as dedicated journalist database vendors
Best for: Fits when teams need dependable newswire distribution, multimedia support, and outcome reporting for routine releases.
Newsfile Corp
specialistPress release distribution wire specializing in regulatory-compliant filings.
Newsfile submission workflow emphasizes newsroom-ready formatting with bundled multimedia for consistent publishing output.
Newsfile Corp fits teams that need newswire distribution with newsroom-grade control over release presentation and attachments.
Its workflow centers on submitting formatted press releases for publication and tracking distribution status through its reporting layer.
Operations are geared toward repeat issuers that want consistent output, including multimedia handling and syndication to downstream channels.
Coverage reporting supports post-send review for pickup and media exposure outcomes.
- +Strong release packaging that keeps headline, dateline, and boilerplate consistent
- +Multimedia attachments support newsroom style updates in the same submission
- +Distribution status visibility helps ops teams confirm publication progress
- +Report outputs support post-distribution review of media pickup outcomes
- –API and automation hooks are not as explicit as many developer-first competitors
- –Media list management and journalist database depth are limited for highly targeted outreach
- –Embargo workflows require tight internal coordination to avoid timing drift
- –Correction workflow tools appear focused on resubmission rather than granular change history
Best for: Fits when repeat publishers need structured release formatting and distribution tracking for downstream pickup.
Business Wire
enterprise_vendorBerkshire Hathaway-owned wire service for press release and regulatory disclosure distribution.
Correction handling and re-issue support keep distributed versions consistent after editorial publication
Business Wire distributes press releases through a wire service workflow that pairs newsroom-ready formatting with scheduled release handling. Its distribution output is designed for newswire pick-up across broadcaster and publisher channels, not just a single syndication feed.
The operational focus centers on submission quality checks, attachment support, and correction workflows that keep versioning aligned after editorial publication. Reporting and proofing support help teams track delivery status against internal release timelines.
- +Wire-service style formatting reduces publisher copy edits for standard releases
- +Attachment handling supports multimedia inclusion in the same release package
- +Correction workflow supports post-publication updates and issued statements
- +Distribution scheduling helps align embargo release timing with internal approvals
- –More admin effort is needed to manage consistent boilerplate and datelines across releases
- –Coverage tracking and pickup signals are less transparent than UI-driven newsroom dashboards
Best for: Fits when communications teams need wire-service distribution with controlled release timing.
EIN Presswire
specialistAffordable press release distribution service operated by IPD Group.
Distribution scheduling with category and regional relevance controls inside the release submission workflow.
EIN Presswire is a release distribution service built around submitting press releases to a newswire-style newsroom. The workflow focuses on press release formatting, asset handling for images and embedded media, and scheduling for timed distribution.
EIN also provides targeted publication options such as category and regional relevance, which helps align releases with where pickup is most likely. Reporting centers on delivery and pickup indicators that support basic campaign follow-up without requiring custom integrations.
- +Structured submission flow that enforces consistent press release formatting
- +Media attachment support for images and embedded content in a single release
- +Scheduling controls for timed distribution across multiple distribution windows
- +Category and regional targeting options for more relevant newsroom placement
- –Limited API and automation surface for engineering-led publishing pipelines
- –Granular journalist response handling and tracking is not a primary workflow
Best for: Fits when teams need reliable timed distribution with newsroom-style formatting and simple post-release reporting.
Pressat
specialistUK-based press release distribution service for British and European media.
Managed release dispatch with workflow-oriented controls around scheduling and distribution readiness.
Pressat distributes press releases and newsroom content through managed wire services, with support for standard release formatting and media-ready publishing workflows. The service focuses on administrative control around distribution scheduling, media list targeting, and ongoing campaign reporting for pickup and engagement signals.
Pressat also supports multimedia attachment handling so releases can include images and embedded video assets without manual rework per outlet. For teams that need predictable editorial desk review and consistent dispatch formatting, Pressat’s operational approach centers on workflow control rather than DIY syndication.
- +Distribution scheduling controls reduce timing mistakes for multi-outlet campaigns
- +Media list targeting supports geographic and industry-focused outreach
- +Multimedia attachments fit newsroom publishing needs without extra formatting passes
- +Reporting supports pickup tracking across a managed distribution lifecycle
- –Media list management depth can feel limited versus services aimed at CRM workflows
- –Embargo management requires disciplined internal coordination to prevent premature release
Best for: Fits when comms teams need controlled release scheduling, targeted outreach, and reliable pickup reporting.
OpenPR
specialistGerman-based open press release distribution service for European markets.
Dateline and formatting guided submission with scheduled dispatch tied to delivery and media pickup reporting.
OpenPR fits teams that need press release distribution tied to a controlled editorial submission flow and measurable pickup outcomes. Distribution is coupled with on-site submission fields for formatting essentials like datelines, headline fields, and boilerplate, then routed for publication.
Reporting focuses on delivery status and media pickup visibility so campaign staff can track results after scheduling. The service also supports targeted delivery logic through its media list handling and journalist database workflow.
- +Submission workflow guides standard press release formatting before dispatch
- +Pickup and delivery reporting makes downstream results easier to audit
- +Media list and journalist database workflow supports targeted send logic
- +Distribution scheduling supports planning around release timing
- –Integration options are limited if automation requires a deep API surface
- –Coverage breadth is harder to validate for niche industry targeting
- –Embargo management and correction workflow details are less operationally transparent
- –Campaign analytics are present but may not support advanced segmentation needs
Best for: Fits when PR teams need structured submissions, scheduled distribution, and basic pickup reporting.
Conclusion
After evaluating 10 communication media, Send2Press stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right release distribution
A release distribution workflow packages a press release for dispatch, attaches required multimedia elements, schedules launch timing, and tracks pickup outcomes. This guide frames that workflow across Send2Press, ACCESSWIRE, PRWeb, and PR Newswire, then extends the comparison to GlobeNewswire, Newsfile Corp, Business Wire, EIN Presswire, Pressat, and OpenPR.
The buyer decision centers on operational control and integration depth for repeat publishing cycles. Each provider’s strengths and limits show up in how submissions are governed, how corrections are handled, and how media list management or targeting discipline affects results.
Release distribution platforms that publish press releases to newswire and newsroom pickups
Release distribution platforms prepare press release packages with formatted copy, datelines, boilerplate controls, and multimedia attachment handling for downstream newsroom presentation and pickup tracking. Send2Press supports workflow-driven submissions with scheduling control per dispatch record and keeps targeting consistent via reusable media recipient group management.
ACCESSWIRE focuses on a repeatable release submission workflow that also supports a correction workflow without rebuilding the full submission process. PRWeb emphasizes a governed submission workflow that reduces formatting inconsistencies and ties reporting back to structured dispatch outputs, while PR Newswire adds release-level scheduling and editorial-style formatting checks attached to each dispatch record.
Release distribution controls that determine dispatch quality and post-release visibility
Release distribution succeeds when the submission workflow enforces consistent release formatting, then ties distribution outcomes back to each dispatch record. This guide focuses on the concrete workflow controls each provider exposes, from scheduling and formatting checks to correction handling and media targeting.
Workflow governance for formatted submissions
PRWeb emphasizes a guided submission workflow with structured formatting controls that reduce inconsistencies before dispatch. PR Newswire uses editorial-style submission workflow checks tied to each dispatch record and includes release-level reporting linkage.
Scheduling control tied to dispatch records
PR Newswire attaches release scheduling and formatting checks directly to each dispatch record for controlled launches. EIN Presswire provides distribution scheduling controls with category and regional relevance controls inside the release submission workflow.
Media list management for repeat targeting cycles
Send2Press builds media list management around reusable recipient group targeting so teams can keep targeting consistent across repeated distribution cycles. Pressat supports geographic and industry-focused media list targeting, which matters when outreach segmentation drives outlet selection.
Correction workflow for post-distribution updates
ACCESSWIRE stands out with a correction workflow that supports publishing updates after initial distribution without rebuilding the submission process. Business Wire provides correction handling and re-issue support to keep distributed versions consistent after editorial publication.
Multimedia packaging that preserves newsroom presentation
GlobeNewswire packages releases with embedded video handling and scheduled launch controls in the submission workflow. Newsfile Corp emphasizes newsroom-ready formatting with bundled multimedia attachments that support consistent publishing output.
Reporting depth for newsroom pickup and auditability
PRWeb’s pickup-focused reporting supports internal post-release reviews tied to structured dispatch outputs. OpenPR provides pickup and delivery reporting that makes downstream results easier to audit for structured submissions.
Choose by workflow ownership, automation expectations, and how targeting is maintained
Release distribution tools differ most by where operational responsibility lives, whether inside a governed submission workflow or inside engineering integrations and automation. The right choice depends on how media targeting is maintained across cycles and how corrections must be handled without duplicating work.
Map dispatch control to release ownership
If control must stay inside editorial submission steps with checks tied to each dispatch record, evaluate PR Newswire and PRWeb for governed formatting and release-level reporting. If scheduling and formatting must be managed as part of a workflow-driven submission package, prioritize PR Newswire and PRWeb over automation-first alternatives.
Pick the provider that matches correction behavior
If the workflow requires publishing updates after initial distribution without rebuilding submissions, prioritize ACCESSWIRE for its correction workflow centered on repeatable dispatch handling. If the program depends on keeping wire-service style versions aligned after editorial publication, evaluate Business Wire for correction handling and re-issue support.
Decide whether targeting is reusable or ad hoc per release
If repeated campaigns require the same recipient groups with consistent targeting across cycles, choose Send2Press because media list management is built around reusable recipient group targeting. If targeting can be managed per dispatch using geographic and industry relevance controls inside the release flow, Pressat and EIN Presswire align with that pattern.
Set multimedia packaging requirements before comparing outreach depth
If multimedia needs include embedded video handling with launch scheduling inside the submission workflow, evaluate GlobeNewswire for multimedia-ready release packaging and embed support. If consistent newsroom formatting is the primary goal, Newsfile Corp supports structured headline, dateline, and boilerplate consistency alongside multimedia attachments.
Benchmark reporting for internal review cycles
If internal teams need pickup outcomes tied back to structured dispatch outputs, PRWeb’s pickup-focused reporting fits repeat review processes. If auditability of delivered outcomes is required for scheduled dispatch workflows, OpenPR’s pickup and delivery reporting supports post-release verification.
Confirm automation expectations against the provider’s integration emphasis
If publishing is driven by developer-led pipelines and deep API automation is the main requirement, treat ACCESSWIRE and PRWeb as likely less integration-forward than developer-first competitors, then validate integration depth against operational needs. If integration depth is secondary to workflow control and repeatable submissions, PR Newswire and Send2Press provide stronger operational governance through their submission and targeting workflows.
Teams that should buy release distribution services based on workflow and governance fit
Release distribution is most effective when a team’s publishing workflow matches the provider’s operational controls. The following segments align to specific capabilities across submission governance, correction handling, media list maintenance, and multimedia packaging.
Comms teams running repeated distribution cycles
Send2Press supports reusable recipient group targeting so teams can keep media targeting consistent across releases. This reduces the operational churn that happens when each release rebuilds targeting lists.
Organizations that must publish corrections after initial dispatch
ACCESSWIRE’s correction workflow supports updates after initial distribution without rebuilding the submission process. Business Wire also supports correction handling and re-issue support when consistency across wire-service versions is required.
Editorial teams that need governed formatting and release-level checks
PR Newswire provides editorial-style submission workflow checks tied to each dispatch record. PRWeb’s guided submission workflow emphasizes structured formatting controls that reduce inconsistencies before dispatch.
Marketing teams packaging multimedia for newsroom presentation
GlobeNewswire supports embedded video handling inside the submission workflow and scheduled launch controls. Newsfile Corp supports bundled multimedia attachments paired with consistent newsroom-ready formatting.
PR teams that rely on pickup and delivery reporting for internal review
PRWeb’s pickup-focused reporting supports internal post-release reviews tied to structured dispatch outputs. OpenPR’s pickup and delivery reporting supports downstream auditability for scheduled distribution workflows.
Common release distribution mistakes that break consistency, timing, and downstream pickup
Most failures come from mismatched workflow discipline rather than from missing marketing effort. These mistakes map to specific limitations and coordination requirements shown across providers.
Treating media list targeting as a one-time setup instead of an ongoing governance task
Send2Press media list targeting depends on maintaining media list hygiene, so stale recipient groups degrade outcomes over repeated cycles. Pressat’s targeting depth can feel limited versus specialist outreach workflows, so overreaching into complex segmentation without process ownership adds friction.
Using correction workflows without aligning internal ownership for what changes and when
ACCESSWIRE supports publishing updates after initial distribution, but successful correction handling still requires coordinated change approvals inside the communications team. Business Wire’s correction and re-issue support also needs process discipline so release versions remain consistent after editorial publication.
Overpacking multimedia without validating how embeds appear in newsroom-ready output
GlobeNewswire supports embedded video handling, so teams should validate embed rendering before scheduling launches. Newsfile Corp’s bundled multimedia works best when formatting elements like headline, dateline, and boilerplate are kept consistent across submissions.
Assuming advanced targeting and governance controls exist without extra configuration work
PR Newswire’s advanced targeting workflows require careful configuration discipline for teams running complex outreach segmentation. GlobeNewswire and PR Newswire both show limits on granular governance features like audit trails and RBAC coverage, so governance expectations must match the tool’s workflow model.
Underestimating operational effort required to keep boilerplate and datelines consistent across multiple releases
Business Wire requires more admin effort to manage consistent boilerplate and datelines across releases than workflows that enforce formatting early in submission. PRWeb and PR Newswire reduce formatting variance through guided or editorial-style checks tied to dispatch records.
How We Selected and Ranked These Providers
We evaluated Send2Press, ACCESSWIRE, PRWeb, PR Newswire, GlobeNewswire, Newsfile Corp, Business Wire, EIN Presswire, Pressat, and OpenPR using capability fit across workflow governance, operational control, and post-release visibility. Features carried the highest weight at 40%, and ease and value each contributed 30% in how teams can run repeat submissions and verify outcomes.
Send2Press ranked first because reusable recipient group targeting keeps media list management consistent across repeated distribution cycles, and because its workflow-driven submissions pair scheduling control with stable targeting. Send2Press also earned a higher integration and automation confidence score than other services where the submission workflow dominates and deep automation is less emphasized.
Frequently Asked Questions About release distribution
How do Send2Press and OpenPR differ in controlling press release formatting and routing?
Which providers provide correction workflow support after initial distribution?
When teams need multimedia handling, how do GlobeNewswire and Newsfile Corp compare?
Which service is better for recurring campaigns that reuse recipient groups across sends?
What breaks if a team needs a public API for automation instead of portal-based configuration?
How do editorial submission workflows differ between PR Newswire and Pressat?
Which providers handle category and regional relevance controls inside the release submission flow?
How do reporting outputs differ between GlobeNewswire and PR Web for measuring media pickup?
When onboarding staff who rotate between editors and approvers, how do ACCESSWIRE and Presspage compare in admin control?
What should teams check about attachments and embedded media packaging before scheduling distribution?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Communication MediaTop 10 Best Press Release Distribution Services of 2026
- Digital MarketingTop 10 Best Article Distribution Services of 2026
- MediaTop 10 Best Album Distribution Services of 2026
- Communication MediaTop 10 Best Press Release Management Software of 2026
- Technology Digital MediaTop 10 Best Application Distribution Software of 2026
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