GITNUXSOFTWARE ADVICE
Art DesignTop 10 Best Custom Design Services of 2026
Compare the Top 10 custom design services for 2026, with ranked picks and tradeoffs from Frog, ustwo, and Pentagram for better hiring.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Frog is the safest custom-design pick when you need coordinated UX, visual identity, and build-ready specs across multiple product surfaces, whereas ustwo fits product teams that want consistent design-to-development handoff as a component library grows.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Frog
Frog’s artifact chain links research findings to interaction designs and documented UI components for implementation review.
Built for fits when teams need coordinated UX, visual identity, and build-ready specs across multiple product surfaces..
ustwo
Editor pickComponent library specification with state coverage that maps directly to implementation-ready design handoff artifacts.
Built for fits when product teams need design-to-development specs that stay consistent across a growing component library..
Pentagram
Editor pickWorkshop-led discovery that produces user flows and handoff-ready specifications tied to identity constraints.
Built for fits when a team needs research-led interfaces and brand systems delivered together..
Related reading
Comparison Table
Frog
enterprise_vendorDesign and strategy consultancy delivering product, service, and experience design.
Frog’s artifact chain links research findings to interaction designs and documented UI components for implementation review.
Frog’s delivery centers on structured discovery workshops that translate user research into information architecture, user flows, and wireframes. The work then progresses into high-fidelity mockups and design system thinking with documented design decisions for teams that need consistent UI across surfaces. The engagement typically includes annotated specifications and reusable assets that support a design-to-development workflow without relying on ad hoc interpretation.
A practical tradeoff is that Frog’s process expects tight stakeholder participation during workshops to keep discovery inputs clean and decisions fast. Frog fits best when a team needs both UX and brand-level design coherence, such as redesigning a customer-facing platform experience plus the supporting identity and components. The outcome is often faster alignment across product, design, and engineering because the handoff artifacts are designed for implementation review.
- +Sprint-based discovery to user flows that reduce decision drift
- +Consistent UX and identity alignment across web and in-product surfaces
- +Design system artifacts that support componentized handoff
- +Annotated specifications that engineering teams can review quickly
- –Workshop-heavy cadence requires active stakeholder availability
- –Component libraries may need internal adoption to stay consistent
- –Documentation depth can exceed what smaller teams need
- –Implementation support varies by project scope and staffing
Product and design leadership
Platform redesign with shared design system
Faster alignment across functions
Engineering and UX teams
Design-to-development handoff for UI consistency
Lower rework during build
Show 2 more scenarios
Brand and digital marketing teams
Customer experience and identity coherence
Unified customer experience
Interaction design and visual identity work together across marketing and product surfaces.
Research and product strategy teams
Discovery workshop to prioritize journeys
Clearer roadmap for UX
Research synthesis informs information architecture and wireframes for prioritized user journeys.
Best for: Fits when teams need coordinated UX, visual identity, and build-ready specs across multiple product surfaces.
More related reading
ustwo
agencyDigital product studio designing and building custom software experiences.
Component library specification with state coverage that maps directly to implementation-ready design handoff artifacts.
ustwo fits teams that need design leadership through user research, information architecture, and interaction design, then continue into design-to-development workflow artifacts. Engagements commonly produce wireframes, high-fidelity mockups, and component-level specifications that reduce interpretation gaps for engineering teams. The process is well suited when accessibility conformance and responsive layout decisions must be documented alongside the UI.
A key tradeoff is that deep design system and specification quality increases the need for stakeholder review cycles to avoid churn. ustwo works best when there is an agreed component strategy and a named owner on the client side who can validate UX decisions across discovery and production.
- +Design system outputs include component behavior notes for engineering handoff
- +Discovery work converts research into information architecture and user flows
- +Interaction design artifacts clarify states, transitions, and edge cases
- +Accessibility considerations are reflected in UI specs and component decisions
- –Significant review and iteration is required to maintain spec alignment
- –Design system depth can slow delivery for teams needing rapid prototypes
- –Front-end dependency increases the need for clear engineering ownership
- –Complex governance across many teams needs tighter client-side coordination
Product design teams
New platform design handoff
Fewer implementation interpretation gaps
Design system owners
Component library expansion
Higher UI consistency
Show 2 more scenarios
UX research leads
Research to information architecture
Clearer user journey structure
Turns study findings into navigation structure and user flows for task completion.
Engineering leadership
Design-to-development workflow alignment
Faster front-end implementation
Provides annotated specifications that clarify typography, content hierarchy, and UI states.
Best for: Fits when product teams need design-to-development specs that stay consistent across a growing component library.
Pentagram
agencyMultidisciplinary design partnership with studios across five cities.
Workshop-led discovery that produces user flows and handoff-ready specifications tied to identity constraints.
Pentagram is frequently chosen when design leadership needs both identity rigor and product usability craft in the same engagement. Common outputs include discovery workshop facilitation, user research synthesis, interaction design through user flows, and high-fidelity mockups that convert into development-ready specifications. The studio also supports design system creation and maintenance patterns that help teams keep typography system, color system, and component library decisions aligned.
A tradeoff appears when stakeholders want automation-heavy processes or an API surface for design operations, since Pentagram is a service studio rather than a software workflow product. Pentagram is a strong fit for organizations that need structured discovery and then a controlled design-to-development workflow, especially when multiple teams must reuse consistent components. It is less suitable for buyers who only need template-driven mockups without research synthesis and governance reviews.
- +Consistent brand-to-product design continuity across identity and interfaces
- +Thorough handoff packages with annotated specifications for development teams
- +Design system work that aligns component usage with typography decisions
- +Discovery workshop facilitation that converts research into actionable flows
- –No design platform API or automation surface for design operations
- –Requires clear stakeholder governance to keep system decisions from drifting
- –May be overkill for teams needing only small UI refreshes
- –Component library outputs can need internal adoption work after delivery
Product design leadership
New product launch with brand integration
Faster design-to-development alignment
Design operations teams
Design system creation and component governance
Lower inconsistency across teams
Show 2 more scenarios
Marketing and brand managers
Typography system and visual identity refresh
Unified identity across touchpoints
Pentagram creates typography and visual identity assets that guide interface and marketing usage together.
UX research teams
Usability testing synthesis into IA updates
Clearer content hierarchy and navigation
Pentagram translates research findings into information architecture changes and interaction design refinements.
Best for: Fits when a team needs research-led interfaces and brand systems delivered together.
R/GA
agencyDigital agency delivering product, service, and brand design.
R/GA commonly runs end-to-end experience programs where identity artifacts and component library outputs share the same interaction and UX logic.
R/GA delivers custom design work that blends brand and product experience across strategy, research, and execution. Teams get design teams built around discovery workshops, information architecture, interaction design, and production-ready handoff artifacts.
The engagement model typically emphasizes iterative prototyping and design system creation so UI and identity stay consistent across screens. Design-to-development workflow support helps translate annotated specifications and asset packages into implementation work.
- +Integrated identity-to-product design reduces handoff drift across teams
- +Research-led discovery workshops inform IA, flows, and interaction decisions
- +Iterative prototyping shortens the gap between assumptions and tested UX
- +Design system build supports consistent responsive layouts and components
- –Collaboration overhead can slow cycles compared with lean specialist studios
- –Governance for design systems needs disciplined ownership on the client side
- –Complex programs require strong internal stakeholder availability
- –Depth varies by practice area, so scoping quality affects outcomes
Best for: Fits when product and brand teams need one delivery line from research through design handoff.
Work & Co
agencyDigital product design and development agency.
Design-system governance through documented patterns and extension guidance across product and marketing touchpoints.
Work & Co delivers custom design work through a structured delivery process that pairs client workshops with iterative design reviews. The team produces end-to-end interfaces and visual systems, including component-ready artifacts for design-to-development workflows and handoff packages.
Work & Co also supports governance for design system consistency by defining reusable patterns and documenting specifications for teams that extend the library. For orgs that need coordinated design across product, marketing surfaces, and accessibility requirements, Work & Co focuses on traceable decisions from research to shipped UI.
- +Structured discovery workshops feed clear design briefs and decision logs
- +Produces design-system documentation that supports component library consistency
- +Delivers design-to-development handoff with annotated specs and assets
- +Accessibility requirements are treated as deliverables, not optional checks
- –Workflow relies on active client availability during review cycles
- –Atomic design coverage depends on how much the engagement formalizes tokens
- –API-first automation and extensibility are not a core delivery artifact
- –More suitable for multi-page product UI than fast one-off visual tweaks
Best for: Fits when a team needs guided discovery and design handoff that scales into a maintained component library.
Designit
enterprise_vendorStrategic design firm offering product, service, and UX design.
Designit’s design-to-development workflow packages include annotated specifications and vector source files built for front-end implementation.
Designit delivers custom product and experience design work with a multi-disciplinary team covering information architecture, interaction design, and high-fidelity UI. The engagement model centers on design-to-development workflow artifacts such as annotated specifications and production-ready vector assets.
Delivery quality typically emphasizes accessibility conformance in UX and handoff packages built for front-end implementation. Designit is a fit when design teams need end-to-end execution rather than concept-only consulting.
- +End-to-end design-to-development handoff with annotated specifications
- +Strong interaction design output tied to user flows and IA
- +Production-ready vector source files for UI and brand assets
- +Accessibility conformance focus across UX deliverables
- –Workflow depth can slow teams that need quick concept turnaround
- –More coordination overhead than staff-augmentation-only models
- –Design system adoption depends on how clients structure tokens
- –Less suited to orgs seeking automation-heavy delivery tooling
Best for: Fits when teams need custom UX and UI delivery with development-ready specs.
Code and Theory
agencyDigital-first agency offering design, engineering, and content services.
Implementation-aware handoff packs that map design decisions into build-ready specifications and component constraints.
Code and Theory pairs multi-disciplinary design with an engineering-aware delivery workflow focused on build-ready outputs. The team supports user research, information architecture, interaction design, and high-fidelity production design with annotated handoff artifacts.
Deliverables are organized for design-to-development execution, including design system thinking and token-ready styling guidance for front-end teams. Expect tight collaboration cycles that prioritize decision logs, review checkpoints, and clearer specs over purely visual mockups.
- +Delivery workflow geared for design-to-development handoff with implementation-ready specs
- +Strong integration of UX research outputs into information architecture and interaction decisions
- +Design system and component-library alignment across responsive layouts
- +Clear review checkpoints that reduce late-stage rework during production design
- –Handoff artifacts assume active engineering participation during implementation
- –Processes can feel heavy for small page-scope redesigns
- –Extensibility planning depends on early commitment to component boundaries
- –Accessibility conformance work needs explicit scoping for testing depth
Best for: Fits when teams need research-to-design-to-front-end handoff with tight engineering alignment and review cadence.
Fantasy
agencyDigital product design agency focused on interface and experience design.
Annotated design specifications that map interaction decisions to implementable UI states and asset sets.
Fantasy is a custom design service provider known for turning brand and product direction into production-ready design packages. It typically supports end-to-end design handoff with annotated specifications, component-level assets, and clear UI decision rationale.
Engagements usually include structured discovery inputs like user research findings and information architecture, then move into interaction design, wireframes, and high-fidelity mockups. Fantasy’s practical advantage is how consistently deliverables map to front-end implementation artifacts such as responsive layout specs and scalable vector source files.
- +Consistent annotated specifications reduce design-to-development ambiguity
- +Delivers reusable design assets with scalable vector source files
- +Ties interaction design decisions to concrete user flows
- +Produces handoff-ready responsive layout documentation
- –Automation and API surfaces for design operations are limited
- –Design system buildouts can require internal ownership for adoption
- –Less suited for teams needing live prototyping iterations daily
- –Accessibility conformance depends on project scope and review cadence
Best for: Fits when teams need controlled design handoff artifacts for front-end implementation and iterative feedback.
Clay
agencyUI/UX design and branding agency for technology companies.
Annotated design handoff packages that map screens and interactions to implementation expectations
Clay delivers custom design work tied to structured client inputs, then produces production-ready deliverables for web and product interfaces. Teams engage Clay for discovery workshop facilitation, information architecture, and interaction design that converts research into concrete page and flow specifications.
Clay’s workflow supports design handoff with annotated specifications, design system-aligned assets, and developer-ready file outputs for front-end implementation. In practice, Clay functions as a design partner that can match established design systems while also creating new visual and component structure when needed.
- +Discovery-to-spec workflow converts research into interaction design artifacts quickly
- +Design handoff includes annotated specifications that reduce interpretation gaps
- +Works against existing design system constraints without flattening interaction intent
- +Generates developer-oriented outputs like vector source files and raster assets
- –Tighter internal review cycles are needed to keep design decisions aligned
- –Extensive design system work increases iteration count for large component sets
- –Complex interaction prototypes may take longer when accessibility conformance is strict
- –Automation and API integration are not a core part of the delivery model
Best for: Fits when teams need a design partner to turn research into detailed UI specs for development.
Instrument
agencyCreative agency combining design, technology, and brand strategy.
Design-to-development handoff includes annotated specifications tied to the component library structure Instrument builds for the project.
Instrument pairs design services with a structured engagement model for product teams that need brand-to-UX delivery. Teams typically receive discovery facilitation, user research synthesis, and design execution across interaction design, high-fidelity mockups, and design-to-development handoff.
Instrument also supports design system work with components, tokens, and specification artifacts meant to reduce rework. Integration depth is strongest when stakeholders can share product context early and keep governance around iterative design changes.
- +Workflow ties discovery outputs to wireframes, mockups, and annotated specs
- +Design system deliverables include component structure and tokenized styling
- +Handoff artifacts support front-end implementation without re-interpretation
- +Engagement model favors consistent iteration with clear decision points
- –Requires early stakeholder access to research inputs and product constraints
- –Extensibility depends on how closely the team aligns to the target UI architecture
- –Automation coverage for ops workflows is limited compared with tooling-first vendors
- –Governance around design system changes can slow late-stage pivots
Best for: Fits when product teams need design execution plus design system assets for sustained releases.
Conclusion
After evaluating 10 art design, Frog stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right custom design
Custom design services translate research inputs into implementable interaction and UI outputs using documented handoff artifacts from studios such as Frog, Pentagram, and IDEO. The guide compares ten providers that include Frog, ustwo, Pentagram, R/GA, Work & Co, Designit, Code and Theory, Fantasy, Clay, and Instrument.
The comparison focuses on integration depth across identity and product design work, the artifact chain from research to interaction specs, and how each studio supports design-system consistency during build-ready handoff. Frog leads with an artifact chain that links findings to interaction design and documented UI components for implementation review, while Pentagram emphasizes workshop-led discovery tied to identity constraints.
Custom design services that turn research into implementation-ready interfaces and design systems
Custom design is a delivery workflow where studios convert a design brief and research findings into information architecture, user flows, and high-fidelity UI direction backed by handoff-ready specifications. Frog maps research into interaction designs and documented UI components so development teams can review and implement decisions without losing the reasoning chain.
USTWO supports custom design work by producing design-system handoff artifacts that specify component behavior and state coverage for engineering implementation. Pentagram delivers workshop-led discovery that produces user flows and specifications tied to identity constraints, which keeps brand decisions consistent across interface and product experiences.
Custom design capabilities that change implementation outcomes
Custom design work succeeds when it turns a design brief into implementation-ready artifacts like interaction specs, annotated UI states, and design-system documentation that engineering teams can execute without reinterpreting decisions. Studios differ most in how they connect discovery outputs to handoff packages, how tightly those packages map to design-system structure, and how much review governance is required to keep the output consistent across product and identity surfaces.
Research-to-interaction artifact chain with documented UI components
Frog links research findings to interaction designs and documented UI components for implementation review. Pentagram also ties discovery-led flows to handoff-ready specifications tied to identity constraints.
Component library specification with behavior and state coverage
ustwo produces design-system handoff artifacts that include component behavior notes and state coverage mapped to engineering implementation. Instrument builds design-to-development handoff that includes annotated specs tied to the component library structure it establishes for the project.
Identity-to-product continuity across one delivery line
R/GA commonly runs end-to-end experience programs where identity artifacts and component library outputs share the same interaction and UX logic. Frog keeps UX and identity alignment consistent across multiple product surfaces through its artifact chain.
Workshop cadence that feeds user flows and annotated specifications
Pentagram delivers workshop-led discovery that produces user flows and annotated specifications tied to identity constraints. Clay converts discovery into detailed UI specs quickly through a discovery-to-spec workflow with annotated handoff packages.
Design system governance and extension guidance for long-term consistency
Work & Co focuses on design-system governance through documented patterns and extension guidance across product and marketing touchpoints. Fantasy provides annotated design specifications that map interaction decisions to implementable UI states and asset sets, which reduces ambiguity during iterative feedback.
Design-to-development workflow depth with vector source and annotated specs
Designit packages custom UX and UI delivery with annotated specifications and vector source files built for front-end implementation. Designit is frequently paired with interaction design output tied to user flows and information architecture for implementation teams.
Choose a delivery philosophy that matches handoff, system, and governance needs
The best match depends on whether the studio builds a tightly governed system from early research, runs a workshop cadence that stakeholders must staff, or optimizes for implementation-ready specs with minimal platform automation. Frog ranks highest for artifact-chain coherence from research to interaction designs and documented UI components, while Pentagram emphasizes workshop-led discovery tied to identity constraints, which changes how decisions stay aligned during build.
Map the required handoff type to studio workflow depth
If engineering needs implementation review that traces back to research findings and documented UI components, Frog fits a research-to-interaction chain workflow. If the team needs annotated handoff packages that translate research into implementation expectations quickly, Clay targets that discovery-to-spec conversion.
Decide whether the project is component-library-first or prototype-first
If the work must scale through a component library with state coverage and behavior notes that stay consistent across interfaces, ustwo aligns with that component-library specification approach. If the engagement needs deeper workshop-led alignment tied to brand system constraints, Pentagram aligns with discovery that produces user flows and identity-tethered handoff packages.
Set the identity and product continuity target and confirm who owns governance
If identity artifacts and product interaction logic must share the same delivery line, R/GA fits programs that reduce handoff drift across teams. If system decisions require documented patterns and extension guidance that scale, Work & Co fits design-system governance work that supports component consistency.
Check whether the engagement assumes active stakeholder availability
If stakeholders can staff workshop-heavy review cycles to reduce decision drift, Frog’s sprint-based discovery structure supports coordinated UX and identity alignment. If stakeholder review bandwidth is limited, studios that require significant review and iteration like ustwo can slow alignment work when maintaining spec alignment becomes ongoing.
Confirm the build-readiness package matches the implementation team’s tooling
If the front-end team needs vector source files and annotated specifications for direct implementation, Designit’s workflow packages are built for that handoff shape. If the project needs design-to-development handoff that ties annotated specs to a component library structure built for the project, Instrument provides that sustained-release system asset delivery.
Choose a feedback loop that matches page-scope versus system-scope work
If quick concept turnaround is required, Designit’s workflow depth can slow iterations compared with leaner handoff models that still provide annotated specifications. If the project includes a large component set where extensive system work increases iteration count, studios like Clay require tighter internal review cycles to keep design decisions aligned.
Teams that get the most from custom design service workflows
Custom design services fit teams that need more than wireframes by requiring implementation review artifacts, design-system consistency, and decision traceability from discovery to interaction specs. Studios diverge by how they structure governance and how they connect identity constraints to product behavior, so the right fit depends on where design decisions must remain stable during build.
Product and brand teams running a multi-surface experience with shared identity constraints
Frog fits when UX and visual identity alignment must stay consistent across web and in-product surfaces through an artifact chain that links research to documented UI components. R/GA fits when identity artifacts and product design outputs must use one interaction and UX logic delivery line.
Engineering-led product teams building a component library with controlled state behavior
ustwo fits when component library consistency requires design-system handoff artifacts that include component behavior and state coverage mapped to implementation. Instrument fits when design system deliverables must include component structure and tokenized styling tied to annotated specs for sustained releases.
Organizations that need workshop-led discovery to lock user flows to brand decisions
Pentagram fits when stakeholder-led workshops produce user flows and handoff specifications tied to identity constraints. Work & Co fits when discovery workshops must generate decision logs and design-system documentation that supports a maintained component library.
Design teams transitioning into design-to-development execution with annotated specifications
Designit fits when end-to-end design-to-development handoff includes annotated specifications and vector source files built for front-end implementation. Code and Theory fits when tight engineering alignment and review cadence are needed for research-to-design-to-front-end handoff with implementation-ready specs.
Teams doing fast UI specification for iterative frontend feedback loops
Fantasy fits when annotated specifications must map interaction decisions to implementable UI states and asset sets for iterative feedback. Clay fits when research-to-spec conversion must quickly produce detailed UI specs with annotated handoff packages that reduce interpretation gaps.
Common failure modes in custom design engagements
Custom design projects fail when handoff artifacts are not aligned with the decision path from research to interaction logic, or when the studio’s governance and review cadence does not match the client’s availability. Misalignment usually shows up as engineering reinterpreting UI states, design decisions drifting across identity and product surfaces, or design-system outputs requiring internal adoption without a durable extension model.
Buying a design output without a documented chain from research findings to implementation review artifacts
Choose Frog when a research-to-interaction artifact chain is required, because it links findings to interaction designs and documented UI components for review. Choose Pentagram when workshop outputs must become handoff-ready specifications tied to identity constraints.
Assuming a design-system deliverable will stay consistent without governance and extension guidance
Choose Work & Co when design-system governance needs documented patterns and extension guidance that scales across product and marketing touchpoints. Avoid relying on Fantasy alone if the organization lacks internal ownership for adoption of system buildouts.
Underestimating review cadence and stakeholder staffing needs during workshop-heavy cycles
Frog’s sprint-based discovery reduces decision drift only when stakeholders can actively participate in workshop-heavy cadence. ustwo also requires significant review and iteration to maintain spec alignment in growing component libraries.
Treating annotated specifications as sufficient when engineering participation is required for implementation alignment
Code and Theory’s handoff artifacts assume active engineering participation during implementation, so tight collaboration must be planned. Designit’s end-to-end handoff can slow concept turnaround if the organization expects fast iterations without coordinating deep specifications.
Separating identity decisions from product interaction logic in multi-surface programs
R/GA avoids handoff drift by using one delivery line where identity artifacts and component library outputs share the same interaction and UX logic. Frog similarly maintains UX and identity alignment across web and in-product surfaces through its coordinated artifact chain.
How We Selected and Ranked These Providers
We evaluated Frog, ustwo, Pentagram, R/GA, Work & Co, Designit, Code and Theory, Fantasy, Clay, and Instrument on custom design delivery outcomes tied to artifact chain coherence, component library implementation readiness, and the ability to keep design decisions aligned from discovery through handoff. Features accounted for 40% of the ranking because providers like Frog connect research findings to interaction designs and documented UI components that development teams can review, while ustwo maps component behavior and state coverage directly into implementation-ready design-system handoff artifacts.
Ease and value each accounted for 30% of the ranking because studio workflow cadence changes iteration speed and alignment overhead, including Frog’s workshop-heavy structure and Pentagram’s need for stakeholder governance to prevent decision drift. Frog ranked highest because its artifact chain links research to interaction design and documented UI components for implementation review, which reduces the interpretation gap that commonly appears when studios deliver wireframes or mockups without a traceable decision path.
Frequently Asked Questions About custom design
How do Frog and ustwo structure build-ready handoff artifacts for engineering teams?
Which service providers treat design tokens and component libraries as a first-class delivery output?
When should Pentagram be chosen for projects that require brand system ownership alongside interface design?
What breaks if a custom design engagement does not include extensibility guidance for future screens and pattern variants?
How do Code and Theory and Designit handle accessibility expectations in design handoff?
Which providers run discovery in a way that produces wireframes and user flows tied to design handoff?
How do teams integrate custom design deliverables into existing front-end workflows and file ecosystems?
Where does data migration typically matter for design system work, and which provider approaches it best?
What is the main technical tradeoff between artifact-driven automation and code-adjacent delivery?
How do R/GA and Instrument support admin controls and review workflows for ongoing design system changes?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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