
GITNUXSOFTWARE ADVICE
Data Science AnalyticsTop 10 Best AI Labeling Services of 2026
Ranked top 10 ai labeling services by quality, pricing, and speed for teams comparing Cloudfactory, Snorkel AI, and Labelbox options.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Cloudfactory is the best fit when teams need consistent expert labeling across repeated dataset batches, whereas Snorkel AI works better for governance-heavy labeling programs where code-driven control and automation matter more than a simple managed service.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Cloudfactory
Escalation and adjudication workflow that turns ambiguous cases into consistent decisions across batches.
Built for fits when teams need consistent expert labeling across repeated dataset batches..
Snorkel AI
Editor pickData programming over labeling functions generates consensus labels from multiple weak signals with conflict resolution logic.
Built for fits when teams need governance-heavy labeling programs with automation and code-driven control..
Labelbox
Editor pickWorkflow-managed review and adjudication states that enforce label release through approval before export.
Built for fits when production labeling requires review gates, API-driven setup, and model-assisted annotation loops..
Comparison Table
Cloudfactory
specialistManaged workforce for data labeling and AI training data.
Escalation and adjudication workflow that turns ambiguous cases into consistent decisions across batches.
Cloudfactory is a strong fit for teams that need consistent expert annotation outcomes across ongoing dataset batches rather than one-off labeling. Delivery typically includes structured annotation guidelines, layered reviews, and adjudication steps when labelers disagree, which helps reduce label noise in production training sets. Integration emphasis comes through workflow configuration, bulk task orchestration, and export formatting aligned to downstream model pipelines.
A tradeoff appears when internal teams expect a highly self-serve automation layer for every step, because the process relies on managed operations for guideline tuning, escalation, and QA sampling. Cloudfactory works best when there is enough data volume to run repeatable batches and when label taxonomies can be defined up front to keep throughput stable.
- +Guideline-led labeling execution with structured QA sampling
- +Adjudication path for disagreements that reduces inconsistent labels
- +Batch-oriented operations suited for continuous dataset refresh cycles
- +Export outputs aligned to common training dataset consumption
- –More managed operations than fully self-serve automation
- –Iteration speed depends on guideline readiness and escalation timing
- –High-complexity workflows need careful upfront taxonomy definitions
- –Labeler workload balancing can affect latency across large batches
ML platform teams
Recurrent dataset labeling for training
More consistent ground-truth datasets
Computer vision teams
Image annotation with segmentation outputs
Lower label noise in masks
Show 2 more scenarios
NLP data teams
Intent classification label set expansion
Cleaner class definitions
Uses guideline-driven decisions and dispute resolution to expand class coverage consistently.
Product analytics teams
Entity labeling for search relevance
Higher inter-annotator agreement
Manages labeling reviews to reduce ambiguity across entity spans and class assignments.
Best for: Fits when teams need consistent expert labeling across repeated dataset batches.
Snorkel AI
enterprise_vendorProgrammatic data labeling and weak supervision platform services.
Data programming over labeling functions generates consensus labels from multiple weak signals with conflict resolution logic.
Snorkel AI fits teams that need more than task UI and want labeling logic versioned alongside training code. Labeling functions can be combined with weak supervision so multiple signals contribute to a single consensus label workflow. Human review can be directed through targeted queues, with adjudication behavior governed by the labeling program rather than ad hoc spreadsheets.
A notable tradeoff is that the strongest outcomes depend on building and maintaining labeling functions and the associated labeling configuration over time. Snorkel AI works best when there is enough domain structure to translate into deterministic heuristics or model-assisted pre-labels, such as intent classification or entity extraction projects with repeating patterns.
- +Labeling functions turn expert heuristics into reusable, testable labeling logic
- +Data programming reconciles conflicting signals into consistent consensus labels
- +Automation directs human review through model-assisted pre-labeling
- +Quality assurance sampling supports targeted gold-standard refinement
- –Requires engineering time to author and maintain labeling functions
- –Labeling program changes can slow iteration until conflicts settle
Applied ML teams
Build weak supervision for text labeling
Faster iteration on ground-truth quality
NLP data teams
Adjudicate entity extraction conflicts
Lower label noise in datasets
Show 1 more scenario
ML platform engineers
Automate human-in-the-loop review
Higher effective annotation throughput
Run pre-labeling and focus annotation on high-impact samples for each batch.
Best for: Fits when teams need governance-heavy labeling programs with automation and code-driven control.
Labelbox
enterprise_vendorData labeling and AI training data management services.
Workflow-managed review and adjudication states that enforce label release through approval before export.
Labelbox fits teams that need more than work distribution because it provides workflow states that can enforce review, adjudication, and sign-off before data ships to training. Its model-assisted labeling and pre-labeling paths reduce manual effort by turning model predictions into editable annotation starting points. The integration surface supports programmatic dataset creation, labeling job configuration, and consistent exports that downstream training code can ingest.
A key tradeoff is that deep workflow configuration rewards labeling program discipline and can add setup time before throughput stabilizes. Labelbox is best used when label definitions change iteratively or when quality gates must stay consistent across multiple annotator cohorts.
- +Configurable review and adjudication workflow states for controlled label release
- +Annotation API supports programmatic dataset and job configuration
- +Model-assisted pre-labeling reduces manual work for large datasets
- +Exports align with ML training pipelines using consistent dataset outputs
- –Workflow configuration overhead increases time to first stable throughput
- –More governance knobs than small teams typically need
Computer vision ML teams
Polygon masks with review gates
Lower label noise in training sets
NLP data teams
Human-in-the-loop intent classification
Faster iteration on class definitions
Show 1 more scenario
Annotation ops managers
Multi-cohort reviewer consistency
More consistent ground-truth output
Operational teams manage reviewer assignment and quality gates across changing guidelines.
Best for: Fits when production labeling requires review gates, API-driven setup, and model-assisted annotation loops.
Telus International
enterprise_vendorAI data solutions including annotation and labeling services.
Dedicated workforce management and QA sampling procedures built for consistent expert annotation at scale.
Telus International is a human-in-the-loop data labeling vendor that runs expert annotation workflows at scale for enterprise AI programs. Its core delivery model centers on workforce management, annotation guidelines execution, and QA sampling to control label noise across image, text, and audio tasks.
The company is commonly selected for projects that need tight operational governance and repeatable throughput rather than one-off dataset creation. Telus International can be engaged to support model-assisted labeling workstreams where pre-labeling reduces manual review volume.
- +Workforce management designed for high-volume annotation operations
- +QA sampling programs aimed at reducing label noise and drift
- +Guidelines-driven delivery supports consistent expert annotation
- +Operational governance supports ongoing dataset refresh cycles
- –API and automation surface depth is less transparent than specialist vendors
- –Needs more project management to lock formats, classes, and adjudication
Best for: Fits when enterprises need governed, guideline-driven annotation throughput for ongoing AI dataset programs.
Hive
enterprise_vendorData labeling and AI model training services.
Pre-labeling plus human review routing that shortens time to gold-standard datasets through iterative QA loops.
Hive is an AI labeling service that coordinates human annotation work with model-assisted pre-labeling workflows. It focuses on project-level annotation execution, including guideline delivery to annotators and quality checks during labeling.
The strongest fit is teams that need tight integration with their data pipelines through an operational API and repeatable labeling jobs. Governance is handled through role separation for staff and review steps that reduce label noise before dataset delivery.
- +Model-assisted pre-labeling reduces manual annotation effort per task
- +Project execution includes guideline handoff and review steps
- +API-first job orchestration supports repeatable labeling runs
- +Workforce workflow supports adjudication style quality handling
- –Onboarding requires careful annotation guideline translation for consistency
- –Complex labeling types may need extra iteration to tune quality thresholds
- –Workflow configuration depth can slow initial setup for small projects
- –Throughput depends on task packaging granularity and turnaround expectations
Best for: Fits when teams need a managed labeling workflow with API-driven job orchestration and in-process QA.
Ai Palette
specialistAI-driven data labeling and annotation services for FMCG.
Multi-stage review with quality sampling to catch ambiguity and reduce label noise before dataset handoff.
Ai Palette focuses on managed AI data labeling workflows for teams that need consistent expert labeling and review cycles across common ML annotation types. The service is built for integration into existing dataset pipelines via import formats, batch jobs, and labeling-status visibility during work execution.
Delivery quality centers on guideline-driven annotation, adjudication through review steps, and quality sampling designed to reduce label noise. Automation and control are strongest when labeling instructions, classes, and acceptance criteria can be standardized before throughput ramps.
- +Annotation execution follows provided guidelines with multi-step review
- +Dataset batch management supports predictable throughput for labeling runs
- +Quality sampling targets label noise before work is finalized
- +Workflow visibility helps track labeling progress across batches
- –Complex ontology and edge-case handling needs detailed upfront instruction
- –Higher-volume flows depend on tight coordination with review expectations
Best for: Fits when ML teams need consistent expert labeling with review-driven quality controls for production dataset creation.
Scale AI
enterprise_vendorProvides data annotation and AI training data services for machine learning teams.
Model-assisted pre-labeling with human review and adjudication-aware QA for ambiguous labeling batches.
Scale AI differentiates itself with workflow automation built around model-assisted labeling and repeatable task pipelines for high-volume annotation.
It supports multiple annotation types through project-based work orders and measurable quality workflows tied to workforce execution.
The integration surface emphasizes programmatic project management and labeling task provisioning that fit internal tools and human-in-the-loop review loops.
Delivery emphasis focuses on throughput control and governance during adjudication and QA sampling for noisy or ambiguous inputs.
- +API-driven project provisioning supports consistent label job automation
- +Model-assisted pre-labeling reduces manual effort while preserving review steps
- +Quality workflows include adjudication paths and QA sampling controls
- +Workforce operations scale for large datasets with tracked task execution
- –Requires clear annotation guidelines to avoid label drift across batches
- –Operational overhead increases when workflows need complex adjudication rules
Best for: Fits when teams need automated labeling pipelines with programmatic task provisioning and controlled QA for large datasets.
Clickworker
specialistCrowdsourced data labeling and text creation services.
Worker-driven task execution with guideline-first configuration plus API support for automated routing and result ingestion.
Clickworker delivers human-in-the-loop data labeling through a distributed crowd workforce and task templates designed for measurable ground-truth creation. It is particularly geared toward document, web, and multimedia microtasks where annotation guidelines and worker instructions drive consistent outcomes.
The workflow centers on project-level task setup, guideline-driven labeling, and quality controls that target label noise via review sampling and adjudication patterns. It also supports automation through APIs and workflow integration paths for routing work and fetching completed outputs.
- +Human workforce model supports iterative guideline changes during annotation runs
- +API access enables programmatic task creation and results retrieval for pipelines
- +Configurable tasks fit text, document, and multimedia labeling workflows
- +Built-in quality controls reduce label noise for guideline-dependent tasks
- –Best results require disciplined annotation guidelines and frequent QA sampling
- –Higher-complexity labeling like tight spatial tasks can increase variability
Best for: Fits when teams need crowd-based labeling with API-driven pipeline integration and active QA.
Alegion
specialistEnterprise data labeling and annotation services.
Adjudication-based reconciliation across annotators for ambiguous items, implemented through controlled multi-stage review.
Alegion runs human-in-the-loop data labeling workflows for computer vision and text data, with an explicit focus on guideline-driven expert annotation. The service is organized around configurable task instructions, assessor coordination, and quality control steps designed to reduce label noise.
Alegion’s delivery model supports multi-stage workflows such as pre-labeling passes followed by review and adjudication, which fits teams that need repeatable ground-truth creation. Integration depth typically centers on project setup, dataset export formats, and operational handoffs for rework cycles rather than exposing a developer-first data plane.
- +Guideline-driven task setup supports consistent expert annotation outputs
- +Multi-stage review flows handle ambiguity through adjudication and consensus
- +Clear operational process for rework loops when labels fail QA checks
- +Works well for both vision and text labeling projects
- –Developer-facing API and automation surface appear limited compared with API-first vendors
- –Ontology and taxonomy design work requires detailed upfront class definitions
- –Throughput depends on staffing capacity and workflow complexity
- –Governance artifacts like audit log granularity may need custom review workflow design
Best for: Fits when teams need managed expert annotation with guideline control and QA-driven iteration.
Cogito Tech
specialistData annotation and labeling services for machine learning.
Adjudication and quality sampling workflow designed to handle ambiguous cases during expert annotation.
Cogito Tech provides AI labeling services focused on executing human-in-the-loop annotation work for production datasets that need consistent labeling behavior. The engagement model emphasizes annotation guidelines, adjudication workflows, and quality sampling to manage label noise and ambiguity during dataset creation.
Cogito Tech also supports integration into client workflows through configurable labeling instructions and review cycles that match team governance needs. For teams that want controlled throughput and repeatable labeling outcomes, Cogito Tech’s process design is more relevant than tooling-first features.
- +Clear guideline-driven workflow for consistent expert annotation decisions
- +Adjudication and quality sampling to reduce label noise on ambiguous items
- +Process fit for production dataset timelines with staged reviews
- +Structured handoff artifacts that support internal governance and dataset review
- –Limited evidence of public API or automation surface for labeling management
- –Dataset schema controls are not described in a way that supports complex ontology changes
- –Operational turnaround depends on workflow staffing and review stages
- –Integration depth into custom labeling pipelines is not documented with technical specifics
Best for: Fits when annotation guidelines and quality sampling matter more than self-serve tooling.
Conclusion
After evaluating 10 data science analytics, Cloudfactory stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right ai labeling
AI labeling turns model training and evaluation data from raw inputs into structured ground-truth labels using human-in-the-loop execution, routing, and quality controls. This buyer guide covers Cloudfactory, Snorkel AI, Labelbox, Telus International, Hive, Ai Palette, Scale AI, Clickworker, Alegion, and Cogito Tech. The provider set emphasizes how labeling programs move from guidelines to annotated outputs with escalation, adjudication, and review gates.
The buying decisions in this guide focus on integration depth, automation and API surface, and governance controls that affect throughput and label consistency. Cloudfactory leads for escalation and adjudication that resolves ambiguous cases into batch-level decisions. Snorkel AI leads for code-driven labeling functions that produce consensus labels from multiple weak signals with conflict resolution logic.
AI labeling: human-in-the-loop workflows that produce consistent ground-truth datasets
AI labeling is the workflow that converts inputs like images, text, or audio into class labels, bounding boxes, polygon masks, keypoints, or transcriptions using guideline-led experts and managed review steps. The process typically includes annotation guidelines, workforce execution, quality assurance sampling, and adjudication for disputed or ambiguous items, which directly reduces label noise and label drift.
Cloudfactory and Labelbox illustrate two operational patterns that matter during procurement. Cloudfactory runs an escalation and adjudication workflow that converts ambiguous cases into consistent decisions across repeated dataset batches. Labelbox enforces label release through workflow-managed review and adjudication states so exports require approval, and it supports programmatic dataset and job configuration through an annotation API.
AI labeling capabilities that control throughput and label consistency
AI labeling tools succeed when routing, review states, and escalation paths convert ambiguous items into consistent outcomes. Cloudfactory turns disputes into an adjudication path across repeated batches, which reduces inconsistent label decisions.
The same workflows also determine how fast teams can move from guideline drafts to exported datasets. Labelbox enforces review and adjudication states so exports require approval, and it pairs those gates with an annotation API for programmatic job and dataset setup.
Escalation and adjudication workflow for ambiguous items
Cloudfactory resolves ambiguity through an escalation and adjudication workflow that turns disputed cases into consistent decisions across repeated dataset batches. Cogito Tech also uses adjudication and quality sampling to handle ambiguous cases during expert annotation.
Workflow-managed review gates tied to label release
Labelbox enforces label release through workflow-managed review and adjudication states so exports require approval. Hive includes in-process review routing with guideline handoff to shorten time to gold-standard datasets through iterative QA loops.
Code-driven consensus from multiple weak signals
Snorkel AI uses labeling functions plus data programming to generate consensus labels and resolve conflicts through explicit logic. Scale AI also applies model-assisted pre-labeling with human review and adjudication-aware QA for ambiguous batches.
Model-assisted pre-labeling with human review routing
Hive provides pre-labeling plus human review routing to reduce manual work per task while still keeping review steps in the execution flow. Scale AI focuses on model-assisted pre-labeling paired with controlled QA for large dataset labeling pipelines.
Programmatic automation surface for project provisioning
Labelbox supports API-driven dataset and job configuration so labeling setup can run through automation. Scale AI also uses API-driven project provisioning to keep task creation consistent across automated labeling workflows.
Workforce management and QA sampling designed for expert teams
Telus International includes dedicated workforce management with QA sampling procedures aimed at reducing label noise and drift. Ai Palette uses multi-stage review with quality sampling to catch ambiguity before dataset handoff.
Choose based on execution philosophy, automation depth, and governance control points
The fastest way to pick the right AI labeling service is to match execution flow to how the team handles ambiguity and approvals. Cloudfactory and Alegion emphasize adjudication-based reconciliation for disputed items, while Labelbox focuses on review states that control export release.
Automation and integration depth decide how labeling fits into existing pipelines and dataset operations. Labelbox and Scale AI provide clear API-driven setup paths, while Snorkel AI shifts control to code-driven labeling functions that require engineering time.
Map the ambiguity decision path to the service’s adjudication mechanics
If ambiguous items must resolve into consistent batch-level outcomes, compare Cloudfactory’s escalation and adjudication workflow with Alegion’s controlled multi-stage review and adjudication reconciliation. If disputes require explicit programmatic conflict handling, compare Snorkel AI’s data programming reconciliation logic with Labelbox’s workflow-managed adjudication states.
Decide whether label export needs approval gates
If production output must only release after review completion, prioritize Labelbox because its workflow states enforce label release through approval before export. If the process can tolerate iterative handoff after in-process QA routing, compare Hive’s guided execution flow with Ai Palette’s multi-stage review and quality sampling for handoff.
Match automation needs to the API and provisioning pattern
For pipeline-driven setup and job configuration, compare Labelbox’s annotation API for programmatic dataset and job configuration with Scale AI’s API-driven project provisioning for consistent task automation. For crowd or workforce-driven ingestion where tasks route to workers and results are pulled back, compare Clickworker’s worker-driven execution with API support for routing and result retrieval.
Choose the control surface that the team can operate reliably
If the team can write and maintain labeling functions, Snorkel AI’s labeling functions and consensus logic provide code-driven governance but require ongoing engineering effort. If the team prefers guidelines and structured review coordination, Cloudfactory and Telus International lean on guideline-led execution with structured QA sampling and managed operations.
Validate that guideline complexity fits the service execution overhead
When annotation rules include edge-case and ontology complexity, compare Ai Palette’s need for detailed upfront instruction with Hive’s onboarding guideline translation requirement for consistency. When classes and taxonomy changes are expected often, check how workflow configuration overhead affects first stable throughput in Labelbox.
Stress-test throughput control using QA sampling and review steps
If label noise reduction requires explicit QA sampling and review routing, compare Telus International’s QA sampling programs with Ai Palette’s quality sampling and multi-stage review. If ambiguous items are handled through adjudication plus sampling, compare Cogito Tech’s adjudication and quality sampling workflow with Cloudfactory’s structured QA sampling and adjudication path.
Who should buy AI labeling services from this set of providers
These providers fit teams that treat labeling as an operational workflow with review gates, adjudication, and repeatable batch execution. The differentiator is how each provider turns guidelines and uncertainty into consistent outcomes with specific control points.
Different teams also value different control surfaces. Snorkel AI suits organizations that can invest engineering time in labeling function logic, while Telus International suits organizations that need workforce management and QA sampling designed for high-volume expert annotation programs.
Enterprise teams running ongoing AI dataset programs with strict quality controls
Telus International provides workforce management designed for high-volume annotation operations and QA sampling procedures aimed at reducing label noise and drift.
ML teams that want code-driven governance for consensus labels across weak signals
Snorkel AI generates consensus labels from multiple weak signals using labeling functions and data programming conflict resolution logic, which requires engineering time to author and maintain.
Production teams that need export release tied to review and approval states
Labelbox enforces review and adjudication workflow states so label exports require approval, and it supports API-driven dataset and job configuration for automated operations.
Organizations that need fast iteration toward gold-standard datasets with pre-labeling and iterative QA loops
Hive uses model-assisted pre-labeling plus human review routing and iterative QA loops to shorten time to gold-standard datasets while keeping review steps in the workflow.
Teams running programmatic labeling pipelines at scale with automated task provisioning
Scale AI supports API-driven project provisioning and model-assisted pre-labeling with human review and adjudication-aware QA for large dataset workflows.
Common procurement mistakes that break AI labeling outcomes
A common failure mode is picking a service based on annotation capacity while ignoring how ambiguity becomes decisions across batches. Cloudfactory’s escalation and adjudication workflow and Labelbox’s review and adjudication states both address this, while weaker workflows can produce drifting outcomes when guidelines are unclear.
Another failure mode is mismatching automation expectations to the service’s control surface. Snorkel AI’s labeling functions require engineering investment, while Clickworker’s worker-driven variability requires strict guideline discipline and frequent QA sampling.
Assuming ambiguity resolution works the same way across vendors
Cloudfactory turns ambiguous cases into consistent batch-level decisions through escalation and adjudication, while Alegion handles ambiguity through controlled multi-stage review and adjudication reconciliation.
Overlooking how label export is gated before downstream use
Labelbox enforces label release through workflow-managed review and adjudication states so exports require approval, and teams that skip this requirement often see governance gaps in production.
Underestimating guideline readiness time for workflow configuration
Labelbox includes workflow configuration overhead that increases time to first stable throughput, and Cloudfactory’s iteration speed depends on guideline readiness and escalation timing.
Choosing a code-driven approach without allocating engineering time
Snorkel AI requires engineering time to author and maintain labeling functions, and fast iteration can slow until conflicts settle when labeling program changes are frequent.
Treating crowd-based execution like fully managed expert annotation
Clickworker’s best results rely on disciplined annotation guidelines and frequent QA sampling, and tighter spatial tasks can increase variability if guideline detail is insufficient.
How We Selected and Ranked These Providers
We evaluated Cloudfactory, Snorkel AI, Labelbox, Telus International, Hive, Ai Palette, Scale AI, Clickworker, Alegion, and Cogito Tech using features at 40% weight, ease at 30% weight, and value at 30% weight. Feature scoring prioritized escalation and adjudication mechanisms, workflow-managed review gates, and automation surfaces that support API-driven setup.
Ease scoring emphasized how quickly teams can move from guideline translation to stable execution using structured QA sampling and review steps. Value scoring accounted for how throughput and label consistency are achieved through managed operations versus self-serve automation, with Cloudfactory standing out for escalation and adjudication that produces consistent decisions across repeated dataset batches.
Frequently Asked Questions About ai labeling
How do Cloudfactory and Labelbox handle labeling workflows when approvals gate exports?
Which provider is strongest for code-driven automation using labeling functions?
What breaks when data labeling requires tight RBAC and auditable approval steps across roles?
How do Hive and Alegion support pre-labeling passes followed by review and adjudication?
When is Telus International a better fit than a developer-first labeling program?
Which services support APIs for automated job orchestration and result ingestion?
How do onboarding and configuration differ across Cloudfactory and Scale AI?
Where does Model-assisted labeling fall short for ambiguous inputs without strong adjudication processes?
Which provider is best aligned with repeated batch datasets that require consistent guideline execution?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Data Science AnalyticsTop 10 Best AI Data Labeling Services of 2026
- Education LearningTop 10 Best AI Learning Services of 2026
- Language CultureTop 10 Best AI Translation Services of 2026
- Data Science AnalyticsTop 10 Best Data Labeling Software of 2026
- Data Science AnalyticsTop 10 Best Ai Image Analysis Software of 2026
Keep exploring
Comparing two specific tools?
Software Alternatives
See head-to-head software comparisons with feature breakdowns, pricing, and our recommendation for each use case.
Explore software alternatives→In this category
Data Science Analytics alternatives
See side-by-side comparisons of data science analytics tools and pick the right one for your stack.
Compare data science analytics tools→