Low sugar is quickly becoming the default choice in Saudi Arabia, with 62% of Saudis saying they prefer low-sugar beverages in 2023. At the same time, energy drinks are gaining momentum, with 45% of consumers aged 18 to 34 drinking them weekly, even as bottled water remains the urban favorite with 71% preferring it over tap. What looks like a clear health shift turns out to be a more complex split across categories, brands, and exports worth unpacking.
Key Takeaways
- 62% of Saudis prefer low-sugar beverages in 2023 survey
- 45% of KSA consumers aged 18-34 consume energy drinks weekly 2023
- Health-conscious Saudis increased functional drink intake by 18% in 2023
- Saudi beverage exports to GCC countries totaled USD 450 million in 2023
- KSA imported USD 1.15 billion in beverages mainly juices/concentrates 2023
- Bottled water exports from Saudi Arabia reached 150 million liters valued USD 120 million 2023
- Al Jameel for Trading juices output 120 million liters 2023 market share 12%
- Savola Foods market share in Saudi juice segment 28% with sales SAR 2.1 billion 2023
- Coca-Cola holds 45% share of Saudi carbonated drinks market in 2023
- The Saudi Arabia non-alcoholic beverage market size reached USD 6.12 billion in 2023 and is expected to grow at a CAGR of 7.2% to USD 9.85 billion by 2030
- Saudi beverage industry revenue grew by 8.5% year-on-year in 2022, totaling SAR 25.4 billion, driven by bottled water and soft drinks segments
- The functional beverage segment in Saudi Arabia is projected to expand from USD 450 million in 2023 to USD 780 million by 2028 at a CAGR of 11.6%
- Saudi carbonated soft drinks production hit 1.8 billion liters in 2023
- Per capita bottled water consumption in Saudi Arabia was 165 liters in 2023, highest in Middle East
- Saudi juice consumption volume grew 4.8% to 450 million liters in 2023
Saudi beverage demand in 2023 surged with health trends, exports, and strong water and juice growth.
Related reading
01 · Category
Consumer Trends And Preferences20 stats
01
62% of Saudis prefer low-sugar beverages in 2023 survey
02
45% of KSA consumers aged 18-34 consume energy drinks weekly 2023
03
Health-conscious Saudis increased functional drink intake by 18% in 2023
04
71% prefer bottled water over tap in urban Saudi areas 2023
05
Juice consumption among women rose 12% due to vitamin fortification preference 2023
06
55% Saudis choose natural flavors over artificial in soft drinks 2023 poll
07
RTD coffee popularity up 25% among millennials in KSA 2023
08
38% shift to zero-calorie drinks in Saudi market 2023
09
Herbal infusions consumption grew 22% favored for wellness 2023
10
67% Saudis buy beverages based on packaging sustainability 2023 survey
11
Sports drinks demand up 16% post-Ramadan fitness trend 2023
12
52% prefer local brands for juices citing freshness 2023
13
Coffee consumption skewed 60% towards iced variants in summer 2023 KSA
14
44% Gen Z Saudis experiment with kombucha/probiotics drinks 2023
15
Premium water preference 29% among high-income Saudis 2023
16
E-commerce beverage purchases 35% of total for 25-35 age group 2023
17
Low/no alcohol mocktails trend up 40% in urban cafes 2023
18
58% prioritize vitamin-enhanced beverages post-COVID 2023
19
Sparkling water daily drinkers rose to 23% in KSA 2023
20
Organic juice demand increased 19% among families 2023
Interpretation
Consumer Trends And Preferences Interpretation
In Saudi Arabia, consumers are clearly leaning toward healthier choices with 62% preferring low-sugar beverages and functional drink intake up 18% in 2023, showing a strong preference for wellness-focused options within consumer trends and preferences.
02 · Category
Exports, Imports, And Trade17 stats
01
Saudi beverage exports to GCC countries totaled USD 450 million in 2023
02
KSA imported USD 1.15 billion in beverages mainly juices/concentrates 2023
03
Bottled water exports from Saudi Arabia reached 150 million liters valued USD 120 million 2023
04
Saudi juice exports grew 11% to USD 280 million targeting UAE and Bahrain 2023
05
Imports of energy drinks to KSA USD 85 million primarily from Austria/UAE 2023
06
Saudi soft drinks exports volume 250 million liters USD 200 million 2023
07
KSA beverage trade balance surplus USD 150 million in non-alc segment 2023
08
Imports of RTD tea from Turkey/China USD 45 million to Saudi 2023
09
Saudi mineral water exports to Europe USD 30 million first time 2023
10
Fruit juice concentrate imports USD 320 million mainly Brazil/USA 2023 KSA
11
Saudi exports of functional beverages USD 60 million to MENA 2023
12
KSA carbonated drinks imports dropped 5% to USD 50 million 2023
13
Dairy beverage imports USD 210 million from New Zealand/EU 2023
14
Saudi bottled water export growth 14% CAGR 2020-2023 to GCC
15
Imports of coffee products USD 180 million roasted/RTD to KSA 2023
16
Saudi energy drinks exports USD 25 million nascent market 2023
17
KSA beverage re-exports via Jeddah port USD 90 million 2023
Interpretation
Exports, Imports, And Trade Interpretation
In 2023 Saudi Arabia was a net importer of beverages at USD 1.15 billion, while exports still reached notable figures such as USD 450 million to GCC countries and USD 120 million in bottled water, showing strong cross-border trade activity despite higher import volumes overall.
More related reading
04 · Category
Market Size And Growth20 stats
01
The Saudi Arabia non-alcoholic beverage market size reached USD 6.12 billion in 2023 and is expected to grow at a CAGR of 7.2% to USD 9.85 billion by 2030
02
Saudi beverage industry revenue grew by 8.5% year-on-year in 2022, totaling SAR 25.4 billion, driven by bottled water and soft drinks segments
03
The functional beverage segment in Saudi Arabia is projected to expand from USD 450 million in 2023 to USD 780 million by 2028 at a CAGR of 11.6%
04
Saudi soft drinks market value stood at USD 2.8 billion in 2023 with a forecasted CAGR of 5.9% through 2029
05
Bottled water market in Saudi Arabia generated SAR 4.2 billion in sales in 2022, expected to hit SAR 6.1 billion by 2027 growing at 7.8% CAGR
06
Saudi juice market expanded by 6.3% in 2023 to USD 1.1 billion, with projections to USD 1.65 billion by 2030 at 6% CAGR
07
Energy drinks sales in Saudi Arabia rose 12.4% in 2023 reaching USD 320 million, forecasted CAGR 10.2% to 2028
08
RTD tea and coffee market in KSA valued at USD 250 million in 2023, growing at 9.1% CAGR to USD 420 million by 2029
09
Saudi beverage market per capita spend increased from SAR 145 in 2021 to SAR 168 in 2023
10
Overall KSA beverages sector CAGR from 2018-2023 was 6.7%, with total market size at USD 7.2 billion in 2023
11
Saudi non-alc beverage wholesale value grew 9.2% to SAR 28.7 billion in 2023
12
Projected Saudi beverage market growth rate of 8.1% annually from 2024-2032 driven by urbanization
13
KSA dairy-based beverages market reached USD 1.8 billion in 2023, CAGR 5.4% forecasted to 2029
14
Saudi sparkling water segment valued at USD 180 million in 2023, expected 11% CAGR to USD 320 million by 2030
15
Total beverage imports value in KSA hit USD 1.2 billion in 2023, contributing to 7.5% market growth
16
Saudi beverage e-commerce sales surged 22% in 2023 to USD 450 million, boosting overall market
17
KSA healthy beverage market size was USD 950 million in 2023, projected CAGR 8.9% to USD 1.7 billion by 2030
18
Beverage production value added in Saudi Arabia increased 7.9% to SAR 12.3 billion in 2023
19
Saudi premium beverages segment grew 14.2% in 2023 to USD 620 million
20
KSA beverage market volume reached 4.2 billion liters in 2023, up 5.6% YoY
Interpretation
Market Size And Growth Interpretation
The Saudi non-alcoholic beverage market is set to rise from USD 6.12 billion in 2023 to USD 9.85 billion, reflecting strong market size growth across key categories like soft drinks, bottled water, and functional beverages.
05 · Category
Production And Consumption26 stats
01
Saudi carbonated soft drinks production hit 1.8 billion liters in 2023
02
Per capita bottled water consumption in Saudi Arabia was 165 liters in 2023, highest in Middle East
03
Saudi juice consumption volume grew 4.8% to 450 million liters in 2023
04
Energy drinks consumed 120 million liters in KSA 2023, up 13% from 2022
05
RTD tea consumption in Saudi Arabia reached 85 million liters in 2023, CAGR 8.7% since 2019
06
Saudi soft drinks per capita consumption stood at 92 liters in 2023
07
Bottled water production capacity in KSA exceeded 5 billion liters annually in 2023
08
Dairy beverages consumption volume was 1.2 billion liters in Saudi Arabia 2023
09
Functional drinks production in KSA hit 200 million liters in 2023, up 10.5%
10
Saudi tea consumption totals 250 million kg annually equivalent to 1.5 billion liters in 2023
11
Coffee consumption per capita in Saudi Arabia rose to 2.3 kg in 2023 from 2.1 kg in 2022
12
Sparkling beverages production volume 320 million liters in KSA 2023
13
Saudi non-carbonated soft drinks consumed 650 million liters in 2023, growth 6.2%
14
Sports drinks volume sales 45 million liters in Saudi Arabia 2023
15
Herbal tea production reached 30 million liters in KSA 2023
16
Saudi mineral water output 2.1 billion liters in 2023 from major plants
17
Juice concentrate processing capacity 150 million liters equivalent in 2023
18
KSA iced coffee consumption 25 million liters in 2023, up 15%
19
Bottled water daily consumption averages 12 million liters in Riyadh alone 2023
20
PepsiCo Saudi production of Aquafina water 1.2 billion liters annually 2023
21
Savola Group's beverages division produced 800 million liters of juices and nectars in 2023
22
Hadayek Segma water production 900 million liters in 2023
23
Coca-Cola Al Ahlia Beverages output 1.5 billion liters soft drinks 2023
24
Nestle Waters Saudi Arabia produced 1.1 billion liters Perrier and Nestle Pure Life 2023
25
Agthia Group Saudi juice production 250 million liters 2023
26
Red Bull Saudi distributor produced/sold 80 million liters energy drinks 2023
Interpretation
Production And Consumption Interpretation
In Saudi Arabia’s production and consumption landscape, beverage demand is rising across multiple categories in 2023, with carbonated soft drinks reaching 1.8 billion liters and energy drinks climbing to 120 million liters, while per capita soft drinks stand at 92 liters and bottled water leads the Middle East at 165 liters.
report visual · Comparison
Saudi beverage preferences are shifting toward low-sugar, zero-calorie, and functional options (2023)
In 2023, consumer preference data shows a strong move toward lower-sugar and zero-calorie drinks, alongside rising interest in functional and vitamin-enhanced beverages.
71% prefer bottled water over tap in urban Saudi areas 202371%
62% of Saudis prefer low-sugar beverages in 2023 survey62%
58% prioritize vitamin-enhanced beverages post-COVID 202358%
38% shift to zero-calorie drinks in Saudi market 202338%
Herbal infusions consumption grew 22% favored for wellness 202322%
Health-conscious Saudis increased functional drink intake by 18% in 202318%
Reference
Cite This Report
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APA
Christopher Morgan. (2026, February 13). Saudi Beverage Industry Statistics. Gitnux. https://gitnux.org/saudi-beverage-industry-statistics
MLA
Christopher Morgan. "Saudi Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/saudi-beverage-industry-statistics.
Chicago
Christopher Morgan. 2026. "Saudi Beverage Industry Statistics." Gitnux. https://gitnux.org/saudi-beverage-industry-statistics.
Sources & references
71 datasets cited across this report · attribution is report-level