From bottled water to booming energy drinks, Saudi Arabia's beverage industry is undergoing a remarkable surge, with its non-alcoholic market alone projected to leap from USD 6.12 billion to nearly USD 10 billion by the end of the decade, driven by a national thirst for healthier options, premium brands, and e-commerce convenience.
Key Takeaways
- The Saudi Arabia non-alcoholic beverage market size reached USD 6.12 billion in 2023 and is expected to grow at a CAGR of 7.2% to USD 9.85 billion by 2030
- Saudi beverage industry revenue grew by 8.5% year-on-year in 2022, totaling SAR 25.4 billion, driven by bottled water and soft drinks segments
- The functional beverage segment in Saudi Arabia is projected to expand from USD 450 million in 2023 to USD 780 million by 2028 at a CAGR of 11.6%
- Saudi carbonated soft drinks production hit 1.8 billion liters in 2023
- Per capita bottled water consumption in Saudi Arabia was 165 liters in 2023, highest in Middle East
- Saudi juice consumption volume grew 4.8% to 450 million liters in 2023
- Al Jameel for Trading juices output 120 million liters 2023 market share 12%
- Savola Foods market share in Saudi juice segment 28% with sales SAR 2.1 billion 2023
- Coca-Cola holds 45% share of Saudi carbonated drinks market in 2023
- 62% of Saudis prefer low-sugar beverages in 2023 survey
- 45% of KSA consumers aged 18-34 consume energy drinks weekly 2023
- Health-conscious Saudis increased functional drink intake by 18% in 2023
- Saudi beverage exports to GCC countries totaled USD 450 million in 2023
- KSA imported USD 1.15 billion in beverages mainly juices/concentrates 2023
- Bottled water exports from Saudi Arabia reached 150 million liters valued USD 120 million 2023
Saudi Arabia's non-alcoholic beverage market is large and consistently growing across all major segments.
Consumer Trends and Preferences
- 62% of Saudis prefer low-sugar beverages in 2023 survey
- 45% of KSA consumers aged 18-34 consume energy drinks weekly 2023
- Health-conscious Saudis increased functional drink intake by 18% in 2023
- 71% prefer bottled water over tap in urban Saudi areas 2023
- Juice consumption among women rose 12% due to vitamin fortification preference 2023
- 55% Saudis choose natural flavors over artificial in soft drinks 2023 poll
- RTD coffee popularity up 25% among millennials in KSA 2023
- 38% shift to zero-calorie drinks in Saudi market 2023
- Herbal infusions consumption grew 22% favored for wellness 2023
- 67% Saudis buy beverages based on packaging sustainability 2023 survey
- Sports drinks demand up 16% post-Ramadan fitness trend 2023
- 52% prefer local brands for juices citing freshness 2023
- Coffee consumption skewed 60% towards iced variants in summer 2023 KSA
- 44% Gen Z Saudis experiment with kombucha/probiotics drinks 2023
- Premium water preference 29% among high-income Saudis 2023
- E-commerce beverage purchases 35% of total for 25-35 age group 2023
- Low/no alcohol mocktails trend up 40% in urban cafes 2023
- 58% prioritize vitamin-enhanced beverages post-COVID 2023
- Sparkling water daily drinkers rose to 23% in KSA 2023
- Organic juice demand increased 19% among families 2023
Consumer Trends and Preferences Interpretation
Saudis are thirsting for a paradox, guzzling energizing potions by the gallon while meticulously stripping the sugar from everything else, all served in a sustainable bottle that promises wellness but probably costs more than the tap water they no longer trust.
Exports, Imports, and Trade
- Saudi beverage exports to GCC countries totaled USD 450 million in 2023
- KSA imported USD 1.15 billion in beverages mainly juices/concentrates 2023
- Bottled water exports from Saudi Arabia reached 150 million liters valued USD 120 million 2023
- Saudi juice exports grew 11% to USD 280 million targeting UAE and Bahrain 2023
- Imports of energy drinks to KSA USD 85 million primarily from Austria/UAE 2023
- Saudi soft drinks exports volume 250 million liters USD 200 million 2023
- KSA beverage trade balance surplus USD 150 million in non-alc segment 2023
- Imports of RTD tea from Turkey/China USD 45 million to Saudi 2023
- Saudi mineral water exports to Europe USD 30 million first time 2023
- Fruit juice concentrate imports USD 320 million mainly Brazil/USA 2023 KSA
- Saudi exports of functional beverages USD 60 million to MENA 2023
- KSA carbonated drinks imports dropped 5% to USD 50 million 2023
- Dairy beverage imports USD 210 million from New Zealand/EU 2023
- Saudi bottled water export growth 14% CAGR 2020-2023 to GCC
- Imports of coffee products USD 180 million roasted/RTD to KSA 2023
- Saudi energy drinks exports USD 25 million nascent market 2023
- KSA beverage re-exports via Jeddah port USD 90 million 2023
Exports, Imports, and Trade Interpretation
Saudi Arabia’s beverage sector appears to be a masterful negotiator, cleverly quenching its own thirst for foreign juices and energy drinks while strategically flooding its neighbors with bottled water and juice for a tidy overall surplus.
Key Players and Market Share
- Al Jameel for Trading juices output 120 million liters 2023 market share 12%
- Savola Foods market share in Saudi juice segment 28% with sales SAR 2.1 billion 2023
- Coca-Cola holds 45% share of Saudi carbonated drinks market in 2023
- PepsiCo commands 32% of KSA soft drinks market volume 2023
- Hana Water (Hadayek) 25% market share in bottled water Saudi 2023
- Nestle 18% share in RTD tea/coffee Saudi market 2023
- Agthia 15% juice market share KSA 2023 revenue SAR 850 million
- Monster Energy 22% energy drinks share Saudi 2023
- Al Rabie Juice 20% non-carbonated juice share 2023
- Binn Group 12% bottled water market KSA 2023
- Unilever Lipton 35% RTD tea share Saudi Arabia 2023
- Nova 10% functional beverages market share 2023 sales USD 45 million
- Saudi Grains Organization influences 8% dairy beverages via supply 2023
- Farm FRESH 14% milk-based drinks share KSA 2023
- Wahaba Water 16% premium water segment 2023
- Red Sea International 9% juices 2023 volume 90 million liters
- Starbucks RTD coffee 28% share Saudi off-trade 2023
- Vimto (Nichols) 40% squash drinks share KSA 2023
- Aseel Dates beverages 7% health drinks niche 2023
- Saudi Food and Beverage Co. 11% energy drinks 2023
Key Players and Market Share Interpretation
While Saudi Arabia’s beverage market is a refreshing tapestry woven by giants like Coca-Cola and Savola, the true flavor is in the details: a crowded shelf where even a 12% share can make you a big fish in a very thirsty pond.
Market Size and Growth
- The Saudi Arabia non-alcoholic beverage market size reached USD 6.12 billion in 2023 and is expected to grow at a CAGR of 7.2% to USD 9.85 billion by 2030
- Saudi beverage industry revenue grew by 8.5% year-on-year in 2022, totaling SAR 25.4 billion, driven by bottled water and soft drinks segments
- The functional beverage segment in Saudi Arabia is projected to expand from USD 450 million in 2023 to USD 780 million by 2028 at a CAGR of 11.6%
- Saudi soft drinks market value stood at USD 2.8 billion in 2023 with a forecasted CAGR of 5.9% through 2029
- Bottled water market in Saudi Arabia generated SAR 4.2 billion in sales in 2022, expected to hit SAR 6.1 billion by 2027 growing at 7.8% CAGR
- Saudi juice market expanded by 6.3% in 2023 to USD 1.1 billion, with projections to USD 1.65 billion by 2030 at 6% CAGR
- Energy drinks sales in Saudi Arabia rose 12.4% in 2023 reaching USD 320 million, forecasted CAGR 10.2% to 2028
- RTD tea and coffee market in KSA valued at USD 250 million in 2023, growing at 9.1% CAGR to USD 420 million by 2029
- Saudi beverage market per capita spend increased from SAR 145 in 2021 to SAR 168 in 2023
- Overall KSA beverages sector CAGR from 2018-2023 was 6.7%, with total market size at USD 7.2 billion in 2023
- Saudi non-alc beverage wholesale value grew 9.2% to SAR 28.7 billion in 2023
- Projected Saudi beverage market growth rate of 8.1% annually from 2024-2032 driven by urbanization
- KSA dairy-based beverages market reached USD 1.8 billion in 2023, CAGR 5.4% forecasted to 2029
- Saudi sparkling water segment valued at USD 180 million in 2023, expected 11% CAGR to USD 320 million by 2030
- Total beverage imports value in KSA hit USD 1.2 billion in 2023, contributing to 7.5% market growth
- Saudi beverage e-commerce sales surged 22% in 2023 to USD 450 million, boosting overall market
- KSA healthy beverage market size was USD 950 million in 2023, projected CAGR 8.9% to USD 1.7 billion by 2030
- Beverage production value added in Saudi Arabia increased 7.9% to SAR 12.3 billion in 2023
- Saudi premium beverages segment grew 14.2% in 2023 to USD 620 million
- KSA beverage market volume reached 4.2 billion liters in 2023, up 5.6% YoY
Market Size and Growth Interpretation
The Kingdom's collective thirst is a gold mine, as every category from functional elixirs to sparkling water is surging with double-digit zeal, proving that Saudi Arabia's beverage market isn't just growing—it's doing so with the caffeinated, well-hydrated fervor of a nation running on premium fuel.
Production and Consumption
- Saudi carbonated soft drinks production hit 1.8 billion liters in 2023
- Per capita bottled water consumption in Saudi Arabia was 165 liters in 2023, highest in Middle East
- Saudi juice consumption volume grew 4.8% to 450 million liters in 2023
- Energy drinks consumed 120 million liters in KSA 2023, up 13% from 2022
- RTD tea consumption in Saudi Arabia reached 85 million liters in 2023, CAGR 8.7% since 2019
- Saudi soft drinks per capita consumption stood at 92 liters in 2023
- Bottled water production capacity in KSA exceeded 5 billion liters annually in 2023
- Dairy beverages consumption volume was 1.2 billion liters in Saudi Arabia 2023
- Functional drinks production in KSA hit 200 million liters in 2023, up 10.5%
- Saudi tea consumption totals 250 million kg annually equivalent to 1.5 billion liters in 2023
- Coffee consumption per capita in Saudi Arabia rose to 2.3 kg in 2023 from 2.1 kg in 2022
- Sparkling beverages production volume 320 million liters in KSA 2023
- Saudi non-carbonated soft drinks consumed 650 million liters in 2023, growth 6.2%
- Sports drinks volume sales 45 million liters in Saudi Arabia 2023
- Herbal tea production reached 30 million liters in KSA 2023
- Saudi mineral water output 2.1 billion liters in 2023 from major plants
- Juice concentrate processing capacity 150 million liters equivalent in 2023
- KSA iced coffee consumption 25 million liters in 2023, up 15%
- Bottled water daily consumption averages 12 million liters in Riyadh alone 2023
- PepsiCo Saudi production of Aquafina water 1.2 billion liters annually 2023
- Savola Group's beverages division produced 800 million liters of juices and nectars in 2023
- Hadayek Segma water production 900 million liters in 2023
- Coca-Cola Al Ahlia Beverages output 1.5 billion liters soft drinks 2023
- Nestle Waters Saudi Arabia produced 1.1 billion liters Perrier and Nestle Pure Life 2023
- Agthia Group Saudi juice production 250 million liters 2023
- Red Bull Saudi distributor produced/sold 80 million liters energy drinks 2023
Production and Consumption Interpretation
Saudi Arabia’s beverage industry is fueling a nation with relentless hydration, where the race to quench a kingdom’s thirst has sparked a liquid gold rush in everything from water to energy drinks.
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