Fueled by Vision 2030 and a powerful cultural shift towards health, Saudi Arabia's fitness industry is booming, with the market valued at a staggering USD 1.2 billion in 2022 and projected to nearly triple to USD 2.8 billion by 2030.
Key Takeaways
- The Saudi Arabia fitness and health club market size was valued at USD 1.2 billion in 2022 and is projected to grow at a CAGR of 10.5% to reach USD 2.8 billion by 2030
- Fitness industry revenue in Saudi Arabia increased by 15% year-over-year in 2023, reaching SAR 5.2 billion, driven by post-COVID health awareness
- The number of fitness centers in Saudi Arabia grew from 1,200 in 2019 to 2,500 in 2023, a 108% increase
- Total fitness memberships in Saudi Arabia hit 4.5 million in 2023, up 20% from 2022
- 35% of Saudi females aged 18-34 hold active gym memberships as of 2023
- Average monthly gym membership fee in Riyadh is SAR 350, 25% higher than in Jeddah at SAR 280 in 2023
- Number of gyms in Riyadh reached 850 in 2023, up 50% since 2020
- Saudi Arabia has 2,800 fitness facilities as of 2023, with 40% dedicated women-only
- Average gym size in Saudi Arabia is 1,200 sqm, largest chains average 2,500 sqm 2023
- HIIT classes popularity at 45% of gym schedules in 2023
- Fitness wearables market in Saudi reached SAR 900 million, 28% growth 2023
- 68% of Saudi gym members use fitness apps daily in 2023
- Vision 2030 allocated SAR 2 billion for sports infrastructure including fitness 2023
- PIF invested USD 800 million in fitness chains like ROX Gyms 2023
- Quality of Life Program boosted fitness by opening 500 women gyms 2023
Fueled by Vision 2030, Saudi Arabia's fitness market is rapidly booming and diversifying.
Consumer Demographics
- Total fitness memberships in Saudi Arabia hit 4.5 million in 2023, up 20% from 2022
- 35% of Saudi females aged 18-34 hold active gym memberships as of 2023
- Average monthly gym membership fee in Riyadh is SAR 350, 25% higher than in Jeddah at SAR 280 in 2023
- 42% of gym-goers in Saudi Arabia are aged 25-34, the largest demographic segment in 2023
- Saudi males account for 62% of fitness center attendance, with peak hours 6-9 PM daily in 2023
- 28% of Saudi gym members visit 5+ times weekly, highest loyalty rate in GCC region 2023
- Urban Saudis (Riyadh, Jeddah, Dammam) represent 75% of total fitness participants in 2023
- Expat community holds 15% of gym memberships in Saudi Arabia, concentrated in compounds 2023
- 55% of Saudi fitness consumers prefer group classes, per 2023 surveys
- Income level: 48% of high-income Saudis (>SAR 20k/month) are gym members vs 12% low-income 2023
- Youth (18-24) fitness participation rose to 32% in 2023 from 22% in 2019
- Saudi women gym visits increased 150% since 2018 gym segregation lift, 2023 data
- Average session duration in Saudi gyms is 65 minutes, 10% above global average 2023
- 22% of Saudi diabetics use fitness programs, highest chronic disease engagement 2023
- Weekend gym attendance peaks at 70% capacity on Fridays in Saudi Arabia 2023
- 52% of Saudis plan to join gym in next year per 2023 survey
- Obesity drives 40% of new memberships motivation 2023
- Gen Z (under 24) 25% of market, prefer digital integration 2023
Consumer Demographics Interpretation
With a royal wave of gym selfies and the rhythmic clang of post-workout protein shakers, Saudi Arabia is flexing its way to a healthier future, one where 4.5 million members—increasingly female, young, and group-class obsessed—are transforming societal norms into gains, proving that the nation's fitness boom is more than a trend, it's a cultural recalibration fueled by economic ambition and a 150% surge in female participation since the walls came down.
Digital and Tech in Fitness
- HIIT classes popularity at 45% of gym schedules in 2023
- Fitness wearables market in Saudi reached SAR 900 million, 28% growth 2023
- 68% of Saudi gym members use fitness apps daily in 2023
- Virtual fitness class views hit 50 million annually in Saudi apps 2023
- AI personal trainers adopted in 12% of premium gyms 2023
- Fitness influencers on Instagram: 5,200 with 10k+ followers in KSA 2023
- Gamified fitness apps user base: 2.1 million Saudis 2023
- VR fitness experiences in 8% of gyms, up from 1% in 2021 2023
- Home fitness equipment e-commerce sales: SAR 1.2 billion 2023
- Telehealth fitness coaching sessions: 1.5 million yearly 2023
- Blockchain for membership NFTs in 5 gyms experimentally 2023
- 75% of gyms use CRM software for retention 2023
- IoT connected gym equipment in 22% facilities 2023
- AR workout mirrors sales: 15,000 units in KSA 2023
- Metaverse fitness platforms users: 300k Saudis 2023
- Fitness NFT sales: SAR 50 million in KSA 2023
- 5G enabled gym streaming latency under 20ms in 60% facilities 2023
Digital and Tech in Fitness Interpretation
It appears Saudi Arabia is working out its body and its bandwidth simultaneously, as the population furiously chases fitness gains from wearables, apps, and virtual trainers—all while their gyms quietly evolve into seamless, data-driven, and sometimes bewilderingly high-tech wellness hubs.
Infrastructure and Gyms
- Number of gyms in Riyadh reached 850 in 2023, up 50% since 2020
- Saudi Arabia has 2,800 fitness facilities as of 2023, with 40% dedicated women-only
- Average gym size in Saudi Arabia is 1,200 sqm, largest chains average 2,500 sqm 2023
- 65% of Saudi gyms equipped with cardio machines, 55% strength training 2023
- Smart gym tech adoption in 35% of facilities, including wearables integration 2023
- Jeddah hosts 450 gyms, second to Riyadh, with beachfront facilities up 20% 2023
- Public fitness parks number 1,200 nationwide, equipped with outdoor gear 2023
- Boutique studios: 600 operational in KSA, 70% in major cities 2023
- Hotel gyms: 350 facilities, 80% in 4-5 star properties 2023
- CrossFit boxes: 120 in Saudi Arabia, Riyadh has 45 2023
- Yoga studios: 250 dedicated spaces, 60% women-only 2023
- Swimming pools in gyms: 28% of facilities have them, mostly luxury 2023
- Sauna/steam rooms in 42% of mid-tier gyms, 75% luxury 2023
- 15% of gyms offer childcare services to boost family participation 2023
- Dammam gym density 1 per 12k residents 2023
- 20 new gym licenses issued monthly in 2023
- Pilates studios: 180 nationwide, growth 35% 2023
- Cycling studios (Spin): 220 facilities 2023
- Boxing/MMA gyms: 150 specialized 2023
- E-gyms (24/7): 400 locations 2023
- Mobile fitness units: 50 deployed in rural areas 2023
Infrastructure and Gyms Interpretation
Saudi Arabia's fitness landscape is flexing hard, having not just built more gyms since 2020 but thoughtfully muscle-toned its entire offering with everything from women-only spaces and beachfront spin classes to childcare and rural mobile units, proving the national wellness drive is about sophisticated access, not just lifting numbers.
Investments and Policies
- Vision 2030 allocated SAR 2 billion for sports infrastructure including fitness 2023
- PIF invested USD 800 million in fitness chains like ROX Gyms 2023
- Quality of Life Program boosted fitness by opening 500 women gyms 2023
- SELA invested SAR 1.5 billion in fitness events and facilities 2023
- Tax exemptions on fitness equipment imports till 2025 policy
- National Fitness Strategy aims for 40% adult activity rate by 2030
- SAR 500 million fund for startup fitness tech in 2023
- 100% foreign ownership allowed in fitness sector since 2021 policy
- Hajj fitness programs funded SAR 100 million annually 2023
- Corporate fitness subsidies cover 30% membership for 2 million employees 2023
- 1,000 fitness coaches certified yearly under government scheme 2023
- Free public gym access in 200 municipalities policy 2023
- USD 1.4 billion Qiddiya fitness zone planned by 2030
- 25% VAT rebate for fitness imports under Vision 2030 2023
- National Day fitness events drew 500k participants 2023 funded by gov
- SAR 300 million venture capital into 12 fitness startups 2023
- 40% increase in fitness budget in national health plan 2023-2025
Investments and Policies Interpretation
Saudi Arabia is flexing its financial muscle so hard in the fitness sector that, by 2030, the entire population might just be too healthy and energetic to sit on their oil wealth.
Market Growth and Size
- The Saudi Arabia fitness and health club market size was valued at USD 1.2 billion in 2022 and is projected to grow at a CAGR of 10.5% to reach USD 2.8 billion by 2030
- Fitness industry revenue in Saudi Arabia increased by 15% year-over-year in 2023, reaching SAR 5.2 billion, driven by post-COVID health awareness
- The number of fitness centers in Saudi Arabia grew from 1,200 in 2019 to 2,500 in 2023, a 108% increase
- Saudi fitness market penetration rate stands at 8.2% of the population aged 15-64 as of 2023
- Online fitness services revenue in Saudi Arabia hit SAR 450 million in 2022, growing 25% annually
- Corporate wellness programs in Saudi fitness sector generated SAR 800 million in 2023, up 18% from 2022
- Fitness equipment sales in Saudi Arabia totaled USD 350 million in 2023, with gym equipment comprising 60%
- The women's fitness segment in Saudi Arabia grew 22% in 2023 to SAR 1.1 billion
- Boutique fitness studios revenue reached SAR 650 million in 2023, a 30% rise due to premium offerings
- Saudi fitness app downloads surged 40% to 12 million in 2023
- The Saudi fitness market is expected to grow at 11.2% CAGR from 2024-2028, reaching USD 2.1 billion
- Health club memberships grew 18% to 3.8 million in 2022
- Wellness tourism including fitness retreats generated SAR 1.8 billion 2023
- Functional fitness market segment worth SAR 700 million 2023
- E-sports gyms hybrid revenue SAR 200 million emerging 2023
Market Growth and Size Interpretation
Saudi Arabia isn't just hitting the gym; it's strategically investing in a national physique, with a market vigorously pumping iron to transform its health and wealth.
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