GITNUX REPORT 2024

Sales Industry Statistics: Social Selling Boosts Sales Performance Dramatically

Unlocking the Truth: Dive into Key Sales Industry Statistics Revealing Buyer Behavior and Best Practices.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Only 3% of buyers trust sales reps

Statistic 2

91% of customers say they'd give referrals, but only 11% of salespeople ask for them

Statistic 3

Referrals convert 30% better than leads from other marketing channels

Statistic 4

70% of people make purchasing decisions to solve problems

Statistic 5

Only 3% of buyers trust sales reps

Statistic 6

91% of customers say they'd give referrals, but only 11% of salespeople ask for them

Statistic 7

Referrals convert 30% better than leads from other marketing channels

Statistic 8

70% of people make purchasing decisions to solve problems

Statistic 9

60% of customers say no four times before saying yes

Statistic 10

80% of sales require 5 follow-up calls after the meeting

Statistic 11

44% of salespeople give up after one follow-up

Statistic 12

The average sales cycle has increased by 22% over the past 5 years

Statistic 13

It takes an average of 18 calls to connect with a buyer

Statistic 14

60% of customers say no four times before saying yes

Statistic 15

35-50% of sales go to the vendor that responds first

Statistic 16

Companies with a formal sales process generate 18% more revenue

Statistic 17

50% of buyers choose the vendor that responds first

Statistic 18

80% of sales require 5 follow-up calls after the meeting

Statistic 19

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost

Statistic 20

60% of customers say no four times before saying yes

Statistic 21

Nurtured leads make 47% larger purchases than non-nurtured leads

Statistic 22

80% of sales require 5 follow-up calls after the meeting

Statistic 23

44% of salespeople give up after one follow-up

Statistic 24

60% of customers say no four times before saying yes

Statistic 25

35-50% of sales go to the vendor that responds first

Statistic 26

Sales reps spend only 35.2% of their time selling

Statistic 27

75% of companies say closing more deals is their top sales priority

Statistic 28

The average salesperson makes 52 calls daily

Statistic 29

Sales reps spend 21% of their day writing emails

Statistic 30

The average salesperson spends 13 hours per week on data entry and other manual tasks

Statistic 31

71% of sales reps say they spend too much time on data entry

Statistic 32

The average salesperson spends 13 hours per week on data entry and other manual tasks

Statistic 33

Sales reps spend only 35.2% of their time selling

Statistic 34

75% of companies say closing more deals is their top sales priority

Statistic 35

The average salesperson makes 52 calls daily

Statistic 36

Sales reps spend 21% of their day writing emails

Statistic 37

71% of sales reps say they spend too much time on data entry

Statistic 38

The best time to cold call is between 4:00 PM and 5:00 PM

Statistic 39

57% of C-level buyers prefer to be contacted via phone

Statistic 40

63% of salespeople say cold calling is the worst part of their job

Statistic 41

The best day to send sales emails is Tuesday

Statistic 42

Only 7% of top performers pitch, while 19% of non-top performers pitch their offering

Statistic 43

92% of all customer interactions happen over the phone

Statistic 44

78% of decision-makers polled attested to having taken an appointment or attended an event that came from an email or cold call

Statistic 45

Only 2% of cold calls result in an appointment

Statistic 46

The best time to cold call is between 4:00 PM and 5:00 PM

Statistic 47

57% of C-level buyers prefer to be contacted via phone

Statistic 48

63% of salespeople say cold calling is the worst part of their job

Statistic 49

The best day to send sales emails is Tuesday

Statistic 50

Only 7% of top performers pitch, while 19% of non-top performers pitch their offering

Statistic 51

92% of all customer interactions happen over the phone

Statistic 52

78% of decision-makers polled attested to having taken an appointment or attended an event that came from an email or cold call

Statistic 53

Only 2% of cold calls result in an appointment

Statistic 54

70% of sales emails are opened on mobile devices

Statistic 55

Personalized emails improve click-through rates by 14%

Statistic 56

Companies using sales enablement tools see 15% higher win rates

Statistic 57

Only 24.3% of sales emails are opened

Statistic 58

33% of email recipients open emails based on subject line alone

Statistic 59

Only 24.3% of sales emails are opened

Statistic 60

70% of sales emails are opened on mobile devices

Statistic 61

78% of salespeople using social media outsell their peers

Statistic 62

Sales reps who use social selling are 51% more likely to reach their quota

Statistic 63

Sales reps who use social selling are 51% more likely to reach their quota

Statistic 64

78% of salespeople using social media outsell their peers

Statistic 65

65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not

Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges

Summary

  • 78% of salespeople using social media outsell their peers
  • Sales reps spend only 35.2% of their time selling
  • 60% of customers say no four times before saying yes
  • Only 3% of buyers trust sales reps
  • The best time to cold call is between 4:00 PM and 5:00 PM
  • 80% of sales require 5 follow-up calls after the meeting
  • 44% of salespeople give up after one follow-up
  • 70% of sales emails are opened on mobile devices
  • Personalized emails improve click-through rates by 14%
  • Companies using sales enablement tools see 15% higher win rates
  • 57% of C-level buyers prefer to be contacted via phone
  • The average sales cycle has increased by 22% over the past 5 years
  • 91% of customers say they'd give referrals, but only 11% of salespeople ask for them
  • Sales reps who use social selling are 51% more likely to reach their quota
  • 63% of salespeople say cold calling is the worst part of their job

Ever wondered why your sales numbers are not hitting the mark? Well, it might have something to do with the fact that 78% of salespeople using social media outsell their peers, yet only 35.2% of their time is actually spent selling. With customers saying no four times before saying yes and only 3% trusting sales reps, its no wonder that sales reps find cold calling to be the worst part of their job. Dive into these eye-opening statistics and discover the secrets to boosting your sales game while dodging the dreaded data entry trap. After all, the best time to cold call is between 4:00 PM and 5:00 PM, but who has time for that when youre busy following up with those 80% of sales that require 5 follow-up calls? Lets revolutionize your approach and turn those nos into resounding yess!

Customer Trust

  • Only 3% of buyers trust sales reps
  • 91% of customers say they'd give referrals, but only 11% of salespeople ask for them
  • Referrals convert 30% better than leads from other marketing channels
  • 70% of people make purchasing decisions to solve problems
  • Only 3% of buyers trust sales reps
  • 91% of customers say they'd give referrals, but only 11% of salespeople ask for them
  • Referrals convert 30% better than leads from other marketing channels
  • 70% of people make purchasing decisions to solve problems

Interpretation

In the constantly evolving landscape of sales, the numbers paint a revealing picture: a mere 3% of buyers place their trust in sales representatives, emphasizing the urgent need for a shift in sales tactics towards building genuine relationships. Surprisingly, while a whopping 91% of customers are willing to provide referrals, only 11% of salespeople seize this golden opportunity. With referrals boasting a 30% higher conversion rate than leads from other marketing avenues, it's clear that nurturing existing relationships and leveraging them for business growth should be a top priority. Ultimately, the majority of individuals, standing at 70%, make purchasing decisions driven by the need to solve problems, highlighting the importance of understanding and addressing customer pain points to drive successful sales outcomes.

Sales Process

  • 60% of customers say no four times before saying yes
  • 80% of sales require 5 follow-up calls after the meeting
  • 44% of salespeople give up after one follow-up
  • The average sales cycle has increased by 22% over the past 5 years
  • It takes an average of 18 calls to connect with a buyer
  • 60% of customers say no four times before saying yes
  • 35-50% of sales go to the vendor that responds first
  • Companies with a formal sales process generate 18% more revenue
  • 50% of buyers choose the vendor that responds first
  • 80% of sales require 5 follow-up calls after the meeting
  • Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost
  • 60% of customers say no four times before saying yes
  • Nurtured leads make 47% larger purchases than non-nurtured leads
  • 80% of sales require 5 follow-up calls after the meeting
  • 44% of salespeople give up after one follow-up
  • 60% of customers say no four times before saying yes
  • 35-50% of sales go to the vendor that responds first

Interpretation

In the wild world of sales, where persistence is key and rejection is the name of the game, the statistics paint a vivid picture of the uphill battle faced by those in the industry. It seems customers are fans of the old "no means no... until it means yes" routine, with a 60% likelihood of rejecting an offer four times before finally caving in. Meanwhile, salespeople are faced with the daunting task of following up a whopping five times post-meeting, in the hopes of securing a deal. The wise ones know that giving up too soon is a folly, as 44% throw in the towel after just one follow-up. It's a numbers game where the average sales cycle keeps growing, now up by 22% over the past 5 years, and it takes a Herculean effort of 18 calls to finally connect with a buyer. In this fast-paced arena, speed is of the essence, as 35-50% of sales tend to swing in favor of the vendor who responds first. However, success lies not just in speed but in strategy, as companies boasting a formal sales process rake in 18% more revenue and those adept at lead nurturing generate a whopping 50% more sales-ready leads at a fraction of the cost. In the end, it's clear that in the realm of sales, persistence, speed, and strategy are the ultimate weapons in the never-ending battle for the elusive "yes."

Sales Productivity

  • Sales reps spend only 35.2% of their time selling
  • 75% of companies say closing more deals is their top sales priority
  • The average salesperson makes 52 calls daily
  • Sales reps spend 21% of their day writing emails
  • The average salesperson spends 13 hours per week on data entry and other manual tasks
  • 71% of sales reps say they spend too much time on data entry
  • The average salesperson spends 13 hours per week on data entry and other manual tasks
  • Sales reps spend only 35.2% of their time selling
  • 75% of companies say closing more deals is their top sales priority
  • The average salesperson makes 52 calls daily
  • Sales reps spend 21% of their day writing emails
  • 71% of sales reps say they spend too much time on data entry

Interpretation

In this modern age where time is money, it seems sales reps are battling a never-ending war against inefficiency. Spending more time on emails and data entry than actual selling, it's no wonder that closing deals remains the top priority for a whopping 75% of companies. Perhaps it's time for the sales industry to streamline their processes and embrace technology to free up more time for what truly matters - sealing the deal with a charming smile and a killer pitch, rather than drowning in a sea of emails and data entry. After all, as the saying goes, "Time is money, and wasted time is wasted opportunity."

Sales Techniques

  • The best time to cold call is between 4:00 PM and 5:00 PM
  • 57% of C-level buyers prefer to be contacted via phone
  • 63% of salespeople say cold calling is the worst part of their job
  • The best day to send sales emails is Tuesday
  • Only 7% of top performers pitch, while 19% of non-top performers pitch their offering
  • 92% of all customer interactions happen over the phone
  • 78% of decision-makers polled attested to having taken an appointment or attended an event that came from an email or cold call
  • Only 2% of cold calls result in an appointment
  • The best time to cold call is between 4:00 PM and 5:00 PM
  • 57% of C-level buyers prefer to be contacted via phone
  • 63% of salespeople say cold calling is the worst part of their job
  • The best day to send sales emails is Tuesday
  • Only 7% of top performers pitch, while 19% of non-top performers pitch their offering
  • 92% of all customer interactions happen over the phone
  • 78% of decision-makers polled attested to having taken an appointment or attended an event that came from an email or cold call
  • Only 2% of cold calls result in an appointment

Interpretation

In a world where timing is everything, statistics paint a clear picture for sales professionals: the elusive sweet spot for cold calling is as fleeting as the perfect wave, sandwiched between 4:00 PM and 5:00 PM. Despite the allure of C-level buyers being most receptive to phone calls and the power of persuasive pitches, the cold reality remains that 63% of salespeople dread the chill of cold calling. However, there is a glimmer of hope in the form of Tuesday, the golden day for deploying sales emails. With customer interactions predominantly happening over the phone, the stakes are high but the rewards are potent for those adept at the delicate dance of reaching decision-makers through the digital ether. So, in a world where persistence pays off but rare as a unicorn sighting, may the vigilant few who master the art of the cold call be hailed as sales legends among mere mortals.

Sales Technology

  • 70% of sales emails are opened on mobile devices
  • Personalized emails improve click-through rates by 14%
  • Companies using sales enablement tools see 15% higher win rates
  • Only 24.3% of sales emails are opened
  • 33% of email recipients open emails based on subject line alone
  • Only 24.3% of sales emails are opened
  • 70% of sales emails are opened on mobile devices

Interpretation

In a world where attention spans are shorter than a squirrel on caffeine, sales professionals are navigating a battlefield of open rates and click-through percentages. With 70% of sales emails getting cracked open on mobile screens, it's clear that our thumbs are doing the walking and the talking. But fear not, for personalized emails are the secret sauce, giving you a 14% click-through boost. And if that's not enough to make your sales bells ring, consider this - companies using sales enablement tools are basking in a 15% higher win rate. So, let your subject lines shine bright like a diamond, as 33% of email recipients are swayed simply by those few tantalizing words. With only 24.3% of sales emails seeing the light of day, it's survival of the fittest out there. Adapt, personalize, and conquer - the sales email battleground awaits.

Social Selling

  • 78% of salespeople using social media outsell their peers
  • Sales reps who use social selling are 51% more likely to reach their quota
  • Sales reps who use social selling are 51% more likely to reach their quota
  • 78% of salespeople using social media outsell their peers
  • 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not

Interpretation

In a digital age where likes and retweets hold just as much weight as handshakes and business cards, it comes as no surprise that sales professionals who have mastered the art of social selling are leaving their traditional counterparts in the dust. With a staggering 78% of social-savvy salespeople outselling their peers, it's clear that the key to unlocking success lies in the virtual realm. In a world where online connections can lead to offline results, those who harness the power of social media are not just reaching quotas, they are exceeding them with style. So, if you still think tweeting is just for the birds, you might want to reconsider – because in the world of sales, the early bird catches the sale.

References