GITNUX MARKETDATA REPORT 2024

The Most Surprising Corporate Gifting Industry Statistics in 2024

Statistic 1

"Corporate gifts have a higher impact on client retention, with a 43% retention rate through gifting."

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Statistic 2

"60% of employees prefer experiential gifts such as team outings and events."

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Statistic 3

"Corporate gifting during festivals and holidays has doubled in recent years."

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Statistic 4

"The global corporate gifting market was valued at approximately $242 billion in 2020."

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Statistic 5

"80% of C-suite executives believe that corporate gifting helps improve relationships with clients."

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Statistic 6

"45% of employees feel that corporate gifts enhance their loyalty towards the company."

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Statistic 7

"63% of companies rewarded employees with work-from-home gifts during the COVID-19 pandemic."

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Statistic 8

"The US corporate gifting market is expected to reach $125 billion by 2024."

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Statistic 9

"52% of businesses report increased sales after implementing a corporate gifting strategy."

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Statistic 10

"55% of recipients engage more with companies that provide corporate gifts."

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Statistic 11

"Employee gifts account for 45% of the total corporate gifting market."

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Statistic 12

"59% of companies integrate corporate gifting into their employee recognition programs."

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Statistic 13

"75% of companies reported an increase in employee morale through corporate gifts."

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Statistic 14

"30% of corporate gifts are personalized with the recipient's name or initials."

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Statistic 15

"The corporate gifting market is projected to grow at a CAGR of 5.8% from 2021 to 2027."

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Statistic 16

"The average corporate gift value is around $125."

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Statistic 17

"Branded gifts are the most preferred form of gifts by 70% of corporate houses."

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Statistic 18

"50% of companies use corporate gifts as part of their marketing strategy."

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Statistic 19

"65% of companies believe that corporate gifting yields a positive ROI."

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Statistic 20

"35% of businesses spend over $50 per employee on corporate gifts annually."

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