GITNUX MARKETDATA REPORT 2024

The Most Surprising Corporate Gifting Industry Statistics in 2024

Statistic 1

"Digital and experiential gifts are becoming increasingly popular, with a 50% increase in 2021 alone."

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"40% of corporate gift buyers are generally managers or higher-level executives."

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"The average corporate gift budget has risen by 28% from 2017 to 2022."

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"The average spend on a single corporate gift is around $75."

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Statistic 5

"68% of companies reported a significant return on investment from their corporate gifting campaigns."

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"Customized and personalized gifts increase the perceived value by 150% among recipients."

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"The corporate gifting market in the U.S. was valued at $125 billion in 2020."

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Statistic 8

"94% of top executives believe that corporate gifts yield measurable benefits in recipient relationships and business outcomes."

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Statistic 9

"Around 82% of gift recipients say that receiving a corporate gift improves their relationship with the company."

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Statistic 10

"Over 50% of the corporate gifts are sourced from local businesses to support local economies."

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Statistic 11

"The global corporate gifting market is expected to grow at a CAGR of 8.1% from 2021 to 2026."

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Statistic 12

"88% of companies say corporate gifting helps in maintaining client retention."

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Statistic 13

"A well-executed corporate gifting strategy can increase referral rates by up to 25%."

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Statistic 14

"Over 60% of companies have a long-term gifting strategy in place."

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Statistic 15

"63% of HR departments utilize corporate gifts as part of their employee engagement strategy."

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Statistic 16

"85% of corporations have reported using gifts to thank their employees during the COVID-19 pandemic."

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Statistic 17

"Approximately 45% of companies track the impact of their corporate gifting initiatives through recipient feedback."

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Statistic 18

"Over 70% of recipients feel more loyal to the company after receiving a corporate gift."

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Statistic 19

"75% of companies use corporate gifts during holidays and special events to boost morale."

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Statistic 20

"Gift cards are the most popular corporate gift, followed by food and beverages."

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