While a staggering 12.5 million Romanians chose to explore their own country in 2022, the true story of the nation's hospitality industry is a dynamic tapestry being woven from rapid hotel investments and a rising tide of international visitors eager to discover its charms.
Key Takeaways
- In 2022, Romania's hotel industry recorded 12.5 million overnight stays by domestic tourists
- The average occupancy rate of hotels in Romania reached 52.3% in 2023, up from 48.7% in 2022
- Romania had 8,247 classified tourist accommodation units in 2022, including 1,234 hotels
- Romania saw 5.8 million foreign tourist arrivals in 2022
- Total overnight stays by tourists in Romania reached 28.4 million in 2022
- German tourists accounted for 14.2% of foreign arrivals in Romania in 2022
- Romania's hospitality sector contributed RON 45.6 billion to GDP in 2022
- Hotel revenues in Romania totaled €1.2 billion in 2022
- Tourism direct GDP contribution was 5.3% in Romania 2022
- Romania's hospitality employment totaled 450,000 jobs in 2022
- Hotels employed 120,000 workers in Romania in 2022
- 65% of hospitality workforce in Romania are women as of 2023
- Romania expects 6% annual growth in hospitality employment to 2028
- Hotel room supply projected to increase 15% by 2025 to 180,000 beds
- Sustainable tourism practices adopted by 45% of hotels by 2025 target
Romania's hospitality industry is experiencing robust growth across domestic and international tourism metrics.
Accommodation Statistics
- In 2022, Romania's hotel industry recorded 12.5 million overnight stays by domestic tourists
- The average occupancy rate of hotels in Romania reached 52.3% in 2023, up from 48.7% in 2022
- Romania had 8,247 classified tourist accommodation units in 2022, including 1,234 hotels
- Bucharest hosted 1.2 million overnight stays in hotels in 2022, representing 15% of national total
- Agritourism pensions in Romania numbered 2,456 in 2022, with 45,000 beds available
- The number of 4-star hotels in Romania increased by 12% to 156 units in 2023
- In 2022, hostels and guesthouses accounted for 35% of all accommodation capacity in Romania
- Romania's camping sites provided 18,500 places in 2022, with occupancy at 28%
- Luxury 5-star hotels in Romania totaled 28 in 2023, concentrated in major cities
- The bed capacity in Romanian hotels grew by 3.2% to 145,000 beds in 2022
- In 2023, average room rates in Bucharest hotels averaged €85 per night
- Romania's tourist villas numbered 1,089 in 2022, offering 12,300 beds
- Hotel occupancy in Transylvania region was 55.6% in peak summer 2023
- Motels in Romania totaled 456 units with 5,200 beds in 2022
- In 2022, 42% of hotel rooms in Romania were in 3-star establishments
- In 2022, Romania's hotels had 1,234 classified establishments with 145,000 beds
- Guesthouses in Romania offered 65,000 beds in 2022
- 3-star hotels comprised 42% of total hotel rooms in 2022
- Cluj-Napoca hotel occupancy was 58% in 2023
- Romania's agritourism sector grew bed capacity by 5% to 45,000 in 2022
- Timisoara hotels averaged €70 room rate in 2023
- Total classified accommodations: 8,247 units in 2022
- Sibiu had 120 hotels with 12,000 beds in 2022
- Hotel construction pipeline: 25 new properties for 2024
- Brasov hotels recorded 1.5 million overnights in 2022
Accommodation Statistics Interpretation
Romania's hospitality landscape is cautiously blooming, from the sturdy roots of agritourism and guesthouses to the ambitious, if still sparsely filled, new branches of urban hotels, suggesting Romanians are increasingly choosing homegrown holidays while the international market remains a promising, yet under-booked, prospect.
Employment and Workforce
- Romania's hospitality employment totaled 450,000 jobs in 2022
- Hotels employed 120,000 workers in Romania in 2022
- 65% of hospitality workforce in Romania are women as of 2023
- Average salary in hotels was RON 3,800 monthly in 2022
- Restaurants and bars employed 180,000 people in 2022
- Unemployment rate in tourism sector was 4.2% in 2023 Q1
- 25,000 new jobs created in hospitality in 2022
- Chefs and cooks numbered 45,000 in Romania's hospitality in 2022
- Seasonal workers in Black Sea resorts peaked at 50,000 in summer 2022
- Training programs for hospitality staff reached 15,000 participants in 2022
- 18% staff turnover rate in Romanian hotels in 2023
- Front desk and reception staff totaled 28,000 in 2022
- Youth employment (18-24) in hospitality was 22% of workforce in 2022
- Housekeeping staff in hotels numbered 35,000 in 2022
- Hospitality sector labor productivity rose 8% to RON 120,000 per worker in 2022
- Hospitality jobs: 450,000 total 2022
- Women in hospitality: 65% 2023
- Hotel staff: 120,000 in 2022
- Avg salary hotels: RON 3,800/mo 2022
- Restaurants jobs: 180,000 2022
- Tourism unemployment: 4.2% Q1 2023
- New jobs 2022: 25,000 hospitality
- Cooks/chefs: 45,000 in 2022
- Seasonal Black Sea: 50,000 peak 2022
- Training: 15,000 participants 2022
- Turnover rate hotels: 18% 2023
- Reception staff: 28,000 2022
- Youth 18-24: 22% workforce 2022
- Housekeeping: 35,000 staff 2022
- Productivity: RON 120k/worker +8% 2022
Employment and Workforce Interpretation
Romania's hospitality industry, with its 450,000 predominantly female employees creating 25,000 new jobs last year, proves that serving others is serious business, even if the modest RON 3,800 average monthly salary suggests they're still working for more than just tips.
Revenue and Financial Performance
- Romania's hospitality sector contributed RON 45.6 billion to GDP in 2022
- Hotel revenues in Romania totaled €1.2 billion in 2022
- Tourism direct GDP contribution was 5.3% in Romania 2022
- Average daily rate (ADR) for hotels nationwide was €65 in 2023
- Restaurant sector turnover reached RON 28 billion in 2022
- Revenue per available room (RevPAR) in Bucharest hit €45 in 2023
- Hospitality investments in Romania amounted to €450 million in 2022
- Food and beverage sales in hotels grew 14% to RON 5.2 billion in 2022
- Total tourism GDP impact (direct+indirect) was 12.8% in 2022
- Black Sea hotels generated €320 million in revenue in 2022 summer
- Profit margins in Romanian hotels averaged 18.5% in 2023
- Event catering revenues rose to RON 1.8 billion in 2022
- Hospitality VAT collections increased 20% to RON 4.1 billion in 2022
- Online travel agency bookings contributed 42% of hotel revenues in 2023
- Average check in restaurants was €15 per person in 2022
- Tourism exports generated $2.1 billion in 2022
- Tourism GDP: RON 45.6B direct in 2022 (5.3%)
- F&B in tourism: RON 28B turnover 2022
- Investment in hotels: €450M in 2022
- Bucharest RevPAR: €45 in 2023
- Total tourism GDP impact: 12.8% in 2022
- Hotel revenues: €1.2B in 2022
- ADR Black Sea: €55 summer 2022
- Exports from tourism: $2.1B 2022
- Profitability hotels: 18.5% margin 2023
- OTA share: 42% hotel bookings 2023
- Restaurant avg check: €15/person 2022
- VAT tourism: RON 4.1B up 20% 2022
- F&B hotel sales: RON 5.2B +14% 2022
- Event revenues: RON 1.8B 2022
Revenue and Financial Performance Interpretation
Romania's hospitality industry is not just serving plates but also serving up a robust 12.8% slice of the entire economic pie, proving that while the average hotel room might cost you €65, the sector's value to the nation is priceless.
Tourist Arrivals and Overnights
- Romania saw 5.8 million foreign tourist arrivals in 2022
- Total overnight stays by tourists in Romania reached 28.4 million in 2022
- German tourists accounted for 14.2% of foreign arrivals in Romania in 2022
- In 2023, Black Sea coast resorts recorded 4.2 million overnight stays
- Italian visitors to Romania increased by 18% to 450,000 in 2022
- Average length of stay for foreign tourists in Romania was 3.8 nights in 2022
- Bucharest welcomed 2.1 million foreign tourists in 2022
- In 2022, 32% of overnight stays were by international tourists
- Mountain resorts like Poiana Brasov had 1.8 million overnights in 2022 winter season
- French tourists numbered 320,000 arrivals in Romania in 2022
- Delta Danube region saw 850,000 overnight stays in 2022
- UK tourists to Romania grew 22% to 280,000 in 2022
- Domestic tourists made 10.3 million trips in 2022
- Transylvania hosted 7.5 million overnight stays in 2022
- In 2023 Q1, tourist arrivals rose 15% YoY to 1.4 million
- Foreign overnights totaled 9.1 million in 2022
- Israel topped non-EU arrivals with 210,000 in 2022
- Summer 2022 overnights on Black Sea: 4.2 million
- Moldovan tourists: 650,000 arrivals in 2022
- Average stay domestic: 2.9 nights in 2022
- 2023 arrivals up 12% to 6.5 million foreign
- USA tourists: 120,000 in 2022
- Winter overnights in mountains: 2.1 million in 2022/23
- Total arrivals: 16.1 million in 2022
- Spanish visitors: 190,000 in 2022
- Constanta county: 5.3 million overnights in 2022
- 2022 domestic overnights: 19.3 million
Tourist Arrivals and Overnights Interpretation
Romania’s hospitality industry is having a moment, with everyone from sun-seekers on the coast to vampire hunters in Transylvania helping the numbers climb, though it’s clear the locals, with their 19.3 million domestic overnights, still know where the real treasures are hidden.
Trends and Future Projections
- Romania expects 6% annual growth in hospitality employment to 2028
- Hotel room supply projected to increase 15% by 2025 to 180,000 beds
- Sustainable tourism practices adopted by 45% of hotels by 2025 target
- Digital booking penetration to reach 65% in hospitality by 2027
- Air arrivals to grow 10% annually, boosting hospitality to 2030
- Wellness tourism segment to double revenues by 2028 in Romania
- 20 new 4-5 star hotels planned for 2024-2026 in major cities
- Eco-certifications for accommodations to rise 30% by 2025
- MICE tourism expected to contribute 25% of revenues by 2027
- Rural tourism overnights projected +12% YoY through 2028
- ADR forecast to reach €80 nationwide by 2027
- Foreign investment in hospitality to hit €1 billion by 2025
- Occupancy rates to average 60% by 2026 post-recovery
- Food delivery integration in hotels to grow 40% by 2025
- Tourist arrivals projected at 8 million foreign by 2028
- RevPAR growth of 7% CAGR to 2028 in urban hotels
Trends and Future Projections Interpretation
Romania's hotel industry isn't just adding beds, it's getting smarter—boosting digital savvy, eco-credentials, and wellness offerings—all to ensure those growing arrivals find more than just a place to sleep, but a reason to stay (and pay).
Sources & References
- Reference 1INSSEinsse.roVisit source
- Reference 2STATISTAstatista.comVisit source
- Reference 3ROMANIATOURISMromaniatourism.comVisit source
- Reference 4EUROMONITOReuromonitor.comVisit source
- Reference 5HOSPITALITY-INSIDERhospitality-insider.comVisit source
- Reference 6HOSPITALITYNEThospitalitynet.orgVisit source
- Reference 7WTTCwttc.orgVisit source